Autopilot by Pantheon Delivers Enterprise Security to Open Web Digital Platforms

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September 27, 2021

Marketing Technology Highlights of The Week: Featuring Oracle, GumGum, Sendinblue, Semrush and more!

While email still remains a consistent channel for B2B marketers, other mediums like SMS and push notifications are gaining more traction; how are leading brands using new models to drive better online and offline experiences?

Catch more in this weekly martech highlight:

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MarTech Quote-of-the-Week!

Loyalty and retention are the key to long-term success and marketers need to view retention as their growth strategy. As brand loyalty wanes, customers now seek new brands and services that fit into their re imagined routines, or “next normal.” In addition, the tightening of privacy controls has greatly increased the cost of user acquisition. Brands need to double down on direct relationships with their customers in order to stay relevant in consumers’ lives and also to stay in business.

–Sara Spivey, CMO at Braze

Top MarTech News of The Week: 20th September to 24th September 2021

MarTech QnA with the Expert

The question of ROI ultimately relies on how success is measured. We’re seeing a move away from some of the traditional yardsticks with which email marketing’s success would have typically been benchmarked against. Open rates are the perfect example – in so much as they don’t paint a true picture of engagement, or value, that a shopper has displayed, and when taken in isolation provide little more than a vanity metric for marketers to report on.

But by combining open rate information with additional metrics, such as page views, first party data, account log-ins, bounce rates, conversion or purchase information, this will all add up to a more comprehensive view of customer engagement and true ROI.

MarTech Articles on Video Captioning, Programmatic Messaging, Audience Targeting and more!

What’s New on The SalesStar Podcast?

Episode 95: Enterprise Sales Best Practices With Damien Swendsen, VP Sales At InsideView

Episode 94: Getting Smarter About Your Choice Of Martech And SalesTech: With Yoni Tserruya, Co-Founder & CEO At Lusha

Episode 93: How Do You Build An Impactful Customer Success Model: With Daljit Bamford, Tenth Revolution Group

eSSENTIAL Accessibility Named One of Canada’s 2021 Top Growing Companies

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September 27, 2021

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Leading Digital Accessibility Solution Reports Record Three-Year Revenue Growth of 308%

eSSENTIAL Accessibility, a leading Accessibility-as-a-Service digital accessibility platform, is pleased to announce it is among this year’s Top Growing Canadian companies, according to The Globe and Mail’s 2021 Report on Business rankings. Companies are evaluated based on three-year revenue growth, and eSSENTIAL Accessibility reported a record 308% growth over the past three-years.

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This recognition of company growth follows other recent accomplishments, which include eSSENTIAL Accessibility’s $55 million Series B funding round led by KKR and the recent expansion of its leadership team, appointing Tom Babinszki as vice president of accessibility.

“The tremendous growth we’ve experienced in the past few years stems from our team’s core values of unity, resolve and accountability—not only from one another but from society at large. There is a clear and urgent need to ensure accessibility for all, and we are committed to meeting this challenge,” said Mark Steele, Co-founder and CEO. “Recognition of our growth by The Globe and Mail is a true testament to our approach in partnership with our customers’ dedication to excellence and their own accessibility, equity and inclusion programs.”

Launched in 2019, the Canada’s Top Growing Companies editorial ranking aims to celebrate entrepreneurial achievement by identifying and amplifying the success of growth-minded, independent businesses. This year, eSSENTIAL Accessibility placed 144 on a list of 448.

“As we look toward the future, Canada’s Top Growing Companies offer both inspiration and practical insights for other firms facing similar challenges,” says James Cowan, Editor of Report on Business magazine. “The entrepreneurs behind these companies are smart, tenacious and unwavering in their commitment to their goals.”

“Any business leader seeking inspiration should look no further than the 448 businesses on this year’s Report on Business ranking of Canada’s Top Growing Companies,” says Phillip Crawley, Publisher and CEO of The Globe and Mail. “Their growth helps to make Canada a better place, and we are proud to bring their stories to our readers.”

Marketing Technology News: Okta Named to Inaugural StateRAMP Authorized Vendor List

MarTech Interview with Beerud Sheth, Founder and CEO at Gupshup

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Paroma Sen

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September 27, 2021

MarTech Interview with Beerud Sheth, Founder and CEO at Gupshup

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Beerud Sheth, Founder and CEO at Gupshup chats about the continued significance and impact of conversational AI to core business functions and how these platforms can enable better customer experiences:

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Welcome to this MarTech Series chat Beerud, tell us more about Gupshup, the story behind the platform’s launch and its growth journey so far?

Gupshup is now a global leader in cloud messaging and conversational experiences. Over 100,000 businesses and developers around the world rely on Gupshup’s platform for customer service, including Google, Verizon, Citibank, McDonald’s, and Amazon. With a presence in the U.S., Latin America, Southeast Asia, the Middle East, Eastern Europe, and Africa, Gupshup’s technology platform processes over six billion messages per month. In 2021 alone, Gupshup raised $340 million, entering the unicorn club with a valuation of $1.4 billion. It exited 2020 with an annual revenue run rate of approximately $150 million and grew almost 80 percent in terms of both revenue and messaging volumes

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We’d love to hear your thoughts on the growing impact of conversational AI on not just marketing and sales but also HR goals in today’s business environment?

Conversational AI continues to impact every aspect of business, both for external operations as well as for employee-facing interactions. For internal, it improves human resources, finance, administrative, IT support, and areas where employees have queries, from taking PTO to requesting conference rooms. There are countless employee requests that oftentimes large companies have a hard time responding to, especially outside of normal office hours. Leveraging AI automates frequently asked questions and generates instant responses.

