Search
Home Blog Page 4272

Soteria Intelligence Uses Deep Learning to Analyze Social Media for Business Intelligence

By
PRNewswire
-
0
Soteria Intelligence Uses Deep Learning to Analyze Social Media for Business Intelligence
Soteria Intelligence Uses Deep Learning to Analyze Social Media for Business Intelligence

Soteria Intelligence Plans to Roll out More Business Intelligence Solutions in the near Future

Soteria Intelligence recently announced its research and development around using the company’s revolutionary social media analytics platform powered by deep learning to deliver valuable insights that drive business decisions. The focus of Soteria Intelligence’s R&D has been on first improving the quality of information gleaned from social networks then finding out of the box ways to integrate the data alongside other key client-specific metrics.

Also Read: Ad Blockers: Take a Page from Video Game Advertisers 

For example, geotagged complaints on social media and how they relate to an internet service provider’s infrastructure, thus allowing them to take corrective measures. On the flip side, imagine a large retailer planning to stock up before the holiday shopping spree – understanding demand/conversations on social media can guide their purchasing. The possibilities are endless.

Soteria Intelligence plans to roll out more business intelligence solutions in the near future, including graphical user interfaces that use machine/deep learning to understand user behaviors and interests, allow them to take corrective measures when false positives/negatives occur, and ultimately make the platform more intelligent and effective over time. It’s a marriage between man and machine.

Also Read: Winning the Troll Battle

Recently Soteria announced the release of new social media analytics tool: After being in stealth mode for the past six months while working on R&D focused on applying deep learning to social media analytics, Soteria Intelligence announced the release of powerful new tools for brand reputation management, customer service, and marketing as well as a new website that graphically represents the company’s vision of machine learning.

Soteria Intelligence is a technology company based in Los Angeles, California that provides social media analytics solutions powered by deep learning as well as custom integrations, consulting, and an upcoming ecosystem of interconnected machine learning products.

Recommended Read: Social Media Marketing Moves from Megaphone to Targeted Conversations

Concurrent Unveils Software-Defined Content Platform at 2018 NAB Show

By
PRNewswire
-
0
concurrent

Concurrent Offers a Wide Range of Deployment Options – Cloud, On-Premise, or Hybrid – to Store, Protect, Transform and Deliver Content Through Software-Defined Content Platform

Concurrent Technology Inc., a Vecima Company, a pioneer in video delivery and storage, will highlight at the 2018 NAB Show how their Software Defined Content Platform is powering the largest entertainment delivery solutions on the planet. With dynamic and adaptable solutions for transcode, storage, origin, and cache, the company’s latest innovations are helping content and service providers intelligently deliver content to their subscribers, at any scale. With billions of streams delivered over two decades, Concurrent has a proven track record of driving operational costs down and increasing revenue opportunities for content creators, producers and distributors.

Concurrent offers a wide range of deployment options – cloud, on-premise, or hybrid – to store, protect, transform and deliver content. Content producers and distributors are looking for solutions to optimize their cost-performance trade-off, customer experience and business profitability. Concurrent’s Software-Defined Content Platform delivers on this optimization, and much more.

Also Read: ContentWriters Releases Inbound Marketing Guide For E-Commerce Businesses

Content Storage & Processing

With an open object storage engine and flexible support for file, block and object protocols, Aquari is used by Concurrent’s customers for highly scalable, high-performance video storage. Aquari’s workload optimized, software-defined storage interface, AQR, has been improved with enhancements that increase performance and scalability. In order to manage content libraries that span hundreds of millions of objects, internal metadata is now stored in a performance-optimized fashion.

To proactively protect customer’s operational performance while scaling storage capacity, the Aquari management system has been extended to allow easy control and monitoring of the state of the storage, highlighting any setting or status that is out of the ordinary. Operators can customize their Aquari storage system’s behavior to their business demands by scheduling and controlling background operations that maintain the health of the system. Overall system capacity and utilization are available at a glance with detailed utilization reports. Operators can see the trend of capacity utilization over time in order to make forward-looking decisions. When the time comes to add capacity, a new automated scale-out capability that is optimized for mission-critical, large-scale production video content delivery systems can be used to add hundreds of terabytes smoothly to a running system.

Paul Martin
Paul Martin

Concurrent’s pure software transcoder, Zephyr, is capable of being deployed as a software-only, pay-per-use solution in either private or public clouds. “Listening closely to customers, we knew that a single cloud provider or a single on-premise solution wasn’t meeting all their requirements,” says Paul Martin, VP Engagement at Concurrent. “What customers were saying to us is they needed multi-cloud flexibility, but with predictable costs. So, we have given customers what they’ve asked for and added the pay-per-use model to our existing licensed appliance solution.” The Zephyr Transcoder can be deployed in a private or customer-managed public cloud account, and integrated via API to any workflow management solution.

Also Read: Are You Pinterested Yet? User-Generated-Content Is Going to Transform Online Advertising

Content Delivery

Concurrent’s heritage in Video-on-Demand, including its Technical Emmy for VOD services, gives Concurrent a leading position in today’s era of OTT and SVOD services. Unique features, including the ability to define ABR profile groups, help content providers more efficiently deliver video to consumers, lowering operational cost. ABR profile groups allow operators to control which profile groups are sent to which ABR clients. The feature enables many benefits including optimized bandwidth usage, tiered pricing models, allowing a single ABR asset to be encoded by multiple codecs, and more.

Caching is a critical component of any robust Content Delivery solution. Concurrent’s Laguna Cache is a software-based, high-density streaming server with integrated intelligent caching features. With support for a wide variety of content formats and streaming protocols, it supports delivery to mobile devices, smart TVs, as well as classic set-top boxes simultaneously. Laguna Cache can be deployed at the edge for the maximized quality of experience and minimized latency, in intermediate locations to save network cost, and at the origin as a shield cache to scale your services without adding origin capacity.

Concurrent’s CDN solutions, including Zephyr Origin, Laguna Cache, Aquari Storage and Zephyr Transcoding, are best of the breed, well-integrated solutions across multi-vendor ecosystems. In addition to a strong history of third-party integrations, these components also integrate seamlessly together to provide a feature-rich, scalable Software-Defined Content Platform for storing, transforming and delivering content.

From Content Management to Content Delivery, Concurrent’s Software-Defined Content Platform supports the most challenging business and technical requirements to help content creators, producers and distributors succeed. To learn more about Concurrent’s software solutions at the 2018 NAB Show, attend the Press Conference on Monday, April 9, 2018, at 11:00 am PT in room N242 or visit booth# 10530 in Lower South Hall.

Recommended Read: Evergage Named an EContent ‘Trendsetting Product’ for Second Year in a Row

How the GDPR Affects American Retailers like Whole Foods and Amazon, and What Businesses Can do to Mitigate Their Risk

By
Greg Sparrow
-
0
How the GDPR Affects American Retailers like Whole Foods and Amazon, and What Businesses Can do to Mitigate Their Risk
How the GDPR Affects American Retailers like Whole Foods and Amazon, and What Businesses Can do to Mitigate Their Risk

CompliancePoint logoThe General Data Protection Regulation (“GDPR”) continues to be an important topic of conversation for US companies. Since its inception, the GDPR has raised a number of questions as to whether businesses are properly prepared to comply. The GDPR was adopted on April 27th, 2016 and allotted a two-year post-adoption grace period for businesses to strategize and implement their compliant approach. With only three months left it has been reported that an estimated 61% of US businesses are not ready for the regulation and that only 67% of European-based businesses have begun moving into the implementation phase of their GDPR compliance program. The potential fines have many concerned about compliance as the May 25th, 2018 date of enforcement approaches, but businesses struggle with fully understanding the regulation and thus fail to launch a comprehensive plan.

Also Read: GDPR: Developing a Proportionate Response

Turning our focus to the grocery industry, several chains have displayed international influence with the presence of not only brick-and-mortar stores in several nations but through international marketing efforts.  A well-known example includes Whole Foods, an American supermarket chain that previously held over 477 stores in North America and the United Kingdom. After Amazon’s acquisition of the natural-foods company in June 2017, the e-commerce giant became America’s fifth-largest grocery retailer. Outside of the benefit of concrete locations near its customers, the marketing data obtained through the acquisition provided Amazon valuable behavioral statistics on grocery-buying habits, patterns, and product preferences. It is estimated that over 80 million individuals are Amazon Prime members and, with this new data, Amazon can build accurate predictive analytic models that can suggest to prime members what they will want, how much they will want, and when they will want it.

