Unifi Software Announces New AI Capabilities to Its Data Platform

TechBytes with Tim Harris, Chief Technology Officer, Mirriad

Tim Harris
Chief Technology Officer, Mirriad

Recently, Mirriad launched a ten-second in-video ad unit supported by their Visual Impact Score (VIS) to ensure advertisers can count on quality brand exposure within mainstream popular video content. To better understand the core tenets of their video advertising technology and how their latest launch enables customers to reach viewers at a more relevant scale, we spoke to Mirriad’s Chief Technology Officer, Tim Harris.

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What are the core tenets of your In-Video advertising technology?

Here are five core tenets of Mirriad’s technology.

Quality – we try to minimize the number of times the creative content needs to be touched. Our solution ensures the ad is delivered at the highest quality by applying video expertise to our technology platform at an algorithmic, system, workflow and creative level.
Scalability – we deliver the scale to meet campaign requirements through low-friction ad delivery technology allowing video processing to meet the highest expected content volumes.
Seamless delivery – Present a single, coherent, end-to-end experience so the viewer’s experience of in-video ads is matched by our user’s experience of the platform.
Data – Capture, synthesize and enhance video ads with audience data to best match brands with audiences that meet their campaign KPIs.
Security – Our system ensures that the highest level of care is taken with content to keep our customer’s valuable IP safe.

Tell us about the ‘In-video Advertising’ ecosystem? How do you compete in this dynamic landscape?

As consumers increasingly tune out traditional advertising, marketers will need to find creative ways to deliver brand exposure. The In-video advertising space may be nascent, but it is ready to explode.

Our ecosystem is made up of major content and distribution partners including 21^st Century Fox, Univision, Alibaba, RTL, and in-video has been verified at a high percentage by several tracking partners including Comscore, and Miaozhen. We have also been endorsed by agencies Havas and Group M, and run global campaigns for brands like Unilever, Ford, and Intel.

Mirriad competes by providing a unique solution that can assess inventory and deliver in-video ads at unmatched levels or quality and speed.

How does your latest launch enable customers to reach viewers at a more relevant scale?

This launch enables customers to access a new way to deliver targeted brand exposure, providing In-Video Ads to sales teams and their entire client-base at scale. We present them an available ad-inventory and then activate a streamlined sales process to engage with brands that have these ads included in standards packages to support brand campaign KPIs.

Tell us about Mirriad’s In-Video platform?

Our platform is a single place for distributors, sales, and operations teams to manage and sell in-video ad inventory and then track campaign delivery. Mirriad’s teams support commercial and operational activities in a highly scalable way, offering a unique venue for presenting and understanding available in-video inventory. Our policy is to provide relevant experience to different stakeholders, from sales to operations, and adapt to each enterprise customer as required.

What is the state of video marketing technologies in 2018?

The advertising industry has embraced AI and will continue to rely on machine learning technologies to deliver targeted audiences and quality brand exposure. Our platform provides market-leading matching that puts brands into premium content using algorithmic approaches that guarantees brand-safety. We expect to see a wide range of video ad optimization tools and 3^rd party verification platforms become smarter and more available to marketers.

What are your predictions on brand safety standards and how should advertisers better manage their advertising stack?

Brand safety standards for scalable programmatic purchasing of video advertising will need to engage key metrics and balance the available inventory with core brand values. I see these as being a precursor to reliable contextual targeting for brand messages in video content using automated algorithms. This allows distribution platforms to leverage their audience attention against the demands of brands.

Thanks for chatting with us, Tim.

Stay tuned for more insights on marketing technologies. To participate in our Tech Bytes program, email us at news@martechseries-67ee47.ingress-bonde.easywp.com

Outsell and DSplus’s Toyota CH-R Launch Campaign Honored With Coveted Industry Awards

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May 31, 2018

Outsell and DSplus’s Toyota CH-R Launch Campaign Honored With Coveted Industry Awards

Integrated Digital Marketing Campaign Created for Toyota Wins Gold Stevie in 2018 American Business Awards, Digiday Content Marketing Award and Communicator Award

Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced with agency partner DSplus, that it was named the winner of a Gold Stevie Award in the 16th Annual American Business Awards, received a Digiday Content Marketing Award and a 2018 Communicator Award.

Award Highlights for the 2018 Toyota CH-R Launch Campaign co-created by Outsell and DSplus:

Gold Stevie Award in the 16th Annual American Business Awards in the category Marketing Campaign of the Year – Automotive Vehicles.
Digiday Content Marketing Award in the category Most Original Email Campaign.
2018 Communicator Award Distinction in the categories Campaign-Business to Consumer for Integrated Campaign and Campaign-Promotional for Integrated Campaign.

“I want to thank the judging committees for recognizing the work once again produced by Outsell and DSplus. Over the past several years, we have developed effective integrated marketing campaigns to help Toyota launch new models including the Camry and Highlander and now the CH-R,” said Michael Wethington, President and CEO, Outsell. “This well-executed campaign is another great example of how dealers are benefiting from modern-day integrated programs that improve customer interaction and test drives which ultimately leads to a surge in sales.”

Also Read: Adestra Wins Silver in 2018 Stevie Awards for Sales & Customer Service

The 2018 Toyota CH-R Launch Campaign

In 2017, the all-new 2018 Toyota CH-R was about to launch and DSplus and Outsell were tasked to create awareness, encourage test drives and drive sales for 200+ participating Toyota dealerships across North America. For several months prior to the launch, each dealer sent teaser emails regarding CH-R in order to gather behavioral data and measure interest in the new 2018 model. The subsequent launch campaign consisted of three main elements. First, a targeted initial trigger email to spread awareness and send traffic to a second element – a custom Toyota CH-R microsite. Consumers were encouraged to schedule a test drive and browse local dealers’ inventory via the exclusive microsite. The third launch element was a targeted follow-up drip email to consumers who engaged in the initial email and microsite.

The overall goals were to drum up excitement, create new dialog with interested consumers and close the deal on a new Toyota CH-R. The results were impressive: more than 200,000 consumers interacted with the CH-R launch emails and microsite, moving thousands of CH-Rs off the lot for participating dealers, resulting in close to a million in sales. To view examples of the award-winning campaign emails and microsite, visit 2018 Toyota CH-R Launch Campaign. Outsell provided the technology behind the campaign, a marketing automation platform driven by artificial intelligence that increases customer engagement and drives more revenue by transforming how dealers engage with customers and prospects throughout their individual lifecycles.