Hiring in tech has always been a challenge because of constant changes to tech innovations itself, there is a growing need for specific technical and analytical skills today; can you talk about your experience in hiring across the tech market and a few best practices you feel business and tech founders should keep in mind when they hire and shape teams?

AI continues to be a more significant part of how businesses are run and therefore companies need to hire carefully. They need employees that can technically drive transformation of the company before offering to customers. The best way to hire smart technical talent is to look for versatile individuals, not just specialized skill sets. Versatile people can navigate continuing waves of new technology. If you have versatile teams that can handle this, they can help the company continue to stay updated. For example, in addition to hiring an android programmer and java developer, it’s important to have technical architects and software designers who can create the right infrastructure that is futureproof. You must have flexibility instead of rigidity.

Some very specific thoughts for when it comes to shaping and building customer-facing and customer support teams (marketing / sales) teams?

It’s better to think of customer support as customer success. Members of this team are responsible for the successful outcomes of the customer rather than simply being reactive to customer queries. They’re not just relationship managers; they’re solutions consultants and technically versatile. The best customer success teams will take full accountability for resolving customer issues and will also be proactive in proposing new ideas and solutions. They will succeed at achieving key business objectives such as net revenue retention, cross-selling/up-selling, driving product expansion, etc. It’s a win-win that you have a team that’s proposing ideas and resolving challenges as they arise. This drives more revenue, increases customer stickiness, and improves customer loyalty. The best customer teams will have these attributes.

Marketing Technology News: MarTech Interview with Sara Spivey, CMO at Braze

What are some hiring best practices that you feel tech startups need to hone more of to retain and attract best-fit candidates?

The most talented individuals choose where they want to work based on much more than just compensation. Wherever they go, given their talent, they will be well compensated. Beyond that, they care about the purpose, vision, and mission of the company. They care about the culture and values of the team and who they will be working with everyday. They care about impact. It’s critical for companies in this day and age to be purpose driven. They must clarify their values, get buy-in from the whole team, make sure all the employees operate according to those values. This leads to a culture that is entrepreneurial, collaborative, highly creative. It’s wise to define roles that are high impact, provide substantial autonomy. At Gupshup for instance, we’ve been clear on how conversational experiences will make a lasting impact that affects the lives of millions of people, they will change business to customer interactions. We foster an innovative, entrepreneurial culture that is collaborative, empowering, and atypical.

A few last thoughts and takeaways for marketing leaders and CEOs/CMOs to keep in mind through 2021?

Yes – that conversational messaging is rapidly becoming all pervasive. It may be invisible on the surface now, but more and more businesses are automating and streamlining their customer interactions. They’re creating customer satisfaction, increasing revenues, and achieving higher conversion rates- all through the power of conversational experiences.

Marketing Technology News: MarTech Interview with Gregory Zakowicz, Director of Content, Omnisend

[vc_tta_tabs][vc_tta_section title=”About Gupshup” tab_id=”1544515685282-bf64247e-9d9aeec0-8908″]

Gupshup is a platform that helps businesses and consumers interact and transact through conversational messaging.

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Beerud Sheth is the Founder and CEO at Gupshup

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What’s New on The SalesStar Podcast?

Episode 95: Enterprise Sales Best Practices With Damien Swendsen, VP Sales At InsideView

Episode 94: Getting Smarter About Your Choice Of Martech And SalesTech: With Yoni Tserruya, Co-Founder & CEO At Lusha

Episode 93: How Do You Build An Impactful Customer Success Model: With Daljit Bamford, Tenth Revolution Group

ALFI Expands International Footprint with Opening of London Office

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September 27, 2021

ALFI Expands International Footprint with Opening of London Office

The company looks to tap into the UK’s fast growing digital out of home advertising market which is expected to see growth of 44.7% this year

Miami headquartered Alfi Inc., the ad-tech and content AI SaaS platform company powering computer vision with machine learning models, has announced the opening of its London office (please see the attached press release).

The Company also announced it has also appointed Kevin Buchler as Vice President, UK and Europe Operations, as the company looks to expand its European footprint.

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Alfi has had an office in Belfast since January 2019 and already has a strong and fast-growing client base in the UK which includes Belfast Airport and Value Cabs, one of Northern Ireland’s largest taxi firms. It has also recently won a contract to deliver its digital advertising technology in multiple kiosks located within one of England’s most prominent shopping centres.

Founded in 2018, the company only listed on Nasdaq in May this year and has been supported by a flurry of positive announcements. Recent announcements have included an update on the rollout of its AI-enabled tablets to rideshare drivers throughout the U.S, expanding on its successful partnership with independently contracted Uber and Lyft drivers. Alfi provides taxis and rideshares with screens deployed with a beneficial interactive platform for operators, that provide passengers with a range of important information and travel updates to local and international news.

Alfi has also recently signed a letter of intent with Lemma, one of the largest and fastest growing programmatic DOOH (Digital Out of Home) networks, to cross-sell and promote each other’s operations and services as part of their respective offerings to customers across countries.

Alfi targets the advertising and marketing sectors with its technology to support their digital out of home campaigns, enabling them to increase their ROI, deliver more accurate targeting, advanced reporting, and detailed performance insights. It also targets a range of business owners who can deploy its technology in their waiting areas for example, in a way that is compliant with GDPR, CCPA, and HIPAA.

