Ragan Communications Hosts a Massive Lineup at Amazon Headquarters

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May 17, 2018

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

Dedicated to Understanding Consumer Interests, Passions and Motivations, the Artificial Intelligence Company Now Helps Brands Measure and Build Consumer Trust

In an era where advertising is considered broken and consumers prefer to dodge interruptive brand messages across platforms, it is increasingly getting difficult for companies to measure and maintain consumer trust. However, Amazon continues to be a game-changer. Where companies waste tens of billions of dollars on ineffective traditional advertising, in the latest report on retail, Amazon takes the top spot in brand trust, against a ranking list of the ten highest-grossing retailers.

Currently, Soulmates.AI offers an artificial intelligence platform that “reads” social speech to identify an audience’s personality, maps personal expectations to rate brand trust and creates data models that forecast the cash-value of earned media.

Soulmates.AI, a marketing sciences platform operated by a.network that “reads” social speech to understand a consumer’s interests and beliefs, has launched its Brand Trust Index (a.BTI), a scientifically grounded intelligence service to help brands understand how consumer trust works. To showcase a.BTI’s insights, the company has released its first study, a report that identifies Amazon as retail’s most trusted brand.

Developed by Soulmates.AI and psychometric research firm psyML, the study surveyed more than 4,000 respondents and measured trust against three major dimensions and 12 subdimensions. Brand loyalty, brand reliance, and emotional appeal define trust alongside subdimensions such as shared values, social responsibility, honesty and aspirational appeal. Each dimension was scored on a 100-point scale with scores of 70+ suggesting consumers believe the brand performs well in that dimension. Scores between 64-40 indicated a neutral expectation from consumers, while a score below 39 suggested they did not expect the brand to perform.

“Trust is a deeply complex and personal emotion,” said Dr. Galen Buckwalter, Chief Scientist at Soulmates.AI and a.BTI’s product architect.

Dr. Galen added, “Understanding how consumers trust depends on their perspective, history and even life station. With a.BTI, we’ve carefully surveyed trust’s major expressions to really understand how and why it impacts consumer behavior in such a dramatic manner.”

The report analyzed the top-10 grossing retail brands and key takeaways include —

Amazon is king: ~30% of respondents selected Amazon as the brand they trust the most
Equally best and worst: Apple and Best Buy showed the most polarizing scores, both reflecting very positive and extremely negative responses
Clubs are appealing: “Clubs” like Costco and Sam’s Club showed the highest scores for appeal
Income matters: Lower-income individuals trust value brands like Dollar General, whereas those making $150,000+ are more likely to trust premium brands
Trust in digital: Digital retailers scored higher than physical-first brands like Dollar General

As the report notes, brand trust is a business currency with significant influence over purchase decisions and consumer behaviors. High levels of trust correlate to stronger sales performance whereas low levels of trust restrict purchase decisions and welcome comparison shopping.

Beyond regular reports, Soulmates.AI’s Brand Trust Index is an agency intelligence service that helps brands identify and optimize the dimensions of trust that are most important to their market-specific consumers and audience.

Brands partner with Soulmates.AI to craft emotion-specific advertising campaigns, deepen their relationships with consumers and understand the real-world performance of media investments.

Periscope Data Introduces All-Powerful Visual Data Discovery for Business

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May 17, 2018

Periscope Data Introduces All-Powerful Visual Data Discovery for Business

Spring 2018 Release from Periscope Data Allows Business Users to Discover Insights Faster Without the Need for Proprietary Data Modeling Languages

Periscope Data, the world’s first software platform built to address the complete analytics lifecycle, has introduced the spring 2018 release of its platform. The latest addition includes fresh visual data discovery capabilities designed to empower business professionals to explore trusted data sets on their own within the Periscope Data platform.

Periscope Data’s Unified Data Platform is the industry’s first to address the complete analytics lifecycle, allowing data teams to ingest, store, analyze, visualize and report on data all from one connected platform. This empowers them to collaborate and drive faster insight while allowing businesses to foster a data-driven culture around a single source of truth. Periscope Data serves 1,000+ customers globally, including Adobe, Crunchbase, EY, Flexport, New Relic, Supercell, Tinder, and ZipRecruiter.

Drive Actionable Insights and Answer the Critical Questions on Periscope Data Platform

In the latest version of the Periscope Data platform, each business user will be able to receive direct access to current data sets, curated by their data analysts and data scientists, and customized to the needs of their line of business. With Periscope Data, business users can now visually explore the data they need — when they need it — to drive actionable insights and answer the critical questions they have today as well as any new or unexpected questions tomorrow. All with no complicated, proprietary markup languages, no repetitive data modeling and no waiting weeks or months.

To explore data sets, business users will interact with an easy to use, drag-and-drop interface that will make even the most complex data sets navigable to the least technical users in a company. These users will then find a variety of visualization options to quickly create rich, shareable dashboards, with confidence that their data is accurate, reliable and up-to-date.

Time for Business Users to Explore More on Agile Approach

At the time of this announcement, Harry Glaser, CEO and co-founder of Periscope Data, said, “There’s a large gap today between the powerful insights data teams uncover and the needs of the leaders that guide the business.”

Harry added, “Business users deserve an agile approach that lets them be hands-on in the data without requiring them to waste time learning complex markup languages or waiting weeks to see results. For the first time, business users will have the power to personally explore their data and answer the tough questions about their business, faster.”

Data professionals’ time is in high demand — they regularly fill up their days delivering customized reports to various teams across their business while business users grow impatient waiting for answers to their data questions. The new data discovery capabilities in Periscope address both audiences: business users can now access fresh and accurate datasets to get deep insights into their business. Meanwhile, data pros can free up more of their time to focus on complex, advanced analytics, while maintaining control and consistency of data use throughout their organization.

Jaime Brugueras, Vice President, Data & Analytics at FloSports, said, “This new functionality from Periscope Data will allow our marketing, content and business development teams to become more self-sufficient so that basic requests for charts and involvement goes down.”

Jamie added, “Many of them are experts at Excel and pivot tables but don’t know SQL. Now, they will have a much more advanced way to help them create visuals, map data, and ultimately, achieve their team goals.”

Periscope Data Helps to Ingest, Store, Analyze, Visualize and Report on Data in One Place

With more than 1,000 companies across the globe using its Unified Data Platform, Periscope Data has become a trusted single source of truth for data professionals and their teams. Periscope Data offers a truly connected platform – including complex analysis with SQL, Python, and R together on one platform – to ingest, store, analyze, visualize and report on data in one place.

In addition to new data discovery capabilities, the latest release of Periscope Data includes:

Additional Python and R Support.

