Kate Bueker Set to Become HubSpot’s New Chief Financial Officer

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June 14, 2018

Hootsuite Launches Boost to Amplify Power of Organic Facebook Content

Hootsuite Boost Identifies and Promotes Top Performing Organic Posts with Paid Social Support

Hootsuite, the world’s most widely used social media management platform, announced its launch of Boost, a new feature in the Hootsuite platform that allows customers to easily identify and promote top performing Facebook content to reach new audiences.

At the time of this announcement, Penny Wilson, CMO of Hootsuite, “For brands, it’s becoming increasingly difficult to reach customers through organic content, yet the organic content is proven to build long-term brand awareness.”

Penny added, “Boost creates a solution which will help extend the reach — and return — of high performing organic posts by promoting content created and published in Hootsuite to a broader audience. Hootsuite’s innovative new Boost feature helps our customers further succeed with social.”

With Boost, Hootsuite users will save time by managing organic and paid activity all in one place, quickly promoting organic content that has already been approved and published. Users can also set rules based on the metrics that matter most, to automatically promote top performing content, saving time and optimizing performance.

Built directly into the Hootsuite platform, Boost automatically identifies the best performing organic Facebook content based on pre-set criteria, and allows users to increase the reach of those posts through advertising spend, ensuring a single, secure and integrated workflow across paid and organic social strategies.

Currently, Hootsuite’s unparalleled expertise, customer insights at scale, and collaborative ecosystem empower organizations large and small to strategically grow their brand, business, and customer relationships with social.

NYIAX Closes Another $5.6 Million Seed Round; Integrates with Blockchain Media Ecosystem mesmr

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MTS Staff Writer

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June 14, 2018

Funding Supports Growth and Expansion of the Company’s Guaranteed Advertising Contract Marketplace, Preferred Partnerships and Integrations

NYIAX , the world’s first guaranteed advertising contract marketplace, announced it has successfully closed another $5.65 million in its latest seed funding round led by WestPark Capital. This brings the company’s total funding to $16 Million.

“NYIAX’s team and technology has achieved incredible traction in the advertising marketplace and is ahead of schedule on the mission to deliver Wall Street’s automated trading capabilities and financial rigor to media buying and selling,” said Robert Ainbinder, who led WestPark Capital’s investment and is Director of NYIAX. “We are excited to increase our investment and accelerate the enormous opportunities NYIAX is seizing for those it serves.”

Also Read: New Brainshark Dashboards Give Managers Insights Into Sales Rep’s Readiness

“With the NYIAX platform live with first trades on the schedule for next month, agency holding company partnerships in play, the integration of Rebel AI’s passport into our marketplace and other media companies now beginning to adopt our patent-pending trading method into their own platforms, it’s a very busy and exciting time,” said Carolina Abenante, founder, executive vice chairperson, chief strategy officer and general counsel for NYIAX. “We are delivering on our promise to put power back into the hands of buyers and sellers and we are grateful for this latest seed investment.”

NYIAX and m esmr, the blockchain-based secure media ecosystem, today announced an integration partnership.

Also Read: Percolate Launches Percolate Next to Eradicate the Content Bottleneck

This month, NYIAX earned attention when they began the process of patenting the new method they co-created with Nasdaq to enable the trading of any physical and digital contract across industries. mesmr will drive this forward by integrating the trading method into mesmr.tv, its media platform for content creators and their audiences. Once integration is complete, mesmr.tv will be the benchmark platform providing content and providing creators, audiences, and brands—with a seamless, secure way to exchange ad revenue.

Also Read: SRAX’s New Video Ad Unit Takes Shopper Marketing to Real-Time Targeting Heights

Upon launch, the mesmr.tv platform will create a paradigm shift in new media by creating a new advertising ecosystem that gives brands a transparent way to reach customers. NYIAX’s knowledge base and the integration of NYIAX’s IP and platform across mesmr.tv will create a channel allowing brands and content creators to interact seamlessly. With a unique token-based system, mesmr.tv rewards all parties for their participation on the platform.

The mesmr.tv integration of NYIAX’s IP is the second implementation of the proprietary method for ad trading, their own guaranteed advertising contract marketplace being the first.

Also Read: Lattice Engines Positioned as a Strong Performer for Account-Based Marketing (ABM) Platforms

“Integrating NYIAX and Nasdaq’s patented digital asset trading method into our marketplace was an easy choice because they have set the gold standard for fostering the best exchange options possible today and our blockchain methodologies align,” said Dil-Dominé Jacobe Leonares, founder and CEO of mesmr.

“We are thrilled that mesmr is using our infrastructure to anchor monetization of its end-to-end marketplace,” said Carolina Abenante, founder, chief strategy officer, vice chairperson, and general counsel for NYIAX.

Richard Bush, President of NYIAX and co-chair of the IAB Blockchain working group concurred, “Until now, there has never been a one-stop-shop as transparent and trusted as the one mesmr is providing to its platform participants.”

Also Read: Tableau Acquires AI Startup Empirical Systems

New Brainshark Dashboards Give Managers Insights Into Sales Rep’s Readiness

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June 13, 2018

Sales Managers and Leaders Can Track the Readiness and Progress of Their Teams from a Single, Action-Oriented View

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, unveiled Team Dashboards – giving sales managers a single view for tracking the readiness and progress of their teams. Powered by Brainshark’s sales-readiness analytics, this intuitive and action-oriented visual display delivers instant insights and data that show whether sales teams and individual reps are prepared for successful buyer conversations.

“‘Are our sales reps ready to engage with buyers?’ Unfortunately, at many companies, that question gets answered with a blank stare. But you don’t want to gamble with sales readiness. An unprepared rep who’s ‘practicing’ on a real buyer can negatively impact a brand’s reputation and cause deals to fall through. It’s critical to know who’s ready and how ready – which Brainshark’s new dashboards show you at a glance,” said Jim Ninivaggi, chief readiness officer, Brainshark.

Also Read: Percolate Launches Percolate Next to Eradicate the Content Bottleneck

When sales managers and other sales leaders access Brainshark’s platform, the new Team Dashboard display enables them to:

Track progress across all learning and coaching activities for the team(s) under their purview (e.g. East, West, etc.)
Compare readiness across multiple teams they oversee – noting, for example, top-performing teams and individuals for the learning activities
Access a summary view – showing completion statistics and average scores for all the assigned learning, coaching and self-enrolled activities for their team(s)
Click for individual-level views – drilling down into each rep’s readiness with baseball-card-like summaries
Easily export the data to create and share reports

This visual display for sales managers comes on the heels of Brainshark’s new Training Progress Tracker for sales reps, launched earlier this year. The tracker makes it easy for reps to view all learning activity due dates and next steps from a single visual display – so they can see where their learning journey is taking them and reach that destination.

“Brainshark is committed to helping sales organizations be more prepared and drive better results. By enabling reps to easily access and execute on their readiness paths – and managers to track the progress of their teams – we help companies achieve perpetual sales readiness and close more deals,” Ninivaggi said.

