Marketing Technology Highlights of The Week: Featuring Sprinklr, IBM, SAP and more!

Should today’s marketers drive more offline engagement seeing how digital mediums are overly crowded? And what tips should marketers keep in mind when navigating industry and organizational changes? Find out more in this week’s martech highlight:

Marketing Quote-of-the-Week!

AI models are only as good as the data they’re trained on. Biased data can lead to discriminatory ad serving, so every effort needs to be to eliminate bias, and ensure models that are accurate.

Alex Vasilyev, Head of Machine Learning @ Nefta

Top MarTech News of The Week: 06th May to 10th May

MarTech QnA with the Expert

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The kind of strategies and tactics you need to do well here are brand campaigns, analyst relations, partner marketing, SEO, 3rd party events, and maintaining a great corporate web experience. On the other hand, demand generation is a motion in which you generate leads by convincing people they have a pain that needs to be solved urgently, by you. I call this the pain-to-value ratio. Whereas the accounts you engage with for demand capture are in-market, the accounts for demand generation are out-market. For this, integrated campaigns, lead generation, BDR outbound and thought leadership works well.Gurdeep Dhillon, Chief Marketing Officer @ Contentstack

MarTech Articles AI and Innovation, Rules Based Marketing, Privacy Shifts and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 201: Optimizing B2B Sales with Alex Varel, Chief Revenue Officer at Multiverse

Episode 200: B2B buying and selling habits with Raul Murguia, Sr Dir of Integrated Marketing for LinkedIn Sales Solutions

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