First-party data, key martech funding highlights, new martech partnerships and enhanced features to boost go-to market capabilities; there’s lots to explore from this week’s martech series’s martech highlight!

BONUS: Leading marketing and media measurement platform DoubleVerify announced their IPO on April-12th!

MarTech Quote-of-the-Week!

I think marketers should be focusing on first-party data and the best avenues to grow ROI. All marketers aim to optimize their campaigns and not only show, but increase, ROI. However, this already difficult task is further complicated by the ever-evolving privacy and data changes happening within the industry.–Bryan Walkey, CEO of GainShare 

Top MarTech News of The Week: 05th April to 12th April 2021!

• Sprinklr Expands Partnership With EDP
• Ada Revolutionizes Customer Experience; Helps Leading Brands Provide Valuable Automated Experiences At Scale
• Integrate Announces Appointment Of Enterprise SaaS Product Leader Aaron Mahimainathan
• AU10TIX Joins Forces with Microsoft To Create a More Trustworthy Identity Ecosystem in New Era of Remote and Hybrid Work
• Sendbird Joins Unicorn Club as Mobile Communications Become Essential
• ZoomInfo Enhances ‘Workflows’ to Drive More Efficient Go-to-Market Strategies
• ServiceNow and Qualtrics Combine Powerful Workflows
• LivePerson Announces Executive Hires to Scale HR and Marketing for its Next Stage of Growth
• LogMeIn And Capital One Join Forces To Deliver Work-From-Anywhere Solutions To Small Businesses
• SAP And Onapsis Proactively Notify And Help Customers Protect Mission-Critical Applications From Active Cyber Threats
• Keen Joins NielsenIQ Connect Partner Network to Advance Automated Marketing Investment Planning
• Deloitte Introduces ReadyAI Artificial Intelligence-as-a-Service Solution
• Talkwalker’s Speech Analytics Allows Marketers To Extract Insights From The Growing Podcast Market In Seconds
• Zendesk Appoints Former Outcast CEO as New CMO, Names NBA and Netflix Execs to Board
• Dialpad Announces Appointment of CMO and CHRO
• Merkle Named A Leader Among Loyalty Solutions Providers
• Visual Communications Platform Canva Announces USD 15 Billion Valuation; Launches Suite Of Presentations Products For The Workplace
• Intel Launches Its Most Advanced Performance Data Center Platform
• Media Giant Grupo Globo Announces Strategic Partnership With Google Cloud for Co-innovation and Business Transformation
• Ampersand Partners with Experian to Introduce New Audience Segments into the AND Platform
• Twitter Integrates Nielsen’s Cross-Media Planning and Measurement Suite Into Video Ad Platform
• OneTrust Extends Series C Funding Round Led by SoftBank Vision Fund 2 and Franklin Templeton
• Folloze And 6sense Announce Technology Partnership To Power Digitally Rich B2B Buyer Journeys
• LivePerson And Tech Mahindra Announce Partnership Bringing The Power Of Conversational AI To Brand-Consumer Communications
• MarTech Startup Ziflow Raises $6M In Expansion Funding To Meet Growing Demand For Creative Collaboration
• Facebook and Adjust on the Global App Economy: Gaming and Entertainment Top Growth Verticals
• SAP.iO Foundry Tokyo Kicks Off Accelerator Program Focused on the Intelligent Enterprise

MarTech QnA with the Expert

Prior to 2020 customers were already starting to shift their interactions with companies into the digital realm, but COVID greatly accelerated that trend. On one hand, this has given companies more opportunities to connect with customers and improve their experiences. At the same time, however, it’s made it much harder to break through the noise. Today, your brand experience isn’t something that happens out in the world with the goal of driving people to your digital experience; today your brand is your digital experience.-Lynn Girotto, Chief Marketing Officer, Heap

Top Articles on Video Marketing, Martech Funding, AI in Martech and Marketing 

• Top Martech Funding (in the news) From Q1 of 2021!
• 4 Key Benefits Of Using Videos In Your Marketing Strategy
• Benefits Of Simulator Programs In Today’s Business Environment
• Publishers Have Nothing To Fear From Automated Content
• How Artificial Intelligence Supports Inclusive Hiring Across Marketing, Sales and Tech
• How to Make Your Inter-Team Communications Work For A Digital, Diverse, Distributed World
• Empowering Programmatic Traders Through Continued Education

What can help marketing and sales teams capitalize on the best-fit technologies and processes to overcome business challenges? Catch more from these podcasts!