Marketing Technology Highlights of The Week: Featuring Teradata, Drift, Sitecore and more!

The sudden war in Israel this weekend has shaken up the worldwide business ecosystem. Israel, is a known martech and tech start-up hub with business interests across the globe.

While the world’s economy continues to watch as things unfold, we take a moment to bring you the latest in B2B technology marketing and martech:

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MarTech Quote-of-the-Week!

Cleaning up tech debt can have a massive impact on both CPMs and ads per session. We firmly believe that the best way to generate incremental revenue is to improve session duration, reduce bounce rate, and therefore serve more ads per session.

–Jared Siegal, Founder and CEO at Aditude

Top MarTech News of The Week: 02^nd October to 06^th October 2023

• Teradata Partners with ActionIQ on New Marketing and Customer Experience Offering for VantageCloud Customers
• Arabsat Unveils Cutting-edge ‘Contribution Platform’ to Facilitate Seamless Content Distribution
• Drift Introduces Drift Engage to Help Businesses Capitalize on Anonymous Website Traffic
• Sitecore Unveils XM Cloud Plus and Sitecore Accelerate to Help Brands Accelerate Their Cloud Transition
• Yahoo Spins Out Vespa, Its Enterprise AI-Scaling Engine, as an Independent Company
• NICE to Acquire LiveVox, Revolutionizing How Organizations Manage Proactive Outreach With the Power of Conversational AI at Scale
• Zendesk Extends Its CX Leadership With Powerful Generative AI Offerings
• Tata Communications completes acquisition of Kaleyra, a leading global CPaaS platform player
• Aampe Secures $7.5 Million to Accelerate AI-Driven Customer Engagement
• Cisco Simplifies Product Category and Customer Market Reporting

MarTech QnA with the Expert

Video impacts all areas of our customers’ businesses, from paid ads and social media marketing to product demos and user-generated content. What is most important in today’s digital marketplace is the ability to quickly produce high-quality output with minimal resources. Differentiation comes from a brand’s ability to tell a compelling story that captures the attention of its target audience. There are many tools available to help bring these stories to life, whether that looks like interactive elements sprinkled into a customer testimonial, or a full-blown script generated by AI. –Tobyn Sowden, CEO at Redbrick

MarTech Articles on Ad Placements, Gamification, Blockchain Marketing and more!

• 4 Ways to Diversify Campaigns to Protect Against Ad Placement Uncertainty
• Biotech Marketing: How to get in front of key investors
• Gamification Strategies For Mobile Apps: Engaging Users And Fostering Loyalty 
• The Modern Marketing Team: Upskilling with Analytics and AI Automation for More Data-Driven Results 
• Six ways to Optimize Product Content for LLM-integrated Searches
• Breaking Down Blockchain Marketing Concepts
• Al and Its Influence on Marketing: with Adri Gil Miner, CMO of Iterable
• Differences between Demand Generation And Lead Generation
• Remarketing Tactics and Best Practices

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 184: Al and Its Influence on Marketing: with Adri Gil Miner, CMO of Iterable

Episode 183: B2B Technology Sales Dynamics with Jason Smith, Senior Sales Engineer at CallTrackingMetrics

Episode 182: Improving Technology Sales Renewal Processes: with Brian Fitzgerald, Chief Revenue Officer, Augury