Quad Debuts New “Built on Quad” Brand Campaign

Quad/Graphics, Inc., a global marketing experience (MX) company, is rolling out “Built on Quad.” This new campaign showcases Quad’s latest brand identity and marks the company’s first large-scale marketing and advertising effort in its 52-year history. Quad’s new brand campaign will run through digital, OOH, print, events, experiential, direct mail, sponsorship and sales assets. It will also be showcased at the 2023 Cannes Lions Festival of Creativity, including the Nice Côte d’Azur Airport.

Quad provides end-to-end marketing solutions that removes friction wherever it occurs in the marketing journey for more than 2,900 clients, including Sirius XM, Amazon, the Albertsons Companies, and other major brands. The “Built on Quad” campaign focuses on the company’s strength as a one-stop partner for the modern marketer, and it also pays homage to its roots as one of the largest and most successful commercial printers in North America. The company prints and mails more than 8 billion pieces per year.

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“In 2006, when I succeeded my father, I wanted to build on what he started and grow it into something unparalleled for the marketplace”

“In 2006, when I succeeded my father, I wanted to build on what he started and grow it into something unparalleled for the marketplace,” said Joel Quadracci, Chairman, President and Chief Executive Officer, Quad. “Today, we are meeting that moment. We’re renowned for our work in printing and direct mail, but those only represent a fraction of our capabilities. Our new story and brand expression encompasses everything that we are and marks an exciting juncture for the company’s evolution. We’re thrilled to introduce the new, reinvigorated Quad.”

Quad’s mission is to deliver a better marketing experience so its clients can focus on delivering the best customer experience. As an MX company, Quad combines unparalleled integration capabilities with quantifiable business impact. Quad’s mission is validated by insights from recent Forrester research, which affirms that while marketers have a functional mandate to operate in today’s increasingly complex marketing environment, they have an emotional need to eliminate the complication caused by poorly integrated marketing ecosystems. Quad’s uniquely integrated marketing platform helps solve this dilemma. The new campaign focuses on Quad’s roll-up-its-sleeves ‘maker culture’ and covers the full breadth of Quad’s products and services, including creative, intelligence, content, direct, media, packaging, production and in-store.

“This is a huge moment for the Quad brand as most marketers have an historical impression of what Quad can do for them. Now with this very strong signal, we are telling the most complete story of our offerings as a modern marketing company that provides excellence at scale,” said Josh Golden, Quad’s Chief Marketing Officer. “Our ‘Built on Quad’ campaign speaks both to our foundational history as well as how we are widening the aperture of our integrated offerings all under one roof in service to the marketer. This work also creates more visibility around our culture of makers, which deserves to be celebrated. It’s exciting to bring Quad’s story to the marketplace in this way.”

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