The GDPR places Amazon’s acquired ‘Whole Foods’ business unit under the scope for not only its presence in the United Kingdom, but also due to its monitoring of European Union (“EU”) data subjects, and attempt to offer them goods and/or services. Amazon’s practices most likely include the use of automated individual decision making against EU data subjects, requiring explicit consent under the GDPR. Processing is broadly defined in the regulation to include most actions that can be performed with data and can specifically refer to collection and storage, which Amazon, in this case, would be doing. The massive retailer must, therefore, have processes in place to honor nine distinct rights awarded to EU data subjects, and be able to operate under the guiding privacy principles, defined within the GDPR. The regulation further dictates appropriate security efforts around the protection of personal data, establishes breach reporting requirements, and increases the risk associated with vendors processing this data. These expansive requirements make the process of marketing and vendor outsourcing much more complex for anyone with a direct consumer relationship with EU data subjects.

Also Read: The One Value that Salesforce and GDPR have in Common 

Many smaller agencies may not be considering the new regulations as seriously as they should be, but past enforcement actions point to enforcement risk even with smaller agencies.  The GDPR states that non-compliant companies posing a risk to EU citizens and their privacy can be fined up to $20 million or 4% of their global turnover for the previous fiscal year, whichever is greatest. For companies like Amazon, with a net revenue around $178 billion in 2017, they could potentially face a fine of $7.1 billion.  It is important to note that this fine would be per violation. It can certainly be assumed that larger repercussions would be imposed in this hypothetical case since case law suggests similar types of violations do not stand alone and typically occur with others.

There are several steps that companies must immediately embark on to mitigate their exposure to risk. A solid start begins with understanding GDPR regulation applicability to various parts of the business and understanding each unit’s risk profile to establish priorities for the initiative. Once risk and priorities have been identified, it is critical for organizations to identify and establish their lawful basis for processing of this data.

Also Read: 3 Reasons Why Marketers Should Welcome GDPR (Other Than Because It’s Required!)

Every industry has its own unique risk and operational challenges, and every business within has its own maturity relative to industry peers.  Using the trusted counsel of a compliance firm helps to quickly identify both industry and an organizational risk that, as a non-biased third-party, are often otherwise overlooked.  A risk management and compliance consulting firm can help organizations quickly identify risk, formulate a plan to mitigate this risk, and set up ongoing monitoring programs to maintain valuable records of compliance.

Some have suggested the GDPR will set the global precedent for data privacy and security regulations.  Brazil and China have both showed interest in forming similar requirements to protect the privacy of its citizens’ personal information from businesses storing and transferring data across borders.

To adequately prepare for the GDPR and similar regulations likely to be introduced in the future, businesses must begin educating themselves on these regulations, and how they will choose to conquer the requirements. Applicable processes and procedures can obviously help minimize exposure to fines, but also provide an opportunity within the market to reassure customers and in return, earn their trust.

Recommended Read: How to Beat Procrastination with a GDPR Marketing Compliance Plan?

Tech Superwomen Summit 2018 Adds New Speakers And Sponsors To San Francisco Lineup

By
PRNewswire
-
0
techsuperwomensummit

Superwomen Summit Will Host Distinguished Champions of Diversity in Tech, Including Nora Denzel and Makinde Adeagbo

Tech By Superwomen, a movement changing the women in tech conversation to one on data and culture for everyone, announced the addition of new speakers and sponsors to its Tech Superwomen Summit (TSWS18) program. The event takes place May 3-4, 2018 at the City View at Metreon in San Francisco. TSWS18 is committed to helping enable greater diversity in the tech space, bringing women and men together to speak about the roles of responsibility, accountability and highlights paths forward to transform tech culture and tap new opportunities for innovation as a result.

Also Read: TechBytes with Bridget Bidlack, SVP of Product, Movable Ink

Register for the Tech Superwomen Summit 2018

“This year’s program includes distinguished women and men who have had a profound impact on the diversification of tech. Each of these leaders are presenting data-backed solutions, research, and expertise that will help tackle the cultural drivers that lead to change and industrial revolution. We’re thrilled to learn from this bright mix of thought leaders about what works and what matters,” said Cathryn Posey, TSWS founder.

New Sponsors and Speakers

The TSWS18 programming committee continues to add to its passionate and diverse mix of speakers. Attendees can expect provocative keynotes, fireside chats and one-on-one interviews with some of the most influential technology leaders in their respective fields. Speakers recently added to the agenda include:

Also Read: Interview with Lissa Daniels, VP, Demand Generation, Marketing Operations and Analytics, Looker

In addition, TSWS18 speaker Merline Saintil, renowned thought leader and an active mentor to women in the tech community, is bringing her mentee Kaitlyn Hova to the event. Hova is a full stack web developer, designer, neuroscientist and core team member of Women Who Code. She is also a professional violinist, composer, and co-creator of the Hovalin – an open source 3D printable acoustic violin that serves as an example of how STEM programs can print their school’s music program. Hova will be closing the Tech Superwomen Summit on May 4th with a performance, on her Hovalin, of “Superwoman,” the Alicia Keys anthem that inspired Cathryn Posey to found the Tech Superwomen platform in 2011.

The latest partners to sponsor the event:

Additional sponsors include Intuit, Facebook, Mozilla and Capital One.

“I am thrilled to speak at the Tech Superwomen Summit and join this powerful line-up of advocates for diversity in tech. This event is a great opportunity for creating the conversations that business leaders need to have in order to create diverse and inclusive work cultures that will advance industries,” said Makinde Adeagbo, CEO & Founder, /dev/color.

Recommended Read: Interview with Heidi Bullock, CMO, Engagio

Liftoff’s Data Shows Mobile Users Increasingly Engaged with Finance Apps

By
Sudipto Ghosh
-
0
Liftoff Named to Inc. 5000 List of America’s Fastest-Growing Private Companies

Ahead of Regulatory Changes, Liftoff Data Reveals Now is the Time for Finance App Makers to Capture Market Share in EMEA 

Despite having considerably lower registration and activation rates compared to APAC, financial apps in Europe have a chance to seed usage by capitalizing on a low cost-per-install before the Payment Service Directive (PSD2) increases competition.

Read More: Five DIY Activities to Become a B2B Content Rockstar

Liftoff, a leader in mobile app marketing and retargeting, has released a new report with valuable insights into behaviors and trends in the rapidly growing world of mobile finance. Notably, it found that while EMEA at first may like a bad bet, coming regulatory changes and a rising tide of young consumers could make it a place to invest early as a marketer for potential future wins.

Additionally, the data shows that consumers have become more at ease managing wealth on smartphones and that a hyper-competitive market is driving up costs per acquisition.

Liftoff’s cost-per-action model helps customers scale and grow by acquiring users that actively spend in revenue-producing events.

APAC is Dominating Finance Apps, But EMEA Offers a World of Potential 

At first glance, EMEA looks like a dead end for mobile banking. At a mind-numbing $93.02, the cost-per-acquisition in EMEA is over 240 percent more expensive than APAC ($38.46) and 355 percent higher than NAR ($26.15). And not only does EMEA have the steepest cost-per-acquisition, the region saw the lowest app activation rate (2.7 percent) compared to APAC (18 percent) and NAR (25.2 percent).

Read More: TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee

However, when zooming out from the numbers, one sees a shift on the horizon, specifically for Europe and the UK. On the legal and technical end, the Payment Services Directive (PSD2) forces banks and other traditional financial institutions to open their APIs considerably more than they are now. This will result in a wave of new technologies and solutions for European consumers to choose from when it comes to payments.

Meanwhile, recent research from Accenture found that, in the UK, millennials are ready to embrace financial apps and lead the way when it comes to sharing personal financial data with third-party providers.

While not a place for random experiments, there is an opportunity for savvy marketers now to break into the EU, capitalizing on the lowest cost-per-install ($2.49) of the three key regions before the competition gets tough.

Recommended Read: Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn

Fierce Competition Drives Up Costs as Users Bank More On Mobile

It’s now ten years since the launch of the App Store and people are more at ease sharing sensitive financial details with apps. To this point, Liftoff’s data shows that over the last two years people have increasingly engaged with finance apps, with the install-to-register rate rising 28 percent and nearly one-third of app users now completing a registration after installing.

And, with more consumers available as potentially meaningful users, competition has risen in the space as well. For instance, Wells Fargo, Bank of America, Capital One and other financial institutions launched their own peer to peer payment app, Zelle, in 2017, to combat upstarts like Venmo. Such competition has buoyed the cost to acquire a user almost 85 percent in just two years, from $3.56 to $6.58.

It’s clear that people around the world are getting increasingly comfortable with banking on mobile, and regulations are encouraging innovation in this space. Anticipating and embracing these regulatory and cultural shifts will be key for marketers looking to gain a competitive advantage in an increasingly crowded arena.

