Marin Software now supports Pinterest on ad optimization platform

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, announced the ability to manage Pinterest ad campaigns through its flagship MarinOne platform. The new integration with Pinterest’s Marketing API gives advertisers better insights and helps them improve the performance of their Pinterest campaigns through machine learning and automation.

MarinOne unifies leading AI bidding, budget pacing, forecasting, performance insights, and recommendations to help advertisers maximize the reach and impact of their Pinterest marketing investment. Advanced analytical grids provide flexible, intelligent reporting within and across Pinterest campaigns in the context of the entire paid media ecosystem–including social, search, display, and e-commerce platforms–for a comprehensive analysis of performance in one place.

With 463 million monthly active users, Pinterest provides brands the opportunity to reach engaged audiences with immersive content that inspires action.

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“We look forward to providing our customers an avenue to integrate our powerful reporting, advanced bidding, and campaign management tools to achieve the best performance on the Pinterest platform.”

Marin has been helping advertisers advance their digital advertising campaigns for almost 15 years and has managed almost $50 billion in advertising spend across paid search, social, e-commerce, display, and app advertising.

“We look forward to providing our customers an avenue to integrate our powerful reporting, advanced bidding, and campaign management tools to achieve the best performance on the Pinterest platform.” said Chris Lien, Marin’s Chairman and CEO.

Advertisers can optimize their Pinterest campaigns alongside other paid social campaigns–with additional paid search, e-commerce, display, and app campaigns to help drive awareness and generate demand. With MarinOne, marketers can now unify their efforts across channels to ensure they are working more seamlessly and efficiently throughout the customer journey.

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