“The nominations submitted for The 2018 American Business Awards were outstanding. The competition was intense, and those recognized as Stevie Award winners should be immensely proud of this accomplishment,” said Michael Gallagher, president and founder of the Stevie Awards.

“I like how this campaign focused on strong creative and a micro-targeted approach to auto sales. Also, good sales metrics tied back to the campaign,” read feedback from a Stevie ABA judge that evaluated the Outsell and DSplus 2018 Toyota CH-R Launch Campaign nomination.

Informatica Announces 2018 Innovation Award Winners

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May 31, 2018

Informatica Announces 2018 Innovation Award Winners

Amazon Web Services, Ford, Lippo Digital Group, PayPal and Shire Pharmaceuticals Take Top Honors at Informatica World

Informatica, the enterprise cloud data management leader, announced the winners of the 2018 Informatica Innovation Awards, which recognize customers who are leading an intelligent disruption for their organizations through the transformative use of data.

The 2018 winners and honorees are unleashing the power of data to achieve exceptional results across four key journeys representing the award categories: 360 Engagement, Cloud/Hybrid, Data Governance/Compliance, and Next-generation Analytics.

The 2018 Innovation Awards winners are:

Amazon Web Services – Intelligent Disruptor: 360 Engagement
Ford – Intelligent Disruptor of the Year Award
Lippo Digital Group – Intelligent Disruptor: Next-generation Analytics
PayPal – Intelligent Disruptor: Data Governance/Compliance
Shire Pharmaceuticals – Intelligent Disruptor: Cloud/Hybrid

Also Read: Survey Shows North American and APAC Companies Unprepared for New Data Protection Law GDPR

In addition, Informatica recognized these organizations as honorees:

AXA Asia, supported by Cognizant – 360 Engagement
Food and Drug Administration (FDA) – 360 Engagement
Medidata Solutions, Inc. – Cloud/Hybrid
SunPower – Cloud/Hybrid
Bank of Ireland – Data Governance/Compliance
Toyota, supported by Cognizant – Data Governance/Compliance
McAfee, supported by Infoverity – Next-generation Analytics
Symcor – Next-generation Analytics

The Innovation Awards were presented at Informatica World in Las Vegas, where thought leaders in data management shared market trends, best practices and solutions for the most complex data challenges today, and Informatica showcased the data management solutions that empower organizations to drive intelligent disruption across their industries.

Also Read: Informatica Announces Intelligent Metadata APIs And Enhanced AI Algorithms For Enterprise Data Catalog

The winners were chosen based on their vision, creativity and leadership, and how they support their data-driven digital transformation, with the support of Informatica solutions. Nominations for Informatica Innovation Awards were judged on multiple criteria, including transformational impact, creativity and innovation, leverage and scope, complexity, and environmental or social impact.

“Congratulations to our 2018 Informatica Innovation Award honorees and winners, who are all unleashing the power of data to transform their companies,” said Sally Jenkins, executive vice president and chief marketing officer, Informatica. “The people who are driving the data-driven digital transformation at these amazing organizations demonstrate what it means to disrupt intelligently, and we are honored to partner with them on their journeys.”

Recommended Read: AWS Announces Amazon Machine Learning Solutions Lab

Varick Appoints Paul Dolan as Chief Executive Officer

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May 31, 2018

Varick Appoints Paul Dolan as Chief Executive Officer

Paul Dolan Joins Varick to Drive Company Vision Ahead of 10-Year Anniversary

Varick, an audience-centric digital marketing company, announced that it has welcomed Paul Dolan as its first ever Chief Executive Officer. Paul brings over twenty years of industry leadership experience to Varick, with a track record of building and leading technology-enabled, data-driven media businesses. As Chief Executive Officer, Paul will oversee the corporate strategy, technology roadmap and employee development at Varick, while also focusing on the growth and success of its clients’ businesses.

“Paul is joining Varick during a monumental time. Not only are we coming off a record-breaking close in 2017, but we are also gearing up to celebrate our 10th anniversary in August,” says Walt Cheruk, President at Varick. “The addition of Paul to our senior leadership team will allow Varick to continue to provide cross-channel performance for clients today, while also preparing for the next stage of its evolution. His expertise in bringing new programmatic opportunities to the market will drive growth for our clients, our platforms and our people.”

Also Read: Matterport Appoints Media Technology Leader Chris Bell as CMO

Prior to joining Varick, Dolan launched and led multiple innovative businesses that brought better targeting, more insights and increased ROI to clients. Most recently, Paul launched Light Reaction, WPP’s outcome-based programmatic media platform, and served as its global General Manager across 25 countries. Prior to Light Reaction, Paul was a key member of the founding team at GroupM’s Xaxis, the industry’s largest agency trading desk. As Managing Director of North America, he led all sales, marketing, client services and operations, while opening offices in New York, Toronto and Miami. He later launched Xaxis Latin America with offices in Mexico City, Sao Paolo, Buenos Aires and Bogota. In 2008, he co-developed B3, the first data-driven media trading platform for 24/7 Real Media and WPP’s Media Innovation Group.

“I’m thrilled to be a part of the Varick team. As the original programmatic company, Varick has developed strong technology in Alveo, our audience planning, insights and analytics platform. We have fast-growing client relationships with independent agencies and digital-first brands who are looking to unlock the power of programmatic inside their organizations. And as early adopters across the Amazon platform, we enable clients to access the full potential of the e-commerce giant,” says Dolan. “While I’m delighted to have joined in time to celebrate Varick’s 10-year anniversary, I’m especially looking forward to leading this dynamic company into its next 10 years.”

Allison+Partners First Global Agency to Adopt Proof Analytics

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May 31, 2018

Allison+Partners First Global Agency to Adopt Proof AnalyticsAllison+Partners First Global Agency to Adopt Proof AnalyticsAllison+Partners First Global Agency to Adopt Proof Analytics First Global Agency to Adopt Proof Analytics — Allison+Partners First Global Agency to Adopt Proof Analytics

Proof Analytics Software Platform Became Available in Early 2017

Proof Analytics announced that top marketing communications agency Allison+Partners will roll out its award-winning business impact analytics software to the firm’s clients worldwide in a phased approach over the next 12-24 months.