Adds support for Python 3.6, adds additional Python libraries and R packages to enhance visualization capabilities for complex analysis and increases the data-frame maximum size to 500MB.

Additional Control over Shared Dashboards.

Makes sharing data with partners and external organizations effortless, without the headache of user management or central administration. Allows users to create shared dashboards with a single click and control access with a per-share password, where each password can be edited or revoked when needed.

Document-ready Dashboards.

Ensures that dashboards are neatly-formatted with guidelines and page boundaries for printed and digital reports. Embedded markers now show you exactly where pages begin and end so that dashboards are polished and ready for insertion into documents and reporting systems the first time you create them.

Warnings on common SQL reference mistakes.

Alerts users to ambiguous table references as well as SQL best practices when writing queries. This helps to surface errors and pitfalls early and assists analysts with ongoing development.

Tags for Organization.

Enables your teams to quickly find the right information by extending searchable tags to Dashboards, Snippets, Views, and Alerts

The latest version of Periscope Data is available now to Periscope Data users as part of select packages. Currently, Periscope Data builds software that turns data teams into superheroes.

ADARA Announces Customer Yield Intelligence

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May 17, 2018

Also Read: Qubit’s 2018 Travel Survey Confirms Important Role that Mobile, Personalization and Reviews Play in Searching for and Booking Vacations Online

ADARA Announces Customer Yield Intelligence

New Framework Unites Travel Brands Around Individual Customer Relationships With Actionable Insights and Metrics

ADARA, the enterprise-wide data solution for travel brands, announced Customer Yield Intelligence, a revolutionary framework for travel brands focused on the “Recognized Traveler.” Customer Yield Intelligence aligns travel brands around individual travellers for effective business strategies and execution across marketing, merchandising, analysis and more. Built on ADARA’s market-leading data co-op, CYI empowers travel brands to maintain independent value and increase customer relevance at the same time. CYI’s unifying, enterprise-wide framework serves to supercharge CRM efforts for travel brands, delivering significant impact across the business.

With a powerful combination of data analytics, audience insights, innovative advertising solutions, and robust measurement tools, ADARA’s Customer Yield Intelligence delivers a customer-centric solution that can scale with the enterprise’s needs. Developed to utilize ADARA’s own market-leading technology and analysis, the framework is based on 3 core pillars – Learn, Act, Measure – that integrate the entire ADARA product suite to drive measurable outcomes at the customer level. CYI introduces several new metrics to drive better business outcomes relevant in today’s competitive digital ecosystem.

Also Read: TravelClick and Google Expand Partnership to Help Hoteliers Maximize Revenue In An Increasingly Competitive Market

“With Customer Yield Intelligence ADARA empowers travel brands to provide a high-value relationship to today’s omnichannel consumer while creating an independent, profitable business model in the face of new competitors and data regulation,” said Layton Han, CEO at ADARA.

Recent research from Phocuswright found that six in ten travellers believe brands should tailor their experience based on personal preferences and past behaviors. At the same time, market pressures including GDPR regulation and platform dominance put pressure on travel brands as they work to drive more independent value in the market. CYI empowers travel brands to deliver the personalized experiences consumers expect without losing focus on profits and growth.

“Customer Yield Intelligence empowers travel brands to create deeper customer relationships while driving more revenue from their business,” said Scott Garner, Executive Vice President & Chief Commercial Officer at ADARA. “Powerful people-based insights create a comprehensive view of customers across brands, channels, and devices for a more effective, streamlined business strategy.”

Customer Yield Intelligence provides brands with new business measurement scores including:

Share Premium Index – Direct comparison of a single customer’s travel spending against competitors. Recognizes more valuable customers and untapped potential.
Yield Premium Index – Compares share of destination-specific bookings at the customer level against the general market level. Direct indicator of a brand’s success in driving a greater sway in bookings against their competitors.
Share of Wallet – Deepens yield to the customer level to better understand share of customer spending against overall market yields. Indicates influence on customer spending and guides efforts to increase the share of customer wallets.

With CYI, ADARA is able to help travel brands streamline and perfect customer level engagements to increase returns on marketing, maximize merchandising efficiency and improve on customer-based planning across the enterprise.

InsightSquared Raises $23 Million to Bolster Position as Leading Revenue Intelligence Platform

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May 17, 2018

InsightSquared Raises $23 Million to Bolster Position as Leading Revenue Intelligence Platform

InsightSquared Continues to Drive Growth of Revenue Intelligence Platform; Funding to Help Drive Growth, Expand to Serve Enterprise Customers, Accelerate Development of Marketing Solutions

In one of the biggest funding rounds of the year, leading Revenue Intelligence platform provider, InsightSquared, has announced that it has closed $23 million in Series D funding. The Series D funding was led by Tola Capital. Existing investors Accomplice, Draper Fisher Jurvetson, Two Sigma and NextView also participated in the round. Aaron Fleishman, Principal at Tola Capital, will join InsightSquared’s Board of Directors.

Businesses rely on InsightSquared’s intelligence solutions to forecast more accurately, better manage pipeline, tailor rep coaching based on individual performance, and conduct data-backed planning and analysis.

Which Sales Opportunities Should I Be Most Concerned About?

As many businesses have begun to consolidate their sales and marketing functions, there’s an urgency for solutions that give the full go-to-market organization real-time insights into shared metrics. InsightSquared has responded to this emerging need with a “revenue intelligence” solution that helps sales and marketing organizations, regardless of their level of sophistication, confidently answer essential revenue-related questions, like “which sales opportunities should I be most concerned about?” and “what caused us to beat our goal this quarter?”

Fred Shilmover, aCEO and co-founder, InsightSquared — *Fred Shilmover, CEO* and co-founder, InsightSquared

At the time of the announcement, Fred Shilmover, CEO and co-founder of InsightSquared, said, “We’re thrilled to team with Tola Capital.”

Fred added, “I was impressed from our initial meeting. They opened with an insightful thesis on the space – a thesis that closely matched our go-forward strategy. The team at Tola brings deep expertise along with the capital that will fuel our growth.”

Further Expansion in Leadership and Product Innovation on Cards Post-Funding

InsightSquared’s 800+ customers generated nearly 10 million sales and marketing reports last year. It will use the new capital to grow its engineering and product teams, through hiring and acquiring, as well as build out an enterprise sales and services organization to address growing demand from larger customers.

The company added three key hires to its executive team in the last year alone, including CTO Geoff Greene, Steve Keilen, who heads sales and customer success, and Matisha Ladiwala who leads the company’s expansion into the marketing analytics space.

