Marketing Technology Highlights of The Week: 12th-April-2021: Featuring SAP, ServiceNow, ZoomInfo, Zendesk (and lots more)!

First-party data, key martech funding highlights, new martech partnerships and enhanced features to boost go-to market capabilities; there’s lots to explore from this week’s martech series’s martech highlight!

BONUS: Leading marketing and media measurement platform DoubleVerify announced their IPO on April-12th!

MarTech Quote-of-the-Week!

I think marketers should be focusing on first-party data and the best avenues to grow ROI. All marketers aim to optimize their campaigns and not only show, but increase, ROI. However, this already difficult task is further complicated by the ever-evolving privacy and data changes happening within the industry.–Bryan Walkey, CEO of GainShare 

Top MarTech News of The Week: 05th April to 12th April 2021!

MarTech QnA with the Expert

MarTech Series Interview with Lynn Girotto, Chief Marketing Officer, Heap
Read More!

Prior to 2020 customers were already starting to shift their interactions with companies into the digital realm, but COVID greatly accelerated that trend. On one hand, this has given companies more opportunities to connect with customers and improve their experiences. At the same time, however, it’s made it much harder to break through the noise. Today, your brand experience isn’t something that happens out in the world with the goal of driving people to your digital experience; today your brand is your digital experience.-Lynn Girotto, Chief Marketing Officer, Heap

Top Articles on Video Marketing, Martech Funding, AI in Martech and Marketing 

What can help marketing and sales teams capitalize on the best-fit technologies and processes to overcome business challenges? Catch more from these podcasts!