Also Read: Localytics Launches a New Campaign Builder to Usher in the Next Era of Mobile Personalization

Percolate Launches Percolate Next to Eradicate the Content Bottleneck

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June 13, 2018

Percolate Next Ushers in New Era for the Leading Content Marketing Platform Company

Percolate, the System of Record for Marketing®, announced Percolate Next, its next-generation Content Marketing Platform, to address the content bottleneck. The content bottleneck is the gap between the demand for content and a marketing organization’s ability to deliver on that demand using the people, tools, and resources at its disposal, and as a result, less than half of content marketing projects move along efficiently. The bottleneck not only involves the quantity of content, but also quality and effectiveness as well as an organization’s ability to distribute that content out into the world. Percolate Next eliminates this bottleneck by optimizing marketing operations to ultimately increase an organization’s content capacity.

Marketers today have the ability to reach more customers, across more markets, through more channels than ever before, and with access to even more customer data, they have the opportunity to create more personalized experiences. But to fully take advantage of that opportunity, marketers must not only generate a seemingly endless amount of content, they need solutions to help ensure quality and coordination of that content. But resources have not been able to keep pace with content demands, making a Content Marketing Platform (CMP) essential.

Also Read: Salesforce Delivers New Innovations for Digital Engagement Across Marketing, Commerce and Service at Salesforce Connections 2018

Percolate Next is the only CMP capable of delivering the kind of scale necessary for improving overall marketing effectiveness. By systematizing the marketing supply chain and removing common roadblocks, Percolate Next delivers content operations at scale to create complex campaigns and experiences.

“We are solving a massive problem that no one else is addressing, namely by giving organizations the tools necessary to eliminate marketing’s biggest bottleneck — content,” said Randy Wootton, CEO of Percolate. “Percolate Next represents the next chapter for Percolate as a company. We are the only solution capable of eradicating the content bottleneck. ”

Also Read: Lattice Engines Positioned as a Strong Performer for Account-Based Marketing (ABM) Platforms

Percolate Next brings new, innovative capabilities to enhance the marketer experience across all stages of the marketing process. Additional features and capabilities of Percolate Next include the ability to:

Manage the workload of planned and unplanned marketing: With requests for marketing content constantly rolling in, Percolate Next helps organizations manage both planned and unplanned marketing initiatives by increasing visibility into organizational performance.
Deliver great content at scale and on time: Most marketing content is constrained by an external event, such as a major product launch or company announcement. Percolate Next provides the necessary workflows and accountability to get supporting marketing content out to market in time and at scale.
Gain visibility into organizational performance: Percolate Next helps marketers better understand what content works best in the market and what the costs and efforts associated with producing it were. By evaluating this performance, marketers free up capacity to only work on what will perform well.

This is a major year for Percolate. Randy Wootton joined the company as CEO in January and in April Percolate was named a Leader in Gartner’s first-ever Magic Quadrant for Content Marketing Platforms 2018. The company was recognized for empowering marketers to manage integrated marketing campaigns and gain visibility into content creation across teams and channels. Percolate’s Content Marketing Platform streamlines and standardizes any organization’s content marketing processes.

Also Read: Tableau Acquires AI Startup Empirical Systems

Tableau Acquires AI Startup Empirical Systems

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June 13, 2018

Tableau Acquires AI Startup Empirical Systems

AI Startup, Empirical Systems, Originated at MIT; Will Bring Sophisticated Statistical Analysis and Automatic Data Insights to Tableau Platform

Tableau Software announced that it has acquired Empirical Systems, a pioneering artificial intelligence startup that originated at the Massachusetts Institute of Technology (MIT) Probabilistic Computing Project. With Empirical Systems’ automated statistical analysis technology integrated into the Tableau platform, Tableau customers will more easily gain insight into their data, without needing to manually build the complex underlying data models that would otherwise be necessary.

“We are thrilled to welcome the Empirical team to Tableau to help us bring AI-powered analysis to the masses and enhance the way people interact with their data,” said Francois Ajenstat, Chief Product Officer at Tableau. “Automatic insight generation will enable people without specialized data science skills to easily spot trends in their data, identify areas for further exploration, test different assumptions, and simulate hypothetical situations. Empirical shares our vision of delivering deeper insights to more people through smart analytics, and we’re eager to bring their tremendously talented team to Tableau.”

Also Read: Top 10 Takeaways From The Mary Meeker 2018 Internet Trends Report

Empirical Systems’ Analytics Engine automates robust data modeling that would typically require a trained statistician and allows people to explore, explain, predict and simulate that data in real-time. Rather than having to test all variables manually or limit analysis to predetermined hypotheses, advanced statistical algorithms will enhance the user experience and guide people to relevant insights and trends that could have easily gone unnoticed. This makes it possible for people to solve common data problems – like detecting relationships between variables, uncovering previously unknown factors driving patterns or spikes in the data, and inferring missing values – without requiring them to have data science expertise or do custom statistical modeling.

“We developed Empirical to make complex data modeling and sophisticated statistical analysis more accessible, so anyone trying to understand their data can make thoughtful, data-driven decisions based on sound analysis, regardless of their technical expertise,” said Richard Tibbetts, CEO of Empirical Systems. “Our vision for Empirical is strongly aligned with Tableau’s mission and approach to research and innovation, and we see endless opportunities to bring deeper insights to the expansive community of passionate, engaged Tableau customers.”

Also Read: Tableau Appoints Mark Nelson as Executive Vice President of Product Development

Based in Cambridge, Massachusetts, Empirical Systems is a team of engineers and data science professionals who created an analysis platform that helps customers in a variety of industries to automatically analyze and understand their structured data. Empirical was co-founded by CEO Richard Tibbetts, who previously co-founded StreamBase (acquired by TIBCO), engineering lead Madeleine Thompson formerly of Google, and scientific advisor Vikash Mansinghka, who leads the MIT Probabilistic Computing Project.

Empirical employees will join Tableau and, as part of the acquisition, Tableau plans to establish a research and development center in the vibrant and talent-rich city of Cambridge, Massachusetts. The team will focus on integrating the technology into the Tableau platform, with capabilities Empirical has built available in future releases of Tableau.

Lattice Engines Positioned as a Strong Performer for Account-Based Marketing (ABM) Platforms

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June 13, 2018

Lattice Engines Positioned as a Strong Performer for Account-Based Marketing (ABM) Platforms

Lattice’s Advanced Suite of AI-Based ABM Solutions is Built to Drive 1-To-1 Experiences Across the Entire Buyer’s Journey

Lattice Engines, the leading AI-powered ABM solution, was named a strong performer in The Forrester New Wave: ABM Platforms, Q2 2018. According to the report, Lattice Engines uses its strengths in AI and data management for programmatic ABM engagement and was given a differentiated rating in the account and contact selection, insights and engagement orchestration criteria.

Lattice has now been evaluated in two Forrester Reports – as a Leader in The Forrester Wave: Predictive Marketing Analytics for B2B Marketers, Q2 2017 and a Strong Performer in The Forrester New Wave: ABM Platforms, Q2 2018. Lattice is also recognized by customers for its strong ability to help create efficiencies for their sales and marketing organizations.