“Sales and marketing are becoming more aligned to deliver revenue for the business together – InsightSquared provides the common lens across these teams to create ‘revenue intelligence’. Organizations want to have a better command of their go-to-market metrics and levers, in order to answer critical business questions from executives and to deliver proactive sales coaching to sales representatives. With InsightSquared, our customers have real-time visibility and intelligence at their fingertips to make better decisions and drive growth,” said Aaron Fleishman, Principal at Tola Capital.

One of those customers is Thomson Reuters. Kevin Raybon, VP of Global Sales Ops, said, “InsightSquared has allowed us to enjoy a new level of visibility into our pipeline. Since getting started with the company just a few months ago, we already have enjoyed the continuity of reporting across multiple sales teams.”

Similarly, Todd Abbott, EVP of Global Sales & Services for Mitel, relies on InsightSquared to drive their sales management across their 1,000 person sales team. Todd said, “InsightSquared enables us to drive our sales management disciplines globally across Mitel. The ability for sales management to spot trends and changes to the funnel is critical to knowing where to focus to really drive the development of our regional businesses.”

Kevin Rayborn and Todd Abbott’s experiences with InsightSquared are not unique. The company has topped a sizeable number of business intelligence vendors in Customer Satisfaction for four years in a row, according to software reviews site, G2 Crowd. In August, the company will convene its customers at its annual Ramp conference, technology’s largest event for revenue operations professionals.

Post-funding, InsightSquared is expected to continue helping revenue operations professionals make better decisions by equipping them with actionable, real-time intelligence on sales and marketing KPIs.

Reflektion Appoints Jody Stoehr as Vice President of Client Engagement

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May 16, 2018

Reflektion Appoints Jody Stoehr as Vice President of Client Engagement

Reflektion Elevates Customer Team with Executive Appointment of Jody Stoehr

Reflektion, the world’s leading AI-powered personalization platform for the retail industry, today announced the appointment of Jody Stoehr as Vice President of Client Engagement. Reflektion utilizes artificial intelligence to calculate their preferences and intent. It then responds to every moment-to-moment interaction by displaying the most relevant content and products in real time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

At the time of this announcement, Jody Stoehr, VP of Client Engagement, Reflektion, said, “I’m looking forward to drawing on my experience in digital marketing and software to develop a team that will aid in analytical insights, optimization strategies, and maximizing results for our clients. I’m thrilled to join the Reflektion team as we drive innovation in the AI and Machine Learning space.”

Jody Stoehr brings more than 25 years of sales and consultative marketing experience to Reflektion, where she will build a cross-functional team designed to assist clients in the adoption and use of the platform’s robust AI-powered personalization solutions.

“Given our recent growth, we want to ensure we stay ahead of client needs,” said Amar Chokhawala, Founder and CEO, Reflektion.

Amar added, “With extensive client management and digital marketing experience, Jody will be responsible for maximizing the results of our individualized personalization platform which will ultimately increase our clients’ top-line revenue. Jody is a great addition to our growing team.”

Currently, Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper.Lead ing retail brands such as Destination XL, TOMS, Ann Taylor, Sur La Table, and Godiva rely on Reflektion’s platform.

Previously, Jody Stoehr served as the Managing Director of R2integrated’s (R2i) Seattle office where she was responsible for the development of full-service marketing solutions for Fortune 1000 companies including Amazon, Microsoft, and Bluetooth. In her preceding role at Marconi, Jody Stoehr was a SaaS wireless leader who helped the company land and grow the company’s largest account, Verizon Wireless.

In addition to her executive career, Stoehr has served as an advisor, board member, and committee chair for various tech startups and organizations including R2integrated and Sales and Marketing Executives International (SMEI). She and her teams have received numerous awards for extraordinary performance including the Adobe Marketing Cloud Partner of the Year Award, Top Seattle Digital Agency, Best Marketing Engagement Campaign, and Pulse Award in Integrated B2B, among others.

Qualtrics Announces Strategic Partnership with IBM

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May 16, 2018

Qualtrics Announces Strategic Partnership with IBM

Qualtrics Experience Management Platform Is Now the Preferred Employee Engagement Technology For IBM Kenexa Clients

Qualtrics, the enterprise technology leader in employee and customer experience, announced a strategic partnership with IBM to transform the employee experience.

In keeping with IBM’s strategy of focusing on its Watson Talent brand, IBM and Qualtrics are partnering to transition clients using IBM Kenexa Employee Voice, Survey Advantage, and Survey Enterprise solutions to the Qualtrics Experience Management (XM) Platform. The XM Platform transforms employees into ambassadors, customers into fanatics, brands into religions, and products into obsessions for more than 8,500 of the world’s leading brands.

Also Read: Qualtrics Named One of Fast Company’s Top 10 Most Innovative Companies in Enterprise for 2018

Through the partnership, IBM Kenexa World Norms benchmarks will be running on the Qualtrics XM Platform. The World Norms benchmarks are an industry standard knowledge dataset that consolidates 900 survey projects with over 20 million respondents across 217 countries in more than 120 languages.

“The combination of IBM’s talent management portfolio, data sets, and IBM Watson with Qualtrics’ leading XM Platform will offer clients a winning combination, unlike anything, was ever seen in the employee experience marketplace,” said John Torrey, chief corporate development officer at Qualtrics. “This partnership will accelerate the innovation curve in employee experience as both organizations apply their technology and expertise to help tackle major issues of today’s experience economy.”

Also Read: New Qualtrics Partner Network Helps Organizations Close Their Experience Gaps

“We are excited to enter into a partnership with Qualtrics to continue to accelerate the pace of innovation for IBM Kenexa clients’ talent management programs,” said Bob Schultz, general manager of IBM Watson Talent and Collaboration Solutions. “With this new relationship, our customers will experience the Qualtrics XM Platform coupled with IBM Watson to help their teams improve the overarching employee experience at their companies.”

Qualtrics is a single system of record for all experience data, also called X-data, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform.

Young Hong Joins AWeber as Chief Technology Officer

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May 16, 2018

Young Hong Joins AWeber as Chief Technology Officer

Young Hong, Chief Technologist, to Build upon Customer-First Approach to Further Accelerate Growth in Email Marketing and Automation Industry

AWeber, a global provider of email marketing and automation software, announced the hiring of innovative technology leader Young Hong as its Chief Technology Officer.

With more than 25 years of product development and service delivery experience in the technology industry, Hong has scaled and led large technology teams at global technology companies with more than 1 billion dollars in revenue.

In his new role, Hong will be responsible for leading AWeber’s growing team of engineers to deliver the next generation of email marketing and automation solutions to businesses, entrepreneurs and creators worldwide. He will play a key role in advocating for and challenging the AWeber team to focus on what matters most to the company’s 100,000 customers.