Marketing Technology News: Axle ai Management Team Posts 3-minute Power Pitch Video

Squirro Appoints Bernd Schopp as Chief Commercial Officer to Accelerate Growth

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September 27, 2021

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New CCO aims to help Squirro become market leader for Insights Engines and Augmented Intelligence

Squirro, the Augmented Intelligence solutions provider, has announced the appointment of entrepreneur and digital transformation expert Bernd Schopp as Chief Commercial Officer. He will accelerate growth and help the company become the market leader for Insights Engines and Augmented Intelligence.

Marketing Technology News: MarTech Interview with Sara Spivey, CMO at Braze

Schopp was CEO and co-owner of leading DACH Digital Transformation agency Namics. At Namics, Schopp grew the business to a client-centric international organisation with more than 550 employees. After Merkle acquired Namics, he was part of the European Executive Management team of Merkle that integrated the Namics business into the Merkle EMEA organisation.

“Squirro is a company I’ve been aware of for a long time – it has an inspiring team and is a recognised visionary leader for its AI driven Insights Engine platform,” said Bernd Schopp, Chief Commercial Officer, Squirro. “AI will be a major driver of competitive advantage for companies, yet it is also currently overrated in a couple of cases. Applying AI to augment the business intelligence needs to be professionalised with standard platforms and upskilling, and Squirro has a significant opportunity to be the organisation to make this happen for enterprises all over the world.”

Schopp’s immediate priority will be to accelerate growth on Squirro’s existing core offering, used by some of the world’s biggest and best-known enterprises. Together with the team, he will also look to refine company positioning, streamline market messages, and extend Squirro’s partner landscape.

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“Bernd has an impressive record in scaling businesses and instilling in them a strong commercial focus, so he’s the perfect appointment for Squirro at this stage in our journey,” said Dorian Selz, CEO, and Co-Founder, Squirro. “We have ambitious growth targets in Europe, the US, and SE Asia, and having Bernd onboard is a major asset in helping to achieve those targets. There is a real window of market opportunity for Squirro right now, and I can’t wait to work with Bernd on realising that potential.”

“Squirro has the vision to end enterprise search as it currently exists, and replace it with a contextual and relevant system of Insights. It is the perfect platform to deliver actionable insights whenever it is needed and in the full context of what the user is doing,” continued Bernd Schopp. “The future competitive advantage of enterprises will be based on how fast and accurately they can create actionable insights from the data they hold. This is where Squirro can be transformative, and I’m excited to be helping them on this journey.”

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InterDigital Names Rob Stien Chief Communications and Public Policy Officer

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Globe Newswire

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September 27, 2021

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Blair Watters promoted to Vice President, Government Relations and Standards Policy

InterDigital, Inc., a mobile and video technology research and development company, announced two new senior executive promotions within its newly combined government affairs, marketing and communications team.

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Rob Stien has been appointed as the head of the new group as InterDigital’s EVP, Chief Communications and Public Policy Officer. Mr. Stien joined InterDigital in 2014 and has been instrumental in building the company’s government affairs arm in Washington D.C., Europe and Asia.

Blair Watters has been promoted to Vice President, Government Relations and Standards Policy where she will continue to spearhead the company’s U.S. policy work with added responsibility for shaping policy around key technology standards such as 5G wireless. Ms. Watters joined InterDigital in 2015 after a long career in government relations and public policy. As part of her expanded role, she will also drive several components of InterDigital’s ESG program.

“I am excited to be taking on the leadership of the new team particularly at a time when we’re seeing the rollout of 5G and increased engagement from policymakers and the media regarding standardized technologies,” Rob Stien said. “As these discussions become more complex it makes a lot of sense to combine our government affairs, marketing, and communications teams under one roof as we continue to showcase InterDigital as a global leader in mobile and video innovation.”

Ms. Watters added, “I’m looking forward to combining my U.S. policy focus with oversight of InterDigital’s standards-based policy work in mobile, WiFi and video. Standards development and having the proper IP policies in place are critical to help the U.S. increase our innovative edge and drive future economic activity, both here and abroad.”

Marketing Technology News: Okta Named to Inaugural StateRAMP Authorized Vendor List

Forter Named in 2021 Gartner® Market Guide for Online Fraud Prevention

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September 27, 2021

Forter Recognized as a Leader in Frost & Sullivan Radar Report for Fraud Detection and Prevention (KYU) for Third Consecutive Year

Forter was named as a representative vendor for multiple products.

Forter’s Ecommerce Fraud Prevention provides highly integrated and data driven implementations capable of safeguarding users and businesses throughout the customer lifecycle.

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Seeking new insights into the evolution of fraud detection? The complimentary Gartner® Market Guide for Online Fraud Detection highlights:

• The shift from fraud detection point solutions to a holistic platform to also address false declines.
• The importance of addressing policy abuse, a crucial differentiator for fraud detection vendors.
• A list of recognized vendors and their respective offerings.

Forter is a leader in fraud prevention boasting over 800 million unique users known across its network in 195 countries with over 200 billion dollars in processed transactions.

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Breaking Predictability to Induce Virality in B2B Marketing

By

Tony Chau

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September 27, 2021

Breaking Predictability to Induce Virality in B2B Marketing

Virality is important in B2B marketing due to the challenges with traditional methods of marketing which are dominated by B2C companies. In viral marketing, a company will aim to spread its message with the help of large numbers of online users, who willingly share the content.

