Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

By MTS Staff Writer On Sep 15, 2020

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from WPP (Customer Experience), Demandbase (Account-Based Marketing), Influsoft (Influencer Marketing), VanillaSoft (Sales Engagement), and Pegasystems (Automation).

WPP Acquires Velvet Consulting

WPP announced that Wunderman Thompson has acquired Velvet Consulting, a leading French customer experience consultancy. By combining marketing, data science, and technology, Velvet Consulting enables its clients to better understand and communicate with consumers to deliver business growth.

Demandbase Expands Leadership Team With New CRO To Reshape The B2B Marketing Landscape

Demandbase, the leader in Account-Based Marketing (ABM), announced its appointment of Allison Metcalfe to the role of Chief Revenue Officer. As Demandbase’s CRO, Metcalfe will lead the company’s Sales, Advertising, and Customer Success teams while partnering with Marketing and Product teams to exceed revenue goals. Metcalfe’s appointment reinforces the company’s commitment to expanding the leadership team with top talent to help achieve – while reshaping the B2B martech landscape.

Viral Nation Announces Launch of Influsoft, The Industry’s First Cross-Platform Influencer Marketing Campaign Solution

Influsoft a cross-platform influencer marketing software developed by a team of award-winning influencer marketing pioneers, announces its official launch, consolidating the best in class marketing analytics and campaign management tools under one roof, providing first-party access to Youtube, FB, Twitch, Twitter. Powered and incubated by Viral Nation, the platform launches with top brand Partners including Activision Blizzard, Canon, Tencent, and Facebook Oculus.

VanillaSoft Named a Contender in Independent Analyst Report, Sales Engagement, Q3 2020

VanillaSoft, a leading sales engagement technology company, is among a select group of companies that were invited by Forrester to participate in The Forrester Wave™: Sales Engagement, Q3, 2020. Marking its first appearance in a Forrester Wave, VanillaSoft was named a contender in this report.

Organizations Turning to Intelligent Automation to Guard Against Impact of Future Pandemics, Research Finds

Intelligent automation will play a critical role in shaping a new, technologically-enabled, post-pandemic future of work, according to new research by Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises. The global study, conducted by research firm Savanta, surveyed over 3,000 global senior managers and frontline IT staff for their thoughts on technology’s future role in a significantly altered business landscape.

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