MarTech Series’s Marketing Technology Highlights of The Week: Featuring SAP, Seedtag, Twilio!

Catch the latest in martech, from SAP’s acquisition of WalkMe to Sprout Social’s latest AI enhancements in this weekly martech highlight:

Marketing Tech Quote-of-the-Week!

Today, advertisers are leveraging data and AI technologies to deliver more personalized, targeted, impactful advertising, which will become increasingly important when cookie-driven targeting dies.

–Aisha Ude, Director, Product Marketing @ Equativ

MarTech Shout-out of the Week!

SOCi
SOCi is a leading CoMarketing Cloud for multi-location enterprises that empowers nearly 1,000 brands like Ford, Ace Hardware, Jersey Mike’s, Kumon, and more to automate and scale their marketing efforts across all locations and digital channels.

 Top MarTech News of The Week: 03^rd to 07^th June 

• Seedtag Acquires Beachfront, Integrating Direct Premium CTV Inventory and Enhanced Capabilities to Contextual Advertising Solution
• Fullcast Launches Data-Driven Capacity Planning for Go-to-Market Teams
• SAP Enters into Agreement to Acquire WalkMe, Driving Business Transformation by Enhancing the Customer Experience and Enriching SAP Business AI Offerings
• Twilio Invests in Enhanced Interoperability with Data Platforms and Data Warehouses with Launch of Linked Audiences
• Sprout Social Extends Industry Leadership with Powerful AI Innovations and 20 New Product Capabilities

MarTech QnA with the Expert

The AI landscape will witness a consolidation, where companies without distinctive AI capabilities or unique data inputs will struggle to survive. Those relying on common data sources will produce similar outputs, failing to provide unique value and will ultimately fall behind. The future will favor companies that invest in extracting and providing exclusive data, enabling their AI to deliver differentiated, actionable insights and outputs that set them apart from competitors.–Jackie Paulus Sr. Dir of Marketing at VidMob

Marketing and MarTech Articles on voice of customer, AI powered martech, Next gen marketing automation and more!

• How To Use Voice of Customer To Turn Expertise and First-Hand Experience Into Fresh Content
• Want Better Digital Decisioning? Start with Better Data
• Transforming Marketing with AI-Powered Consumer Insights
• Next-Gen Marketing Automation Platforms: Latest Advancements
• How Brands Are Using Chat Marketing to Drive Customer Conversations?
• How Have Streaming Businesses Evolved?
• Implementing AI Into Marketing Operations (MOps): From Campaign Launch To Refinement And Optimization
• Can VPNs Help Interrupt Security Threats?
• How Recruitment Marketing Platforms Have Evolved Over the Years?
• Understanding Gen Z Audiences: What Marketers Need to Know?

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 203: Sales Trends Dominating 2024 with Andy Kankula, Vice President of Business Development at Sion Power

Episode 202: The Importance of Soft Skills in B2B sales with Thomas Hansen, President at Amplitude