Methodology

The 2018 Liftoff Mobile Finance Apps Report is based on an analysis of internal data from February 1, 2017 through January 31, 2018, spanning 8.7 billion ad impressions (8,692,833,948 to be exact) across 2.6 million (2,581,791) app installs, 102 million (101,904,980) clicks and 1 million (1,041,250) activations and registrations. Specifically, the report tracks costs and conversion rates across engagement activities, the time it takes users to complete in-app actions post-install, as well as usage trends across platform (iOS and Android), user demographics (gender) and region (APAC, EMEA, and North America).

Currently, Liftoff is recognized as a performance-based mobile app marketing and retargeting platform. It uses post-install user data to run true cost-per-action user acquisition and re-engagement campaigns. Powered by advanced machine learning and lookalike targeting, Liftoff campaigns are optimized to drive actions beyond the install, like booking a hotel, making a reservation, or renewing a subscription.

Recommended Read: Contextual Content and AI: The New Wingmen for Email Marketing Campaigns

What Happened At Oracle’s Markie Awards Last Year?

By
Shalaka Nalawade
-
0
What happened at Oracle’s Markie Awards last year?
What happened at Oracle’s Markie Awards last year?

The Markie Awards 2017 Recognized Top Companies and Leaders for Creative, Innovative, and Effective Modern Marketing Campaigns That Delivered Increased Engagement, Conversion and ROI

In its 11th year, the Markie Awards 2017, hosted by Oracle, featured 17 categories that reflect the evolving marketing landscape, including: Account-Based Marketing Team of the Year, Best Digital Marketing Ecosystem, Best Integrated Mobile Experience, Best Use of Data, Most Creative Marketing Campaign, and Modern Marketing Leader of the Year. The 2017 Markie Awards were presented on April 25, 2017, during the Modern Customer Experience 2017 at Las Vegas, Nevada, US.

What happened at Oracle’s Markie Awards last year?
Joseph Gordon Lewitt giving his keynote speech at Modern Customer Experience 2017

Adrian Chang, who was Senior Director, Strategy & Business Development, Oracle, had been hosting the Markie Awards since 2007. He too had some fun on stage

Laura Ipsen, the then Senior Vice President and General Manager, Oracle Marketing Cloud, had commented that the annual Markie Awards are Oracle’s way to recognize and celebrate heroic marketing and the most prominent modern marketing success stories over the past year.

What happened at Oracle’s Markie Awards last year?
The Markie Awards

Winners of the 2017 Markie Awards included:

  • Account-Based Marketing Team of the Year: Covance Inc.
  • Best Cross-Channel Marketing Program: Cisco Inc.
  • Best Digital Marketing Ecosystem: Juniper Networks
  • Best Email Marketing Campaign: Jetstar Airways
  • Best Emerging Company Marketing Campaign: National MI
  • Best Integrated Mobile Experience: Mountain America Credit Union
  • Best International Campaign: Tableau Software
  • Best Lead Management Program: Morningstar, Inc.
  • Best Overall Customer Experience: Avon
  • Best Social Campaign: TD Ameritrade Institutional
  • Best Testing and Optimization: Hilton Worldwide
  • Best Use of Data: Calçados Bibi
  • Best Use of Insights & ROI: Deltek
  • Modern Marketing Leader of the Year: Kenya Airways
  • Most Creative Marketing Campaign: Eaton
  • Rapid Transformation: FIS
  • People’s Choice Award – Best Video Submission: Juniper Networks

Recommended Read: Oracle to Break Down the Barriers to Creating Epic Customer Experiences at Modern Customer Experience 2018

If you missed the Markies last year, check out this cool video that shows you everything you must know about one of the must-attend events of the year.

How to Build Context-Based Email Lists Using Social Media

By
Abhinandan Ghosh
-
0
How to Build Context-Based Email Lists Using Social Media
How to Build Context-Based Email Lists Using Social Media

Embrace the Power of Social and Email to Propel Customer Engagement and Eventually, Lead Generation and Conversion

Social media continues to be the most innovative channel for content marketers and brand agencies to promote content and build a credible audience-base. According to We Are Social, there were 2.8 billion users on social media in 2017 globally. In 2018, social continues to be at the forefront of marketing battles.

Social pages for businesses have become a marketing staple. Easy to use, share, react, and micro-manage influencer trends – social media platforms are more versatile than other martech tools!  They serve as great stepping stones to build your email list organically and increase sign ups or subscriptions. Why do we say this? For starters, let’s get the numbers crunching.

The Power of Social & Email

  • Every 15 seconds, a new social media is account (We Are Social and Hootsuite)
  • 71% of people with a pleasant social media experience are inclined to recommend that brand to peers (Ambassador)
  • There were 3.7 billion email users in 2017. By 2021, this number is expected to reach 4.1 billion (Statista)
  • Mobile email users across the world are expected to number over 2.2 billion by the end of 2018 (Radicati)
  • US brands are expected to spend $3.07 billion on email marketing by 2019 (Statista)
  • 89% of marketers consider email to be the premier channel for lead generation (Mailigen)
  • The median ROI for emails is 122%, which is 4x above any other marketing forms (DMA and DemandMetric)

These numbers are significant and CMOs along with their email marketing think tanks should ponder over how the power of social and email can help propel customer engagement and eventually, lead generation and conversion.

Present Live Videos/ Live Streaming

Personalization standards are at the pinnacle for social marketers. Visual content engages and resonates better with audiences, irrespective of the device they are using.  Facebook Live, YouTube, Vimeo, Twitch, Periscope, and now even Instagram Live offers you a great opportunity to promote services or/and products, special offers, and plenty more. Videos can also be repurposed which is an added advantage. There’re tools out there that enable video repurposing in an array of creative ways like —

  • Video-to-audio podcast using Audacity
  • Video-to-blog post using Rev.com
  • Video-to-One-minute trailer for Instagram using Instasize
  • Video-to-Snapchat, Facebook, and Instagram story using Cutstory
  • Video-to-Twitter trailer using Legend or Twitter Media Studio
  • Short videos into single long-form video using Camtasia, Cyberlink PowerEditor, or iMovie

So, how could email marketers leverage this fascinating angle in their campaigns! You’re engaging customers in real time through videos and they are becoming aware of your core expertise as you interact with them. This is where you need to be street smart and invite them for email subscription for more about the subject or added information solving a definite purpose. The smartness lies in subtlety here.

Here’s an example —

For a KAM video, if a customer is engaging on the ROI angle, you can say – “to learn how to determine the right ROI metrics for KAM please subscribe and stay updated”. Overpitching or random bombardment for subscription are landmines you should never step on.

Create Focus Groups for Product Recommendations, Live Updates, and Much More

Social groups help develop a spirit and sense of community because the content shared is more specific and tailored to the group dynamics. No one shares a Tarantino movie trailer on a group for marketing automation! It’s called spamming and one needs to refrain from doing so.

The enthusiasm of your current customers on these focused groups can rub on to others and make them interact with you. Social groups also lead to improved responsiveness which in turn makes you trustworthy as an information source and also as a brand. Just like in the above case with videos, you can use social groups to constantly encourage your audience to sign up for your emails. It’s really a fabulous way of developing an organic mailing list.

Audience Development for Segmentation and Personalization

The ‘one size fits all’ for any form of marketing is a thing of past. A veteran CMO and a budding entrepreneur under-30 may be in the same line of business but feeding them regularly with similar emails is like shooting in the dark. Analyze social media interactions very carefully to identify your audience needs and then segment them accordingly to personalize your email content.

  • In 2017, personalized and segmented emailing were the most productive email marketing strategies (DMA)
  • Segmented email marketing campaigns increase email revenue by 760% (Campaign Monitor)
  • Opens and clicks for segmented email campaigns are respectively 14.31% and 100.95% more than non-segmented ones (MailChimp)
  • 51% of marketers agree that segmentation of email lists is the best personalization tactic for email marketing efficiency (Ascend2)

Email Engagement and Audience Targeting with Offers or Contests

Everyone loves a freebie once in a while. No B2B or B2C barriers here. From a $500 discount for an ABM conference to free goodies at Starbucks or Amazon, there’s no limit to how you can please your audience. With social media, especially a platform such as Twitter, you can run contests where you appeal people to sign up and stand a chance to get something cool in return. Twitter contests for email sign ups with the incorporation of right hashtags can go viral quickly. The better the giveaway you offer, the higher the probability of sign-ups or subscriptions.

Would Engagement Sans CTAs Work?

Call-to-actions  (CTAs) are effective subscription and traffic drivers. Be it newsletters or monthly trivia updates, they tend to work.

Marketers can get creative here and provide compelling, eye-catching icons or pop-ups to invite visitors to decide. A ‘no thanks’ or ‘not now’ option is also important unless the content is gated.

