Marketing Technology Highlights of The Week: Featuring Lytics, Hootsuite, Tealium, Wistia and more!

From discussing the benefits of self-serve platforms to the impact of AI across email, customer data and ad targeting, catch more on what’s trending across martech in this weekly highlight:

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MarTech Quote-of-the-Week!

As brands start to assemble their own digital experience stacks, it’s important to maintain that flexibility in your implementations. Keeping systems loosely coupled and night hard-coded together will protect your optionality in the future, and keep you from getting stuck in glue-code. Glue-code is the integration code you write to stitch multiple systems together, but it can be a trap that paints you into a corner and limits your speed and agility. Architecting for flexibility and speed is an important design principle you need to be intentional about protecting.

–Darren Guarnaccia, President at Uniform

Top MarTech News of The Week: 17th April to 21st April

• lockr Raises $2.5 Million to Help Consumers Take Control of their Digital Identity
• XFactor.io Acquires DecisionLink to Deliver Comprehensive Suite of Go-to-Market Solutions
• GetGenius Introduces the World’s First Generative AI Tool for Social Media Marketing
• WideOrbit Announces Next-Generation Cross-Media, Browser-Based Ad Sales Solution Enabling Smarter Selling from Anywhere
• CallRail Launches Latest AI-Powered Solution In Its Conversation Intelligence Suite
• Optable Closes $20 Million Series A Financing, Broadens Investor Syndicate in New Round
• Pega and Tealium Partner to Integrate Customer Data with AI-Powered Decisioning for More Ethical and Empathetic Customer Interactions
• GetResponse Introduces AI Email Generator Powered by OpenAI’s GPT Technology to Help Marketers Maximize Efficiency and Performance
• MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising
• AUDIENCEX Reimagines Data Science for Programmatic Advertising with AX Intelligence Solution
• Nativo Raises $25MM in Structured Capital from Capital IP
• Simpli.fi Expands Beyond a DSP+ Solution Provider and Unveils New Brand Identity
• Sendoso Partners with Airmeet to Bring Gifting Experience into Online Events
• Wistia Brings Comprehensive Recording and Editing Capabilities Directly Into Its Video Marketing Platform
• monday.com Unveils Plans to Incorporate Transformative AI Capabilities in 2023
• Catchlight Introduces New AI-Generated Prospect Emails Connecting Insights To Action With Effortless, Personalized Outreach
• Tealium’s New Consent Integrations Connects With Leading Cmps to Deliver More Trusted Experiences
• Proxima Launches New Self-Service Platform With AI Targeting To Help Growth Marketers Unlock Advertising Efficiencies
• Hootsuite Makes Social Content Creation Seriously Easy with OwlyWriter AI
• Mobiquity Technologies Enhances Real-Time Bidding with AI-Powered Ad Targeting
• Wix Expands Offerings in Square App Marketplace to Streamline Operations for Restaurant Owners
• Marigold Launches Marigold Experiences for Enterprise, Bringing Powerful Zero-Party Data and Personalisation Capabilities to Selligent Customers
• Fluree Closes $10M Series A Round for Web3 Data Management & Modern Data Infrastructure
• New RollWorks Data: B2B Revenue Teams Agree that the Lead Is Not Dead, But It’s Also Not Enough
• Threekit Revolutionizes Visual Commerce with World’s First AI-Powered Platform
• Merkle Announces Merkury on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace
• Lytics Releases Generative AI-Powered Capabilities Native to CDP: Lytics Audience Generator and Lytics Schema Copilot

MarTech QnA with the Expert

Modern martech can feel like marketers are lurking in the background watching your every move. If the data consumed is not used in a way to enhance the customer experience, direct contact with a target could result in immediate rejection.

–Laurie Morylak, SVP of Marketing at ReliaQuest

 

 

MarTech Articles on Performance Marketing, B2B Marketing Trends, Web3 and More!

• How to Become a Successful B2B Marketer
• The Telemarketers Guide to DNC Compliance in 2023
• Performance Marketing Opportunities in the Streaming Wars
• The 3 Biggest Lessons From Pro Sports’ Adoption of Web3
• Website Indexing: How It Works And Why Is It Crucial for Digital Marketers
• Three Crucial Factors Worth Keeping in Mind to Drive Multichannel Marketing Impact
• Multi-touch Attribution for Marketers: What Brands Should Keep in Mind?
• How AI Image Recognition can Impact Online and Offline Marketplaces
• Affiliate Marketing Platforms and Their Benefits

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 162: Lead Generation Best Practices with Eric Watkins, president of outbound sales at Abstrakt Marketing Group

Episode 161: How to Establish Better Customer Success Frameworks with You Mon Tsang, CEO and Founder of ChurnZero

Episode 160: Enhancing Inter Department Collaboration in B2B: with Tyrona Heath, Director of Market Engagement at LinkedIn’s B2B Institute