Marketing Technology Highlights of The Week: Featuring Salesforce, WPP, HP and more!

At a time when marketing and martech budgets cuts are prevalent, how can modern day B2B tech marketers scale and achieve goals? Find out more in this week’s martech and marketing highlight:

Marketing Quote-of-the-Week!

The future of B2B marketing is undeniably exciting! The digital platform shift will continue, with more businesses moving towards online platforms and e-commerce solutions. Embracing technology, particularly AI, will be crucial. AI-powered virtual assistants, automation, and personalized experiences will become the norm. Creativity through tech and AI without losing the human touch will be paramount.

–Lina Tonk, Chief Marketing Officer @ Recurly

Top MarTech News of The Week: 20^th May to 24^th May

• Salesforce Unveils New Einstein 1 Marketing and Commerce Innovations to Power the Complete Customer Journey with Unified Data and Trusted AI
• WPP Integrates Anthropic’s Claude Foundational AI Models into WPP Open Using Amazon Bedrock, Elevating Capabilities for its 114,000 Marketers
• SOCi Changes The Game With Genius Search: New Innovation That Does The Work Of 1,000 Local Marketers
• Glassbox to Be Acquired by Alicorn Venture Partners to Accelerate AI Investment and Product Growth
• HP Unlocks New Era of AI Experiences Powering Work and Creation
• Wunderkind Announces Autonomous Marketing Platform, Launches Studio Application for Delivery of Rapid, AI-Powered Creative

MarTech QnA with the Expert

We are at a pivotal moment for B2B marketing teams, with high and escalating inflation, many companies are staying flat or cutting back on their marketing spend. To grow at an accelerated pace, B2B organizations need to reuse, scale, and execute seamlessly. The go-to-market engine needs to operate smoothly and importantly there can be no break between awareness, demand, opportunity, sale, and ongoing customer success.–Susan Ganeshan, Chief Marketing Officer @ Emplifi

MarTech Articles Customer Data, In-App Measurement, B2B Buying Groups and more!

• Is your Customer Data Foundation Ready for the AI Revolution?
• SGE Optimization: An Opportunity to Diversify Your Local Search Strategy
• Beyond the Music: Why Connecting with Customers at Coachella is Key for Brands
• Why In-App Open Measurement Standards Are Important
• Three Essential Strategies for Managing Complex B2B Buying Groups
• How Brands Can Prioritize Authentic Customer Experiences
• Common Misconceptions Surrounding Influencer Marketing
• Enhancing Digital Experiences: Top Metrics Marketers Should Look At
  
• LinkedIn Community Engagement: Examples of Leading B2B Community Groups and What Resonates with Them
• AI-Powered Demand Generation: Revolutionizing Funnel Filling And Conversion Optimization
• Biggest Go-to-Market Myths That Must be Debunked

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 201: Optimizing B2B Sales with Alex Varel, Chief Revenue Officer at Multiverse

Episode 200: B2B buying and selling habits with Raul Murguia, Sr Dir of Integrated Marketing for LinkedIn Sales Solutions