Marketing Technology Highlights of The Week: Featuring Google Cloud, Genesys, Qualtrics, PathFactory and more!

Rewards and loyalty programs can do more than just boost marketing and customer engagement outcomes. It can enhance customer retention and create a competitive edge in the marketplace. To know how the best in the industry drive these marketing models, catch this latest martech weekly highlight where we bring you tips, insights and best practices from industry leaders.

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MarTech Quote-of-the-Week!

There are two paths that without proper technology in place will collide and force companies to choose one or the other.  One path is that of increased privacy, which manifests itself through legislation (GDPR, CCPA, etc.) and technology adjustments (third-party cookies, iOS 15, etc.).  The other path is consumer’s increased desire for relevant and personalized experiences.  While it may seem these two things are at odds, they can co-exist, but it requires new technologies that can honor privacy, while providing relevant experiences at the same time.

–Josh Francia, Chief Growth Officer at Blueshift

 

Top MarTech News of The Week: 15th November to 19th November 2021

• Google Cloud and Genesys Enable Organizations to Better Connect Customer Experiences
• ON24 Joins HubSpot App Marketplace to Provide Greater Visibility into Prospect and Customer Engagement
• AudioCodes Acquires Callverso, a provider of Conversational AI solutions for Contact Centers
• Qualtrics and AWS Expand Relationship to Transform Customer Feedback into Enhanced Experiences
• VideoByte and IRIS.TV Partner to Bring Enhanced Contextual Enablement to CTV
• TeleSign Integrates Verified SMS by Google into Omnichannel Messaging Stack
• Verint Introduces New Market-Leading AI Innovation to Further Expand Real-time Agent Assist Capabilities
• PathFactory Announces New Content Intelligence Features
• com Releases Free, Interactive Out-of-Home (OOH) Advertising Toolkit
• Replicant Expands Conversational AI Platform with New Capabilities to Empower Contact Center Leaders
• Terminus Launches New Integration to Accelerate Account Targeting Across Partnership Channels
• Grammarly Reaches $13B Valuation With New Funding Round to Accelerate Communication Assistance Market Leadership
• PageUp Acquires PathMotion

MarTech QnA with the Expert

As the complexities of customer engagement increase, marketers have an opportunity to play an increasingly impactful role in the organization. A marketing leader that is data-driven at heart with a natural ability to authentically listen to, engage with, and understand customers will be able to have a positive impact on the broader organization. A marketer that can help to drive a better customer experience will be in a position to drive a meaningful impact on the company’s long-term success.

MarTech Articles on Omnichannel brand experiences, Headless Commerce, Gamification in Marketing and more!

• Your Marketing Needs to Speak to your Audience!
• Optimizing your Lead Scoring Process: A Few Quick Tips!
• What it takes to Build Omnichannel Brand Experiences, technologies that help and how, examples of top brands and how they do it
• Best Practices to Ace Your Hybrid Events
• Advertising Like It’s 1984: How the iOS 15 Privacy Updates Changed the Game & What to Do About It
• How headless commerce is revolutionizing the world of e-commerce
• 5 Ways to Optimize B2B Hybrid Events in 2021 and Beyond
• The Growing Need For Gamification in Ecommerce: Clarins Success Story
• Market Share Can Boost and Improve Your Marketing Strategy!

There’s more!

Catch the Latest Episodes of The SalesStar Podcast! 

Episode 104: CMO Best Practices with Kevin Tate, Chief Marketing Officer at Clearbit

Episode 103: B2B Optimization And Engagement Strategies With Chris Tranquill, Chief Of Strategy At Khoros

Episode 102: B2B Marketing And MarTech Learnings With Michelle Lisowski, Global Director, B2B Marketing At Uber