Read about the latest in-demand marketing skills and the future of ABX in this week’s marketing and martech highlight:

Marketing Quote-of-the-Week!

The way we watch TV has changed, and advertisers have a huge opportunity with streaming services. Over-the-top (OTT) platforms – subscription services, free ad-supported ones, and even online cable replacements – offer a way to reach massive, interested audiences. This shift to streaming is booming, and advertisers are taking notice. Subscription services may be slowing a bit, but ad-supported plans and the explosion of free services give advertisers great options.

–Pete Bradbury, Chief Commercial and Growth Officer @ VideoAmp 

MarTech Shout-out of The Week

Amplitude
Amplitude helps companies optimize the business value of digital product innovation by connecting products to outcomes

Top MarTech News of The Week: 27^th May to 31^st May

• Truecaller launches the world’s first AI cloned voice detection
• Wayve Secures Innovative Patent Advancing Social Media Privacy and Security
• Quantcast Launches Innovative Advertising Platform, Inviting Agencies and Advertisers of All Sizes to the Open Web
• AWS and SAP Unlock New Innovation with Generative AI
• Tealium expands global capabilities for customers with European Unified ID integration
• Talkdesk and Cognizant Team up to Accelerate Artificial Intelligence-Powered Customer Experience
• Bitly Enters Estimated $1.9 Billion Landing Page Market with New Pages Product Launch

 MarTech QnA with the Expert

Tech marketers get the importance of serving the buyer’s journey or customer journey, or the overall CX. A very similar opportunity exists to understand the “attendee journey.” Designing an end-to-end experience for event attendees that is highly personalized still remains aspirational for the vast majority of B2B orgs, and it doesn’t have to be. This is especially important for larger, hosted events like User Conferences where there are usually multiple audience groups and where the experience begins months before the event and extends weeks past the final session.–Brad Gillespie, GM @ Cvent Consulting

MarTech Articles on Predictive Analytics, Trust Gaps in Marketing, AI, Content Marketing and more!

• A Marketers’ Guide to Reaching Gen Z and Bridging the Trust Gap
• From Insights to Impact: How Predictive Analytics Gives Data a Voice
• Consumer Consent Is Irrelevant Without Enforcement
• A Step-by-Step Approach to Embracing RCS: the Next Evolution in Messaging
• Consumers Engage With Your Marketing Because They Like You, Not Because They Need You 
• Using AI for Tomorrow’s Content: How Companies Can Master the Change
  
• How to Create Winning Programmatic Ad Campaigns?
• Martech and B2B Marketing Job Forecasts
• Top In-Demand Skills Across B2B Marketing
• Understanding Account-based Marketing and Account-based Experience
• Understanding CDN (Content Delivery Networks) and their Benefits

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 203: Sales Trends Dominating 2024 with Andy Kankula, Vice President of Business Development at Sion Power

Episode 202: The Importance of Soft Skills in B2B sales with Thomas Hansen, President at Amplitude