Also Read: AWeber Expands Its Suite of Easy-To-Use Marketing Automation Tools

“There’s never been a better time to be an AWeber customer,” said Tom Kulzer, founder and CEO of AWeber. “A lot of really incredible things lie ahead for our customers and our team, and I am thrilled to have Young to join our team to play a key role in helping us successfully navigate the many opportunities now and in the coming years.”

Hong will play a pivotal role in helping AWeber expand upon recent product advancements, including behaviour-based tagging, automation and segmentation. Talking about customer focus, Hong said, “When you put yourself in the mindset of the customer, that’s where you find focus. That’s where you do things that truly matter.”

“What’s really cool about this time in our company’s 20-year history is that we are moving faster than ever before,” said Chris Vasquez, Director of Product at AWeber. “I’m really looking forward to what Young will enable us to achieve as we position ourselves for the next phase of growth. His knowledge, experience and constant focus on the needs of our customers will help us work as effectively together as possible and deliver solutions to our customers that change their lives in incredible ways.”

Also Read: PowerInbox Leverages Email Expertise to Help Publishers Capitalize on Multichannel Digital Monetization Opportunity

“Everyday we hear from our customers how excited they are about the huge strides we’re making with our products and solutions,” Vasquez added. “I’m excited for Young to build upon this momentum to move us into our next chapter.”

Prior to joining AWeber, Hong built and led high-performing, global teams that delivered, scaled and operated complex webstore, mobile and omnichannel SaaS platforms for Radial, eBay Enterprise and GSI Commerce. At Deloitte Consulting and PricewaterhouseCoopers, he advised senior executives from Fortune 500 companies, implemented large business intelligence and data warehousing solutions, and led complex M&A integration efforts.

TrustArc and RADAR, Inc. Partner to Power Comprehensive Privacy Solutions to Manage Global Compliance Requirements

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May 16, 2018

Also Read: TrustArc Partners with Alibaba Cloud to Deliver Industry Leading Privacy Platform to Businesses Expanding in Fast Growing Asian Markets

TrustArc and RADAR, Inc. Partner to Power Comprehensive Privacy Solutions to Manage Global Compliance Requirements

The Partnership Between TrustArc and RADAR Inc. Provides Businesses with Access to Innovative Privacy Tech Solutions to Operationalize Compliance with Data Privacy and Breach Notification Regulations, Including The EU General Data Protection Regulation (GDPR)

TrustArc, the leading data privacy management company, and RADAR Inc., the award-winning incident response management software, announced a strategic partnership to provide comprehensive and best-of-breed privacy program management solutions to simplify compliance with global privacy obligations, including the EU GDPR.

The partnership entails cross-licensing, product integration and consulting initiatives to meet the needs of the rapidly-growing global market for technology solutions to operationalize privacy program management. The combined TrustArc and RADAR solutions address critical privacy program functions including creating data inventories, conducting risk assessments, managing policies, providing transparency, and planning for and responding to data breach incidents.

Also Read: TrustArc Launches GDPR Privacy Workshop Series

“TrustArc offers deep expertise in helping organizations build and implement their privacy programs,” said Mahmood Sher-Jan, CEO of RADAR, Inc. “RADAR complements TrustArc as the only proven solution used by Fortune enterprises to simplify compliance with complex breach notification requirements under U.S. and international regulations. No one vendor can do it all; together, this partnership gives our clients a unified data privacy and incident response solution to ensure they can manage compliance with global privacy and breach notifications laws.”

Also Read: TrustArc Launches 3-in-1 GDPR Individual Rights Management Solution

“RADAR’s incident response management solution is an ideal pairing with TrustArc’s industry-leading privacy management platform. Together, we are delivering a superior solution to customers who operate under increasingly stringent global compliance requirements,” said Chris Babel, CEO of TrustArc. “TrustArc has been at the forefront of the data privacy management market for two decades and with strategic partners like RADAR, we continue to ensure that our customers have access to the innovative technology both developed by TrustArc and our growing network of partners.”

adMarketplace Taps AdTech Veteran and Innovator Ariff Quli as Chief Revenue Officer

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May 16, 2018

adMarketplace Taps AdTech Veteran and Innovator as Chief Revenue Officer

Ariff Quli Has Deep Roots in Digital Media, Marketing, and Emerging Technology Platforms, and over 10 Years of Executive Leadership Expertise

adMarketplace, the search advertising technology company, appointed Ariff Quli as its new Chief Revenue Officer (CRO). Quli brings extensive industry experience to adMarketplace’s sales and marketing teams and a proven track record of driving growth.

Jamie Hill, adMarketplace Chief Executive Officer says, “Ariff has a strong record of innovation and sales leadership. He is a tested sales leader who has proven his ability to expand operations on a global scale.”

Also Read: DoubleClick Search and adMarketplace Partner to Launch Engine Track Reporting Integration

Quli comes to adMarketplace with a keen understanding of commercial leadership. He has deep roots in digital media, marketing, and emerging technology platforms, and over 10 years of executive leadership expertise. At Vibrant Media, where Quli ended his tenure as President, he was responsible for spearheading growth for the company’s native contextual advertising platform and securing key advertiser and publisher partners. Most recently, Quli served as Chief Commercial Officer Americas at Blippar, where he oversaw the augmented reality (AR) technology company’s product and platform sales.

Quli said, “adMarketplace has a strong record of consistent growth and innovation in a competitive marketplace. The team is very dedicated, and I’ve observed a lot of drive and heart in my short time here. There is a massive opportunity for our technology platform, and I’m honored and thrilled to be a part of this talented team. I’m excited to help support demand-side growth, develop product solutions, and scale the business domestically and globally.”

Also Read: Ad Fraud Solution Provider Protected Media Expands Global Footprint With New York Based Management Team

Adam J. Epstein, adMarketplace President and Chief Operating Officer said, “Ariff has valuable insight into user behavior and native search and knows how to convey our message to brands. We’re very excited to have him onboard.”

Quli’s hire comes on the heels of strong employee growth across the organization, led by recruiting veteran Lonnie Klein, who rejoined adMarketplace as Vice President of Talent Acquisition in February. After his previous stint at adMarketplace, Klein ran his own executive search consultancy and previously held senior positions at boutique executive search firms, overseeing VP to C-level searches within the digital media, tech, entertainment and sports industries.

Klein said, “Returning to adMarketplace was a no-brainer. This place is a powerhouse – the quality of the technology and the product is unrivaled. I’m back with some of the best minds in the industry and the fast-paced collaboration is refreshing. There is an endless opportunity here as we continue to grow.”

