From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight:

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MarTech Quote-of-the-Week!

Brand is still important and can’t be neglected. You can attend to your brand in part through a strong focus on your ESG pledge. We know consumers and B2B buyers alike want to buy from brands that they trust and know is giving back to the world.

–Lynne Capozzi, CMO at Acquia

Top MarTech News of The Week: 25^th July to 29^th July 2022

• osCommerce Launches the Latest Version of Its Free Shopping Cart, the Most Powerful Open-Source Ecommerce Platform
• Matterkind Releases New Report Exploring Diversity, Equity, and Inclusion Across Advertising
• Tremor International Enters into an Agreement to Acquire Amobee, Significantly Increasing its Global Market Share
• Rush ReCommerce Announces $12.9 Million Series A Funding Round
• Seedtag Raises Over €250M From Advent International
• Widen, an Acquia Company, Bolsters Digital Asset Management (DAM) Ecosystem With New Martech Integrations
• PixieBrix Raises $5.4 Million Series A Led By NEA
• Faye and Boost.ai Partner to Redefine the Customer Experience
• RollWorks Expands Journey Events, Further Enabling B2B Sellers to Leverage Vital Account Insights within CRM Solutions
• Wix Unveils New Editor Experience With Leading-Edge AI and Advanced Features for the Next Generation of Web Creation
• Datafold and Hightouch Integrate to Make Activated Data More Reliable
• Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube

MarTech QnA with the Expert

Amid rapid digitization, consumers have many various touchpoints where they can begin their relationships with a brand. Investing in and leveraging analytics and data across these digital entry points can provide greater insight into customer thoughts and behavior as they not only consider feedback surveys, but also analyze unprompted input through text and speech analytics, customer complaint volume, Google analytics to dissect search behaviors, and more.

MarTech Articles on Digital Marketing, the Rise of MarTech, Email List Scrubbing and more!

• Put Data At The Center Of Your Customer Engagement Strategy
• 10 Motivations Behind the Rising Demand of Conversational Support Revealed
• Retail Media Networks Should Take a Page from The Mobile Gaming Playbook
• The Future of Digital Marketing Rests With Consumers
• The Rapid Rise of Martech — And How to Choose Tools that Will Make an Impact
• A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI
• Creating a Cookieless Future Today
• How Does Marketing Performance Management Boost Your MarTech and Marketing ROI?
• How Bots Can Negatively Impact Online Traffic – What to do to Prevent Bots from Attacking your Website / Ecommerce Platform
• Evolving Trends in Voice Search

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 130: Digital Marketing and Ad Best Practices with John Piccone, Regional President, U.S, Adform 

Episode 129: Regional Sales Development Best Practices with Abdul Javed, VP of Sales for APAC at Clari

Episode 128: Marketing Tips and Best Practices for the Rest of 2022 with Daniel Rodriguez, CMO at Simplr