Facebook on its menu bar allows businesses to create a ‘sign up’ CTA on company pages. For other social platforms, simple posts with CTAs can help engage audiences with your emails. To catapult CTAs further, accompanying visuals or headers with sign up benefits is a good tactic.

But once someone opts to not subscribe, avoid being a bug. Retarget strategically. According to HubSpot, 78% of people unsubscribe due to too many emails from a brand.

Optimize Before Deep Dive

First, let some numbers do the talking here:

  • 3% of people delete emails that are not mobile optimized while 30% of them unsubscribe for the same reason (BlueHornet/Mapp Digital)
  • 20-75% of opens for emails are accounted via mobile based on email type, product, and target audience (eMailMonday)

Google AMPs are almost a ‘dream come true’ for businesses but mobile optimization is not equivalent to AMP-enabled pages. AMPs are about faster load time while mobile optimization revolves around mobile UX. Sending informative newsletters and emails is great, no doubt. But the stats above clearly indicate that any hiccups in reading or viewing on mobile can lead to disengagement and vice versa.

Maintain Content Hygiene; Keep it Premium

Irrespective of what products or services a business is into, marketers need to think of social media as a tool to showcase the ‘how’ and ‘what’ of the business and invoke a sense of curiosity within the audience. They shall look forward to your next post or email. And, to do that, nothing succeeds like premium, hygienic content snippets.

For services, content on demos, and for physical products, content on specifications are good foundation stones. This can then be succeeded with a ‘learn more’ or ‘know how’ buttons that lead to sign-ups or subscriptions.

Another crucial factor to email sign-ups is what social content audience sees first. Hook your most important posts in terms of business relevancy, brand image, and appeal at the beginning of your social pages. Stay clear of stagnancy and periodically change this hook.

Twitter allows you to create a Lead Generation Card which sets your pinned tweet at the top of your profile and adds a ‘subscribe now’ button below it. With that, people can subscribe to your emails in only two clicks.

Email Will Stay, and Social Will Get Bigger

As consumers inch more and more close to a completely mobile and social first world, emails will hold their own as a medium of meaningful engagement. CMOs and their teams need to lay out a comprehensive plan that links social and email marketing. Getting it right could well be the perfect recipe for marketing success going forward.

Rumble to Invest $20 Million in Its Video Community as It Broadens User Base

By
MTS Staff Writer
-
0
Rumble announces Michael Ellis as General Counsel

Rumble CEO to Deliver Remarks on Blockchain, TV Innovation at NAB Show

Rumble announced it is on pace to invest $20 million into its community of global video creators and professional producers in 2018. Rumble’s community more than doubled in the last year, adding short-form videos of heartwarming pets and wild animals, to hard news and science. Rumble now houses the largest inventory of video in its history, with more than one million video assets in its marketplace, provided by individual creators and content partners like Reuters, EW Scripps, and PBS.

Also Read: What You Need To Know About Video

Chris Pavlovski

“We believe that creators, big and small, have a right to be recognized and compensated for the content they share online; that philosophy is resonating worldwide and enabled us to surpass key milestones. As the digital video industry grows in size and complexity, from a technology standpoint, we have placed big bets on licensing and artificial intelligence. With our strong cash flow position, we are on pace to continue investing in our creator community, delivering superior technology to our content partners and hiring in our new SoHo office in New York City,” said Chris Pavlovski, Founder & CEO, Rumble.

Anyone with a smartphone can build an audience for the videos they create and post on Rumble.com. Rumble shares a cut of the proceeds when those videos are used across its network of approved publishers.

Also Read:  Are You Pinterested Yet? User-Generated-Content Is Going to Transform Online Advertising

Online advertising, digital video consumption on the rise

For the first time ever, last year more money was spent advertising online than on traditional television, according to a research firm, Magna. Other studies analyzing bandwidth consumption signal average streaming hours are on the rise. Verizon’s Edgecast Content Delivery Network reported Rumble scaled from 2 million to 250 million streams per month over three years.

In February 2018, Quantcast, which specializes in audience measurement, ranked Rumble as a top 10 mobile site in the US, generating an audience of over 36 million unique viewers monthly.

In addition to providing a distribution platform for digital video, Rumble provides a full stack video solution for digital publishers who have proprietary content. Publishers have historically struggled with the high technology costs of operating their digital video businesses. Rumble eliminates those costs with a cloud-based service that provides a content management system with a high-performance video player, integrated hosting, streaming and analytics that are all connected to Rumble’s advertising exchange.

Rumble at NAB 2018 show

Rumble is exhibiting at the NAB Show, the annual conference hosted by the National Association of Broadcasters, being held at the Las Vegas Convention Center, from April 7 – 12, 2018. The conference brings together the media, entertainment, and technology industries and Rumble will be located in South Upper Hall at booth #9606. On Wednesday, April 11, 2018, Rumble founder and CEO Chris Pavlovski will give remarks on how Blockchain technology will impact the future of video at 2:30 and participate on a panel covering TV Innovation at 4:00 in the CM|IP Theaters.

Recommended Read: OTT Explosion Provides Safe Platform For Marketers

Headway Partners With Ad Fraud Protection Leader Pixalate

By
PRNewswire
-
0
Headway Partners with Ad Fraud Protection Leader Pixalate
Headway Partners with Ad Fraud Protection Leader Pixalate

Partnership Will Provide Headway’s Clients Ad Fraud Protection

Headway, the leading data-driven media buying company for marketers worldwide, announced a partnership with Pixalate, the leader in ad fraud protection and data intelligence, to ensure its video inventory is free of ad fraud and fully viewable. This partnership will provide leading-edge analytics technology designed to protect Headway’s clients against the newest and most difficult forms of ad fraud, helping brand marketers safely purchase high-quality inventory that has been thoroughly verified through Pixalate.

Luis Barrague
Luis Barrague

“We selected Pixalate as our partner due to its unparalleled ad fraud detection tools and viewability measurement capabilities. We’re dedicated to giving our clients the assurance that the ads they place via Headway’s platform will be seen by humans and not bots, and that they won’t waste limited ad spend on placements that will never be seen by consumers,” said Luis Barragué, COO of Headway.

Also Read: The Fight Against Fraud: Why DSPs Should Build Their Own Fraud-Detection Tools

Headway provides brands and direct marketers with unique and exciting video ad units, accessing direct publisher inventory in a brand safe environment where key performance indicators and campaign goals are met through its exclusive technology and concierge-level global account services. Since its expansion, Headway has made significant strides to drive out ad fraud Along with local support for its white-gloved managed campaigns in 4+ continents and active relationships with direct brands and agencies in 5+ countries, viewability and completion goals are guaranteed for clients.

Also Read: The Three Types of Ad Fraud Marketers Should Know About – and How to Tackle Them

Jalal Nasir
Jalal Nasir

“Invalid Traffic is a persistent problem for brands seeking to leverage video advertising. It drives up media costs for campaigns and lowers return on ad spend for brand marketers and agencies. Pixalate’s ad fraud protection technology suite was built from the ground up to combat ad fraud head-on, specifically to block non-human traffic in mobile apps and devices,” said Jalal Nasir, CEO of Pixalate. “We are thrilled to partner with companies like Headway that share our commitment to fostering a safe, transparent and trustworthy digital advertising ecosystem.”

Recommended Read:

Confidence In TRUSTX Accelerates With $2.2 Million In Growth Capital From CBSi, ESPN, Meredith, FOX News And NBCUniversal

By
PRNewswire
-
0
Confidence In TRUSTX Accelerates With $2.2 Million In Growth Capital From CBSi, ESPN, Meredith, FOX News And NBCUniversal
Confidence In TRUSTX Accelerates With $2.2 Million In Growth Capital From CBSi, ESPN, Meredith, FOX News And NBCUniversal

TRUSTX and Its 35 Premium Content Publishers Are Delivering on Their Mission to Restore Trust, Transparency and Safety at Scale Across the Programmatic Advertising Ecosystem

TRUSTX, the industry’s only purpose-driven, cooperative programmatic advertising marketplace, has secured $2.2 million in funding from CBSi, ESPN, Meredith, FOX News and NBCUniversal to accelerate the growth of its marketplace created to establish a sustainable future for trusted advertising. The new funds are structured to reinforce the long-term commitment these five top media brands have to the TRUSTX mission and purpose. In total, 35 premium publishers have signed on to TRUSTX as members, with 22 publishers and hundreds of advertisers now live and trading.

TRUSTX Publisher Members as of March 2018
TRUSTX Publisher Members as of March 2018

 

David Kohl
David Kohl

“Cleaning up programmatic advertising continues to be an incredibly challenging endeavor. Buyers and sellers tell us how important our work is, yet motivating behavioral change requires more than we ever imagined,” said David Kohl, President and CEO, TRUSTX. “TRUSTX has 35 of the world’s largest and most trusted publishers in our engine room. Their inventory at scale and this new capital commitment will accelerate our goal of delivering more working media value for every dollar of media investment in programmatic advertising.”