Proof is the first business impact analytics software company to enable marketing and communications professionals to quickly deliver an irrefutable portrait of their correlated business impact. Allison+Partners is the first global agency to comprehensively adopt Proof since the analytics software platform became available in early 2017.

“Proof will provide Allison+Partners with an unprecedented view into the correlated business value of our clients’ marketing and PR investments, including comprehensive multi-factor attribution. Their analytics software fits into the long-term strategic agency data model we are building,” said Brent Diggins, partner and head of the agency’s global measurement and analytics group. “Proof will contribute immediately and decisively to how Allison+Partners proves multi-channel program value in the clear, highly credible ways that senior business leaders understand and appreciate.”

Also Read: Proof Delivers First Secure Multi-Domain Data Analytics Exchange

Allison+Partners formalized its measurement and analytics team in 2015 with the launch of its All Told group and has expanded it globally over the past year. All Told global president Cathy Planchard indicated the firm will continue to invest in analytics as a critical cornerstone of the agency. “Day in and day out, we are seeing our partners and clients increasing their focus on proving the value of marketing and communications investments,” Planchard said. “Agencies that prioritize and prove business value creation for their clients will continue to win their business.”

To help agencies and brands accomplish this, Proof created a highly secure, people-centric data federation architecture and coupled it with state-of-the-art analytics. This powerful democratization of data, combined with a combination of data rights management and advanced SaaS analytics has drawn kudos from top analysts and business leaders for its innovation in correlation performance mapping, accessibility and security.

451 Research analyst Keith Dawson recently wrote in a report, “Proof…reaches across organizational boundaries to encompass an entire ecosystem of employees, partners and vendors. By [networking] data in Proof, people with different roles can connect their activities and understand what levers to pull to ensure particular outcomes. This has the potential to collapse the barriers between sales and marketing, as well as marketing and C-level decision makers, technology buyers and users, and between a company and outside partners and agencies.”

Also Read: Proof Analytics Accelerates Marketing’s Business Alignment With Proof+ for SiriusDecisions

“The core value proposition for an agency is the efficient delivery of highly creative campaigns that create audience impact and business value that otherwise would not exist,” said Mark Stouse, founder and CEO of Proof. “Today, we all are seeing daily evidence that companies are moving account work to agencies and consultancies that deliver real accountability for impact and value. That means agencies must show that their work is strongly correlated over time to major areas of business performance like more revenue, bigger margins and better cash flow. In this and many other respects, Allison+Partners is the archetype of what a successful, business impact-led agency will look like, now and into the future.”

Stouse was named to the prestigious 2018 Innovator 25 List for his work creating Proof. It was the second time he was recognized with that honor for his pioneering efforts, as well as being named Innovator of the Year.

Recommended Read: Interview with Mark Stouse, CEO, Proof Analytics

YellowHammer GM Sam Appelbaum Named to AdMonsters Power List

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May 31, 2018

YellowHammer GM Sam Appelbaum Named to AdMonsters Power List

Honor Highlights Sam Appelbaum’s Innovative, Client-Oriented Leadership

YellowHammer Media Group recently announced that the company’s General Manager Sam Appelbaum has been named to the AdMonsters Power List. Appelbaum will be celebrated on stage with the other honorees on June 5th at the Metropolitan Pavilion in NYC during the Closing Panel and Power List Reception.

AdMonsters describes the members of the Power List as, “Nominated by your peers and selected by AdMonsters, the Power List showcases innovative leaders, important contributors and unsung heroes who are revolutionizing the digital media world through advertising, marketing and monetization efforts.”

“It’s a pleasure to include Sam on this year’s Power List,” said Gavin Dunaway, Editorial Director at AdMonsters. “He and the YellowHammer team are truly showing the power of programmatic for brands by employing thoughtful creative and data-driven best practices.”

Also Read: Move Over Conventional SEO Conferences, It’s Time We UnGagged!

Appelbaum was named General Manager at YellowHammer in 2017 and has worked for the company since 2010. He has deep experience as a leader across sales, business development and management. Appelbaum is a strong client advocate, creating a culture of data-driven creativity, which empowers clients to try new things, and then measure the results. This approach has won a loyal client base that includes many break-out digitally native brands.

“I’m thrilled to be included on the AdMonsters Power List,” said Appelbaum. “This award represents the hard work of my entire team, who are passionate about client success. Every day, we work together to find the very best solutions that include quality and performance for clients across everything from social media to programmatic video to custom native advertising.”

YellowHammer drives performance for brands through creativity. With YellowHammer, brands streamline creative production and messaging, media buying, and analysis. With YellowHammer, clients are able to manage the entire customer journey, discern granular insights on creative performance, and drive higher revenue across display, native, social, and video.

Recommended Read: Bit by Bit, Moving Away from Goo.gl

mesmr.tv – A Revolutionary Decentralized Media Platform Announced by mesmr

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May 31, 2018

mesmr.TV - A Revolutionary Decentralized Media Platform Announced by mesmr

mesmr.tv – Powering a New, Secure Media Ecosystem Through the Blockchain

mesmr, the blockchain-based new media ecosystem, announced the creation of mesmr.tv, a media platform designed for content creators and their audiences.

“mesmr was formed due to a lack of trust in today’s new media platforms. Our goal is to give everyone the power to unleash their creativity, own the rights to their personal data and to leverage the transparency of blockchain, giving brands a visible ROI on their marketing spend. We’re building a consumer-centric blockchain in the hopes that we can bring everyone into the world’s new operating system that is blockchain technology,” Dil-Domine Leonares, mesmr founder and CEO stated.

The announcement comes in the midst of calls by content creators to revisit how the modern media platform manages revenue and access to content. With a unique token-based system, mesmr rewards all three parties — creators, audiences, and brands — for their participation on the platform.

Also Read: Atlas Protocol – New Blockchain Advertising Project by xGoogler Blockchain Alliance

“One of our goals is to drive mass adoption of blockchain technology by making everything very user-friendly,” added Val Kantchev, mesmr’s Chief Technology Officer. “A lot follows from that user focus, including the decision to build our own blockchain network.”

mesmr.tv rewards all participants for their engagement in the ecosystem. Based on their belief in on-demand income, mesmr.tv will be giving viewers tokens for their time spent watching ads, should the consumer choose to opt-in for this feature. In addition, they want to give them the option to either keep their data private or release it to advertisers for a fee. Their goal is to spur the adoption of blockchain by creating a platform that provides all the benefits of a token, without sacrificing user experience like other content sharing platforms in the blockchain industry.