Virality is boosted by a small portion of the population, which is responsible for a large part of the sharing. Research shows that 17.6% of people share videos once or more each week. 9% of people share videos once or more every day. The 9% is responsible for 82.4% of the total shares on the internet! If you can specifically target this 9% of the user base, then you can potentially gain significant exposure and opportunity for virality for your content.

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When people watch content that is shared with them by others, they are much more likely to take action, and also more likely to recommend it to others. An analysis from Unruly examining over 430 billion video views shows that the potential for virality is based on these two most important factors:

How people feel after seeing the content (psychological response).
Why you should share the content (social motivation).

If people feel intense emotion after viewing the content, they are more likely to share it with others. And the greater that intensity, the greater the likelihood of them sharing the content. The key to evoking this level of intensity in your audience is to break their expectation for predictability.

Breaking the pattern of predictability is fascinating because the human brain is drawn to novelty. Novelty is what lets you stand out in a sea of clutter. The human brain is predisposed to seek – and care about – what is new. This tendency dates back to our early evolutionary traits. During ancient times, the human desire to seek novelty was what allowed us to explore new lands and create new tools. It allowed us to invent new weapons, and develop technologies such as mass food production in agriculture. Our desire to seek out novel experiences plays a key part in virality.

You can promote interesting content by showing people anything that may disrupt predictability. This means something that is unexpected, and beyond the pattern or “norm” that they have always been used to. For example, blending a smart phone in a blender is something that can be considered novel. This was the core idea behind a viral marketing campaign that led to the highly successful launch of the “Will It Blend?” video series for the Blendtec line of blenders. This success was due to how the experience disrupted a pattern of predictability. After all, no one would be willing to put their expensive mobile phone inside a blender, and therefore they don’t know what to expect when it happens. When this does happen, people instantly take notice. They will also be more likely to exaggerate the details of their experience by letting others know about how ridiculous it is to see a phone getting shredded. Such a tendency to exaggerate about interesting experiences occurs because sharing such stories will help to make the person sharing the content seem more interesting to others.

To help promote virality, you should focus on any content that is unpredictable to your user base. From my own online marketing experience, one example of unpredictability was when I openly told my audience that I succeeded in online marketing not because I listened to my audience, but because I stopped listening to them. This is a kind of verbiage that breaks the pattern of predictability. It gets people curious. It gets their attention. And it gets people talking.

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To see firsthand for yourself how breakage in predictability can get people talking, just try giving people something that they don’t expect, the next time you have guests over. For example, you can try placing orange-colored tissue papers on the table for people to blow their nose. Almost certainly, people will talk about your orange-colored tissue papers. That’s because they are not used to seeing tissues in that novel color before, thus producing an effect of breakage of predictability. They will also be more likely to tell others about that one time when they saw and used orange-colored tissue papers at your home. That’s because retelling such an experience will make people appear to be more interesting to others.

The idea here is to focus on delivering content to your audience that can break the patterns that they have always been used to. Surprise them with content that is extraordinary in order to encourage them to share their experience with others.

A good example of early viral content stemming from an experience which broke predictability is in the story of Susan Boyle. Susan came on stage as a contestant on Britain’s Got Talent at almost 50 years old, when most of the other contestants were much younger. She was poorly dressed, overweight, had an odd head of hair, and she looked as nervous as a cat on a hot tin roof. What did people expect at this point? Everyone had low expectations of her as a performer. People quickly wrote her off, as evident by the laughs in the audience when she revealed how much she wanted to be a professional singer. No one took her seriously at this point because she did not have the expected looks, confidence, or charisma to be a singer. Susan was the embodiment of the type of grandma-next-door that you’d expect to find in a rural part of town, not a professional singer suited to entertain others. People expected her performance to be miserable.

Then all of a sudden, Susan masterfully broke the pattern of predictability when she proceeded to deliver a show-stopping performance! Susan Boyle became an instant viral hit. Her video on Britain’s Got Talent became one of the most prolific viral videos of her time, helping her attain a level of stardom that’s the envy of aspiring singers around the world.

The virality of Susan Boyle’s content resulted from her ability to break people’s pattern of predictability. Before Susan’s performance began, her pattern showed numerous predictable signs of an expected poor routine. There wasn’t anything about Susan Boyle before she began singing that indicated she could be a star. No one expected her golden voice. But, as soon as she started to sing, she threw the audience for a loop. The intensity at which Susan Boyle’s performance broke the viewers’ patterns of predictability helped make the content (her performance) far more interesting than it otherwise would have been, had she not broken predictability. As a result, Susan enjoyed a level of fame through virality that has endured.

B2B companies can draw from past events of unpredictability to help craft a marketing campaign with the potential to go viral. As traditional methods of marketing are dominated by B2C companies, it becomes more important for B2B companies to find innovative ways to urge users to share their message through viral content.

Marketing Technology News: MarTech Interview with Damien Mahoney, Co-founder and CEO at Stackla

Axle ai Management Team Posts 3-minute Power Pitch Video

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September 27, 2021

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Interview with Expert Dojo also posted as Republic.co crowdfunding campaign enters final weekend with $250k already raised

Video management software vendor axle.ai has just posted a short pitch video for its Republic Reg. CF equity crowdfunding raise which ends at midnight Pacific Time on Monday, Sept. 27th. Axle’s previous equity crowdfunding round, in 2020, was oversubscribed, and the current round is rapidly approaching a similar outcome – $253,000 (more than 10x the original goal of $25,000) out of a possible $428,000 in this round is already committed.

