Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from WPP (Customer Experience), Demandbase (Account-Based Marketing), Influsoft (Influencer Marketing), VanillaSoft (Sales Engagement), and Pegasystems  (Automation).

WPP Acquires Velvet Consulting

WPP announced that Wunderman Thompson has acquired Velvet Consulting, a leading French customer experience consultancy. By combining marketing, data science, and technology, Velvet Consulting enables its clients to better understand and communicate with consumers to deliver business growth.

Demandbase Expands Leadership Team With New CRO To Reshape The B2B Marketing Landscape

Demandbase, the leader in Account-Based Marketing (ABM), announced its appointment of Allison Metcalfe to the role of Chief Revenue Officer. As Demandbase’s CRO, Metcalfe will lead the company’s Sales, Advertising, and Customer Success teams while partnering with Marketing and Product teams to exceed revenue goals. Metcalfe’s appointment reinforces the company’s commitment to expanding the leadership team with top talent to help achieve – while reshaping the B2B martech landscape.

Viral Nation Announces Launch of Influsoft, The Industry’s First Cross-Platform Influencer Marketing Campaign Solution