The company is aiming to create a “content democracy,” where videos succeed or fail based on merit, not how well they fit into advertiser-friendly guidelines. The community decides what rises to the top. Creators receive 80% of the advertising revenue generated from their content, and community members can gain extra tokens for sharing content that performs well.

Also Read: Blockchain in Advertising: The Implications for Every Player in the System

Over the next few weeks, mesmr will be rolling out their TGE (Token Generation Event) with a pre-sale set for June 15th. Allowing purchase of the mesmr token (MSMR) with Ethereum (ETH), they are expecting to generate over 350 million tokens with a value of $200 million USD.

Founded in 2017, mesmr is committed to creating a secure media ecosystem powered entirely by blockchain. The soon-to-be-released mesmr blockchain will be powered by the Proof of Influence consensus protocol solving the unfairness of PoS (Proof of Stake) and the sustainability issues of PoW (Proof of Work). mesmr.tv is the first proof of concept into the blockchain industry which will demonstrate the integration of the influence index.

Automation Anywhere Opens Bot Store to Developers With the Addition of Cognitive IQ Bot Technology

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May 31, 2018

Automation Anywhere Opens Bot Store to Developers With the Addition of Cognitive IQ Bot Technology

Bot Developers Can Now Leverage Built-In AI, Machine Learning and Analytics Capabilities to Add Cognitive Bots to the World’s Largest Bot Marketplace

Automation Anywhere, the largest enterprise software provider in robotic process automation (RPA), announced its recently introduced Bot Store is now open to artificial intelligence and machine learning developers with the addition of cognitive IQ Bot technology. Developers and partners can offer pre-trained cognitive bots that bring structure to unstructured data for complex business processes, like financial statements, purchase orders and invoices, to help accelerate automation in specific industries and geographies.

Bot Store, the world’s first and largest online marketplace for off-the-shelf plug-n-play bots, has had impressive traction with the company’s partner, developer and customer communities. In just two months since launch, the number of bots in the Bot Store has grown 100 percent. The most popular bot category is artificial intelligence with 24 bots and the speech-to-text bot leads the way in downloads. The most common business process is finance and accounting, with the “allocate payments against outstanding invoices” the most visited bot. SAP is the most prevalent application with 31 bots listed.

Also Read: Chatbots are the new HR Managers

Until now, partners and developers offered bots that either automate repetitive business processes or provide API integrations with leading enterprise applications and AI platforms using the Automation Anywhere Enterprise RPA platform. With the addition of Automation Anywhere IQ Bot, developers and partners can now offer native computer vision, natural language processing, and machine learning capabilities. Several partners and developers have already contributed pre-trained, cognitive bots to automate document-centric processes. Examples of IQ Bot-enabled processes in the Bot Store include those that can automate utility bills, bank statements, standard settlement instructions, explanation of benefits, 1040 forms and W4 forms.

“We are excited to take our process automation expertise to the market through cognitive bots in the Bot Store,” said Damian Jankowski, COO at Ataway. “Our clients in Latin America and the US will now be able to accelerate automation in areas like invoice processing and suppliers’ management with IQ Bot.”

Also Read: Automation Anywhere Plus Unveiled as Industry’s Most Comprehensive Global Customer Success Program

“Since its launch two months ago, the Bot Store has seen unprecedented growth in both visitors and downloads,” said Abhijit Kakhandiki, Senior VP, Products and Engineering at Automation Anywhere. “The ability to develop and offer cognitive bots now enable more business processes to be automated, further accelerating our customers’ digital transformations.”

The bots in the Automation Anywhere Bot Store run on the Automation Anywhere Enterprise platform and can be snapped together like LEGO blocks to automate complex business processes.

Rakuten Marketing Announces Participation at the 2018 IRCE

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May 31, 2018

Rakuten Marketing Announces Participation at the 2018 Internet Retailer Conference & Expo

Executives From Rakuten Marketing Will be Advancing Digital Marketing & Advertising Industry, Meeting with Leading Global Brands at 2018 IRCE

Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, announced participation in this year’s 14th annual Internet Retailer Conference & Exposition (IRCE), the flagship and largest event of the eCommerce industry. Taking place June 5-8, 2018 at McCormick Place West in downtown Chicago, this year’s conference will host over 10,000 top leaders, executives and marketers in retail and eCommerce. The four-day event is a one-stop shop for eCommerce business needs, featuring compelling programming and presentations matched by the very latest products and services from over 600 major solution providers, including Rakuten Marketing.

Also Read: Rakuten Marketing Announces Whitepaper on Global Data Protection Regulation; Offers Specific Recommendations for Brand Marketers

The Rakuten Marketing team of industry thought-leaders and online marketing professionals are attending IRCE to meet with marketing executives, leading retail brands and high profile publishers. According to Danny Kourianos, SVP, Marketing, Rakuten Marketing, “Attendance at IRCE underscores Rakuten Marketing and Rakuten’s dedication to helping retailers and eCommerce brands innovate and deliver superior online ad performance. Through our award-winning solutions, we are reshaping online marketing strategies and driving best practices for profitable ad performance. We are extremely excited to participate in this year’s event and even more excited to meet with the many global retail brands in attendance.”

Also Read: Rakuten Marketing Launches New Consent Management Platform

Arming Market-Leading Brands with Digital Marketing Solutions to Ensure Performance

A recognized industry leader, Rakuten Marketing is ahead in an industry undergoing radical technology, economic and regulatory changes. The company is at the forefront of the EU-led General Data Protection Regulation (GDPR) and an innovative thought-leader and technology provider of Artificial Intelligence (AI) and Machine Learning (ML), as noted in the Forbes audit of top employers hiring AI talent. At Booth #1201, Rakuten Marketing will feature top executives who will be on hand to discuss pressing industry topics, including the aforementioned GDPR, AI and ML; and highlight its latest technology innovations helping global brands develop deeper, more meaningful and long-term profitable consumer relationships. Team leads will also engage with global brands to share thoughts and recommendations on award-winning campaign strategies; appropriate and profitable use of data in campaign delivery; regulatory engagement; and technology deployment. Representatives will also be in-booth to provide solution demos throughout IRCE.