Also Read:

Jon Mansell
Jon Mansell

“At MAGNA, and across the IPG Mediabrands portfolio, we remain steadfast in promoting trust and transparency. Resellers and fraud obfuscate the value of a buyer’s media investment, which diminishes the overall value of programmatic as an efficient investment vehicle,” explained Jon Mansell, SVP, Marketplace Innovation, MAGNA. “This financial commitment is a testament to the great work, strategic direction and demonstrated results TRUSTX delivers. We are excited to build upon our partnership with TRUSTX for the years to come and look forward to a time when TRUSTX standards become industry standards.”

First launched in beta in May 2017, TRUSTX has demonstrated to marketers, agencies and publishers that there is, in fact, a tenable path to rebuilding trust, transparency and safety at scale across programmatic markets. “These critical industry topics are central to the digital marketing discussion and dictating media buying strategy everywhere we go. Integrity is a key currency, and advertisers and their agencies are leaning in. We’re thrilled to be expanding our operations to better serve them,” commented John Vilade, Chief Revenue Officer, TRUSTX.

 

Dave Morris
Dave Morris

“TRUSTX is not just brand safe, it’s brand enhancing,” said Dave Morris, EVP Advanced Advertising and Client Partnerships at CBS, one of the five TRUSTX investors. “We were one of the Founding TRUSTX members and have seen, first hand, how TRUSTX has taken its mission and delivers on its promises. Transparency and safety are things a lot of people talk about, but very few exchanges deliver on. TRUSTX delivers, and that’s why we’re here.”

Recommended Read:

How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business

By
Mitul Makadia
-
0
How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business

maruti tech labs logoEvery year, new advancements in the technology space have assisted businesses by creating new opportunities for customer outreach. One of greatest technologies of our time is Artificial Intelligence (AI) which has been creating quite the buzz in the B2B arena. Even though marketers have tested the waters when it comes to machine learning algorithms, there is still major ground to be covered when it comes to predictive analytics, personalization, statistical analysis as well as lead generation. Given its potential, Artificial Intelligence in B2B sales and marketing is here to transform the way people interact with brands, information and services.

A good handful of enterprise giants dread the idea of automating their marketing functions with the use of Artificial Intelligence, however, by measuring the effect of AI in the customer service industry, one can affirm that understanding customer nuance and deriving insights from relevant customer data will not be entirely manual or managed by humans alone.

This article takes a deeper look into how Artificial Intelligence in marketing is doing and how effectively AI scales up B2B sales and marketing in today’s scenario beginning with the digital marketing industry that is steadily incorporating Artificial Intelligence for marketing automation.

Also Read: Artificial Intelligence: The Next Frontier Of Programmatic Buying

Digital marketing as we know it

Top marketing influencers find it unlikely to see advertising regress back to ancient days of marketing with print media, vivid billboards, and repeated ads on radio and TV channels or even physical appearances from door to door. Digital marketing is growing by leaps and bounds and online sales have more than doubled in last five years.

Research shows that approximately 70% of US citizens prefer to shop online. Additionally, total revenue generated from online ads has exceeded that of TV, desktop and newspaper ads.

Such real-time statistics highlight how customers are open to making their online presence an indivisible part of their lives. This is also a vital indicator of how marketers urgently need to shift their focus on developing more powerful pre-sales strategies to leverage the potential opportunities offered by modern methods of B2B marketing.

However, all online marketing campaigns and efforts revolve around how much business value is drawn from the data related to their everyday customer interactions and engagements. Certain factors involved in the data management process make or break the final outcome. So how do you go about manipulating data that offers insights into your customer journey?

Also Read: Artificial Intelligence Will Transform User Experience in ITC Applications Between 2016 and 2021

Challenges in harvesting precious data

To address every minute requirement of customers and reach maximum acquisition within the B2B marketing space, enterprises should concentrate their efforts towards learning their customers. Be it end users or corporate clients, each individual leaves behind a plethora of information through their online clicks and search, live campaigns, chat or e-mail communication, website visits and purchase decisions. When it comes to organizing, processing and deriving insights in the form of customer mindset, demographics and their behavior from heaps of data — enterprises need to consider incorporating Artificial Intelligence in B2B marketing and sales strategies.
Lack of proper skillset being a major challenge, businesses often miss out on insight as data collected is disposed or mismanaged or considered redundant — resulting in poor pre-sales marketing strategy. This is why, when it comes to harvesting and processing customer interaction data, the presence of intelligent machine learning and Artificial Intelligence in sales and marketing would offer unparalleled and actionable insight resulting in significant ROI.

AI and Conversational Computing

Artificial Intelligence is designed to emulate the capacity of human power and surpass their ability to remain accurate across all existing business processes. Made highly intelligent with deep machine learning methods, the AI-powered computing system can work towards solving the problems without needing codes for programming. The AI system is taught to learn from human interactions through a predetermined set of rules and convincing illustrations.
AI enables conversational computing and Google relies on machine learning technology to reinvent its existing smart products like Google Maps and Google Assistant. For instance, Google Assistant is one great example of progress made in the area of machine intelligence as it offers conversational experience by making a personalized version of Google for every user. Using the elements of speech recognition and natural language processing, it helps people with their daily tasks such as gadget controls, calendar management, personal outings, and meetings, etc.

Products like Digital Assistants and image recognition based Google photos also depend on AI technology.

Also Read: Artificial Intelligence: Marketing’s New Ally

Customer’s ethos, impulse and buying pattern

For businesses, customers are true heroes and work as an inspiration for establishing new channels of communications developed through unique innovations. There is no better place for businesses to invest in Artificial Intelligence solutions than customer service and engagement. The proactive use of AI will enable B2B marketers to assemble and organize more data to properly imbibe the functioning of their existing business network made up of customers, suppliers, partners, distributors and marketers.

Whether it is prediction or personalization, marketers will be able to touch all domains of brand marketing through 360-degree navigation of customers’ habits, tendencies, impulses, and buying patterns. To give you a quick overview, Artificial Intelligence in B2B marketing can help in the following –

  • Predict potential customers
  • Discriminate between buyers and visitors
  • Identify special trends and choices
  • Personalize various online campaigns
  • Improved lead generation
  • Smart decision making
  • Increased efficiency
  • Drive more sales and revenue

Reports on consumer research also suggest that 80% of marketing executives believe that Artificial Intelligence in B2B marketing will revolutionize the field completely in the next five years.

Also Read: 60% of Enterprise Marketers Set To Use Artificial Intelligence (AI) in Content Marketing Strategy This Year

Artificial Intelligence in B2B Marketing leads to empowered customers

Machine learning + intelligence + digital marketing = empowered customers

The adoption of artificial intelligence in B2B marketing will not only help businesses, but it will also touch customers by empowering them by giving them more than they can expect. This is where marketers can reap insights from their software and transform it into smart purchase decisions for customers.

With predictive analytics blending with natural language processing, it becomes easier to predict customer’s future choices and shopping behavior.

We are already seeing the rise of AI-assisted message prompts where customers receive relevant suggestions and purchase offers in the B2C space. The time isn’t far where we see something similar in practice within the B2B space with the amalgamation of Artificial Intelligence in marketing.

Also Read: 28 Ways Artificial Intelligence Will Affect Your Business and Life in 2018

Real-time machine learning use cases

  • Chatbots and Voice Assistants: Chatbots and digital voice assistants are quintessential examples of conversational computing combined with powerful AI to drive seamless user experience using transient data like Google, Amazon and Facebook.
  • User Engagement: Making a predictive analytics model derived with the help of active machine learning, as done by Urban Airship and Microsoft Azure, will help merchants run their commerce more efficiently by proactively sensing the customer pulse and boosting retention rate.
  • Natural Language Processing: Machine learning can be further expanded with natural language processing to enhance digital advertising and data organization as well as build far more accurate predictive models that work on most relevant keywords as done by QuanticMind.

Also Read: Brands Can’t Afford to Underestimate the Power of Artificial Intelligence, Says OMD’s Retail Revolution Study

Artifical Intelligence in Marketing = more relevance and control

Before the Internet became an everyday part of our life, real-time advertising was a cul-de-sac. Limited to sending random ad messages to customers in order to drive sales and engagement. Traditional one-way means of advertising and customer service ruled the market, generating no sufficient response. Prior to the widespread advent and adoption of the Internet, B2B sales and marketing suffered from the absence of interactive dialogue. It was hard for potential customers to identify the right solutions given that there were no social channels to share brand experience in words.
Cut to the scene today — things are poles apart. Customers can now control their purchase journey but identify and select their favorites in no time. Online media is now fluid, fast and provides uninterrupted but more importantly, relevant services for customers to avail.