Also Read: Lattice Engines and Engagio Announce Strategic Partnership to Create Personalized and Scalable ABM Programs

“Masergy uses Lattice to discover new insights about our target accounts and engage with context”, said Malachi Threadgill, Director of Demand Generation and Global Sales Development at Masergy. “The Lattice Platform’s AI models and data enable us to identify and pursue the best accounts and contacts with the most relevant content. We are able to create personalized buyer journeys resulting in 7x higher opportunity creation and 50% higher deal size at our targets.”

Lattice customers are able to successfully execute ABM at scale by doing the following:

Connect all available 1st and 3rd party data to create a 360-degree view of customers and prospects
Segment audiences using AI and data to identify the most attractive targets and next best actions
Activate audiences across all channels to drive hyper-personalized omnichannel campaigns and programs

Also Read: Lattice Engines Joins Marketo Accelerate Partner Ecosystem to Deliver Scalable Audience Engagement to Marketers

“Marketers need an AI-based data foundation that will help to support a number of revenue efforts, such as deepening account-based relationships to identifying new customers to supporting cross-sell efforts with the sales and customer success team”, said Shashi Upadhyay, CEO of Lattice Engines. “We are thrilled to be named a strong performer and to have received differentiated ratings in the account and contact selection, ‘insights’ and ‘engagement orchestration’ criteria- all of which we believe are table stakes for successful ABM at scale.”

Lattice’s advanced suite of AI-based ABM solutions are built to drive 1-to-1 experiences across the entire buyer’s journey.

Salesforce Delivers New Innovations for Digital Engagement Across Marketing, Commerce and Service at Salesforce Connections 2018

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June 13, 2018

Salesforce Delivers New Innovations for Digital Engagement Across Marketing, Commerce and Service

New Salesforce Commerce Cloud B2B Commerce, Salesforce Marketing Cloud Interaction Studio and the Global Expansion of Salesforce Service Cloud Livemessage Announced at Salesforce Connections Enable Smarter Engagement Across Every Customer Touchpoint

Salesforce, the global leader in CRM, announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic partnership with new integrations between Salesforce Marketing Cloud and Google Analytics 360 becoming available. Salesforce is showcasing these innovations and more at Salesforce Connections, where the world’s top brands are gathered to learn how they can deliver next-generation customer engagement.

The Fourth Industrial Revolution is Creating a Customer Divide

According to the recent Salesforce State of the Connected Customer report, 80 percent of customers say that the experience a company provides is as important as its products or services, and 57 percent have stopped buying from a company because a competitor provided a better experience. Yet companies struggle to keep pace with customers’ expectations for smarter, faster and always-on experiences, which are driven by the role disruptive new technologies play in their daily lives. In the Fourth Industrial Revolution, every interaction on every channel is a “make or break” moment where brands will either strengthen that relationship or further the divide.

In fiscal 2018, Salesforce powered nearly two trillion B2B and B2C transactions across sales, service, marketing, commerce and more. These recent announcements further empower companies with new ways to deliver smarter engagement across every customer touchpoint on the world’s #1 CRM platform.

Also Read: Salesforce Is #1 in Fortune’s List Of ‘100 Best Companies to Work For’

New Integrations Between Salesforce Marketing Cloud and Google Analytics 360 Transform Marketing Effectiveness

The integrations between Marketing Cloud and Analytics 360 empower marketers to deliver meaningful consumer experiences, powered by the world’s #1 marketing platform and Google’s market-leading web analytics solution. Both industry-leading offerings provide valuable insights vital to understanding the consumer. Now, marketers can more efficiently bring those insights together without IT involvement, empowering them to build more effective marketing campaigns around every consumer. Specifically:

Consumer insights from both Marketing Cloud and Analytics 360 can now be combined into a single customer journey analytics dashboard in Marketing Cloud, enabling marketers to analyze cross-channel insights in one place.
With an integration available in beta in Q3 2018, marketers will be able to create audiences — like category buyers, loyalty members and abandoned browsers — in Analytics 360 and then activate those audiences for engagement within Marketing Cloud.
Similarly, Marketing Cloud campaign data is now available within Analytics 360 to deliver tailored web content to individuals based on their interactions with Marketing Cloud campaigns. This also enables marketers to better understand marketing attribution by seeing how their content has influenced transactions.

Also Read: Persado’s AI Platform Powers Increased Customer Engagement for Caesars Entertainment on Salesforce Marketing Cloud

New Marketing Cloud Einstein Innovations For Building New Audiences and Creating Personalized Customer Journeys

Salesforce Einstein is artificial intelligence for CRM, built into the Salesforce Platform. Einstein now delivers nearly two billion predictions every day, empowering business users to be more productive, make smarter decisions and deliver more personalized customer experiences. With Marketing Cloud Einstein, marketers can predict the optimal timing, channel, content and audience for any marketing message. The latest Marketing Cloud Einstein innovations include:

Einstein Segmentation: Leveraging machine learning and pattern analysis, Einstein Segmentation, part of the Salesforce data management platform (DMP), analyzes billions of consumer signals, uncovers patterns in consumer behavior and discovers new audiences to reach with personalized messages. Now, marketers will be able to use AI to build the most relevant audience for every campaign.
Einstein Splits: Einstein Splits enables marketers to create unique, personalized journey paths for each customer. Now, marketers can save time with pre-configured decision splits based on Einstein engagement likelihood scores. They can also drag-and-drop Einstein Split decision flows in Marketing Cloud Journey Builder to test different journey paths and message tactics based on a customer’s likelihood to open, click or unsubscribe from an email; convert on a brand’s website; or their engagement persona, such as a loyalist or dormant customer.

Also Read: TechBytes with Jim Sinai, VP of Marketing, Salesforce Einstein

New Product Innovations Enable Intelligent Customer Engagement Across Every Touchpoint

New marketing, commerce and service innovations across the Salesforce Customer Success Platform empower companies to personalize experiences that put the customer at the center of their business. These include:

Commerce Cloud B2B Commerce: B2B Commerce delivers consumer-like shopping experiences to business buyers, but with the B2B-specific functionality they need, such as custom catalogs, authenticated logins, one-click reordering for large orders, multiple shipping locations and payment types, and the ability to place orders with hundreds or thousands of SKUs.
Marketing Cloud Interaction Studio: Interaction Studio enables companies to visualize, analyze and deliver contextually relevant experiences to consumers, including offers, promotions, discounts and more across a brand’s owned online and offline channels, including email, social, mobile and in-store. With real-time interaction management, Interaction Studio suggests the next best offer for consumers based on how they are interacting with the brand.
Service Cloud LiveMessage: LiveMessage is expanding SMS support globally to 17 additional countries in APAC, EMEA and Latin America, including Singapore, France and Brazil. LiveMessage enables companies to communicate with customers through two-way mobile messaging. Customers can message a brand to ask a question, initiate a return or schedule a delivery time. With the newly expanded global availability for SMS, customer service teams can message with customers located in other countries around the world, regardless of carrier or device manufacturer, using a local number.

