Read more about the changing martech dynamics from a global perspective while browsing through the latest martech news in this MarTech Series highlight:

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Marketing and Marketing Tech Quote-of-the-Week!

The future of B2B tech marketing will be driven by an unprecedented level of personalization, which will be made possible by the rapid growth of AI tools. We’ll see marketing campaigns become far more tailored and automated, allowing us to deliver highly targeted content at scale.

– Vikram Ramesh, CMO @ Adlumin

MarTech Shout out-of-the-Week!

Adform

Adform is a powerful and safe media buying platform. With a 20+ year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies and publishers, to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers.

Top MarTech News of The Week: 23^rd to 27^th Sept

• PostcardMania Adds Birthday and Medicare Mailers to Triggered Direct Mail Solutions in Latest Automation Push
• Cloudflare Helps Content Creators Regain Control of their Content from AI Bots
• Verint and Five9 Deepen Partnership to Deliver AI-Driven Customer Experiences
• Clinch Launches GenAI-powered ‘Copilot’, a Virtual Expert Team Member that Automates Advertising Across All Channels
• Cloudflare Introduces Speed Brain to Instantly Make Millions of Web Pages 45% Faster
• Adobe Forecasts Record $240.8 Billion U.S. Holiday Season Online with Black Friday Growth to Outpace Cyber Monday
• Wunderkind Unveils Identity Solution Enhancements To Amplify Customer Revenue and Experiences

MarTech QnA with the Expert

In today’s market, speed is everything—marketers need to identify trends and respond to them as they happen. This shift is driving interest in AI tools that can process data quickly and accurately. We’re also seeing an increased emphasis on integrating various data sources, from structured data like sales figures to unstructured data such as social media interactions. –Alon Goren, CEO @ AnswerRocket

MarTech Articles on Digital Accessibility, B2B Content Marketing Myths, Advertising via OTT and more!

• Content Myths Busted: The Rise of Content Operations
• The Power of Local Broadcast Advertising in a Rapidly Evolving Media Landscape
• Why Every Enterprise Should Prioritize Accessible Digital Experiences for Customers
• How to Align Sales and Marketing Functions Across Generations
• How 3D Rendering is Revolutionizing the Marketing Industry
• Data Visualization: How to Transform Analytics Data into Actionable Insights
• Creating a Robust Native Advertising Strategy – How B2B Advertisers Capitalize on Native Ads
• The Changing Dynamics of the MarTech Landscape
• Advertising on OTT Platforms: Strategies Brands should Adopt to Succeed
• Common Mistakes That B2B Marketers Make When Building Target ICPs
• Drip Marketing: What it is – A Complete Breakdown

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 213: B2B Revenue Generation Tips with Scott Gibbs, Chief Revenue Officer, Meltwater

Episode 212: What Drives Better Customer Success Outcomes: Featuring Sam Mohamed, VP of Customer Success, Sprinklr

Episode 211: Using AI to Drive Content Marketing: with Christina Kyriazi, SVP Marketing at PhotoShelter