On the other hand, customers can avoid using ad blocking software because artificial intelligence will redefine the way B2B marketing campaigns are conducted. With the incorporation of AI, marketers can target customers with the right context at the right time with an informed approach.
Thus, ineffective and desperate digital marketing will come to a halt and will no longer spoil brand reputation or increase brand abandonment.

Also Read: Part One: Will Artificial Intelligence Exceed Human Performance in Marketing and Sales by 2025?

Real-time data analysis and forecasting

Online marketing moguls often parrot the term “real time” while describing the performance of pre-sales efforts or customer service. But, the arrival of machine learning in the face of intelligent marketing has made it quite possible. Artificial Intelligence in B2B marketing has successfully broken all the barriers that stopped businesses from reaching their prospects. Customers can now see changing offers and promotions every minute. All it takes for a machine is to process the online data created by their behavioral pattern to produce relevant, customer-specific solutions along with forecasting future buying trends based on past purchase patterns.

Adinton is one great example of a company that provides machine learning solutions to businesses across the globe. CEO of Adinton confirms that machine learning has triggered new opportunities for smarter budgeting when it comes to online marketing. According to him, such intelligent technology fetches real-time data 24/7 allowing companies to analyze it for generating powerful, actionable insights.

Also Read: Artificial Intelligence Will Transform User Experience in ITC Applications Between 2016 and 2021

Marketing content gets persuasive and influential

To interact with the target audience, company’s marketers take it upon themselves to use gathered insight to design email campaigns and compose creative ads. The content writers have to be intelligent enough to make precise guesswork about what customers can and will relate to. However, with the integration on Natural Language Generation, content curation can be automized based on customer preferences and demographics.

Developing relevant content pieces for your target audiences in order to move them through different stages of the marketing funnel will far more streamlined with the incorporation of AI in Marketing.

Algorithms can be run to collect and collate data from your customers/audience pertaining to what they like to read, their current challenges and concerns with regards to your business or service offerings etc. Post acquiring data that is highly personalized to this extent, marketers can then curate and create content that is relevant and answers their questions either through outreach systems like emails or social media or by incorporating chatbots that can directly converse with their potential customers.

Intelligent chatbot integration will not only will this assist your sales team with their interactions but also directly boost customer engagement as well as conversion rates for any campaigns they are advertised.

Also Read: Marketing Strategies Turn to Mobile for Data and the Role of AI in 2018

Digital operations grow economical

One of the dreadful challenges of marketing is optimizing the cost involved. With the entire business cult getting online, machine learning sounds like a great choice to tackle marketing challenges pertaining to cost.

Since AI’s deep learning ability involves minimal human power, such automated system can reduce a considerable amount of expenses in the process while also increasing work efficiency. This unique approach in the digital marketing sphere also helps diminish business communication cost further since customers get auto-responses and machine-enabled suggestions via emails, online ads, push messages or social media posts.

Adoption of AI in Sales and Marketing today and tomorrow

So far, AI has been widely used by a lot of leaders in IT domain. Google launched its Pixel last year using the potential of machine learning tool called Doubleclick. It helped increase the number of viewable impressions based on historical data. Google saw a hike in placing the most relevant ads to the relevant audience, gaining more impressions with the tool than other campaigns that didn’t use the tool.

Thus, AI allows marketers to predict the future outcomes using the previous history. In a recent survey, more than 90% of top marketing influencers confirmed that smart people combined with machine learning will be a future of B2B marketing.

Instacart also resorted to Google’s open source machine learning platform TensorFlow to predict how shoppers will follow the sequence to purchase items at the store.

Coca-Cola also depends on AI to reinvent consumer engagement on smartphones. The same goes with Walt Disney Co. as it relies on natural language processing to play an audio soundtrack while reading a story to your child.

Also Read: The Most Effective Way to Sell, Backed by Science

Final remarks

All in all, it is safe to say that a lot is happening and set to happen in the world of B2B marketing with respect to AI. Acknowledging the fact that Artificial Intelligence has powerful potential to shape sales and marketing is imperative. All the practical use cases suggest that Artificial Intelligence and Machine Learning can help manage the wild flow of data for businesses to create real-time predictive models and effectively engage with customers while simultaneously gaining competitive advantage. Enterprises need to decide on collaborating with the right technology partner in order to assist them in this paradigm shift and transition of adopting AI within their marketing strategies.

Optimized decision making, shorter sales cycle through ‘predictive’ buying and personalized outreach are some compelling outcomes to result in a WIN/WIN scenario for both — enterprises and its customers.

Recommended Read: Microsoft ScaleUp Chooses Starmind For Its Technological Innovations in AI

Yroo Embarks On Next Stage Of Growth With Key Additions To Executive Team

By
MTS Staff Writer
-
0
Yroo Embarks On Next Stage of Growth With Key Additions to Executive Team
Yroo Embarks On Next Stage of Growth With Key Additions to Executive Team

Yroo Will Focus on Aggressive Customer Acquisition Program in 2018

Yroo, the world’s most powerful meta-search shopping platform, announced the addition of two executives who will lead the company’s efforts to grow its customer base. Dana Toering has joined as Yroo’s Chief Revenue Officer, and Estelle Gorby is its new Vice President of Growth.

James Cunningham

“We have built a unique platform that is powered by artificial intelligence technology and has the largest product catalog of any meta-search engine. The successful launch of our mobile app in 2017 has validated our business model and proven that our approach is the right one for today’s consumer. We are now ready to tell the world about Yroo and accelerate growth in our customer base to the scale that will enable our platform to reach its full potential. Dana and Estelle are both accomplished leaders who will spearhead this growth initiative through a multi-pronged marketing campaign,” said James Cunningham, CEO, Yroo.

Also Read: Yroo Unveils New Deal AI to Help Shoppers Find the Best-Value Products

Dana Toering

Toering has more than 20 years of sales and business development experience in digital media and technology. Prior to joining Yroo, he was Managing Director for Adobe Canada’s Advertising Cloud business, which works with leading brands and agencies to power their complete cross-screen advertising needs. Mr. Toering’s previous roles have included Chief Revenue Officer for Addictive Mobility, Head of Revenue at AOL Canada, and senior positions at Yahoo! and DoubleClick.

“Yroo is perfectly situated for what I believe is an inflection point in the evolution of E-commerce. We are empowering shoppers with the information they cannot find anywhere else. At the same time, we are helping merchants solve some of their most pressing challenges at a time of ever-increasing retail competition. Yroo can deliver intent-based buyers as well as offering fresh insights and data on shopper behavior,” said Toering.

Also Read: 2018 – THE NEED FOR SPEED

Estelle Gorby

Gorby, VP of Growth, has two decades of global marketing and customer acquisition experience. She began her career at Acer’s Asian marketing headquarters, and later led Dell’s European advertising team with a focus on demand generation for both B2B and B2C sales. In 2007, Ms. Gorby co-founded Acorn, an award-winning agency based in Dublin, Ireland that specialized in customer acquisition, retention, and marketing ROI. With a client list that included Google, Facebook, and Twitter, Acorn was sold to U.S. agency Epsilon and continues to thrive across Europe.

“Yroo users have been very engaged and active in using our app to enhance their shopping and purchasing decisions, and we are very excited to introduce it to hundreds of thousands of new customers in 2018. We will continue to invest in a unique customer acquisition and retention model that has been successful at attracting new users cost-effectively and at scale, as we grow our business in the US and internationally,” said Gorby.

Also Read: Five Best Practices for Successful People-Based Marketing

In addition to a customer acquisition campaign, Yroo’s growth plans for this year include:

  • Continued roll-out of new product features that take advantage of our powerful technology platform and product database, beginning with the Deal AI feature announced earlier this month;
  • Expansion into new international markets beyond the United States, leveraging existing relationships with global retailers and marketplaces; and
  • Raising additional capital to fund the company’s growth, including a Series A financing round expected to be launched during the second quarter of 2018.

Recommended Read: Six Steps to Achieving Customer-Centric Marketing

Fireside Chat with Anuj Kucheria

By
Sudipto Ghosh
-
0
Anuj Kucheria
Fireside Chat with Anuj Kucheria

[easy-profiles profile_twitter=”https://twitter.com/CrossInstall” profile_linkedin=”https://www.linkedin.com/in/anuj-kucheria-9142424/”]

Anuj Kucheria talks about his journey in setting up CrossInstall.

Know Me…

As Chief Revenue Officer at CrossInstall, I lead our business teams, which include three lines of business — the DSP Performance Business, Brand Sales, and Creative Partnerships — and ensure they are operating efficiently.With CrossInstall’s massive expansion in the last two years, it is critical we execute a thorough and diverse revenue generation strategy.