Analytics Ventures Launches New AI Venture Dynam.AI

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May 31, 2018

Dynam.AI Unveils Vizlab, a Next-Generation AI Platform with Customizable Real-World Machine Learning Capabilities

Dynam.AI Taps Time-Series Data to Create AI Models Tailored for Customers

Analytics Ventures, a fund dedicated to creating and building venture companies that harness the power of artificial intelligence (AI), publicly recently unveiled Dynam.AI, a company focused on helping organizations of any size, stage or industry maximize the potential of AI. Over the course of 18 months, the Dynam.AI team has built a suite of AI algorithms and tools that can now be adopted by organizations worldwide seeking best-in-class, rapid deployment of artificial intelligence.

AI is the next industrial revolution, and many businesses have acknowledged the value of applying AI solutions to business operations. In fact, in a recent global survey of more than 3,000 business executives, 75 percent said they believe AI holds the key to new business opportunities, and 85 percent see AI as a distinct competitive advantage. However, despite the excitement and general willingness to innovate, more than half of all companies lack an AI strategy and the proper execution approach —a significant barrier to entry. Backed by a world-class team of domain experts, including leading data scientists and researchers, developers, user-experience designers and software engineers, Dynam.AI will play an active role in closing that gap.

Also Read: Indico Announces the First Enterprise AI Product Purpose-Built for Business Users

“Adopting AI and integrating it properly into business processes can be daunting. Many companies have access to data and are able to articulate a business need as it relates to their data, but they lack the talent or access to the right AI solutions to make it all come together,” said Dave Ferrell, president of Dynam.AI. “By introducing Dynam.AI to the marketplace, we’re connecting companies with proven AI tools that can be tailored to their business environment. Companies will greatly benefit from the speed of delivery, cost efficiencies, reduction of project risk, and most importantly the most optimized results.”

With its proprietary set of AI algorithms, Dynam.AI offers organizations the ability to solve real-world business problems in the areas of prediction, forecasting, detection, and recommendations. Common applications where these algorithms have shown superior results include pricing and inventory optimization, forecasting resource requirements or market trends, and maximizing customer conversions. Detection capabilities enable early identification of machine failures or maintenance needs, behavioral risk, non-compliance behaviors, and reinforcement learning for process control and optimization. The recommendation engine provides businesses, such as online content publishers or advertisers, a competitive advantage by optimizing content, incentives, and other user-focused offers such as maintenance plans.

Also Read: Zailab Gains Momentum, Expands Footprint In North America

“Working with Dynam.AI has enabled Empyr to tap into industry-proven AI algorithms and expertise from a deep bench of data scientists,” said Jon Carder, CEO of Empyr. “Leveraging Dynam.AI’s recommendation engine tailored to our needs allows us to offer a superior product to our customers in a fast and efficient way.”

“Analytics Ventures has a proven track record of incepting and growing new ventures in AI. By adding Dynam.AI to the firm’s portfolio, we’re fortifying our already-strong roster with a brand that will transform and redefine the application of AI for all businesses,” said Andreas Roell, managing partner, Analytics Ventures. “AI opportunities exist in every industry, from healthcare and advertising to education and energy – the potential is limitless. Dynam.AI was formed as a way to provide accessible solutions to corporations that recognize the potential of AI for their business.”

Recommended Read: AI + Humans Is the Perfect Recipe for B2B Growth

Dun & Bradstreet’s Dr. Anthony Scriffignano Named US Chief Data Officer of the Year

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May 31, 2018

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Dun & Bradstreet's Dr. Anthony Scriffignano Named U.S. Chief Data Officer of the Year

Scriffignano Holds Multiple Patents Worldwide

Dr. Anthony Scriffignano, senior vice president and chief data scientist at Dun & Bradstreet, was recognized today as the US Chief Data Officer of the Year 2018 by the CDO Club, the world’s largest community of C-suite digital and data leaders.

CDO Club Anthony-Scriffignano — Anthony Scriffignano

Dr. Scriffignano was presented with the award after his keynote, “Digital Disruption: Evolve Or Fade, The Choice Is Ours,” at the 6^th annual NYC CDO Summit, hosted in the Roone Arledge auditorium at Columbia University in New York City by CDO Club founder David Mathison.

Scriffignano is an internationally recognized data expert who leads a team of data scientists at Dun & Bradstreet, which provides commercial data, analytics, and insights to companies of all sizes around the world.

With an extensive background in linguistics and advanced algorithms, Scriffignano holds multiple patents worldwide. He recently briefed the US National Security Telecommunications Advisory Committee regarding reports to the President on Big Data Analytics and Emerging Technologies Strategic Vision. He has also delivered keynote addresses and served as a forum panelist at major industry and academic events globally.

“Data is the lifeblood of the online economy, and organizations now require people in leadership positions who can balance business requirements while providing strict controls over user privacy and security,” remarked David Mathison.

“Dun & Bradstreet is one of the world’s most trusted sources of data and analytics, and Anthony’s thought leadership continues to provide innovative, sound counsel to businesses and organizations as they navigate data challenges in today’s global marketplace. Therefore, I am delighted to name Dr. Anthony Scriffignano as the US Chief Data Officer of the Year for 2018,” said Mathison.

Also Read: 4 Classic Real Estate Marketing Tactics Reimagined for Social Media

“We are living in the age where we will either be overwhelmed by the amount of data and the pace of change, or where we will learn to ask new questions and derive new insights that lead us to far better uses of our increasingly valuable data assets. That choice is most certainly in our power,” said Scriffignano.

Scriffignano has more than 40 years of experience in multiple industries and enterprise domains and currently serves as SVP and Chief Data Scientist at Dun & Bradstreet. Since 2002 he has held various positions, including leading Global Data Strategy and Data Technology Development. Prior to Dun & Bradstreet, he was Senior Manager at Deloitte Consulting, and held IT, Developer, and Analyst roles at Tower Cranes America and Harrison Alloys, and also taught as Adjunct Professor at Seton Hall University.

Dr. Scriffignano earned his BA and MA in Computer Science from Montclair State University; MBA from Columbia University Business School; and Ph.D. in Leadership and Change from Antioch University.

Also Read: Visualizing Machine Learning: How Do We Humanize The Intelligence?