Also Read: Salesforce Positioned as a Leader in the 2018 Magic Quadrant for CRM Customer Engagement Center for Tenth Consecutive Year

The Future of CRM: Integrated Cross-Cloud Experiences

Seventy percent of consumers say connected processes—such as seamless handoffs between departments and channels, or contextualized engagement based on earlier interactions—are very important to win their business. Sales, service, marketing and commerce teams that have traditionally concerned themselves only with one part of the customer journey must now consider every customer touchpoint. At Connections, Salesforce is introducing new ways to integrate Salesforce Clouds to deliver the seamless cross-channel experiences that consumers want:

Service for Commerce: New levels of integration between Service Cloud and Commerce Cloud will increase customer satisfaction and enable customer service to become more agile. For example, service agents can access real-time commerce data within a single Service Cloud console, including up-to-date shopper data and order-on-behalf-of capabilities that unlock selling opportunities.
Commerce Journeys: By bringing together Marketing Cloud and Commerce Cloud, marketers and merchandisers will be able to trigger transactional and behavioral journeys based on customer actions, such as abandoning a shopping cart, confirming an account or making a purchase.

Also Read: Akamai Announces Akamai Connector, a New Integration with Salesforce Commerce Cloud

Comments on the News:

“The easiest, smartest and most connected digital experience sets the bar for everything else, and every company’s success depends upon its ability to keep up with rising customer expectations,” said Bret Taylor, President and Chief Product Officer, Salesforce. “Salesforce empowers brands worldwide with a trusted and proven platform to put the customer at the center of every digital engagement.”

“Today’s customers expect personalized engagements across all touchpoints and in the moments that matter to them—from email communications to digital advertising, e-commerce and customer service,” said Cindy Zhou, Vice President and Principal Analyst at Constellation Research. “Innovations such as the ones from Salesforce that bring together marketing, commerce and service, help facilitate a consistent customer experience on a single platform for companies to create connected journeys unlike ever before.”

Also Read: SafeCharge Announces New Integration Plugin with Salesforce Commerce Cloud

“Our online strategy is built on Salesforce from the beginning of our customer relationship to the end,” said Julien Schneider, Global Digital Director at Lacoste. “Salesforce allows us to leverage critical ecommerce functionalities like the universal shopping cart, the return of online purchases to any Lacoste store, as well as our unique service of polo shirt customizations online. Through our partnership with Salesforce, we’re extending Lacoste’s innovative shopping experience.”

“Dentsu Aegis Network is very excited to sponsor Salesforce Connections this week. We are committed to elevating technology and data-driven insights to support our clients through their digital transformation, and Salesforce is an integral part of our strategy to deliver customer-first integrated engagement journeys,” said Kelly Ann Bauer, Senior Vice President of Global Alliances at Dentsu Aegis. “Salesforce’s industry-leading solutions in marketing, data management, commerce and service put customers at the center of every touch point and provide intelligent approaches in driving this transformation for our clients.”

Salesforce Connections 2018: The Digital Marketing, Commerce and Customer Service Event of the Year

Thousands of marketing, commerce and customer service leaders from top brands are coming together in Chicago, Illinois this week to blaze their trail to better, smarter customer engagement. Speakers include leaders from companies like Ancestry, Lilly, T-Mobile and Ticketmaster, as well as Salesforce partners including Accenture Interactive, Deloitte Digital, Dentsu, IPG-MRM, Publicis and WPP-Wunderman.

Localytics Launches a New Campaign Builder to Usher in the Next Era of Mobile Personalization

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June 13, 2018

Localytics Launches a New Campaign Builder to Usher in the Next Era of Mobile Personalization

Localytics Enables Enterprise Marketers to Create Personalized, Multi-Step Campaigns That Are Triggered by User Behavior Across Channels

Recently at Salesforce Connections, Localytics, the leading mobile engagement platform, announced a new Campaign Builder, built from the ground up to help enterprise marketers deliver a unique experience to each of their mobile users and build strong connective tissue between mobile and digital by factoring in user behavior across channels. The new Campaign Builder enables marketers to create personalized, multi-step campaigns that are triggered by user behavior inside or outside of their app and adapt based on how users interact with each message. The Campaign Builder will also exchange data with the rest of an enterprise marketing tech stack, including Salesforce Marketing Cloud, to ensure that marketing campaigns across mobile and digital have the right context from mobile to drive real ROI.

“Marketers have talked about personalization for years, but very few brands have been able to provide a truly personal experience across every point of interaction with their customers,” said Jude McColgan, Localytics’ CEO. “When it comes to mobile personalization, marketers have been plagued with siloed customer data, lackluster targeting and clunky messaging tools. Our new Campaign Builder is designed from the ground up to help marketers achieve personalization, and actually improve over time. We do this by arming marketers with amazingly deep data about every user interaction and using that data to create multi-step campaigns that react to each user’s behavior in real-time. In the end, mobile users get the personalized experiences they demand and brands build stronger relationships with their customers.”

Also Read: Localytics Data Privacy Services Help Enterprises Deliver Personalized Mobile Experiences Without Sacrificing Consumer Trust

Localytics counts major enterprise brands like Bose, Fidelity, Redbox, Bloomberg, Live Nation, HSN, Hasbro, ESPN and Avis as customers. With its new Campaign Builder, Localytics will be able to help its customers deliver personalized mobile experiences that generate more value for the app. In fact, one national retailer has already seen impressive results from a beta test of the Campaign Builder. The retailer has seen open rates for an abandoned cart campaign increase from 1.9% to 4.16% in just one month, making it clear that thanks to the new Campaign Builder, push notifications are reaching users at the right time and having a material impact on engagement.

The new Localytics Campaign Builder is designed to help marketers overcome the complexity of understanding and responding to customer interactions on mobile and digital channels and help them deliver a truly personalized experience for each and every one of their customers. Additionally, the Campaign Builder uses Localytics’ rich mobile analytics data to help marketers improve their campaigns over time by understanding the impact well beyond clicks and conversions.

Also Read: Persado’s AI Platform Powers Increased Customer Engagement for Caesars Entertainment on Salesforce Marketing Cloud

The new Campaign Builder will enable customers to:

Trigger messages in real time – Localytics customers will now be able to develop multi-step campaigns that incorporate event triggers, delays and relevant rich push notifications for each step in the campaign.
Leverage all their data – Localytics’ best-in-class targeting capabilities are also included. For example, a brand could target a user who has looked at a pair of shoes three times in the last 30 days and split the messaging based on if the shoes were brown or black, with no additional development time required.
Send one message to multiple apps – Localytics’ Event Mapping and App Groups will enable customers to create their messages once and send them to multiple apps.

In the coming months, Localytics will be adding additional features to the Campaign Builder. Planned enhancements include support for additional channels, in-depth performance reporting, and the ability to send data updates to Salesforce Marketing Cloud as a step in a campaign. The new Campaign Builder will be generally available to customers starting in July.