My Garden of Zen
My Garden of Zen

I’ve worked in the mobile advertising space for over nine years and was able to leverage previous industry relationships I had at AdMob, Google, and Chartboost to help expand the advertiser base at CrossInstall.

As a CRO in a Heavily Tech-Loaded Ecosystem, I Am Exploring More About MarTech

One of the best aspects of martech is that technology rapidly advances so new challenges and opportunities arise on a day-to-day basis. For example, new ad formats are popping up, but there’s still very much a need for traditional ad formats and new and old can be quite complementary. From a demand perspective, there’s a certain type of advertiser who will benefit from native and potentially a different type of advertiser who would benefit from an interactive ad. Change is constant, and our business must adjust accordingly to remain competitive and relevant.

My Exploration Desk
My Exploration Desk

Know My Team

Our business team represents over a third of our company, and we’re all driven by a common goal — To make CrossInstall the industry leader in interactive ads and performance advertising. Our team has extensive experience in ad tech, and we value sharing information across teams and celebrating wins as a business. Whether it’s signing on a new client or launching a campaign, we take the time to acknowledge our successes (and failures).

Considering we are a mobile ad tech company, our team is extremely familiar and comfortable with mobile phones and tablets, in-app interactions, and programmatic buying. Our team can easily explain the mobile interactive ad and buying processes. Their ability to distill what can be a complex ecosystem and break it down into simpler terms never ceases to impress me.

Sales Professionals Should Train Themselves to Master MarTech Skills

The fast-changing nature and number of actors in the ad industry can make it quite complex. However, this challenge attracts a number of intelligent individuals who can mentor young sales professionals. The relationships we develop and our network within the industry are the most valuable assets for us, that we carry throughout our careers and its imperative that any young sales professional develops a personal brand and reputation.

B2B Marketing Strategy

I think that the modern Advertising Sales and Business Development industries have evolved significantly in the past two years.

In the mobile ad tech space, there has been a strong shift towards programmatic buying and traditionally closed networks opening as SSP’s or exchanges. What I’ve noticed is that the idea of an SDK is no longer as appealing to app developers, and they want the flexibility to be able to choose how their inventory is being sold without being tied to a single SDK solution.

I also identify the ‘generational gap’ among the advertising technologies. Currently, I’m interested to hear how blockchain technology can increase transparency in the traditionally opaque world of ad tech.

Modern advertising technologies are pushing the boundaries of present-day brand engagement and customer experience. We measure the performance of our marketing analytics and sales reporting dedicatedly.

Before we even create a campaign, we have a measurement in place and define key performance metrics. Tools like Google Analytics and Salesforce provide important steps in an accurate tracking to ensure we are continuously pushing our business forward. We are measuring how we are doing daily and tying that into long-term quarterly and annual objectives. Our sales team is particularly adept at tracking all of our business development opportunities from prospecting to close to launch to (hopefully) a renewal!

My Ammunitions and Gameplan to Create Effective B2B Content at CrossInstall

We recently hired a Head of Marketing which was a large step in building out our B2B marketing program and content resources. Already, we have launched an Ad of the Month Award. This is where we feature ads that have succeeded and outline the reasons why they worked. We are also building an extensive case study library, launching email marketing and a resource center, and are continually cognizant of working to define our brand voice. Our content is very focused on the visual aspect (after all, we are an interactive advertising company), and the same creative designers that build our marketing visuals make our ads.

MarTech Acceleration Strategies

CrossInstall recently launched our Opportunity Forecast Tool (OFT), a first-of-its-kind solution that enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large-scale increases in conversions on an overall campaign level, geographic level, or publisher level. It provides advertisers with increased spend transparency, empowered forecasting, and increased conversions. As martech changes quickly, we continually update our modeling and technology to adjust accordingly.

Types of Content That Resonate the Most with Your Customers

Our marketing strategy is very integrated as we produce content that is published on our blog and also shared on social.

Social Media Ninjas!
Social Media Ninja!

We try to create content that piques the interest of our prospective clients by remaining relevant and commenting on all the changes and iterations of our fast-moving industry. Content that is short, digestible, and engaging resonates more with our audience. This is one reason our Ad of the Month Award (similar to a case study) and whitepapers are compelling. We also produce light-hearted and satirical cartoons which comment on the mobile landscape from our unique perspective.

Customer Success and Technology Insights

The Technology We Use Impacts Our Customer Building/Partnership Model.

Listening closely to client feedback helps us stay ahead of the rapidly moving industry. Based on consistent advertiser requests to leverage our playable across other platforms, in 2017 we launched our Playable Partnerships program. Through this program, CrossInstall has partnered closely with specific ad networks and platforms in an effort to allow clients to leverage the ads we build across other partners.

… Impact on the Customer Acquisition and Success Rate! 

Our technology is the single most important factor as to whether a client will succeed with us. As a DSP, our bidding models have to be constantly updated to ensure that we are seeking out the highest quality traffic for our advertisers. Our industry has shifted dramatically towards measurement beyond the install and hitting every client’s post-install metrics, whether it is retention or purchases, is critical in order for them to continue working with us.

My Thoughts on the Unification of Sales and Marketing Technologies 

My answer to the question ‘if the sales and marketing technologies would unify and evolve together to deliver higher ROI to CMOs’ is — “Absolutely”!

One critical, yet often overlooked function of marketing is the ability to generate inbound leads and work in tandem with the sales teams. To that extent, we are working on developing our own internal customer acquisition cost, so we can get a better sense as to what it takes to acquire each client that we bring on.

Advice to the MarTech Industry

For MarTech industry, I would like to pass one advice that I received myself. Early in my career, a mentor once told me to be good at my current job, but to be great at the job I want to have next. I’ve carried that advice throughout my career and it’s helped me throughout multiple roles and companies.

Tag a person who you would like to feature in our Fireside Chat:

Bobby McFarland, Co-Founder, and President of CrossInstall!

Thank You, Anuj, for answering all our questions. We hope to see you again at MTS, soon.

InsideSales.com Wins Prestigious Service Provider Of The Year Award From AA-ISP

By
MTS Staff Writer
-
0
InsideSales.com

Dave Elkington and Gabe Larsen Named in AA-ISP’s List of 25 Most Influential Sales Professionals

InsideSales.com, the leading artificial intelligence (AI) growth platform for sales, won multiple prestigious awards at the AA-ISP (American Association of Inside Sales Professionals) Digital Sales Leadership Summit in Chicago on Wednesday. The awards recognized InsideSales.com as the top service provider, both CEO Dave Elkington and VP of Growth Gabe Larsen as two of the most influential leaders in the inside sales profession.

Bob Perkins

“Each year, the AA-ISP recognizes those top organizations who are members of our association through a member feedback process. The providers with the most positive and consistent ratings are recognized across a variety of categories, and this year, InsideSales.com topped the list,” said Bob Perkins, Founder& Chairman, AA-ISP.

Also Read: InsideSales.com Announces Next-Gen AI Technology for Sales 

Dave Elkington
Dave Elkington

“The AA-ISP is a global organization that works with many of the top enterprise companies in the world Being recognized by these companies for leading the charge, and delivering real results through our AI-based sales applications, is a big win for our company and customers. We’re honored to serve some of the best sales professionals in the industry, and we commit to maintaining our standards of quality of service and product for the future as well,” said Elkington.

Gabe Larsen
Gabe Larsen

Elkington and Larsen were also nominated by their peers to AA-ISP’s list of 25 Most Influential Inside Sales Professionals for the role they play in advancing the inside sales profession, providing data and best practices to help sales teams sell more.

Also Read: AI Sales Leader InsideSales.com Expands Partnership with Microsoft Ahead of Accelerate 2018

“Our AI System of Growth leverages trillions of data points from our Neuralytics data set to give us unique insights into sales behaviors across the industry. The InsideSales Labs group, which Gabe leads, has used this data to produce nearly 20 research reports that have been downloaded more than 500,000 times over the years. This free information on sales best practices has helped transform hundreds of businesses in their quest to become world-class inside sales organizations,” added Elkington.

Recommended Read: InsideSales.com’s Dave Elkington named to list of top 50 SaaS CEOs

Cloud-Based Converged Conferencing Services Continue to Take Market Share From Standalone Applications: Global UCC Industry Outlook 2018

By
MTS Staff Writer
-
1
Cloud-Based Converged Conferencing Services Continue to Take Market Share From Standalone Applications: Global UCC Industry Outlook 2018
Cloud-Based Converged Conferencing Services Continue to Take Market Share From Standalone Applications: Global UCC Industry Outlook 2018

Workflow Integrations Begin to Unlock Next-Level Value, says A Report Buyer Study

The UCC industry continues to evolve under the impact of multiple socio-economic and technology trends. Accelerating cloud communications services adoption (more than 25 percent globally) continues to stall investments in premises-based equipment. A study conducted by Report Buyer, a leading industry intelligence solution that provides all market research reports from top publishers, published the Global UCC Industry Outlook 2018, recently.

