Catch the latest in MarTech, from Blueconic’s latest acquisition to Validity’s new tech partnership with Iterable in this weekly martech highlight:
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Marketing Tech Quote-of-the-Week!

I don’t think businesses should feel compelled to use AI — and certainly not if they’re only considering it because it’s the trendy thing to do or to “keep up with the Joneses.” AI can bring a lot of benefits, but you want to harness it for the right use cases and in the right way, such as to improve the customer experience. In short, don’t use it just because you can or because it looks cool. Use it only if you can make it actually useful to your customers.-

– Eli Finkelshteyn, Founder and CEO at Constructor

MarTech Shoutout-of-the-Week!

OpenX

OpenX is a leading independent supply-side platform for audience, data, and identity targeting.

Top MarTech News of The Week: 08^th July to 12^th July

• PageProof Announces PageProof Intelligence™
• Deep Sync Launches New Lookalike Audience Building Capabilities for Social Media Campaigns
• Validity Announces Expanded Partnership with AI-Powered Iterable to Boost Customer Engagement and Brand Reputation
• Captions Raises Series C to Invest $100M in Pioneering AI Video Research in New York City
• BlueConic Acquires Jebbit, Redefining CDP Space
• Zappi Announces Strategic Partnership with Woxi, Further Fueling Product Innovation Through Connected Insights

MarTech QnA with the Expert

One of the most fascinating AI developments is around agentic workflows. These workflows enable the chaining of reasoning, action, and intelligence to perform complex tasks autonomously. For instance, in marketing, this means creating intelligent agents that can manage everything from campaign planning to execution and real-time adjustments. This capability is set to transform marketing operations by making processes more efficient and highly responsive to changing market dynamics.-      –Roman Gun, Vice President, Product @ Zeta Global

MarTech Articles on AI MarTech Blunders, Scaling Enterprise SEO, The Power of SMS Marketing and more!

• Building Bridges, Not Barriers: Brand Strategies For Social Advocacy
• AI Blunders and How Marketers Can Avoid Them
• Am I composing a MarTech stack or building one?
• A Proven AI Playbook for Marketing Teams
• How do you Scale Enterprise SEO Processes and Goals?
• YouTube Ads: Top Benefits, Impact of YouTube Ads And Optimization Tips
• Boosting Content Creation and Content Marketing with AI: Latest Trends
• Harnessing the Power of SMS Marketing Automation in your MarTech
• Growth of AI In Marketing Automation and MarTech
• A Breakdown of Drone Advertising and What’s in Store
• Using ChatGPT for GTM Strategies: What Leading Brands Have Been Doing Off Late
• Can WhatsApp Be a Good B2B Marketing Channel: Weighing the Pros and Cons

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 205: Driving Sales and Marketing Engagement with Video-Audio Outreach: Featuring Michael Litt, CEO at Vidyard

Episode 204: Website Personalization Best Practices with David Brutman, Chief Product Officer, Co founder of Folloze