Akeneo Announces New Integration with Salesforce Commerce Cloud

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June 13, 2018

Akeneo Announces New Integration with Salesforce Commerce Cloud

Akeneo’s Customers Can Now Easily Import Dynamic Product Data Attributes to Commerce Cloud Business Manager

Akeneo announced the release of its integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world’s #1 CRM platform – Salesforce – brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service and more.

The Akeneo integration connector, which is available on the company’s website, empowers companies to easily consolidate, enrich, manage, and export product information to Salesforce Commerce Cloud, enabling boosted productivity and significantly improved time to market.

“With the significant growth of customer-facing sales channels, retailers and brands are challenged to provide intuitive customer experiences while maintaining brand identity,” said Frederic de Gombert, CEO of Akeneo. “Joining the Salesforce Commerce Cloud family is an important step that will allow us to continue to help retailers and brands deliver accurate and consistent product information across all customer touchpoints.”

Also Read: Akamai Announces Akamai Connector, a New Integration with Salesforce Commerce Cloud

Akeneo’s integration connector with Salesforce Commerce Cloud allows customers to easily import product attributes, item categories, price books, associations and media assets into the Commerce Cloud Business Manager. The extension tool is available to all Akeneo Community users, as well as Enterprise and Cloud users of Akeneo PIM.

“Creating personalized, omnichannel experiences is now more important than ever for brands,” said Mike Wolff, SVP, ISV Sales, Salesforce. “By leveraging the power of Commerce Cloud and the new integration from Akeneo, merchants will now be able to manage their product data with greater scale and efficiency.”

Akeneo is a global leader in Product Information Management (PIM) solutions that enable retailers and corporate brands to deliver a consistent and enriched customer experience across all sales channels, including ecommerce, mobile, print, and retail points of sale. Akeneo’s open source enterprise PIM dramatically improves product data quality and accuracy while simplifying and accelerating product catalog management.

SRAX’s New Video Ad Unit Takes Shopper Marketing to Real-Time Targeting Heights

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MTS Staff Writer

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June 13, 2018

SRAX's New Video Ad Unit Takes Shopper Marketing to Real-Time Targeting Heights

SRAXshopper Dynamically and Instantly Creates Responsive Product Videos, Targeting Verified Shoppers Through Local and Personalized Data

SRAX recently announced that its CPG vertical, SRAXshopper, has launched a new video ad unit designed to be at the top of shopper marketers’ list of tools for reaching verified shoppers. SRAXshopper’s video ad unit reaches shoppers across channels and devices with compelling product page messages created in real time.

SRAXshopper dynamically and instantly creates responsive product videos, targeting shoppers through local and personalized data. Existing messaging and creative, coupled with geotargeting and browsing and purchase history generates a one-of-a-kind video ad experience.

“SRAXshopper puts shopper marketers’ brands front and center and our new video ad unit delivers sight, sound and motion in a unique, compelling and brand consistent way,” said Dan Engebretson, vice president of SRAXshopper.

Also Read: SRAX Shifts Vertical Strategy Into Overdrive, Launches SRAXauto

SRAXshopper targets shoppers visiting advertisers’ key retailers by layering social and shopping data with media buying to enable marketers to message a single, verified shopper across multiple devices and inventory sources. SRAX’s shopper marketing technology automates the discovery of shoppers and their characteristics, amplifying and targeting shoppers to drive sales lift – all while tracking online to offline attribution.

SRAX is a digital marketing and consumer data management and distribution technology platform company. SRAX’s technology delivers the tools to unlock data to reveal brands and content owners’ core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIG, SRAX is also developing a consumer-powered data marketplace where people will own and sell access to their data thereby providing everyone in the Internet ecosystem transparency, choice and compensation. SRAX’s technology and tools deliver a digital competitive advantage for brands in the healthcare, CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform.

Three Things Marketers Should Know About Cybersecurity

By

Jessica Ortega

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June 13, 2018

As the business landscape becomes more digital than ever before, websites have become the focal point of any successful marketing strategy for building brand awareness and driving growth. Plugins and various third-party applications are also used to amplify marketing efforts, but they can serve as potential entry points for cybercriminals. This requires that marketers become more technically savvy about their marketing tools in order to be a more proactive part of their company’s cyber defenses.

Also Read: Here’s How Marketers Can Avoid Brand Safety Violations

Here are the three things every marketer should practice to proactively support their company’s cybersecurity efforts:

Vet the security of external tools: Among a marketers’ favorite tools are third-party applications, such as email marketing platforms. Although these applications can drive impressive results, they can also present security risks due to the amount of company data they have access to or security vulnerabilities in the software. When opting to use an external tool, marketers have an increased responsibility to regularly review possible security risks presented by these platforms. Additionally, they should work with their company’s IT or security team to ensure that as vendors release security updates, they’re implemented in a timely manner on the company network.

Also Read: Two Ways Brand Safety is Affecting Demand-Side Platforms

Determine data privileges of external applications: Part of the process of evaluating external sources is understanding the access they’ll have to the company’s data. In a time when company data is constantly at risk of being leaked or stolen, third-party tools should only be granted access to the data that is absolutely necessary for them to function. For marketers, this means being cognizant of where customer data from newsletter signups or email marketing plugins is stored, who can access it, and put in restrictions if possible.

Also Read: Four Questions Marketers Need to Ask When it Comes to Brand Safety and Video

Prioritize engagement with IT: Marketers and IT departments typically operate in different silos within an organization. However, since the face of any business is its online presence, the two should prioritize working together. For example, developing a sustainable cybersecurity education program helps to ensure the entire marketing team is aware of the latest threats. Additionally, marketing teams must keep IT teams apprised of new applications or tools they’re using that access company data.

Also Read: 3 Questions Every Marketer Must Ask When It Comes to Brand Safety

Headway Acquires Mobile-First Programmatic Platform Smadex

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June 13, 2018

Headway Acquires Mobile-First Programmatic Platform Smadex

Headway Reinforces Its Mobile Marketing Capabilities with Acquisition of Mobile-First Programmatic Platform Smadex

Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications Corporation, announced the acquisition of mobile-first programmatic platform Smadex.

Smadex technology allows advertisers to execute performance campaigns on mobile devices, using its machine learning engine to understand the best combination of creative assets, targeting and pricing for each audience cluster. Founded in 2010, Smadex is a Top 50 fastest growing European company according to Financial Times.

“Smadex technology enhances our mobile growth solution Mobrain, following the shift towards programmatic that our clients are increasingly looking for,” said Martin Kogan, CEO of Headway. “Its machine learning technology, forward-thinking team and management are perfect additions to the company. The Smadex team will focus on the product while Headway will continue to focus on distribution, servicing clients and global expansion.”

Also Read: Headway Partners With Ad Fraud Protection Leader Pixalate

“We are pleased to join the Headway family and bring Smadex technology to its marketing stack. We found Headway’s global scale as the ideal partner to bring our market-tested algorithms to the top mobile marketers around the world. We couldn’t have asked for a better company to join,” said Jordi de los Pinos, Smadex CEO.

