Read about the latest in martech; from Innovid’s new CTV integration to Iterable’s enhanced personalization capabilities in this week’s martech highlights:

__________

Marketing and Marketing Tech Quote-of-the-Week!

There are a number of different trends impacting the way marketing and analytics tools are evolving. One of the key areas is the focus on how AI will change the way people interact with their data. While it’s premature to say that dashboards and Business Intelligence (BI) tools will disappear completely, we’re already seeing tools like conversational AI are transforming how teams engage with their data – fewer dependencies, more self-sufficient teams and faster insights.

–Lee McCance, Chief Product Officer @ Adverity

Top MarTech News of The Week –  21st July to 25^th July, 2025

• Innovid Expands Integration with LinkedIn to Support CTV Ads
• Bloomreach and Snowflake Partner to Unify Customer Data and AI-Driven Activation, Helping Marketers Personalize the Entire Customer Journey
• Stova Introduces Powerful Event Intelligence Engine for Event Professionals
• Iterable and Movable Ink Unlock Enhanced Personalization With Strategic Partnership Expansion
• Mintegral Launches Advanced IAP ROAS Optimization to Help Developers Acquire High-Value Users and Boost Revenue
• ArcSpan Raises $5.2MM to Accelerate Publisher Audience Data Monetization with AI, Identity and Quality Curation Tools
• ZoomInfo Extends Open Environment to Unlock Seamless High-Quality Data Integration

Top MarTech Articles on Customer Experience, Content Strategy, MarTech Evolution and more!

• Harnessing AI to Refine Customer Experience at Every Touchpoint
• Why Marketing Leaders Need to Ditch the CV
• Adjusting Your Content Strategy for the Future of AI Search
• What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?
• Breaking Down The Marketing Technology Industry Size Across Key Global Regions: 2025 Trends and Insights
• The Constant MarTech Evolution That’s Transforming All Of Modern Marketing

MarTech Q&A of The Week

Personalization is often treated like a switch: you either have it or you don’t. In reality, personalization is a spectrum. At one end, it’s a first name in a subject line. Technically personalized? Sure. But meaningful? Not really.

-Haley Trost, Group Product Marketing Manager at Braze

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 230: Al Agents And Their Impact on Sales, Marketing Experiences: with Ben Weikert, Senior Director, Product Marketing and GTM Innovation at Salesloft

Episode 229: The Future Of Digital Customer Journeys with Monica Ho, CMO at SOCi

Episode 228: Gamification for Better Sales Orientation with SalesScreen CEO – Sindre Haaland