OpenText Named as a Leader in Digital Asset Management for Customer Experience

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May 31, 2018

Evaluation Cites OpenText’s Robust Solution for Complex Digital Asset Management Needs

OpenText, the global leader in Enterprise Information Management (EIM), announced that analyst firm Forrester Research, Inc has named OpenText a Leader in The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018. The report evaluated OpenText Media Management in the context of a comprehensive look at the Digital Asset Management market.

The report says that OpenText’s “strong vision recognizes the challenges that organizations have today with delivering content to a multitude of channels” and notes its “superior partner ecosystem with global system integrators gives it a leg up in large rollouts … OpenText is a robust solution for complex DAM needs that entail large numbers of users and assets that are globally distributed.”

“We are pleased to be ranked as a Leader for Digital Asset Management for Customer Experience by Forrester. We believe this validates and supports our strategy and vision, and underscores the importance of DAM for intelligent and connected enterprises looking to differentiate and compete in an increasingly media-centric world,” said Patricia Nagle, senior vice president, CMO, OpenText.

“In our view, this report underscores the importance of having an integrated digital asset management approach. The ability to deliver rich, personalized, multi-media experiences to customers and employees is vital if organizations are going to succeed. Using media assets in an intelligent way that reinforces a company’s brand and engages the audience will be a key competitive differentiator across all digital channels,” continued Nagel.

Also Read: Buy versus Build: What Should You Really Do with Tech Stack?

OpenText Media Management is an award-winning digital asset management solution that helps organizations to create, curate, manage and provision digital media for the entire enterprise. Creative teams can easily gain greater control of valuable brand assets and deliver visually engaging experiences across multiple channels, applications and devices.

Forrester employs a rigorous process to create a Forrester Wave, evaluating the strengths and weaknesses of top DAM vendors. After examining past research, user needs assessments, and vendor and expert interviews, Forrester developed a comprehensive set of evaluation criteria and evaluated vendors against 30 criteria, grouped into the three high-level buckets of current offering, strategy, and market presence.

Also Read: The FIVE Key Building Blocks for a Solid ABM Foundation

‘Marketers May be Overestimating Their Ability to Execute and Deliver ROI’

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May 30, 2018

Lack of Martech Competency of the Wider Team Was a Barrier to Success

Wipro Digital, the digital business unit of Wipro Limited, released a new study that indicates the growing importance of MarTech-related skills for marketing teams across the US and UK. However, the study also indicated that despite this growing emphasis on MarTech expertise, many marketing departments are struggling to reap the full potential of their investment and deliver expected ROI.

While the survey found that 75 percent of marketing executives are confident in their own MarTech proficiency, only 6 percent believe that most of their marketing team is MarTech conversant. Over one-third of marketing executives believe that less than half of their team has the necessary expertise to deploy MarTech effectively, and over half (51 percent) of respondents noted the lack of MarTech competency of the wider team was a barrier to success.

Also Read: Visualizing Machine Learning: How Do We Humanize The Intelligence?

However, many marketers are focusing on addressing this issue – they have made reskilling current marketers with the skills they’ll need for MarTech success, a huge priority. 84 percent of respondents reported that their company already has reskilling programs in place. Training marketers at every level to become MarTech proficient, reflects an industry-wide shift towards a MarTech-dominated world. Other key findings include:

MarTech expertise needs to start at the top: 81 percent of respondents indicate that it is important for CMOs to have MarTech qualifications and/or skills, with only one percent of respondents noting that MarTech is not as important as other skills for a CMO
MarTech skills overshadow strategy expertise: More respondents ranked MarTech (47 percent) among the top three most important skills for a CMO’s success than both Marketing Strategy (44 percent) and Business Strategy (37 percent) Previously high-valued skills – such as Brand Management (21 percent), Advertising (13 percent), and Sales (15 percent) – have significantly declined in importance
MarTech investments are set to increase: 62 percent of CMOs plan to increase MarTech spending in 2019. And, investing more heavily tends to translate into results Overall only 4% of respondents equating to $82M in spend terms were dissatisfied with the return on their MarTech investments.

Also Read: Buy versus Build: What Should You Really Do with Tech Stack?

“CMOs and marketing departments are aware that MarTech is key to creating and delivering relevant and personalized experiences to customers. However, too many marketers are struggling with implementation and changing how they work. Equipping marketing teams with the right MarTech talent and expertise is only half of the battle – the real challenge lies in determining how MarTech fits into the larger digital transformation and enterprise renovation program, and how to reinvigorate operating models, culture, and leadership, accordingly,” said Andy Coghlan, Global Head of MarTech, Wipro Digital.

Respondents noted some of the cultural and institutional challenges, beyond expertise, to adapting and integrating MarTech solutions, including:

Retrofitting new tech to outdated operating models: The survey found that over one-third of respondents say that their company modifies the technology to fit into existing operating models rather than exploring new ways of operating
Changing the way that marketing works: 64 percent of respondents noted that “changing the way that marketing works” is a major barrier to MarTech ROI
Fitting MarTech into the larger digital transformation picture: 43 percent of respondents noted that effectively integrating MarTech with other technology systems is a major barrier to MarTech’s overall success

Also Read: Real-life Food Photography Drives Marketing

Emogi Closes $12.6 Million in Series A Funding

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May 30, 2018

Emogi Closes $12.6 Million in Series A Funding

Emogi is a Conversational Content Leader Helping People Have Better Conversations and Deeper Emotional Expression in Messaging

Emogi, a company enriching conversations for millions of people every day in messaging apps, announced it closed $12.6 million in Series A funding led by a group of existing investors. This capital expands on the $2.7 million Emogi has raised prior to Series A and will be used to grow the company’s business and headcount as it expands across multiple platforms.

Emogi is transforming the conversational space by tapping into a consumer desire to communicate with visual, expressive content. Via its Emotion Engine, Emogi serves up relevant conversational content in the form of animated stickers and GIFs on messaging platforms like Google’s Gboard, Facebook Messenger, and Plenty of Fish.

“This funding represents a big milestone in Emogi’s story,” said Emogi Founder and CEO Travis Montaque. “With this Series A, our team will be able to better deliver an intuitive experience where shareable content is personalized, topical, and easily accessible in user conversations. Thanks to our investors, we will continue to create a holistic experience for users around conversational content – driving stronger engagement and loyalty for app developers and brands.”