Minor League Baseball and Satisfi Labs Partner to Enhance Fan Experience

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May 16, 2018

Minor League Baseball and Satisfi Labs Partner to Enhance Fan Experience

Bilingual Artificial Intelligence Solution Amplifies League-Wide Multicultural Initiative

Minor League Baseball (MiLB) recently announced a new collaboration with Satisfi Labs, a leading artificial intelligence engagement platform, to create a bilingual customer service AI conversation platform for more than 30 MiLB teams. This unique partnership marks the first time a sports league will communicate with its fans in both English and Spanish by leveraging Satisfi Labs’ AI capabilities.

This new product solution will amplify MiLB’s national multicultural initiative “Es Divertido Ser Un Fan” (It’s Fun to Be a Fan”) and its new “Copa de la Diversión” (“Fun Cup”) season-long event series specifically designed to embrace the culture and values that resonate most with participating teams’ local U.S. Hispanic/Latino communities. The interface will initially be made available to the participating “Copa” teams to support their respective fan engagement efforts.

Also Read: Artificial Intelligence Learns and Builds Conversational AI Chatbots Autonomously

The AI platform will operate within individual teams’ Facebook Messenger pages and serve to answer fans’ questions pertaining to aspects of the gameday experience such as ticketing, parking, and other common inquiries surrounding the venue, game, and teams while providing unique answers based on the users’ locations. The platform’s bilingual capability allows each team to effectively connect and engage with their fans in the language of their choice to provide the right information, at the right place, in real-time.

“Our new partnership with Satisfi Labs reinforces our tech-infused strategy specifically designed to improve the fan experience any time they engage with MiLB,” said David Wright, Minor League Baseball Chief Marketing and Commercial Officer. “This cutting-edge technology will better our ability to understand the fan journey by providing a platform for our teams to engage a more diverse audience and turn data into intelligent action.”

Also Read: Chatbots and Virtual Assistants are Fast Becoming the New Graphical User Interface

“We’ve developed several unique platforms for brands across entertainment, retail, and sports, but this is the first tool we’ve created that can communicate as efficiently in Spanish as in English. We’re excited to expand our offerings in AI conversation platforms to the Hispanic community and support one of the largest sports leagues in the U.S. in its effort to better connect with all of its fans,” said Don White, CEO and Co-Founder of Satisfi Labs.

MiLB and Satisfi Labs plan to roll out an expanded AI conversation platform and league-wide fan engagement tool for the 2019 season.

The Foundry Wins Three Webby Awards For Its Innovation In Virtual Reality And 360-Video Content

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May 16, 2018

The Foundry Wins Three Webby Awards For Its Innovation In Virtual Reality And 360-Video Content

The Foundry Serves as Meredith’s Creative Content Resource

The Foundry at Meredith Corporation has been honored with three awards at the 22nd Annual Webby Awards for its work in immersive content, it was announced by The Foundry at The Webby Awards Show.

Holographic capture company, 8i, created groundbreaking virtual reality experiences in partnership with The Foundry’s LIFE VR. “Buzz Aldrin: Cycling Pathways to Mars,” in which Buzz Aldrin takes viewers from his Apollo 11 landing site on the moon to Mars, is the Webby winner in the Film & Video: VR: Branded Cinematic or Pre-Rendered category and also The Webby People’s Voice Award winner in the Film & Video: VR: Branded Cinematic or Pre-Rendered category. Sports Illustrated’s co-production with Endemol Shine Beyond USA and LIFE VR, “Capturing Everest,” the first-ever surface-to-summit climb of Mt. Everest in VR, is the winner of The Webby People’s Voice Award in the Film & Video: 360-Video: Branded category.

Also Read: Meredith Corporation Bolsters Video Team To Enhance Strategy And Growth

“We’re thrilled that The Webby Awards recognizes LIFE VR’s unparalleled work in creating innovative and immersive experiences,” said Chris Hercik, Chief Creative Officer of The Foundry at Meredith. “This important industry honor is a testament to The Foundry’s commitment to providing relevant, cutting-edge content for our audiences and advertisers—and to partnering with the best in the business to make those ideas a reality.”

Also Read: Meredith Board Of Directors Elects Steve Lacy Executive Chairman And Tom Harty President And Chief Executive Officer

The Foundry serves as Meredith’s creative content resource, harnessing the power of Meredith’s publishing know-how, editorial approach to storytelling and data capabilities to enable deeper connections with audiences that fuel growth for clients, no matter the format or platform.

Today, Meredith uses multiple distribution platforms — including broadcast television, print, digital, mobile and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.

Sureshot Expands Board Of Directors And Strengthens Leadership Team

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May 16, 2018

Sureshot Expands Board Of Directors And Strengthens Leadership Team

Sureshot’s Cloud-Based Customer-Engagement Solutions Solve Marketing Operations Challenges That Impact Data Management, Campaign Execution, and the Customer Lifecycle

Sureshot, a B2B marketing technology company has announced that three people have joined its leadership team. Chris Williams will serve as President and COO and Nate Pruitt and Patrice Greene have been appointed to Sureshot’s Board of Directors.

As President and COO, Williams will be responsible for overseeing all product innovations, as well as executing the company’s market strategy and long-term growth plans. Williams has served on Sureshot’s Board of Directors for several years and will continue to do so. Pruitt is the founder and CEO of Growth Digital, a web strategy and inbound marketing company, and Greene is the President of Inverta, a B2B marketing consulting firm. Both have deep experience in martech, and will work with other members of Sureshot’s board to provide the company with ongoing strategic direction. All three leaders will report directly to Chairman and Chief Executive Officer, David York.

“Sureshot continues to experience tremendous growth, and I am glad we’ll have the leadership and expertise of Chris, Nate and Patrice to guide us in achieving future goals. Chris is an invaluable source of wisdom and insight, who has served on our board for several years. And Nate and Patrice have demonstrated track records of leading revenue growth for martech companies. I know I speak for everyone on the leadership team when I say we look forward to the impact these three will have on Sureshot,” said York.

Also Read: SaaStr Announces The SaaStr Superhero Awards to Honor Rising Women Superstars in B2B Technology

Williams has more than 20 years of experience developing innovative technology solutions, enhancing global operations, and developing strategies that drive growth and enable technology-based companies to expand to new markets. “Since merging Connexio Labs with Sureshot Media, I have watched David and his team successfully transform Sureshot into a market-leading software company and I am excited to help lead this team as we continue to accelerate our next phase of growth,” said Williams.