Smadex will be fully integrated into Headway, bringing its video, user acquisition and re-engagement mobile programmatic capabilities to more than 500 clients worldwide. The acquisition will enhance current Headway partnerships, such as with MediaMath, where Headway remains the exclusive partner in the Latin American region.

Uberflip Boosts Engagement for ABM with New Suite of Functionality

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June 13, 2018

Uberflip Boosts Engagement for ABM with New Suite of Functionality

Uberflip Now Delivers Ability to Drive Traffic to Marketing Streams by Allowing Sales Reps to Create a One-To-One Content Experience They Can Use for Personalized Sales Outreach

On the heels of a $32 million Series-A funding, Uberflip has announced a major expansion of its content experience platform to support ABM. The new suite of functionality would help customers to scale their ABM programs and shorten sales cycles by 50%.

Uberflip is a cloud-based content experience platform that creates personalized content experiences at scale.

“Relevant content is the lifeblood of an ABM program. Personalizing the content experience for each prospect is a tedious process requiring a lot of resources today. This only becomes harder as your audience grows in size,” said Yoav Schwartz, Co-Founder & CEO, Uberflip.

Uberflip’s Deep Dive into ABM Helps Businesses Organize, Personalize and Scale Their Content

The latest expansion of capability in the Uberflip platform combines features including a centralized portal making content easily accessible for the whole company, and new templates making it easier for marketers to realize the promise of ABM with little to no help needed from IT or web developers. With 84% of marketers reporting that ABM drives higher ROI than other marketing tactics, Uberflip’s deep dive into ABM helps businesses organize, personalize and scale their content in a much more efficient way.

“We’ve spent the last 18 months developing new solutions that arm marketers with the power to execute ABM campaigns,” explains Yoav Schwartz, CEO at Uberflip.

Yoav added, “These new capabilities in our platform were developed with feedback from great beta customers like Snowflake, Avanti, and CollabNet VersionOne. This release allows us to officially check off ABM as a way you can leverage content with Uberflip.

The excitement around this ABM release combined with our proven success in handling Inbound, marketing, and AI, paved the way for interest in our $32 million fundraising last month.”

Sales Reps to Create a One-To-One Content Experience using Uberflip

Uberflip now provides ABM marketers with:

A central location to host and organize relevant content accessible to the entire company – making it simple for marketing and sales teams to coordinate.
The ability to quickly curate content experiences that engage accounts with assets that are relevant specifically to them with an UberflipMarketing Stream – a personalized content destination.
New Stream Templates that make it easy to personalize the design and branding of Marketing Streams by adding logos and banner images, customizing colors, branding and messaging.
The ability to drive traffic to Marketing Streams by allowing sales reps to create a one-to-one content experience they can use for personalized sales outreach.

“Uberflip Stream Templates are instrumental in creating personalized content experiences that extend throughout the customer journey,” said Wes Quintin, Marketing Manager at Avanti Software.

Wes added, “Beyond saving time for our marketing and sales teams, Uberflip helps us to wow our prospects with personalized content that our competitors just can’t offer.”

“We used to send people to landing pages by creating custom, standalone pages on our website,” said Jodi Lebow, Director of Marketing and Demand Generation at CollabNet VersionOne.

Jodi added, “We would dedicate our design and development resources to execute these pages and I ended up building out some of them myself. Now, with Uberflip, we’re able to quickly spin up an ABM page in just minutes.”

“At Snowflake, we use the Uberflip Stream templates to create tailored, personalized ABM destinations for each of our prospects. The tagging capabilities help curate content based on personas, topics, industries, etc. and our sales team uses Sales Streams to create personalized one-to-one selling emails,” said Daniel Day, Director, Account Based Marketing, Snowflake.

Daniel added, “We immediately saw results with the use of Uberflip for ABM. We’ve increased our speed to publish personalized landing pages by a factor of 7x. This has enabled us to generate broad awareness in our top accounts that previously had no engagement because of the high level of personalization and timely, relevant content.”

CEO Yoav continued, “At Uberflip, our aim is to empower organizations to engage their customers with personalized content experiences across the entire buyer journey. Customers using Uberflip for ABM have reported increased close rates and higher ROI as a result of the platform.”

Uberflip Fundraising

Uberflip recently announced the closing of a $32 million USD Series A funding round led by Updata Partners. The company has consistently achieved strong growth fueled by demand from businesses seeking to turn their large content marketing investments (forecasted at over $300 Billion by 2019) into leads and revenue. To date, Uberflip has added more than 1,000 B2B companies to its customer roster, including Stantec, Schneider Electric, MongoDB, and Pivotal Software.

New Study: Every Fifth Shopper Finds Online Shopping a Stressful Experience

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June 13, 2018

Every Fifth Shopper Finds Online Shopping a Stressful Experience

New research from Clicktale highlights the emotional impact of shopping in-store and online

A fifth of US consumers (21%) find that going shopping makes them feel stressed, while more than 1 in 10 experience high-stress levels while buying online. That’s according to a new Stress Shopping report from experience analytics firm Clicktale, which examines the role of emotions in shaping consumer experiences both online and in-store.

Most Shoppers Are Too Stressed to a Point of Losing Their Temper During Online Shopping

Clicktale surveyed 2091 consumers, with 991 from the US and 1057 from the UK, with data collected from a combination of online and phone surveys.

The report, which incorporates analysis from Clicktale psychologists, retail experts and a survey of over 2000 US and UK consumers, found that – despite finding offline shopping the most stressful experience – many consumers still feel high levels of stress when navigating e-commerce websites and apps. While 12% feel stressed when buying online, 15% go as far as to say they have ‘lost their temper’ when shopping online or on a mobile app.

Clicktale’s research also reveals that these stress levels rise as shoppers navigate through the customer journey, reaching a peak during the checkout process. In reporting their most stressful digital shopping experiences, 88% of shoppers feel stressed when a voucher code fails at the checkout, while 75% get agitated when mobile apps freeze at the point of payment. 83% are also stressed by slow loading times online.

Experience Analytics is Key to Removing Stress During Online Shopping

Commenting on the new research, Geoff Galat, CMO at Clicktale said, “Despite a growing focus on customer experience across the retail industry, it’s a shame to see so many consumers frustrated and stressed out by online shopping experiences. It’s long been assumed that, because consumers are able to shop from the comfort of their homes, the stressful elements of the shopping experience have been removed. Clearly, this isn’t the case.”

Geoff added, “To overcome this fact, brands need to think much more carefully about the role of customer emotions throughout the shopping experience. By using experience analytics to examine mouse-movements, taps, swipes, and ‘rage clicks’, brands can understand where the frustration occurs and where the path to purchase is being disrupted. Even seemingly insignificant stimuli can have a strong impact on customer emotions, especially when it comes to irritation over poor page layouts and slow search speeds. While previously overlooked by brands, these seemingly minor stressors can significantly impact the customer experience, digital conversion rates and, ultimately, the business’ bottom line.”