Also Read: Chatcast Turns Facebook Messenger into an Enterprise-Class Marketing Channel

Emogi continues to gain momentum as more marketers leverage the platform to join consumer conversations. Among the leading brands working with Emogi are Bose Corporation, IKEA, McDonald’s, Moët Hennessy USA, NBCUniversal, P&G, and Reckitt Benckiser. Emogi empowers these companies to move beyond sticker packs that rely on individual consumer downloads and instead leverage Emogi’s direct integration within messaging apps themselves. In the case of the Bose Corporation, Emogi discovered that users were eight times more likely to share Bose branded headphone content over generic headphone emoji in messaging.

“We’re always looking for ways to reach our audience where they are spending most of their time,” said Andrea Harrison, CX Design Lead at Bose Corporation. “Emogi helps us tap into the power of contextual content in mobile messaging – delivering personalized content for consumers to use in relevant moments. We love having our brand content adapted to messaging-first formats and hope consumers do too.”

Hatzimemos/Libby, a venture firm based in New York City, has been a long-time supporter of Emogi’s growth and helped lead this round. According to Managing Partner and Co-Founder, Oliver B. Libby, “We are excited to support Emogi’s inspiring founder Travis Montaque and his terrific team. Emogi’s success to-date derives from the hard work of its dedicated, insightful professionals and the application of a rigorously technical approach. We are hopeful that Emogi’s technology becomes an important part of sharing content in conversations around the world.”

OnCrawl SEO Solution Scoops $4 Million to Expand International Deployment

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Sudipto Ghosh

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May 30, 2018

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OnCrawl SEO Solution Scoops $4 Million to Expand International Deployment

OnCrawl Is a Powerful SEO Crawler and Log Analyzer in SaaS Mode Dedicated to Seo Audits and Daily Monitoring

The French OnCrawl solution dedicated to SEO performance optimization has announced raising $4 million to accelerate its international deployment. The company is progressing towards achieving one goal: to become the world market leader in SEO. Currently, OnCrawl is a powerful SEO crawler and log analyzer in SaaS mode dedicated to SEO audits and daily monitoring.

OnCrawl Aims to Develop a World-Class Software Publisher with New Funding

*OnCrawl associates from left to right: Tanguy Moal (CTO), Lionel Kappelhoff-Lançon (VP Customer Success), François Goube (CEO) and Philippe David (VP Engineer)*

Founded in 2013, OnCrawl is used by more than 800 customers worldwide, including Purch, Sears, SurveyMonkey or L’Oréal. With triple-digit growth over the past two years, the raised their latest $4 million round of financing involving its historical shareholders and a new entrant: IRDI. The company will also benefit from the support of its banking partners.

“We have a strong belief in our territory’s ability to develop a world-class software publisher. We are delighted to support OnCrawl’s teams as they grow in strength”, shares Benjamin Lillo, Director of Participation at IRDI SORIDEC Gestion.

The company, now the European leader, plans to double its turnover in 2018 and accelerate its expansion in the North American market where it is already present.

“Our ambition is to become the world leader in our segment, this fundraising allows us to accelerate on the North American market where we have already been established for several months and to reinforce our technical teams”, shares François Goube, CEO and founder of OnCrawl.

OnCrawl Provides a Proven Technical SEO Solution

OnCrawl has been built on a robust data platform, providing real-time analysis, storing large volumes of data for historical analysis. OnCrawl now processes over 200 million URLs per day. Collaborating with two research laboratories since its creation, OnCrawl has also surrounded itself with top-level technology partners such as AT Internet, one of the world leaders in web analytics solutions.

OnCrawl has built a platform combining semantic analysis and Big Data, a unique positioning on the market.

“We entered the capital very early in the history of the company because we were convinced by the relevance of their technology. The team had already demonstrated a strong entrepreneurial capacity in the past, and the commercial deployment in recent months has confirmed the company’s potential to become the world market leader,” Camille Leroux, Investment Director at Aquiti Gestion.

The solution’s success depends in part on the technical teams’ ability to deliver updates and new features on an almost monthly basis. It was the first SEO solution on the market to offer a near duplicate content detector but also a measure of the internal popularity of a website’s pages.

The tool recently took a new step by combining crawl, log files and ranking data to create OnCrawl Rankings, an innovation that won it the Best SEO Software Suite award at the European Search Awards for the second consecutive year.

New Recruitments to Be Expected

With this new fundraiser, the company intends to recruit new talent in the coming months.

“We have launched a new part of our R&D plan, and are actively seeking developers with a strong appetite for Big Data issues to join us in Bordeaux,” said Tanguy Moal, CTO and co-founder of OnCrawl.

OnCrawl also wishes to develop its sales and support teams in its Montreal offices to be closer to its existing customers. But also open offices in the United States, in London and Berlin in the coming months. This should create 80 new jobs by 2022. The company aims to build the next generation of SEO solutions by helping its users gain easier access to the data they need and better understand the importance of information.

Verve Acquires Leading In-App Mobile Video Platform Receptiv

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May 30, 2018

Verve Acquires Leading In-App Mobile Video Platform Receptiv

Verve Will Also Add Receptiv’s High-Performing Video Ad Formats to the Verve Foundry Creative Studio Portfolio

Verve, the leader in location-powered mobile marketing, announced the acquisition of Receptiv, the leading in-app mobile video advertising platform. The acquisition enriches Verve’s robust publisher ecosystem with additional premium partnerships spanning lifestyle, fitness, entertainment, photo, messaging, gaming, and utility apps, all of which consumers use with high daily frequency.

Also Read: Verve Expands Its Premium Mobile Programmatic Solution for The UK and International Location Marketers

Verve will also add Receptiv’s high-performing video ad formats to the Verve Foundry creative studio portfolio, magnifying Verve’s ability to deliver against rapidly increasing market demand for programmatic mobile video.

According to eMarketer, it is estimated that this demand will escalate exponentially, with an estimated $32.8 billion in media spend going to mobile programmatic advertising in the U.S. this year. In particular, mobile programmatic spending on video is expected to spike, hitting $7.14 billion in 2018, a 33.5% increase over 2017.

Integration of Receptiv reinforces Verve’s ability to meet the demands of this growing market at scale via managed service and programmatic solutions.