Over the last two decades, Pruitt has served as a tech-industry thought-leader, marketing consultant, and highly sought-after expert in generating revenue for Fortune 500 companies and startups alike. A hands-on leader, Pruitt is skilled in identifying a company’s unique strengths and equipping their leaders with practical guidance on how to leverage every advantage to dominate the market. “Sureshot’s capabilities put it in a unique position to transform marketing operations, and I’m glad to play a role in helping the company fulfil its vision,” said Pruitt.

Also Read: Madison Logic Partners with Marketo to Help B2B Marketers Quickly Convert Target Accounts

A strategic thinker, Greene has over 15 years of experience guiding the growth and development of marketing companies, utilizing marketing technology to drive revenue, and creating demand for client products and services. “I have followed Sureshot’s swift rise in the martech space as a solutions-leader, and have both used and recommended their solutions. It’s a company I admire and trust and I am thrilled to contribute to its future,” said Greene.

Sureshot’s cloud-based customer-engagement solutions solve marketing operations challenges that impact data management, campaign execution, and the customer lifecycle. Designed to integrate seamlessly with the key platforms of a martech stack, Sureshot solutions empower modern marketers to validate and enrich data, automate and extend cross-channel campaigns, and deliver higher-quality interactions with customers and prospects.

The FIVE Key Building Blocks for a Solid ABM Foundation

By

Rob Weedn

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May 16, 2018

The FIVE Key Building Blocks for a Solid ABM Foundation

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. According to a 2017 ABM Benchmarking Survey, 87% of marketers reported that ABM delivers higher returns than any other marketing approach. But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics.

Systems

Martech & salestech tools to store, manage and engage your contacts

Before you undertake an account-based marketing initiative, you need to have the right systems in place. First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads.

HubSpot is an example of a hybrid to the next layer up in the ABM stack, which is a “system of engagement”, a process-oriented tool that enables you to segment your ABM contacts, create customized offers, launch email campaigns, etc. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. To complement marketing’s ABM efforts, SDRs, inside sales, and many field sales teams use sales automation systems, such as SalesLoft or Outreach, to automate how they engage with all the target contacts and accounts in their territories.

Along with having the right systems in place, you also need people with right marketing ops and sales ops talent to integrate and manage those systems effectively and use them efficiently.

Also Read: What’s Old is New Again, Thanks to More Sophisticated Data

Data

Fresh, accurate info to help you plan, prioritize, and personalize your ABM engagement

To scope your ABM effort effectively, you first need to understand the total audience for your target buyers, AKA your total available market (TAM). That means fresh, accurate, complete firmographic, demographic, and perhaps technographic data that can help you answer these key questions:

How many accounts are there that fit my ideal customer profile (ICP)?
How many contacts are there at those accounts that fit my buyer personas?
How many accounts and contacts can I go after given my budget and resources?

Even if you’re paring your TAM down to a smaller set of accounts or a single persona for your initial phase, it’s important to make those decisions within the context of your total audience and a bottom-up measurement of your total addressable market.

Once you know your TAM, you need a clear understanding of your coverage, i.e., do you have the right data in your system of record to engage with that audience and personalize that engagement effectively. Ask yourself:

Which accounts fit my ICP and do I have their complete firmographic details?
Who are the contacts at those accounts that fit my customer personas?
Do I have their complete, accurate contact details (current title, email, direct phone, etc.)?
Do I have data about their areas of interest/responsibility/pain points so I can personalize our outreach to them?

In working with B2B companies from start-ups to enterprises across many industries, we find that most organizations are missing up to 80% of their total target audience, and up to 50% of the data they do have is incomplete or outdated. Contact discovery can help fill that gap.

The importance of data quality

If you define the right buyer personas and you’re selling to the people who are the most likely to buy your product or business service, that’s typically going to result in better conversation rates. Picking the right targets depends upon having complete and accurate data to analyze, particularly if you’re trying to use predictive tools. No matter how your team determines which accounts to target, starting with account and contact enrichment can help ensure that you’re making decisions based on a complete and accurate picture of your situation.

Since ABM depends upon actually engaging your targets, data quality becomes even more vital as you start running campaigns. Because data decays at an alarming rate, you need email addresses that have been verified. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. Having direct dial phone numbers is also key so that your sales team can follow up with contacts efficiently. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Also Read: Decoding the B2B Purchasing Puzzle in 2018

Processes

Which channels will you use and how will you execute your ABM strategy?

Defining your ABM processes is about aligning your goals with the tactics you’ll use to achieve them—deciding how you’ll use your core systems, and what others you may layer on top. Over the last several years, the martech landscape has expanded exponentially to include many specialized ABM tools.

Will you do ABM advertising and retargeting to drive inbound? You’ll still need a defined process for how marketing and sales will handle each lead. You also need to consider: how often will you send emails, will marketing or sales send them, and will they have customized landing pages per account or by segment? How might you layer in buyer intent to identify new accounts and demand centers and integrate them into your ABM process? What about custom events? Direct mail? Each medium or channel you consider needs a well thought out and documented execution process in order to drive revenue.

Also Read: How to Run an Entire ABM Strategy from Inside Outlook

Content

Personalized messaging that engages your target audience

So, you have all your systems and processes in place and you’ve perfected your audience data. Now, what the heck are you going to send them?

Whether you’re doing display ads, email campaigns, customized videos, direct mail or all of the above, running ABM efficiently means developing resonant content that can be tailored for each account and buyer persona, and be repurposed. One reason that 92% of B2B companies see higher opportunity-to-close rates from ABM accounts (per the SiriusDecisions 2017 State of ABM Study) is that the messaging and content are highly tuned to the target buyer.

Our customers have achieved great results by segmenting their ABM lists by title/seniority and then sending a high-level message about innovation and line of business goals to the C level, and more nuts and bolts tech benefits to the hands-on practitioners. They also segment their lists and content by the size of the company they’re targeting, since pain points will differ. You can read a case study here.

Where a good generic email campaign may get 10-20% open rates…with engagement and conversion rates following from there, we’ve seen customers who hyper-target their content get 50-70% open rates, 25% engagement rates in a first call, and an 8% conversion to a meeting within five to seven business days. Sure, it’s a little bit more work to personalize and tailor your content, but it’s 5-10x more effective.

Also Read: Scale, Drive Revenue, and Win with ABM – 3 Lessons from B2BMX

Analytics

Measuring & optimizing your ABM programs

Now, your systems are all in sync, you’ve got a process for fresh data and customized messaging and you’re engaging your targets with tailored content. You’re scaling. Now it’s time to measure and optimize your ABM program. Here’s what you’ll want to look at:

Content: Which messages, subject lines, creative have driven the most engagement & revenue?