Innovation in Customer Experience Begins with Real Customer Journey

Commenting on Clicktale’s research, Brian Solis, Principal Analyst at Altimeter Group said, “In an era when consumers are connected and over-informed, decision making can be difficult and tiring. Brands don’t make it easy for people either. Innovation in customer experience begins when companies explore the real customer journey to then reimagine touchpoints and click paths for modern behaviors, preferences, and expectations. The goal is to help people quickly find relevant information on the channels and devices and in the ways they make decisions. In this research, Clicktale reveals how customers want to experience brands and also the importance of designing seamless, intuitive and joyful journeys.”

Currently, Clicktale taps into the wisdom and behavior of millions of visitors so that businesses can deliver the best digital experiences to drive amazing business results. Complex behavioral patterns are synthesized based on millisecond-level actions such as hovers and scrolls, enabling businesses to interpret their customers’ digital body language and understand the intent.

Pega Unveils AI-Powered Self-Optimizing Campaigns for Refined Customer Engagement

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June 13, 2018

Pega Unveils AI-Powered Self-Optimizing Campaigns for Refined Customer Engagement

Pega Paves Path to One-to-One Marketing with Launch of Self-Optimizing Campaigns; New AI-powered Pega Marketing capability Smashes Through Campaign Development Hurdles for Faster, More Effective Results

Pegasystems Inc. has announced Self-Optimizing Campaigns – a new PegaMarketing™ capability that reduces marketers’ dependence on traditional segment-based campaigns and transitions them towards real-time, one-to-one engagements. Using its powerful AI, Pega personalizes offers and treatments on the fly for each individual while simplifying inherent campaign development complexity. This makes it easier for marketers to realize significantly higher campaign response rates, lower costs, and faster results.

The Power of Self-Optimizing Campaigns in a Fertile Digital Landscape

Despite rapid advances in marketing technology, campaign development is still a complex, highly manual, and error-prone process that’s difficult to automate and optimize. It takes marketers weeks to identify segments, assign offers, build models, design tests, and execute touches in each channel.

Once a campaign is in full flight, there’s little opportunity to adjust to changing conditions – like unexpected competitive offers or subpar campaign response levels. The marketer’s only recourse is to wait it out and optimize the next campaign – when it’s already too late.

Pega Self-Optimizing Campaigns makes it easier for marketers to realize significantly higher campaign response rates, lower costs, and faster results.

Pega Marketing’s Self-Optimizing Campaigns gives marketers the power to progressively optimize strategies throughout the campaign lifecycle to achieve the best possible response rates. The software makes marketers’ lives easier by automatically selecting the most relevant customer audience and balancing the mix of offers, actions, and treatments to achieve their pre-selected campaign goals. Campaigns are broken into waves so Pega AI can learn with each iteration and continuously adapt its approach while in progress to increase performance.

Self-Optimizing Campaigns extends the power of Pega Marketing’s real-time, next-best-action capability to streamline many of the gaps and inefficiencies that have long plagued traditional campaign management, leveraging capabilities such as —

Automated Audience Selection

Marketers spend an excessive percentage of their time researching and extracting customer segments for their campaigns, generally with subpar results. With Self-Optimizing Campaigns, marketers simply input the desired size of their audience. Pega AI automatically finds the most relevant targets and fine-tunes its selections as the campaign progresses.

Multi-Offer, Multi-Treatment Scope

Most campaigns are limited to a small number of offers and a limited number of A/B-oriented tests. With Pega’s AI, marketers can introduce a nearly unlimited number of offers, treatments, and test scenarios in a single campaign. The system automates away most of the complexity, using each individual’s unique needs and preferences to align the campaign message with the target’s current context.

In-Flight Campaign Optimization and Testing

Marketers don’t need a Ph.D. to take advantage of Pega’s easily accessible AI power. They simply set their campaign goals, such as acquisition volume, churn reduction, or cross-sell response rates. Pega AI does the rest, using adaptive analytics to continually balance the campaign mix. Automated testing runs continually in the background, learning which combinations work best for each customer.

Part of the Pega Infinity™ digital transformation suite, Pega Marketing enables marketers to use AI to anticipate customer needs and adapt marketing offers with next-best actions. By engaging customers with the right offer, at the right time, through any channel, Pega clients improve customer satisfaction while increasing customer lifetime value.

Available in Q3 2018 for Pega Marketing customers, Self-Optimizing Campaigns was announced this morning at the annual PegaWorld user conference, where more than 5,000 business professionals are gathered at the MGM Grand in Las Vegas to hear how leading organizations are transforming their businesses using Pega solutions. For more information on Pega Marketing and Self-Optimizing Campaigns, please visit www.pega.com/products/crm-applications/marketing.

At the time of this announcement, Tom Libretto, CMO, Pegasystems, said, “Over the years, many in martech have prophesized the death of inefficient and ineffective marketing segmentation.”

Tom added, “But in reality, most still struggle to transition from these long-entrenched strategies. With the launch of Self-Optimizing Campaigns, we are accelerating the path to one-to-one marketing with more accessible AI campaign power that does all the heavy lifting. We’re making every offer smarter to increase conversations, lower time to revenue, and drive higher profits.”

Currently, Pega’s adaptive, cloud-architected software – built on its unified Pega Platform™ – empowers people to rapidly deploy, and easily extend and change applications to meet strategic business needs.

SpotX and Sharethrough Announce New Integration, Bringing Together Premium Outstream and Native Video Supply

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June 13, 2018

SpotX and Sharethrough Announce New Integration, Bringing Together Premium Outstream and Native Video Supply

In a Sign of Maturing Video Ad Demand, New OpenRTB, Server-To-Server Integration Enables Standard Outstream Delivery Against Sharethrough’s Quality Publisher Base

SpotX, the leading video advertising and monetization platform, announced a new integration with Sharethrough, the industry’s leading native supply-side platform, to bring SpotX’s programmatic infrastructure for outstream demand to Sharethrough’s in-feed video supply. By connecting advertisers around the world to Sharethough’s unique standard outstream format, SpotX and Sharethrough will offer advertisers access to premium, brand-safe environments through the Sharethrough Exchange, helping them reach cross-screen audiences at scale with in-feed video.

More than 1,000 publishers make their inventory available through the Sharethrough Exchange, which has more than 10 billion available video ad impressions each month. By working with SpotX through an open real-time bidding (ORTB) server-to-server integration, Sharethrough is able to offer its publishers SpotX outstream demand. The partnership also opens a new type of video supply for SpotX’s outstream buyers. Native video has been a huge growth area for Sharethrough the last three years, seeing consistent quarter-over-quarter double-digit growth.

Also Read: SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance

“Outstream and native are the two fastest-growing formats of the last few years; while the two markets have remained largely separate, they are actually quite compatible and bringing them together helps both advertisers and publishers,” said Curt Larson, Chief Product Officer at Sharethrough. “This new integration with SpotX helps to connect the various dots in a digital video ad market that has matured well past pre-roll, and should help fuel even further growth.”