Marketing Technology News: axle ai integration with Seagate Lyve Cloud featured in Seagate Solution Brief

The equity crowdfunding campaign highlights axle ai 2021, the company’s browser-based remote media search software. The software includes a browser front end allowing multiple users to tag, catalog and search their media files, as well as a range of AI-driven options for automatically cataloging and discovering specific visual and audio attributes within those files. For instance, audio tracks can be automatically transcribed, with the resulting transcript immediately searchable in the timeline; likewise, axle ai provides face recognition with integrated training for new faces over time. The modular nature of the system supports additional plug-ins for object and logo recognition, and identification of sports highlights. The software can be used to create distributed team workflows for storage pools that would otherwise be siloed and hard to search. To date, axle ai has more than 700 customers worldwide, including high-profile names such as the NY Yankees, Madison Square Garden, the LA Clippers, PWC, Elevation Church, Paramount and Warner Bros. A recent profile of an axle customer, reality TV production house Pie Town (producers of HGTV’s House Hunting and Flip or Flop shows), can be viewed at youtu.be/H1xkcQ0YJO8.

One key for axle ai in the last two years has been its software’s ability to enable remote work by video production teams. Often, video collaboration has relied on manual transfer of files between sites, often using portable hard drives and Fedex. Having a browser-based solution gives media teams much more flexibility in managing and staffing their projects to a quick outcome, and the ability to use AI-driven engines to search and reuse the content makes it much more valuable and relevant for modern marketing purposes, especially via social media.

Given the vast amounts of video – often many terabytes – that can be accumulated by a video team in even a single shoot, this system allows rapid search and management of those files over time. The software also includes a range of plug-in panels for Adobe’s Creative Cloud application suite software, which allow creative team members on any Mac or Windows laptop to directly search, access, and download media files wherever they are located. In addition, the company offers a no-code workflow automation tool, Connectr, as well as a freemium speech transcription tool, Ascribe. These are complementary to its core media management software and together provide a complete solution for axle ai’s customers.

This month, axle ai announced that it had completed acquisition of Noscos, an AI/ML startup focusing on face recognition and logo recognition applications. This further enhances axle ai’s technology stack while bringing new management strength to its engineering team in Eastern Europe.

Another major announcement by the company was securing its largest deal ever – a $365,000 deployment at a major Asia-Pacific region broadcaster. Combined with other significant new customers as well as the new partnership with Seagate, this puts the company on track for a record year, with sales roughly double its 2020 tally.

Sam Bogoch, CEO of axle ai, said “We’ve been delighted by the response to this Republic raise. What’s behind it is a broad sense that video and remote work are huge opportunities.”

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Answerly – Introducing the hottest NFTs on Stellar Blockchain

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Globe Newswire

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September 27, 2021

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Answerly, the crypto-rewarding Q/A platform has announced that they will be introducing 50 NFTs on Stellar (XLM) Block-chain on a weekly basis. Previously Answerly launched their first-ever NFT that, as per official statement, was sold instantly. The company launched a full collection on 22nd Sep 2021 comprising a superhero digital art collection including 49 characters.

The company’s CEO Raza Rizvi believes “Inaugurating a marketplace on Stellar will eliminate high block-chain fees and the world of NFT would be accessible for everyone. Since lesser fees will allow everybody to mint NFT, they can put any price on items that suit their business’s needs.”

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Answerly officials claim that they will be releasing 50 NFTs weekly on different themes. The subject can be either abstract, travel, sports, or even super-heroes. In an official release, Co- founder Zain Haider said, “We aim to use the revenues effectively and help them to add liquidity to ANSR tokens and buy them back at a lesser price. In this way, the prices for the Answerly Token will be stabilized.”

As the NFTs are a thing of the future now, it is indestructible, indivisible, and verifiable. Answerly has decided to increase the numbers for NFT which will not only benefit the company but the users as well. The emergence of blockchain technology and being mainstream has enabled people to tokenize their digital as well as tangible assets on the blockchain. For this, they require NFTs. Introducing the latest NFTs on the Stellar blockchain will aid in stabilizing the Answerly Tokens as the use of NFTs is in multiple places like in the gaming industry, licensing of software, and keeping collectibles. Answely tokens have already been listed on some popular cryptocurrency exchanges such as BKEX, Hotbit, Probit, Dex-Trade, and P2PB2B.

Furthermore, the company officials stated that the users will be able to buy NFTs directly from the website by paying through Answerly Tokens. The company is hopeful that this decision will benefit them in the long run and will prove itself to be a great utility for the tokens themselves. The company believes that adding more NFTs will create brand awareness and create a significant rise in the demand for Answerly Token. The advancement of blockchain technology has allowed gaming and the collectible space to become modernized. People not only become owners of the unique assets but also earn money from them. By using Litemint as their NFT, Answerly has managed to gather 50,000 players. Stellar, being a decentralized blockchain-based protocol has started using NFT. It has proven to be an affordable platform to send money to anyone.

Apart from that, Answerly has decided to launch a YouTube Channel that will revolve around topics that are similar to “What If” but in-depth. The channel will release one YouTube video everyday containing a 20-second promo on Answerly, Answerly token, and Stellar blockchain.

Marketing Technology News: Dialpad Awarded 2021 Unified Communications TMC Labs Innovation Award

ProWire Obtains US Patent for Its Real-Time Streaming Technology

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September 27, 2021

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ProWire has been granted U.S. Patent 11,089,341, which covers its proprietary real-time streaming technology related to its CrowdFlex^® product.

