Every business, big or small, must create its marketing ecosystem; an interconnected bench of tools and software that offer the latest on-demand features.

Marketing tools are designed to facilitate modern businesses to perform their daily tasks easily. As these software tools are in demand, the demand has given rise to a plethora of platforms to cater to the requirements. Each of these tools is designed to cater to a specific task and a specific business model. As we are talking about small and medium businesses today, let us give you the list of top Martech tools that these businesses have with them.

Our team has compiled a list of some of the best marketing tools worth considering to be added to your Martech stack.

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1. Monday.com

Monday.com offers five editions of its software – individual, basic, standard, pro, and enterprise. All of these options are available for monthly or yearly subscriptions.

Monday.com is popular among SMBs and big enterprises alike. Offering powerful, cloud-based, scalable, and flexible project management features, Monday.com is a collaborative platform to streamline all the team’s activities. The tool can be integrated with other applications such as Google, Slack, Adobe, and so on.

Some additional features that make the tool so popular among teams of different sizes are ready-made templates, automated tasks, visualized dashboard reports, employee onboarding tools, and many more.

2. ActiveCampaign

ActiveCampaign, is again a wonderful tool for small and medium enterprises. Small businesses need to offer the best customer experience and Active Campaign excels here. The tools come with a customer experience automation (CAX), which SMBs and startups can utilize to create meaningful customer experiences.

Some of the additional features of the tool are inclusive segmentation tools, multiple training options, free migration services, drag and drop automation builder, a wide collection of integrations, and more.

3. Freshworks CRM

Freshworks CRM is a boon to small business owners as it offers a suite of sophisticated marketing automation tools through an AI-powered platform. The tool is loaded with features built to streamline complex marketing tasks, help the marketing team broaden their target reach, bring more conversions, and drive more sales.

Some additional features of the tool are marketing automation, email marketing, customer segmentation, contact management, and in-depth marketing analytics.

4. HubSpot

HubSpot Marketing is one of the top-notch inbound marketing software focusing on growing traffic and increasing lead conversions. As HubSpot is good for large enterprises, it is equally good for small and medium business enterprises. With powerful tools such as emailing, blogging, SEO, marketing automation, lead management, and analytics, HubSpot has quite outgrown its popularity.

HubSpot can be integrated with other CRMs, eCommerce tools, and social networks present in your marketing ecosystem.

5. Constant Contact

It is an all-in-one martech platform for freelancers and small and medium-sized enterprises. Offering a wide range of robust features such as email marketing automation, social media management, and so on, Constant Contact helps to improve a team’s marketing efforts. The tool is power-packed with reports and tracking tools so that businesses can track marketing campaign results and oversee the aspects that need attention.

Constant Contact offers mobile-optimized email templates, email integrations, reports, tracking tools, and so on.

6. Pardot

Every marketing team today is aware of the power of Pardot. Pardot is a robust marketing automation and lead management tool from Salesforce. Although it is designed mainly for B2B companies, small and medium-sized businesses can avail of its rare features as well. It is a cloud-hosted platform, which is accessible on desktop and mobile devices. Some other tools that come along with Pardot are sales intelligence, lead nurturing, and email marketing.

Businesses benefit from Pardot for its smart lead generation, superior lead management, and insightful reporting.

7. Engage Bay

Engage Bay is widely-used among SMBs because it is a reliable and  free automation software available in the market. It is an all-inclusive CRM platform enabling marketing teams to automate specific business tasks such as live chat, email marketing, sales, and more.

Engage Bay offers a suite of useful tools for SMBs and one must choose Engage Bay for the substantial features in the free trial version, intuitive interface and CRM controls, and integrated systems all in a single platform.

Final Word

Building a powerful martech stack helps overcome complex marketing challenges. They also help to stay ahead of the competition by offering the best customer experience. If marketers can put through an ideal marketing stack, it helps reach out to the target audience, improve customer engagement, and make their team’s workflow more efficient. It further leads to more revenues and growth for the business.

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