Marketing Technology Highlights of The Week: Featuring ON24, Medallia, Viant, YotPo and more!

What are some of the digital marketing and advertising best practices that can help brands engage deeply with their audience? Catch more tips, insights and recommendations on tools that can help from this weekly martech highlight:

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MarTech Quote-of-the-Week!

Now, more than ever, it’s crucial for the technology we adopt to have a strong human element. The martech that will win in the future is that which enhances the human experience and deepens connections. Much like any other piece of a customer-experience-oriented business, the tech has to be able to help customers and brands be more authentic and engaged with each other in the most relevant ways.

–Amanda Mountain, Global Vice President at SAP Digital Commerce 

Top MarTech News of The Week: 18th to 22nd April

• Wix Events Launches Seating Map Builder
• Experify Raises $4M Seed Round to Create Experiential Reviews as a Service Platform that Connects Prospective Buyers to Trusted, Authentic Product Owners
• Rockerbox and Pinterest Launch Strategic Measurement Integration
• Neustar and Captivate Transform Digital Out-of-Home Advertising With Advanced Audience Segmentation and Targeting
• DoubleVerify Earns MRC Accreditation for Independent Third-Party Viewability Reporting on YouTube
• AUDIENCEX Launches Admatx, a Self-Service Platform That Democratizes DSP Access for Small and Middle-Market Agencies and Brands
• DigitalReef Acquires Connected TV Advertising Management Platform Column6
• Equifax and Fiserv Partner to Advance Digital Commerce with Data
• Motorola Solutions Acquires Calipsa, a Leader in Cloud-native Advanced Video Analytics
• prezent.ai, the Presentation Productivity Platform for Enterprise Teams, Raises $20M in Series A Funding Led by Greycroft
• Yotpo Launches Click-to-Buy, Doubles Down on SMS to Help eCommerce Brands Accelerate Path to Purchase with a Single Click
• NextPlay Technologies Acquires Assets and IP of Casual Game Publisher, goGame, to Integrate its HotPlay In-Game Advertising Technology
• Merkle Unveils Experience & Commerce Practice to Help Brands Build Next-Generation Loyalty
• Semantix Launches Analytics Chat
• Planhat, the Next-Generation Customer Platform, Raises $50 Million Series A
• Medallia Acquires CXTeam to Accelerate Growth in Latin America
• Mutiny Raises $50M Series B Funding to Help Companies Turn Wasted Marketing Spend Into Revenue
• Viant Integrates With Mediaocean
• ON24 Acquires Cloud Video Software Company, VIBBIO

MarTech QnA with the Expert

The question most marketers have to ask themselves is, “how do you align in a way that supports all of the teams but also drives revenue growth?” External challenges are all about storytelling. Ben Horowitz famously said, “Your company story is the company strategy.” Unfortunately, most B2B marketers are terrible at telling a true story, a genuine story. You want to challenge your team? Ask them to come up with a story that is completely different from the competition. –Kyle Lacy, SVP of Marketing at Seismic

MarTech Articles on Influencer Marketing, Cookieless Targeting, SMS Marketing…

• Marketing in the World of Cookieless Tracking
• Influencer Marketing Should Be Part of Performance Partnership Marketing
• An Outlook on Events in 2022: Expansion, Expectations and Excitement
• What The Death of FLOC and Cross-App Tracking Means for Marketers
• Everyone Is A Creative – Empowering Your Fans To Amplify And Broaden The Reach Of Your Content
• Why the Next Big Marketing Opportunity is: In-App Customer Service
• 2022, Say Hello to the Workforce Revolution
• How Advertisers Can Take Their ID Destiny Into Their Own Hands
• A Few Top Landing Page Best Practices for 2022!
• The Future of SMS Marketing
• B2B Content Marketing Metrics to Track

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 120: The Future of Customer Success with Guy Nirpaz, Founder and CEO at Totango

Episode 119: Sales Trends that Generate Better ROI: with Scott Smyth, VP Global Sales at HG Insights

Episode 118: The Power of Chatbots in B2B Tech with Chris Maeda, co-founder and CTO at Botco.ai