Systems/Mediums: Where am I seeing the best conversion rates and ROI? Should I change my targeting slightly to get more specific?

Data: Can I optimize my target personas? Add/remove keywords or change exclusions? How might that change my TAM?

Processes: Can we be working leads more efficiently? Is our lead/account-scoring accurate? Do sales & marketing still agree on whom to target?

We’ve seen customers with optimized systems and processes hone in, exclude the noise and perfect their target personas by 20% or 30% achieve 2-3x conversion rates as a result. ABM practitioners who can use analytics to measure and optimize the key building blocks of their program are truly Master Builders…or 4+ on the SiriusDecisions ABM Maturity Model.

Also Read: Data Attribution: A Key to Successful ABMExecution

Plus one more…Marketing-Sales Alignment

The cornerstone of effective ABM programs

Did I say five? While the first five building blocks: Systems, Data, Processes, Content, and Analytics are essential for operationalizing ABM, without careful alignment between your marketing and sales teams, your ABM program won’t be structurally sound.

To build a strong foundation that will make your ABM program a towering success, your marketing and sales teams must collaborate on your ideal customer profile (personas and target accounts/criteria), develop a joint process to engage contacts across channels, and also agree on the KPIs you’ll use to track and measure your results.

Also Read: 5 Easy Steps to Turn Third-Party Marketing Data Into Great First-Party Data

Yieldify And Infinity Announce Global Partnership

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May 16, 2018

Yieldify And Infinity Announce Global Partnership

The New Partnership Brings Customer Journey Optimization And Call Center Intelligence Together To Support E-Commerce Businesses

Yieldify, the customer journey optimization (CJO) company, announced a global partnership with Infinity, the leading call intelligence platform. The partnership will see the two companies working hand-in-hand to support businesses connecting the online and offline customer journeys.

Through Yieldify’s offices in New York, London and Sydney, and Infinity’s locations in New York, San Francisco, Baltimore and the UK, the partnership will benefit both customer bases worldwide, totalling over 1,250 companies. The two companies will support one another in growth and retention efforts, complementing each other’s products and services for customers across the retail, travel and financial services sectors.

Also Read: Yieldify Appoints Luke Oubridge As Chief Operating Officer

Yieldify Appoints Carlos Silva As VP Product And Services — Jay Radia

“We’re excited to bring Infinity into our partnership programme, which is experiencing fantastic growth this year. They have an incredible roster of clients across the globe and we can’t wait to start introducing Yieldify to them,” said Jay Radia, CEO and co-founder of Yieldify.

For Infinity customers, Yieldify’s customer journey optimization product and services drive high-value calls through to call centres by engaging e-commerce customers at the moment of the purchase cycle when phone support can make a pivotal difference to conversion rates.

Also Read: Yieldify Appoints Carlos Silva As VP Product And Services

This comes as the Yieldify Conversion Platform introduces a new ‘click to call’ functionality, allowing retailers to run mobile campaigns that help customers place a call directly to a call centre with a single click, creating a seamless experience. To date, these campaigns have seen conversion rates increase by up to 40 percent. Infinity’s call tracking platform will complement CJO efforts, enriching customer journey data and helping lower the operational costs associated with independent call centre provision.

Paul Walsh, Chief Executive Officer of Infinity, added: “Every strong partnership Infinity makes with other high-quality technology companies represents a huge opportunity for our clients. Working alongside Yieldify is a truly exciting development, and we look forward to exploring all the ways their customer journey optimization solutions can work alongside call intelligence to bring exceptional benefits to both of our clients.”

Recommended Read: With Tetra, No Need to Record And Transcribe Calls

MRP Partners With Symphony Marketing To Bring AI-Powered Customer Acquisition To Japan

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May 16, 2018

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MRP Partners With Symphony Marketing To Bring AI-Powered Customer Acquisition To Japan

Symphony Marketing to sell MRP’s Prelytix platform

MRP, the leading global provider of AI-powered customer acquisition software and services, announced a partnership with Japan-based Symphony Marketing allowing Symphony to resell the MRP Prelytix platform in Japan.

“B2B sales and marketing teams that use AI-driven technology are better equipped to acquire and serve clients,” said Kevin Cunningham, CEO of MRP. “Our partnership with Symphony Marketing creates an opportunity for us to continue to transform sales and marketing departments and to expand our global reach.”

Symphony Marketing will now offer MRP Prelytix, the leading proprietary predictive analytics engine built specifically with the needs of sales and marketing executives in mind, as well as MRP’s programmatic display advertising offering, to the Japanese market. MRP Prelytix is powered by Kx, a high-performance, streaming analytics and operational intelligence provider.

Also Read: MRP’s New ABM Display Advertising Offering Gives Marketers Direct Reach into Target Accounts

“At Symphony, we are committed to using data to create new, more effective sales opportunities for B2B companies, and a partnership with MRP maximizes our ability to help our clients,” said Ichiro Niwayama, president of Symphony Marketing.

As an MRP channel partner, Symphony Marketing will have access to MRP’s industry-leading software and services, as well as its technical expertise.

The partnership increases MRP’s growing presence in Asia, where it employs more than 100 people throughout the region.

Also Read: MRP To Showcase The Convergence Of Predictive Analytics And Account-Based Marketing At 2018 B2B Marketing Exchange

MRP provides predictive customer acquisition software and services. For 15 years, clients have relied on MRP to help them achieve their revenue goals by combining cutting-edge predictive analytics with a full suite of account-based marketing services to acquire new customers, faster.

Kx technology is a leader in high-performance, in-memory computing, streaming analytics and operational intelligence. Kx delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries, including sales and marketing as evidenced by MRP’s predictive analytics model.

Kx and MRP are subsidiaries of First Derivatives plc (FD), a global supplier of software and consulting services.

3 Pivots Marketers Need to Make to Improve Marketing Performance

By

Thom Gruhler

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May 16, 2018

From predictive analytics to machine learning and AI, the rise of data intelligence and new technologies have changed how brands approach marketing and the ROI they can create. While what we can measure and understand through data has advanced dramatically in the past three years, the reality is there are still some gaps for marketers today as they work to fully understand and impact marketing performance.

The biggest gap is in the customer experience. Despite their best efforts, many companies today don’t truly take a holistic approach to measuring their digital marketing and customer experience efforts. As a marketer, you need to understand the relationship between each channel and how one complements the other. But too often, the approach by companies is to simply measure every metric they have access to, rather than focusing on metrics that really matter. The result is misleading data or an over-reliance on vanity metrics, rather than focusing on the data that truly impacts marketing performance and CX.

