Marketing Technology Highlights of The Week: Featuring Drift, Webflow, Adobe, HubSpot and more!

The last week in martech was an exciting one, with some leaders announcing profile accelerators and others introducing new data and personalization capabilities. Catch this latest weekly highlight by MarTech Series to stay updated!

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MarTech Quote-of-the-Week!

Changes in the data landscape have forced brands to reduce reliance on third-party data – creating new challenges for achieving impactful, relevant experiences and elevating the importance of building first-party relationships that are grounded in first-party data. At the same time, the bar for consumer expectations is at an all-time high – they want real-time, personalized communication, in a way that feels relevant and human. –Myles Kleeger, President & Chief Customer Officer at Braze 

Top MarTech News of The Week: 14th March to 18th March

• Bloom Raises $1.1M in Seed Round Funding to Bring Generative AI to eCommerce
• Conveyer Raises $14M in Funding for its Customer Engagement Platform
• GumGum Hires Chief Revenue Officer to Oversee North American Market and Drive Business Growth
• Comcast Advertising Rolls Out Nationwide, Multi-Screen Media Solution for Premium TV Advertising with the Relaunch of its AudienceXpress Brand
• Acxiom Real Identity Integrates With Sitecore to Help Brands Create Known Identities, Deliver Real-Time Decisioning and Web Personalization
• Metadata and KickFire Partner to Deliver Scalable Ad Optimization and Account Visibility
• TrustRadius Announces LinkedIn Matched Audiences Integration
• Tealium Launches New Integration Tools for Automated and Faster Access to Data
• Adobe Unveils New AI Innovations for Personalizing Experiences
• Amplience Raises $100 Million in Growth Capital to Drive Dynamic Commerce Experiences
• RingCentral Announces New Webinar Solution Offering an Exceptionally Simple and Stress-Free Experience
• HubSpot Relaunches Service Hub to Help Companies Deliver a More Authentic and Connected Customer Experience
• Xandr Partners with LiveIntent to Bring New Data and Identity Offerings to the Market
• GroundTruth Partners with Flowcode to Launch the First Intent-Based Quick Response Ad Solution for Linear TV, Addressable TV, and CTV
• Walmart Connect Now Available on Downstream by Jungle Scout
• Webflow Raises $120M Series C at $4B Valuation Led by YC Continuity
• Drift Introduces the Drift Conversation Cloud at FLASH Miami
• ironSource Launches App Marketing Software ironSource Luna, Creating a Single Platform for App Marketers to Create, Manage and Optimize Their Marketing Across All Channels to Drive Incremental Growth
• Tech Visionary Mark Cuban, deadmau5 and Others Invest in Metaverse Platform Oorbit to Drive High Quality Entertainment for All
• Amperity Launches Amperity Profile Accelerator for Adobe to Give Brands a More Complete, Actionable Customer View
• Magnite Launches Prebid Page Integration to Help Publishers Simplify Header Bidding Configurations
• The Trade Desk Integrates with Adobe Real-Time Customer Data Platform
• Koddi Introduces New Privacy-First Dynamic Targeting

MarTech QnA with the Expert

Businesses need to build and maintain intimacy with their customers. They need to know them, customize their messaging to them, respond to them in a timely manner, and ensure they deliver the perfect solution to fit their specific needs. No more, no less. It is this trust and relationship that can not be replicated by larger organizations. When your customers know you have their back, it breeds loyalty. –Marc Ginsberg, CEO at CallRail 

MarTech Articles on Agile Media, Conversion Optimization, CMO Trends and more!

• Post-BFCM Analysis Shows That Sales Went Up, Even As Conversions Dropped
• Marketers’ Three Keys to More Agile Media Planning 
• Evolve, Don’t Change: Threading the Rebranding Needle
• A Better Approach to Revenue Starts with Buying Group Marketing
• How Data-Driven Marketing Can Reach New Customers and Boost Conversions
• 5 Trends All CMOs Must Know About the Future of Conversational Marketing
• Programmatic advertising predictions for 2022 and beyond
• When Less is More: Making Cookie-Less Marketing Work
• 3 Quick Tips to Ensure You’re Always Building High-Quality Content
• The Changing Scope of Website Traffic
• Dynamic Ads and AdTech

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 116: The Impact of CX Automation in Sales and Marketing with Adam Johnson, SVP, Sales at ActiveCampaign

Episode 115: Direct Mail and its Impact on B2B Marketing: with Kris Rudeegraap, CEO and co-founder of Sendoso

Episode 114: Marketing Do’s and Don’ts with Chris McLaughlin, Chief Marketing Officer at LumApps