Mobile Connect Captures Data at Events, New API, and Ads Dashboard

Integrate, the leader in B2B Precision Demand Marketing (PDM), announced at Forrester’s B2B Summit North America the launch of Mobile Connect, a new app that enables B2B marketers to capture data at third-party events, field events, and anywhere connections happen. Mobile Connect is a new feature included with the Integrate Demand Acceleration Platform (DAP) and will be available to download on iTunes and Android app stores in Q3 2023.

In a recent study conducted by Integrate and Demand Metric on “The State of B2B Marketing Budgets 2023,” nearly 50% of B2B marketers cite the difficulty of using data to inform decisions and measure performance as their biggest challenge. Additionally, about 90% of marketers surveyed report that data compliance and accuracy is a priority at their company, underscoring the importance of connected, clean, and compliant data.

“One of the biggest hurdles B2B marketers face is the ability to connect their leads and related data from multiple channels, and that includes receiving consent and getting quality leads at live events,” said Aaron Mahimainathan, Chief Product Officer at Integrate. “We’re committed to developing products that support B2B marketers toward more predictable and scalable ways to ensure connected data and buyer signals, and in turn, better, more connected B2B buying experiences.”

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Mobile Connect lets marketers get opted-in leads at all third-party events regardless of API connectivity by capturing images of trade show badges, business cards, or additional buyer information for transcription. Mobile Connect also features a dynamic form experience, including opt-in and custom questions, to automatically standardize, validate, and ensure compliance across all your leads. The new Mobile Connect also eliminates manual processes by routing buyer data to CRM and Marketing Automation systems in real-time for faster nurture or follow-up.

“Sales conversations can happen anywhere and at any time, and making sure marketing and sales can stay aligned with clear visibility into pipeline is critical in today’s fast-paced B2B world,” said Colby Cavanaugh, SVP, Marketing at Integrate. “Mobile Connect not only connects data from events, but it also provides a way for teams to easily ingest data into the Demand Acceleration Platform and other martech systems of record to build a unified view of digital customer journeys.”

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In addition to Mobile Connect, Integrate is also releasing two new features, including an improved universal API and display ads pacing dashboards. The new universal API supports the ability to ingest leads into the Integrate Demand Acceleration Platform and keep data secure through new permissions and token authorization. The new ads dashboard provides more insights to track and optimize ad delivery. The ads report shows how often impressions are delivered and how delivered impressions affect conversion rates.

To learn more about Integrate’s new product features that combine offline activities with online data and behaviors to create a seamless and effective way to connect with customers across all touchpoints, please visit our blog, “Connecting on All Fronts: 3 New B2B Connected Marketing Features to Build Stronger Teams, Data, and Strategies.”