The modern landscape demands that marketers take the entire marketing technology stack into account when calculating ROI. This starts with taking an enterprise-level view of your organization to make sure you have the right people, technology, and processes in place to capture the right data and put those insights into action. In short, marketers need to shift from viewing marketing platforms as individual tools to understanding how those platforms and investments fit into their larger strategy.

Also Read: Have Facebook and Google Done Enough to Restore Advertiser Trust?

Here are three pivots marketers need to make–

Leverage Predictive Data.

It’s not enough anymore to simply measure the number of qualified leads generated from a specific activity. Instead, you need to understand the impact every activity has at every level of the sales funnel. The problem is that most companies are focused on historical marketing effectiveness rather than predictive models. While the former helps you tell the story, the latter informs the creative process and tells you which stories you focus on. In other words, historical models are reactive, while predictive models are proactive and ultimately more efficient in the modern marketing ecosystem.

Also Read: Are You Pinterested Yet? User-Generated-Content Is Going to Transform Online Advertising

Understand Behavior with Qualitative Data.

While marketers are spending more money than ever on technology, most of their digital efforts are focused on performance and customer experience personalization. What they’re often lacking, however, is the qualitative data to understand why things happen and why consumers behave the way they do.

The qualitative component is key, without which it can be very hard to transition from a local maximum to a global maximum when it comes to marketing performance and effectiveness. It’s time to move beyond the touch attribution models and adopt models that leverage machine learning and AI to determine just how much importance is attributed to each touch-point in the customer’s journey.

Also Read: How to Reduce Risk and Start Strong When Going Global

Set the Foundation and Nail the Basics.

Without a strong foundation for how your organization uses its marketing technologies, the tools are bound to be more trouble than they’re worth. And here is where nailing the basics is essential. This means using a using a uniform taxonomy to tag links and content with consistency, and maintaining documentation to establish the historical baselines that provide the data necessary to assist marketing decision making. With a framework in place, you can optimize online channels to effectively attract, engage and convert the right customers.

Remember that digital marketing efficiency is not all about deploying new technologies. In fact, before implementing any new technology, it’s crucial to conduct a cost/benefits analysis to see where the new tech might fit in.

Before you make sweeping changes, it’s important to understand how each marketing platform you adopt fits into their overall strategy and how the updates you’re making with new platforms may impact the customer experience.

At the end of the day, great marketing is about tapping into data to be able to deliver personalized, frictionless, relevant experiences that will actually move customers to action. To be successful in designing content & experiences that drive growth, you need to understand both quantitative and qualitative data, while also investing the latest technology to anticipate and deliver the right experience and content in the moment.

Also Read: How Can Your Team Avoid Marketing App Overload?

Janrain’s Martin Day to Be Honored at Portland Business Journal CFO of the Year Awards Ceremony

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May 16, 2018

Janrain's Martin Day to Be Honored at Portland Business Journal CFO of the Year Awards Ceremony

Martin Day is Being Recognized for Helping to Establish Janrain as the Industry’s Largest Independent CIAM Leader after Record Bookings in 2017

Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced that Janrain CFO Martin Day will be honoured at the Portland Business Journal CFO of the Year Awards ceremony this week. As a CFO of the Year honoree, Day has demonstrated a strong record of innovation, outstanding performance and a clear track record of meaningful community involvement. Day was chosen along with a handful of other financial professionals from more than 100 nominations after Janrain experienced record bookings in 2017, including doubling new customer wins and enjoying the largest single quarter bookings in the company’s 16-year history. Janrain continues its record-setting pace for growth in 2018 with Q1 bookings that were three times that of the prior year.

“I am truly honoured to be recognized by the Portland Business Journal especially after Janrain experienced such incredible momentum in 2017, which set the stage for continued record-setting growth in 2018,” said Day, adding, “With such a talented employee base driving new product innovations and global expansion, supportive investors, and world-class customers, Janrain will continue setting the pace for the rest of the identity space.”

Also Read: Janrain Delivers First Universal Integration of CIAM Event Data with SIEM Systems

Day joined Janrain in June 2015 and has over 20 years of finance and operations leadership for high-growth companies. Prior to Janrain, he held finance and operations leadership positions at MotoSport (where he tripled revenue), Digimarc, Ascension Software, CSI Digital and Spinriot after starting his career at Ernst & Young.

“We’re very proud of our CFO Martin Day for being recognized for the tremendous work he has done to help drive growth, profitability, and overall success of our business,” said Janrain CEO Jim Kaskade. “Janrain is now the largest independent CIAM leader in the industry with the most mature business model compared to its peers, and Martin has been instrumental in helping us make that happen.”

The Portland Business Journal’s CFO of the Year Awards ceremony will take place on May 17 at the luxury Nines Hotel in Portland.

Recommended Read: Janrain Taps Todd Etchieson for VP of Product Post

Nudge.ai Expands Horizon in Relationship Intelligence with New Tool for Sales

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May 16, 2018

Nudge.ai Expands Horizon in Relationship Intelligence with New Tool for Sales

To Further Grow Expertise in Relationship Intelligence, Nudge.ai Responds to Google’s Launch of ‘Nudges’

Nudge.ai, the leading relationship intelligence platform, has advanced its solution that empowers businesses to build relationships at scale. As Google announces a ‘smart reply’ feature to Gmail, Nudge.ai has launched intelligent follow-up cadences that set and manage reminders based on relationship strength, and smart templates that allow instant personalization of email outreach.

With the new features, Nudge.ai now enables sales teams to set follow-up cadences to keep in touch with prospects and accounts.

Nudge.ai cadences are intelligent: they function on intervals – for example, two weeks or three months – automatically tracking if a rep or company is in touch, and displaying reminders only if they are not in touch with a prospect or account. The cadences display where sales teams already work, including in Gmail, Outlook, Salesforce, SalesLoft, and Outreach. Reminders clear automatically once a new touch is made, as Nudge.ai tracks any relationship activity directly from the source, including email, phone, and calendar.

Nudge.ai helps salespeople access new accounts, analyze deal risk, and measure account health – powered by relationship intelligence required to build faster network relationships.

Plus, Nudge.ai now also provides smart templates to engage prospects based on persona. These templates make outreach easier and faster. It takes sales teams one-click to customize an email based on a buying persona. Nudge.ai also provides AI-powered sales insights directly inside the email to make personalizing outreach easy.

Currently, Nudge.ai helps sales teams to access new accounts, analyze deal risk, and measure account health. Nudge.ai integrates with the tools that sales teams already use including Gmail, Outlook, Salesforce, SalesLoft, and Outreach.

Ask Yourself, What’s Bringing Audiences to Your Website?

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