Marketing Technology News: Dialpad Awarded 2021 Unified Communications TMC Labs Innovation Award

ProWire’s patented technology enables the streaming of real-time audio channels to fans at live events via their phone over the existing venue data infrastructure. The patent includes, without limitation, both Wi-Fi and cellular applications, including next-gen 5G networks.

“We’re thrilled that the US patent office has recognized the innovation of ProWire’s

CrowdFlex^® technology and granted us this patent,” said James Sumner, Chief Operating Officer and General Counsel of ProWire. “ProWire’s innovation in real-time streaming has unlocked a new frontier for sports teams to better engage with their fans in-venue and provide innovative, real-time experiences. Looking forward, as sports organizations continue to adopt next generation data networks, our technology is well positioned as the leader in real-time streaming for these connected venues.”

ProWire’s technology has been embraced by leading sports organizations and venues across the US & Canada. ProWire recently integrated into the NHL App and was activated with select teams through the Stanley Cup Playoffs, including the 2021 Stanley Cup Champions, the Tampa Bay Lightning.

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RSG Media Launches RSG Media Metadata Management (R3M), A Standalone Product Information Management Tool Tailored to the Needs of Media & Entertainment

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prweb

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September 27, 2021

RSG-Media-Launches-RSG-Media-Metadata-Management-(R3M)_-A-Standalone-Product-Information-Management-Tool-Tailored-to-the-Needs-of-Media-_-Entertainment

RSG Media enables entertainment brands to manage metadata in one place with the launch of R3M.

RSG Media Systems has announced the beta launch of R3M designed to enable Operators, Platforms, Programmers, and Studios to manage the metadata associated to their content assets in one place. The descriptive metadata about these assets has grown increasingly important with the explosion of OTT platforms competing for subscribers. These platforms rely on robust metadata to drive personalization and recommendations.

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Everyone is struggling to syndicate their metadata to various partners, in the right format. We are well positioned with our current product stack to make this process painless and enable full monetization of rights.

RSG Media, creator of a range of widely adopted solutions for Media & Entertainment, already captures terabytes of metadata on behalf of their current customers “but it makes sense to make this static metadata more actionable,” said RSG Media’s CEO, Mukesh Sehgal. “Everyone is struggling to syndicate their metadata to various partners, in the right format. We are well positioned with our current product stack to make this process painless and enable full monetization of rights.”

Traditionally, metadata has been siloed by department, and it has been challenging to consolidate and syndicate the data. The industry has needed a product information management system that could meet the Media & Entertainment industry’s specific use cases. R3M enables entertainment brands to view their metadata to see what they currently own in one place, edit, and supplement, and which fields are legally compliant to use.

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Dialpad Awarded 2021 Unified Communications TMC Labs Innovation Award

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Business Wire

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September 27, 2021

Dialpad Named to Inc. 2021 Best in Business List in Business Products

Dialpad recognized for exceptional innovation of TruCaaS

Dialpad Inc., the industry leader in AI-powered communication and collaboration, today announced that TMC, a global, integrated media company, and its TMC Labs product review division, named Dialpad a 2021 Unified Communications TMC Labs Innovation Award winner.

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“Dialpad has displayed its commitment to quality and innovation in the development of the unified communications industry”

Dialpad’s suite of products has recently been streamlined across both business communications and customer engagement with the introduction of TruCaaS, or Truly unified Communications as a Service. Dialpad is the industry’s first and only TruCaaS solution that offers calling, messaging, and video meetings in one single platform with AI at its core. Through its TruCaaS platform, Dialpad is well-positioned to support the growing distributed workforce’s needs for flexibility and reliability.

“Ten years ago, we were one of the first UCaaS providers built on the cloud and post-iPhone, so it’s exciting to see that Dialpad is still shaking up the industry a decade later. We’re honored to accept this award for our industry-wide innovation and the recognition for being the only TruCaaS platform,” said Craig Walker, CEO and founder of Dialpad. “By unifying our product suite on top of all the new capabilities we’ve added to the platform over the past 12 months, we’re focused on enabling our customers to collaborate effortlessly and simplify their business collaboration through a single pane of glass.”

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According to TMC, “We chose Dialpad to win the 2021 TMC Labs Unified Communications Innovation Award because of its continuous innovation. Its addition of AI and Voice Intelligence (Vi™) gives any company the ability to have leading-edge features and allowing businesses to become more knowledgeable about and responsive to customer interactions. In addition, its collaboration additions have made pandemic-era work-from-home more productive and efficient.”

The TMC Labs Innovation Award is selected by the distinguished engineers at TMC Labs and honors products that have demonstrated innovation, unique features, and noteworthy developments toward improving communications technology.

“Dialpad has displayed its commitment to quality and innovation in the development of the unified communications industry,” said Rich Tehrani, CEO, TMC. “I look forward to more innovation from Dialpad and their continued effort toward improving the future of the UC industry.”

The 2021 TMC Labs Innovation Award winners will be featured on INTERNET TELEPHONY online.

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Moviebook Showcases Full-Stack Technology Solutions for Digital Commerce at CHITEC 2021 in Beijing, Contributing to China’s “30-60” Decarbonization Goal

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September 27, 2021

Moviebook Showcases Full-Stack Technology Solutions for Digital Commerce at CHITEC 2021 in Beijing, Contributing to China's "30-60" Decarbonization Goal

Moviebook, a leading AI-powered intelligent video production infrastructure and service provider, is exhibiting its self-developed products and solutions customized for the development of digital commerce at the 24th China Beijing International High-tech Expo (CHITEC 2021) in Beijing from September 24 to 28, 2021.

