Marketing Technology Highlights of The Week: Featuring Shutterstock, IBM Watson, Conga, ZoomInfo and more!

The shift in online advertising and marketing trends today’s are shaped by how B2B consumers are becoming smarter in their product and choice approach; here’s what the best in B2B marketing and martech feel about these expanding changes:

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MarTech Quote-of-the-Week!

Optimizing media for different devices, browsers, and social media channels is highly detailed and repetitive work that’s essential, time-consuming, and quite tedious for developers. In other words, a perfect job for AI automation. There are free and subscription-based tools available that use AI to optimise images and video in the four main stages of the media asset lifecycle: creation, editing, delivery, and enhancement. 

–Doron Sherman, VP of Evangelism at Cloudinary  

Top MarTech News of The Week: 06th September to 10th September 2021

• Shutterstock Acquires PicMonkey, A Leading Creative Design Platform
• PathFactory and 6sense Bolster Intent Data With Content Intelligence
• Syte and Movable Ink Partner to Provide Retailers With Hyper-Personalized Email Marketing Capabilities Ahead of Holiday Shopping Season
• Zeotap Brings in Liberty Global Ventures in Series C Funding Round Extension
• Tiled Closes $13.7 Million Series A Funding Round Led By Signal Peak Ventures
• Logiq Partners with IRIS.TV to Provide Video-Level Data to E-Commerce Marketers and Improve Video Campaign Performance
• Acquia to Acquire Widen, Advancing Acquia Open Digital Experience Platform
• ON24 Engagement Hub Brings Together Live Webinar Viewing and On-Demand Content
• Medallia Sense360 Releases New Report on American Attitudes Toward Returning to Work
• Clickatell’s “Chat 2 Pay” Enables Brands to Extend Digital Commerce Offering with Secure, Effortless Payments in Chat Channels
• Immerss Raises $1.1M in Seed Financing to Advance Live Video eCommerce
• Conga Appoints Dayna Perry as Chief People Officer
• Marketers Can Now Seamlessly Integrate TrustRadius and 6sense Intent Data for Better Results
• Unveiling Infosys Equinox: Digital Commerce Platform Driving Human-Centric and Memorable Omnichannel Shopping Experiences
• Commenting Platform Vuukle Expands To Provide Full Site Monetization
• Google and Shopify Team Up to Help 1.7 Million SMBs Reach More Consumers
• Solvvy Releases 2021 State of Chatbots Report
• IBM Watson Launches New AI and Automation Features to Help Businesses Transform Customer Service
• MiQ and Contobox Form Exclusive Partnership to Improve Dynamic Creative Optimization
• LiveIntent and OpenX Partner to Bring the nonID Addressable Media Solution to Marketers and Publishers
• ZoomInfo Acquires RingLead, a Data Orchestration Leader, to Help Companies Combine, Cleanse, and Route Disparate Data Sources to Power Go-to-Market Activation
• Semrush Appoints Andrew Warden as Chief Marketing Officer
• Sprinklr Introduces Modern Research Lite

MarTech QnA with the Expert

The power of any marketing tool is the accuracy and consistency of the information being passed through the tool. It is the common statement of GIGO. What marketers need to be doing is focus in on the way data is being gathered, connected and passed through their existing martech tools. –Andy Johnson, Chief Data Officer at Adstra  

 

 

MarTech Articles on B2B Branding Strategies, Microsegmentation, The State of Digital Advertising and more!

• A Good Branding Strategy is Critical to your Overall B2B Marketing Plans
• Microsegmentation and B2B Marketing, Tips and Strategies that Help, Tools that Help, How Leaders in B2B Marketing do this with examples
• YouTube Advertising: Tips, Examples of Great YouTube Marketing and How those Brands do it, Best Practices, Platforms that can Help Boost YouTube Marketing Initiatives
• New Vulnerabilities in the Digital Ecosystem
• Complement Linear TV with CTV Advertising to Achieve Incremental Reach
• The Current State Of Digital Advertising: What Marketers Need To Know
• Many Brands’ Commitment to Customers Ends at Their Pocketbook: Why it Pays to Invest Deeper
• 3 Ways to Thrive in the Age of Adaptation
• 5 Predictions on How Cookieless Advertising May Affect Video Publishers (& Advertisers)

Catch the latest B2B Marketing and Sales Conversations with these latest episodes of The SalesStar Podcast Featuring Metadata.io, ON24 and more!

Episode 93: How Do You Build An Impactful Customer Success Model: With Daljit Bamford, Tenth Revolution Group

Episode 92: B2B Marketing Learnings And Martech Tips With Jon Perera, CMO At HighSpot

Episode 91: Top Trends And Concerns Of B2B Revenue Teams: With Sylvia Ananicz, Head Of Revenue At Lilt