SpotX has also employed first-price auctions within both open and private marketplaces for Sharethrough, a move that will improve the ability for advertisers to win impressions in a header-bidding world and increase revenue opportunities for publishers in a more transparent environment for both buyers and sellers. According to data from the Sharethrough Exchange, first-price auctions have higher win rates when bids are submitted into header bidders.

Also Read: Sharethrough For Publishers Supply Side Platform Passes Major Milestone

“Video is increasingly a crucial part of every publisher’s revenue strategy, and unlike pre-roll video ads, outstream is not supply constrained,” said Geoff Spence, regional vice president at SpotX. “Our partnership with Sharethrough will definitely bring new opportunities to both the buy and sell sides, and we look forward to delivering more solutions and continuing to innovate with such a prominent leader in the native space.”

All standard outstream videos running through Sharethrough play automatically in-feed, with a headline and a clearly labeled description indicating that it is a video ad for full transparency and context for users.

Chargebee RevenueStory Analytics Platform Unveiled to Power Subscription-Based Revenue Decisions Across Entire Organization

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June 13, 2018

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Chargebee RevenueStory Analytics Platform Unveiled to Power Subscription-based Revenue Decisions Across Entire Organization

Chargebee RevenueStory Analytics Platform is a New Role-Based Analytics Dashboard Suite Empowers SaaS and Subscription-Based Ecommerce Companies to Drive Greater Revenue Through Unprecedented Analysis and Insights

Chargebee, an emerging leader in SaaS subscription management and recurring billing solutions, announced RevenueStory, a breakthrough new suite of business intelligence dashboards that empower subscription-based companies with unprecedented visualization and insight into revenue-generating activities and opportunities to drive further growth.

Chargebee RevenueStory Analytics Platform Helps SaaS and Ecommerce Companies Get a Complete Understanding of Their Business

Available immediately, Chargebee RevenueStory Analytics Platform goes far beyond typical reporting tools meant only for finance departments, by including a broad number of templates tailored to every role in the organization that impacts the success of subscription-based programs. As a result, SaaS and ecommerce companies can get a complete understanding of their business and make informed decisions that dramatically increase monthly and annual recurring revenue.

With the continued rapid rise of the subscription economy, recurring revenue is fundamentally changing the way companies make business decisions. In the subscription business landscape, Monthly Recurring Revenue (MRR) is a direct function of customer retention rather than one-off sales, and every member of the team, ranging from product, sales, and marketing, to customer support and success to finance, plays a direct role in attracting, retaining and expanding client accounts.

RevenueStory is based on more than 1,800 manually designed Excel sheets and PDF reports that Chargebee developed over four years for its thousands of subscription-based SaaS and commerce companies to make sense of their data to drive smarter revenue decisions.

From this in-depth analysis, Chargebee is launching RevenueStory to fundamentally change the way companies manage their subscription-based business. RevenueStory provides preset templates that combine and visualize the relevant set of metrics applicable to different business functions within the subscription business to understand and drive strategies through role-specific revenue and growth dashboards, including founders, finance, customer success, marketing, product, and sales.

Revenue Is No Longer a Finance Function

At the time of this announcement, Krish Subramanian, CEO and co-founder of Chargebee, said, “In today’s growing subscription economy, revenue is no longer a finance function and every business function either contributes to it or detracts from it. Compared to traditional BI tools that simply stack on increasing amounts of data, RevenueStory directs users to see the right data through the right lens.”

Krish added, “RevenueStory reconciles disconnected data and ties it to revenue to isolate growth levers that are uniquely relevant for specific business functions to act on. Now, Chargebee’s thousands of customers can make smarter and more timely decisions that impact the top line.”

Chargebee RevenueStory Analytics Platform includes numerous benefits for SaaS and ecommerce subscription-based businesses including —

Revenue-driving metrics, only: Existing analytics solutions provide an overwhelming amount of data, making it hard for businesses to know which reports and metrics are relevant to them. Powered by real-world analytics and insight, Chargebee developed templates to automate the most relevant, revenue-driving metrics to provide businesses with recommended and specific points to track.
Revenue by business function: To better understand the impact of function-specific activities, RevenueStory provides tailored templates and dashboards that monitor the most impactful metrics by specific business functions. For example, sales and marketing teams require metrics on promotion success rates and new subscriber conversion, while customer success teams require metrics related to churn and subscription enhancement. These capabilities are unique to the subscription management and recurring billing market.
Real-time data, instantly: Subscription-based businesses can fluctuate dramatically, making it important that companies can quickly analyze its business across any time domain and in real time in order to gain actionable insights. Unlike traditional business intelligence tools, RevenueStory doesn’t crunch or manipulate data, thus allowing users to explore metrics across any time window and at any depth of granularity.

Chargebee powers the recurring revenue engines of B2B and B2C services across various industry verticals such as SaaS, digital media, ecommerce, and IoT. Founded in 2011, Chargebee has scaled to support more than 7,000 customers in 53 countries.

Continuant Announces Merger with California-based JCI Marketing

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June 13, 2018

Continuant Announces Merger with California-based JCI Marketing

Continuant’s Marketing Team Along with JCI Marketing Will Give Continuant the Marketing ‘Horsepower’

Continuant, a leading provider of managed services and unified communications solutions for the enterprise, recently announced that it has merged with Redding, California-based JCI Marketing, a full-service marketing firm specializing in web design, SEO, inbound marketing, branding, and graphic design.

Bruce Shelby, Chief Sales Officer and Continuant Co-founder said the addition of a strong marketing firm to Continuant’s current marketing team will “strengthen Continuant’s marketing efforts in the new markets it plans to target—including our eSports initiative and audio-visual enterprise solutions.”

The combined talents of Continuant’s marketing team and the team from JCI Marketing will give Continuant the marketing “horsepower” required to make sure that customers and prospects are aware of the exciting products and services that Continuant offers, Shelby added. The new team will operate from its existing offices in Redding, giving Continuant three offices on the West Coast.

Also Read: The Right Time for the Millennial Marketer

JCI Marketing’s current CEO, Jared Cullop, said his team “looks forward to being part of a dynamic, growing company with proven marketing talent as well as global reach and reputation. Our team is buzzing with excitement as we join forces with such an established, reputable and solid company.” Cullop added, “Continuant has proven to not only see new markets and applications of technology but aggressively invests its resources into being a dominant force in those industries looming on the horizon.” Cullop will become Continuant’s first Director of eSports Sales & Marketing.

Shawn Jennison, Director of Marketing at Continuant, said, “Our team is excited to be able to work with a proven team of marketing professionals who will bring new talents, expertise, and energy to our existing group.” He added, “As we embark on exciting new business areas, we will be ramping up our marketing efforts focused on Microsoft Skype for Business/O365, AV and Video Collaboration, and the development of eSports arenas.”

Pegasystems Honors Partners at PegaWorld 2018 for Immaculate Growth and Customer Delight

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