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Building on intelligent video production technologies and digital twin technology, Moviebook has developed a series of products and solutions tailor-made for the growth of digital commerce. Its solutions provide various industries, including traditional manufacturing and the modern service sectors, with automatic production, digital management and multi-dimensional visual and interactive presentations.

The miniature digital factory on display during CHITEC 2021 is an intelligent manufacturing base for digital commerce. As a representation of all terminals on the production line and their layout, the factory model demonstrates an automated production process of digitized merchandise with onsite introduction and product lifecycle demonstration.

As an inseparable part of the production line, Moviebook’s intelligent product information extraction terminal can automatically extract product information, build product models, and generate life-like, interactive digital copies of products. Customers can access product information by utilizing multi-dimensional compositions, including appearance, texture, features, user manual, and internal structure.

Also on display is Moviebook’s holographic production process simulation, which deploys simulation, spatial computing and AR technology to vividly demonstrate the production process inside the digital factory, thereby giving attendees a better understanding of how physical merchandise can be converted into digital counterparts.

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China aims to peak carbon emissions by 2030 and achieve carbon neutrality by 2060 (“30-60” Decarbonization Goal), as echoed by the theme of CHITEC 2021 – “Intelligence · Health · Carbon Neutrality”. To that end, Moviebook has been bolstering the transition to a low carbon economy and society with its digital user manuals.

Moviebook’s digital user manuals, as showcased in its exhibition area, can help lower carbon emissions significantly and hence contribute to the “30-60” Decarbonization Goal by substituting paper manuals and in the meantime providing an even better user experience.

A new round of scientific and industrial revolution is in the making. The advancement of new-generation innovative technologies such as AI, VR/AR and 5G will drive the disintegration and reintegration of the global value chain and foster green, healthy and intelligent development.

As a leading player in intelligent video production, Moviebook is reshaping the industrial chain of intelligent vision. Building on its advantages in AI, computer vision, video structuring, deep learning, intelligent computing, and others, Moviebook is expediting the integration between technologies and application scenarios and facilitating the development of high-end, precision, and cutting-edge industries.

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Okta Named to Inaugural StateRAMP Authorized Vendor List

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Business Wire

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September 27, 2021

Okta Named to Inaugural StateRAMP Authorized Vendor List

Identity leader part of first official group supporting state and local government agencies with security modernization solutions

Okta, the leading independent identity provider, today announced it has been included in the first-ever StateRAMP Authorized Vendor List, a list of service providers whose products and solutions have obtained a StateRAMP security status of Active, In-Process, Pending, Ready, Provisional, or Authorized.

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“Providing both citizens and workforces with the most seamless and secure experiences possible is at the core of what we do. Okta’s inclusion on the first StateRAMP Authorized Vendor List demonstrates our commitment to helping state and local governments drive secure digital transformation across their platforms.”

StateRAMP authorization gives government and procurement officials confidence in a service provider’s data security capabilities and provides a central location for sourcing StateRAMP verified Infrastructure as a Service (IaaS), Software as a Service (SaaS), and/or Platform as a Service (PaaS) solutions.

“Identity solutions are a necessary part of today’s IT infrastructure for state and local government agencies given the constant barrage of threats from cyber criminals,” said Dean Scontras, Vice President of SLED at Okta. “Providing both citizens and workforces with the most seamless and secure experiences possible is at the core of what we do. Okta’s inclusion on the first StateRAMP Authorized Vendor List demonstrates our commitment to helping state and local governments drive secure digital transformation across their platforms.”

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Okta is one of the first modern Identity and Access Management solutions to pursue StateRAMP authorization for both workforce and citizen access. The Okta Identity Platform provides modern, centralized and secure identity and access management for state and local agencies across the country with faster time-to-value. The Okta IDaaS Regulated Community Cloud package, currently undergoing StateRAMP review, includes a number of components that may be used to provide methods of authentication and provisioning control including Okta Core, Okta Mobile, Okta Verify, Okta Directory Agent, and Okta IWA Agent.

As part of the StateRAMP authorization process, the State of Arizona is serving as the initial SLED government sponsor for Okta. The Okta state and local government team have been working with the Arizona Strategic Enterprise Technology (ASET) Office for the past four years to deliver identity solutions across state agencies.

Government agencies can trust Okta IDaaS Regulated Community Cloud to provide highly secure and reliable solutions to manage identities and streamline processes within their organization. Okta’s modern identity and access management solutions enable digital transformation within government agencies by providing a simplified user experience for their workforce and customers, in addition to enhancing security.

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Freshworks Announces Closing of Initial Public Offering and Full Exercise of Underwriters’ Option to Purchase Additional Shares

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September 27, 2021

Freshworks Unveils New Generative AI Enhancements Across Product Lines to Power Greater Business Efficiency

Freshworks Inc., a leading software company empowering businesses to delight their customers and employees, today announced the closing of its initial public offering of 31,350,000 shares of Class A common stock including the full exercise by the underwriters of their option to purchase 2,850,000 shares of Class A common stock at a price to the public of $36.00 per share. The shares are listed for trading on the Nasdaq Global Select Market under the symbol “FRSH.”

Morgan Stanley, J.P. Morgan and BofA Securities acted as lead book-running managers for the offering. Jefferies and Barclays acted as book-running managers for the offering. Baird, Canaccord Genuity, JMP Securities, Needham & Company, Wolfe | Nomura Strategic Alliance, Oppenheimer & Co., Piper Sandler, Raymond James, AmeriVet Securities, CastleOak Securities, L.P., Ramirez & Co., Inc., R. Seelaus & Co., LLC, acted as co-managers for the offering.