Also Read: Verve Announces Additions To Executive Leadership Team

Verve’s offerings now feature:

Direct partnerships with over 5,500 premium mobile display and video publishers
Programmatic mobile sell-side capabilities
The ability to reach 225 million devices, covering ~90% of U.S. households
A portfolio of award-winning video and display formats for both brand and performance marketers
A TAG Certified Against Fraud video ad server, with VAST 2.0+ and VPAID 2.0 compliance
Mobile-first video inventory that is 97% viewable (MOAT-audited) with a 94% VCR
Integrations with all viewability partners (MOAT, IAS, DoubleVerify, comScore)

“The Receptiv team has built a best-in-class in-app mobile video platform and their trusted connections with both publishers and advertisers have resulted in impressive programmatic growth and direct guaranteed relationships,” said Tom Kenney, CEO of Verve. “We’re excited to integrate their 1,500+ publisher direct partnerships and robust video capabilities into the Verve platform and look forward to welcoming the Receptiv team into our family.”

Also Read: Receptiv Announces Three Part Media Guarantee to ensure Reliable, Safe and Engaged Media

With over $125M in combined revenue, Verve emerges as the dominant force in mobile advertising, supporting the world’s leading marketers, who now report their plans to allocate almost 60% of their digital ad budget to video, according to IAB Research’s 2018 Video Ad Spend Study.

“Verve’s expertise in Movement Science is uniquely aligned with Receptiv’s mission to create receptivity in mobile advertising,” said Ari Brandt, CEO and co-founder of Receptiv. “We’re thrilled to join a company that shares the mission that has always been our North Star. Our dedication to combining first-party data with the best possible consumer experience powered the exponential growth of Receptiv’s year-over-year programmatic revenue — a record driven by direct deals with top brands. Now, joining forces with Verve, we can scale our success even further.”

Brandt will remain with Verve as EVP Strategic Development reporting to Kenney. He and the team will operate out of Verve’s NYC office.

Amazon Owns 80% Market Share Across Ecommerce Product Categories

By

Sudipto Ghosh

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May 30, 2018

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Amazon Owns 80% Market Share Across Ecommerce Product Categories

Latest Jumpshot Report States that Amazon owns 61% of Private Label Conversions in Ecommerce

Jumpshot, a digital intelligence company, today released the State of the Amazon Era Data Report for Q1 2018. The report explores whether Amazon is a friend or a foe for brand marketers. The answer is not so clear as Amazon continues to eat market share, claiming more than 80 percent of conversions against other ecommerce sites across diverse product categories.

Jumpshot studied anonymous consumer actions within 500 online ecommerce sites and marketplaces in Q1 2018 and analyzed visits and conversions of different brand categories across these sites.

Deren Baker, CEO of Jumpshot, said, “I predict in the next few years that Amazon will own over 75 percent of all product searches online. But it’s virtually impossible to get a clear picture of what your target customer is doing online, especially within walled garden sites like Amazon.”

Deren added, “Unbiased data products can help show your target customers’ entire online journey — understanding how and if to work with Amazon, how your brand stacks up against competitors, and what other ecommerce sites and marketplaces are worth investing. This is all critical to think about in the Amazon Era.”

Key Findings from the Report on Amazon

Amazon continues to eat market share, at over 80 percent across diverse product categories.
Amazon has the highest market share with one-click commodity product categories such as batteries and cleaning supplies.
Even branded product categories like men’s athletic shoes, are dominated by Amazon.
Amazon continues to grow market share at up to 14 percent quarter over quarter.
Commodity product categories like batteries show the highest quarter over quarter growth.
Higher priced product categories, such as kitchen & dining, show smaller growth.

Amazon doesn’t have private labels cracked, only seven percent market share when their leading line, Amazon Basics, isn’t counted. And, Amazon leads private label market share only in the Electronics category.

Amazon Basics makes up 88 percent of Amazon’s private label products.
Amazon owns 61 percent of private label conversions. But without Electronics, Walmart, Target and Macy’s have 74 percent share of conversions.
Excluding Amazon Basics – electronics, office, pets and home categories – Walmart, Target and Macy’s have 93 percent market share.
Brands are neck and neck to win market share on Amazon, with no clear leader.
The close market share among competitors suggests that Amazon shoppers do not have brand loyalty.
Brands can learn about their competition by tracking and analyzing their market share on Amazon.

Clinch Partners with Tapad to Enable Video Personalization at Scale

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May 30, 2018

Clinch Partners with Tapad to Enable Video Personalization at Scale

Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey

Clinch, a creative technology company that powers dynamic, personalized video, display, and social advertising, announced a partnership with Tapad, the company reinventing personalization for the modern marketer, to enable brands and marketers to personalize digital video campaigns across devices to create stronger consumer connections, increase engagement and return on ad spend (ROAS).

Also Read: Clinch Joins the Network Advertising Initiative

According to Klick, the average American now owns seven screens, with three screens being used every day on average, and 79 percent switch screens to complete a task. This trend in consumer behavior coupled with the fact that customers have increased expectations with respect to receiving relevant brand messages has presented challenges for brands and marketers when determining strategies on how to reach their target consumer on their multi-channel path to purchase.

To combat these challenges, marketers can leverage the Tapad Graph, which includes consumer behavior insights, combined with Clinch’s technology to customize their video messaging based on first – and third-party data streams such as location, user profile, interests and time of day across all screens. Clinch creates unlimited versions of high-quality, dynamic videos and increases ROI by delivering personalized creative ads to the right audience at the right time. With this partnership, the combination of identity-driven insights the Tapad Graph provides and Clinch’s personalization capabilities will enhance the customer experience by providing a seamless, personalized journey from the research phase to the final checkout.

Also Read: Centro Integrates with Tapad for Cross-Device Advertising Performance on Programmatic Platform

Clinch For Facebook Enables Marketers to Personalize Videos to Generate More ROI — Boaz Cohen

“In order to increase conversion, marketers have to be able to provide consumers with a consistent brand experience based on their wants and needs,” said Boaz Cohen, Chief Product Officer and Head of Business Development at Clinch. “Clinch provides marketers with the capability to personalize digital video at scale, enabling marketers to provide relevant messages along the customer journey. Now with Tapad, we can do this more seamlessly across devices.”

Chris Feo

“Clinch is a valuable partner for Tapad as the ability to personalize digital video is critical to the future of audience-based advertising,” said Chris Feo, SVP of Global Data and Partnerships at Tapad. “This partnership will enable Clinch to set the standard for enhancing the customer experience across all screens and enable their clients to make video more powerful.”

Sailthru Recognized as a 2018 Top Rated Email Marketing Software by TrustRadius

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May 30, 2018