Marketing Technology Highlights of The Week: Featuring Sprinklr, IBM, SAP and more!

Should today’s marketers drive more offline engagement seeing how digital mediums are overly crowded? And what tips should marketers keep in mind when navigating industry and organizational changes? Find out more in this week’s martech highlight:

Marketing Quote-of-the-Week!

AI models are only as good as the data they’re trained on. Biased data can lead to discriminatory ad serving, so every effort needs to be to eliminate bias, and ensure models that are accurate.

–Alex Vasilyev, Head of Machine Learning @ Nefta

Top MarTech News of The Week: 06^th May to 10^th May

• Brightspot and Semji Partner to Bring Cutting-Edge SEO Tools to Content Creators
• Sprinklr Redefines Customer Feedback Management with AI-First Surveys
• IBM and SAP Plan to Expand Collaboration to Help Clients Become Next-Generation Enterprises with Generative AI
• Infosys and Formula E Strike New Partnership to Enable Next-Gen Fan Experiences Powered by AI and Digital Innovations Infosys Logo

MarTech QnA with the Expert

The kind of strategies and tactics you need to do well here are brand campaigns, analyst relations, partner marketing, SEO, 3rd party events, and maintaining a great corporate web experience. On the other hand, demand generation is a motion in which you generate leads by convincing people they have a pain that needs to be solved urgently, by you. I call this the pain-to-value ratio. Whereas the accounts you engage with for demand capture are in-market, the accounts for demand generation are out-market. For this, integrated campaigns, lead generation, BDR outbound and thought leadership works well.– Gurdeep Dhillon, Chief Marketing Officer @ Contentstack

MarTech Articles AI and Innovation, Rules Based Marketing, Privacy Shifts and more!

• AI as a Catalyst for Innovation: Revolutionizing the Lifecycle from Ideation to Execution
  
• Bend Rules-Based Marketing with Self-Optimizing Journeys
• Navigating the Shift to Privacy-Forward Advertising
• The Future of Retail Media: Integrated Platforms and Insight-Driven Strategies
• The Power of a Unified C-Suite: Navigating Organizational Challenges
• Navigating a Data Desert: Three Ways Marketers Can Survive the Drought
• Driving Offline Engagement in an Era of Digital Fatigue: What Top Brands Are Doing?
• 5 Ways to Enhance Your MarTech Stack’s Value
• How Podcast Tech Has Evolved and What’s in Store for the Future?
• How is Collection of First Party Data Changing in Modern Day Marketing?
• What is CRM Data Maintenance and How Does It Affect B2B Marketing?

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 201: Optimizing B2B Sales with Alex Varel, Chief Revenue Officer at Multiverse

Episode 200: B2B buying and selling habits with Raul Murguia, Sr Dir of Integrated Marketing for LinkedIn Sales Solutions