Catch the latest in B2B marketing and martech, from StackAdapt’s new funding to the latest in video and inbound marketing in this week’s martech highlight:

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Marketing and Marketing Tech Quote-of-the-Week!

As the digital landscape continues to evolve, there are five “must-dos” to remain successful. The first is personalization at scale – generic content and mass marketing is long behind us. Integrating intelligence into search and digital asset management is a great way to personalize your brand, and to integrate content and interactions with commercial offerings. This will increase basket size, decrease cart abandonment and improve customer experience – particularly with complex products.

–Eric Stine, Chief Operating Officer @ Sitecore

MarTech Shout out-of-the-Week!

Sprout Social

Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of more than 30,000 brands so they can deliver smarter, faster business impact.

Top MarTech News of The Week – 3^rd Feb to 7^th Feb 2025

• Outbrain Completes the Acquisition of Teads
• Cloudflare Launches One-Click Content Credentials to Track Image Authenticity and Preserve Creator Attribution
• Adobe Acrobat AI Assistant Introduces New Generative AI Features to Make Understanding Contracts Easier for Everyone
• StackAdapt Secures $235M USD Investment Led by Teachers’ Venture Growth
• GetWhys Secures $2.75MM Seed Round to Fuel Growth of AI-Powered Customer Insights Platform
• Terakeet Secures Patent for Total Addressable Market (TAM) Analysis Tool

Top MarTech Articles on AI in MarTech, Data Privacy, Video Marketing Best Practices and more!

• 2025 Video Marketing Strategies That Matter
• How Marketing Teams Can Break Through Bottlenecks
• Why You Need a Brand Calendar for Customers in 2025
• In 2025, Expect Omnichannel, AI, and New Privacy Initiatives
• Why Is Affiliate Marketing Not Getting You Results?
• The Evolution of Inbound Marketing
• AI-Powered Demand Generation: Enhancing Campaign Efficiencies and Personalization
• From Data Lakes to Data Puddles: Streamlining Martech for SMEs
• The Content Crisis: How can Martech Solve the Disconnect?

MarTech Q&A of The Week

The biggest thing we’re seeing in B2B SaaS is a shift away from traditional models towards more transactional models. You can see this playing out across the industry, where a business develops a SaaS platform, but in truth, they’re only charging based on what runs through the system. Now, it is more about ease of use and getting people comfortable with using your platforms on a transactional basis.

–  Paul Harrison, CTO and co-founder at Simpli.fi

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 221: The State of Modern Sales and SalesTech with Frank Dale, SVP of Product Management at Salesloft

Episode 220: Customer Success Tips for B2B with Rachel Sherriff, Chief Customer Officer at Recurly