Comscore Releases Rankings for Digital and General News in Social Media for the UK

Social Media PlatformsCustomer Experience Management

By Business Wire On Dec 13, 2022

The social media ranking of the General News category shows more than 138 million actions cross-platform across Instagram, Facebook, YouTube, and Twitter.

Comscore, Inc., a trusted partner for planning, transacting, and evaluating media, today released the top properties by audience size and engagement (average minutes per user), and General News social engagement (cross-platform actions) in the UK.

In terms of audience size by Total Unique Visitors, Google Sites leads the ranking followed by Microsoft Sites and Facebook. Reach Group is the first local publisher in the list with 43.5 million unique visitors followed by News UK Sites with 38.9 million and BBC Sites with 35.7 million.

Top 25 Multi-Platform Properties in the United Kingdom, October 2022		Total Unique Visitors/Viewers (000)
		Total Digital Population
1	Google Sites	56,705
2	Microsoft Sites	49,099
3	Facebook	47,748
4	Amazon Sites	47,219
5	Reach Group	43,475
6	News UK Sites	38,992
7	Yahoo	36,224
8	BBC Sites	35,727
9	Apple Inc.	31,709
10	eBay	31,393
11	Mail Online / Daily Mail	29,161
12	PayPal	27,762
13	Twitter	27,291
14	Hearst	26,511
15	Wikimedia Foundation Sites	26,353
16	Sky Sites	25,331
17	Mediavine	24,829
18	WWW.GOV.UK	24,532
19	NHS Sites	22,558
20	Freestar	22,378
21	The Guardian	22,236
22	Spotify	21,617
23	Bytedance Inc.	20,267
24	Red Ventures	20,218
25	Future Plc	19,754

Based on the Average Minutes per Visitor, Google Sites also leads the ranking followed by Spotify and Facebook. BBC Sites leads the list of local publishers with 102.1 average minutes per visitor during October 2022.

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Top 25 Multi-Platform Properties in the United Kingdom, October 2022		Average Minutes per Visitor
		Total Digital Population
1	Google Sites	1,208.4
2	Spotify	1,197.2
3	Facebook	689.8
4	Bytedance Inc.	387.6
5	ROBLOX.COM	365.6
6	Netflix Inc.	346.6
7	Samsung Group	250.6
8	Snapchat, Inc	203.5
9	Amazon Sites	139.4
10	Twitter	129.8
11	DISCORD.COM	120.8
12	Microsoft Sites	115.7
13	BBC Sites	102.1
14	Flutter Entertainment plc	100.5
15	Apple Inc.	96.1
16	Yahoo	92.1
17	eBay	89.9
18	The Walt Disney Company	78.2
19	Linkedin	68.3
20	Reddit	62.0
21	Reach Group	49.0
22	Auto Trader	46.5
23	Weather Company, The	44.1
24	Global Radio	41.8
25	Sky Sites	39.0

Considering General News publishers in the UK the ranking based on engagement (actions cross-platform) is led by Ladbible (UK) with 63.0 million actions and an engaged audience of 53.6 million. The second place was for BBC News (UK) followed by Daily Mail with 15.6 and 6.9 million cross-platform actions in Instagram, Facebook, YouTube and Twitter.

Top 25 Publishers in the United Kingdom per Engagement, October 2022		Actions (Cross Platform)	Audience (Cross Platform)
1	Ladbible (UK)	63,048,240	53,611,634
2	BBC News (UK)	15,596,967	96,793,421
3	Daily Mail	6,944,493	20,888,600
4	BBC News – Bengali (UK)	4,478,256	16,744,378
5	The Guardian (UK)	4,137,705	24,605,721
6	BBC News Marathi	3,164,041	2,366,604
7	BBC News Gujarati	3,107,152	921,636
8	BBC Mundo	3,035,550	11,526,769
9	BBC News Pidgin	2,163,723	2,172,709
10	The Independent (UK)	2,117,059	13,605,798
11	Metro (UK)	1,990,767	2,966,864
12	BBC News Punjabi	1,970,205	1,817,139
13	BBC Yoruba	1,914,968	1,130,088
14	Daily Mirror (UK)	1,869,808	4,878,339
15	The Telegraph (UK)	1,580,102	8,969,078
16	Wales Online (UK)	1,522,155	1,121,159
17	Daily Express (UK)	1,521,152	2,499,877
18	BBC News Telugu	1,474,389	1,202,253
19	The Daily Star	1,438,405	2,025,147
20	The Sun (UK)	1,398,605	5,775,301
21	BBC News Afaan Oromoo	1,143,068	943,150
22	BBC Dari	1,039,186	1,030,996
23	Manchester Evening News (UK)	990,613	2,353,045
24	BBC Swahili (UK)	930,071	4,723,137
25	BBC World News	858,333	38,592,809

With Shareablee powered by Comscore now, publishers can see not only their digital audience and engagement but their social interaction with their audiences to define better monetization strategies.

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