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The offering was made only by means of a prospectus. Copies of the final prospectus related to the offering may be obtained from: Morgan Stanley & Co. LLC, Attn: Prospectus Department, 180 Varick Street, Second Floor, New York, NY 10014; J.P. Morgan Securities LLC, Attention: Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or by telephone at (866) 803-9204 or by email at prospectus-eq_fi@jpmorganchase.com; BofA Securities, Attention: Prospectus Department, NC1-004-03-43, 200 North College Street, 3rd floor, Charlotte, NC 28255-0001, or by telephone at 1-800-294-1322 or by email at dg.prospectus_requests@bofa.com(Freshworks ).

A registration statement relating to these securities has been filed with, and declared effective by, the Securities and Exchange Commission. This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

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Verse.io Launches trustContact™ to Ensure Businesses Get Their Calls And SMS Delivered to Customers

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September 27, 2021

Verse.io Launches trustContact™ to Ensure Businesses Get Their Calls And SMS Delivered to Customers

Lead conversion platform Verse.io has launched trustContact™, a new service to help businesses comply with FCC regulations around SMS and phone calls.

SMS is the ideal way to convert leads to sales efficiently, and Verse makes the process easy through AI and automation coupled with human concierge follow-up. However, due to changes in FCC and phone carrier regulations, many legitimate business communications will soon be blocked before reaching the customer.

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Verse.io launched trustContact, a new service to help businesses comply with FCC regulations around SMS and phone calls.

Starting October 1, 2021, calls or text messages that don’t comply with new regulations may be filtered or labeled spam. Verse’s new trustContact™ services will help businesses stay in communication with potential customers by complying with new messaging regulations.

Consumers send and receive texts via P2P or person-to-person messaging. Business SMS is considered application-to-person (A2P) messaging, and different rules apply. A2P texts may be sent from an app or a platform such as Verse. One of the most cost-effective ways to send A2P messages is with 10-digit long code or 10DLC numbers, which allow companies to send up to 15 messages per second.

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Starting in October of 2021, most U.S. businesses that use 10DLC to reach their customers will need to complete A2P 10DLC registration. The regulations apply to companies that send more than 3,000 messages per day or use more than five 10DLC numbers for messaging. A2P 10DLC registration verifies your number for carriers, so your messages don’t get marked as spam.

“Constantly evolving changes to FCC regulations and carrier requirements create an extra compliance burden for businesses,” said David Tal, Verse Founder and Co-CEO. “We are experts at optimizing SMS and phone contacts for our clients, so it made sense for Verse to add trustContactTM to our suite of included services to ensure our partners stay ahead of the curve.”

Consumers will see the benefit of the new regulations with a decrease in unwelcome spam texts. However, businesses may suffer a significant drop in deliverability if they fail to register. So, Verse.io has stepped up to take care of A2P 10DLP registration for all its clients at no additional cost. Verse will do the rest.

The trustContact™ service offers more than A2P 10DLC registration. Through this new product, Verse provides SHAKEN/STIR registration to verify phone numbers for calling prospects. SHAKEN/STIR registration, which Verse also includes with all contracts, prevents telephone calls from being labeled as “scam likely” or “spam risk.”

Soon, trustContact™ from Verse.io will also include CNAM (Caller Name Delivery), which labels business calls with the business name and a green checkmark to show that the caller is verified. And, for a step up in callerID, Verse will soon be releasing a branded call product that will display a company logo and a short business tagline on customer’s phones.

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Joy Spreader Group Signs Strategic Agreement with Poly Film Investment Corporation to Further Explore Coordinated Development in Technology and Creative Industries

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September 27, 2021

Joy Spreader Group Signs Strategic Agreement with Poly Film Investment Corporation to Further Explore Coordinated Development in Technology and Creative Industries

China’s leading marketing technology company, Joy Spreader Group Inc (06988.HK) (“Joy Spreader”), signed a comprehensive strategic cooperation agreement with Poly Film Investment Co., Ltd (“Poly Film”) at the 11th Beijing International Film Festival. The agreement details in-depth coordination in many areas across the creative industries, from content production, online publicity, marketing, and industry consulting. Moving forward, the companies will continue to proactively explore different models for cooperation, from partnerships to joint ventures.

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Poly Film is a state-backed specialist company covering the comprehensive industrial chains of film, television, and entertainment under the umbrella of China Poly Group Corporation and Poly Culture Group Corporation Limited. Poly Film’s strategic business positioning is as a boutique theatre operator specialized in content production that aims to promote film culture through the integration of technology and entertainment. Poly Film is actively expanding its business online in order to boost the development of industrial technology.

Joy Spreader was listed on the Hong Kong Stock Exchange in September 2020 and is China’s leading marketing technology company specialized in serving the mobile new media-based consumption market and the mobile Internet sector. Its data and algorithm-based technology can help consumer products such as those on e-commerce platforms, to directly reach end-consumers based on their personal interests. Joy Spreader operates on a cost per sales (CPS) and cost per action (CPA) basis with product providers and new media publishers.

The comprehensive strategic cooperation agreement between the two parties marks a milestone for state-backed culture and technology companies as they explore innovative ways to further integrate and develop cutting-edge technologies into the cultural industry. The agreement will contribute to the long-term and coordinated development of the creative and the new Internet media industry.

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Making Science Brings on Six Industry Leaders to Bolster Company’s Personalization Offerings

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September 27, 2021