In 2017, global UCC communications software and platforms revenues declined 6.2 percent from 2016, the only of three segments (software and platforms, endpoints, and services) to decline. Hosted and cloud IP telephony and UC services dominated by 39 percent share of global UCC services revenue.

Also Read: The Importance of Marketing and Sales Alignment

Cloud-based converged conferencing services (audio, video, web, screen share, chat, etc.) continue to take market share from standalone applications. Numerous enhancements were made to solution packaging to meet customer requirements and shorten the sales and implementation cycles.

Provider emphasis on customization and workflow integration increased as they seek to expand use cases and adoption. Total global hosted and cloud web and video conferencing revenues increased 15 percent in 2017.

User experience and customer experience are solidified as development and implementation priorities to ensure worker adoption of tools, enhanced customer loyalty and strong return on investment (ROI). Continuous enhancements across UCC segments were evident in 2017, with new IP phones, soft clients, and mobile support.

Usability features centered on integrations for single-pane-of-glass access, artificial intelligence (AI) for context and ease of use, as well as a consumer-like look and feel.Emerging productivity tools such as content collaboration and team spaces disrupt, revamp and revitalize the traditional content management segment.

Also Read: 5 Mistakes That Can Be Disastrous to Your B2B Sales and Leads

Team collaboration remained near the peak of the hype cycle.While not yet entirely replacing adjacent standalone tools, adoption is strong.

Daily active users are approaching 16 million, with net new users estimated to grow at a robust CAGR of 38 percent from 2016 to 2021.

In digital transformation initiatives more organizations integrate communications with business applications for increased agility and efficiencies afforded by customization through pervasively available WebRTC, open APIs, SDKs, and CPaaS.More organizations are moving UCC up the value chain by expanding digital transformation from network enhancement to workplace and workflow digitization.

Digital transformation through smarter networks, AI, improved user and customer experiences are driving new value propositions for UCC investments.

Also Read:

This study provides a 2018 and 2019 outlook on developments in the following key areas:

  • Infrastructure: Enterprise media gateways; session border controllers (SBC); voice and UC platforms; video conferencing infrastructure
  • Applications: Business telephony; instant messaging and presence (IM/P); voicemail; unified messaging; audio, web, and video conferencing;
    web events (webinars, webcasts, virtual forums); team collaboration; content collaboration; desktop and mobile UC; enterprise social
    business/networking; communications platforms-as-as-service (CPaaS)
  • Communications endpoints: DECT, VoWLAN, TDM, and IP desktop phones; soft clients; audio and video conferencing endpoints
  • Services: Audio, web, and video conferencing; hosted IP telephony and UCaaS; team collaboration, VoIP access, and SIP trunking

Recommended Read: The Most Effective Way to Sell, Backed by Science

ViewLift Appoints Top Talents From NeuLion And Lionsgate

By
MTS Staff Writer
-
0
ViewLift Appoints Top Talents From NeuLion And Lionsgate
ViewLift Appoints Top Talents From NeuLion And Lionsgate

ViewLift’s Recent Hiring from Neulion and Lionsgate is Aimed at Enhancing OTT Offering

ViewLift, a leading digital content distribution, and monetization platform announced the appointment of Vishal Parikh, former VP of Product and Technology, OTT Ventures at Lionsgate, as VP, Head of Product, and Manish Bahl, former VP of Service Delivery at NeuLion, as VP of Client Solutions. Vishal and Manish have joined ViewLift’s growing team and will provide extensive sports and entertainment industry knowledge to better serve the company’s client base.

Also Read:ViewLift Enhances Platform Services with Artificial Intelligence Technology

Vishal Parikh

Parikh joins ViewLift as VP, Head of Product, bringing over 7 years of experience leading Product and Technology in the Media & Entertainment industry. Vishal was formerly the VP of Product & Technology of the portfolio of video streaming startups (subscription and advertising-based) at Lionsgate: Laugh Out Loud by Kevin Hart, Pantaya (premium Spanish-language movies), Tribeca Shortlist and Comic-Con HQ. These four new direct-to-consumer businesses, launched within 18 months at Lionsgate, demonstrate his talents in bringing brands rapidly into the digital marketplace, creating additional revenue streams for content owners. Vishal’s ability to strategically build and launch innovative solutions, combined with his forward-thinking leadership, provides a stronger foundation for growth and success for ViewLift and its clients.

Also Read: Addressability in OTT Is More Than Just Checking The Box

Manish Bahl

Bahl joins the team as the VP of Client Solutions, bringing extensive experience in digital media product delivery and strategy. His extensive career includes launches of industry-leading features ranging from 4K Live Streaming to DRM delivery for subscription, TVE, and ad-supported services. Acting as a bridge between technical teams and content owners, Manish has increased business value for his clients, and in the process, become their trusted advisor for video technology. Manish joins ViewLift from NeuLion Inc. where he was VP of Service Delivery and supported streaming services on the web, mobile and connected devices. Previously, Manish was at Frankly Inc. (formerly WorldNow) where he led Video Infrastructure, delivering a leading solution for local news broadcasters. Manish’s technical knowledge and deep operational experience, on a global stage, enable clients to provide the richest user experience rapidly and cost-effectively.

Also Read: ViewLift Powers Mobile and Connected Device Apps For FailArmy

Rick Allen

“Our clients want the most innovative streaming platform and the guidance of the industry’s most experienced operators. Over the last 18 months, we have made ViewLift the most scalable, cost-effective and feature-rich platform – and now with Vishal and Manish part of our senior executive team, we have the right guides for both the consumer and client experience,” noted Rick Allen, CEO, ViewLift.

Recommended Read: The State Of Play With OTT Sports Streaming

Nielsen Launches Nielsen Grabix – Next-Generation Viewership Analytics Platform Covering Top 56 US TV Markets

By
MTS Staff Writer
-
0
Nielsen Launches Nielsen Grabix - Next-Generation Viewership Analytics Platform Covering Top 56 US TV Markets
Nielsen Launches Nielsen Grabix - Next-Generation Viewership Analytics Platform Covering Top 56 US TV Markets

Nielsen Ratings Combined with Real-Time Smart TV Data Provides More Granular Viewership Intelligence for Local TV Stations, National Networks, and Advertisers

Nielsen announced the availability of Nielsen Grabix, it’s next-generation analytics platform that combines the power of minute-by-minute Nielsen ratings and Gracenote Real-Time Smart TV viewership data for deeper insights into audience flow, retention, and engagement. The new Web-based intelligence platform gives TV programmers and advertisers unprecedented and instant visibility into viewership trends for the top 56 U.S. TV markets and 400 local stations and national networks to enable better programming and advertising decisions.

Also Read: Nielsen And Tribune Broadcasting Sign Multi-Year Agreement For National And Local TV Measurement

By leveraging Gracenote Real-Time Smart TV data, Nielsen is delivering powerful analytics capabilities, previously available only for digital media, to local TV and advertisers. Now, programmers, advertisers and news directors can instantly access audience behavior and trending topics while more effectively determining gains and losses for their programming and that of their competition. The new intuitive interface lets users seamlessly switch from micro to macro analysis and dynamic graphs that feature real-time video streams to detail the exact moment of audience tune-in or tune-out. As a result, programmers can access detailed insights to enhance program content, scheduling, advertising and on-air promotions using real-time Smart TV viewership information.

Nielsen Launches Audience-Based Forecasting Solution For Linear Television
Kelly Abcarian

“Viewership insights from Nielsen Grabix have given programmers and advertisers a competitive edge for years. But the new addition of Gracenote Smart TV viewership data, which provides real-time insights and complements Nielsen’s industry standard ratings, pushes Grabix to the next level. The latest iteration of the product gives TV programmers and advertisers more power than ever to make data-driven business decisions that help them grow and build their audiences,” said Kelly Abcarian, SVP Product Leadership, Nielsen.

Also Read: Nielsen Launches Audience-Based Forecasting Solution For Linear Television

The reimagined Grabix user interface features a new, powerful search capability that lets programmers, newsroom staff, and advertisers measure the number of mentions of a particular news event, politician, celebrity or trend by on-air talent or within the in-program content. For programmers, the new platform makes it easy to separate different portions of a program into various segments, such as weather, news segments, advertising breaks, pre-game or half-time shows and quickly assess viewership changes. A new interactive geographic heat map also allows users to analyze audiences by zip code. This provides programmers an immediate understanding of trending news stories and topics as well as access up-to-the-minute competitive analysis, enabling quick evaluation of audience ratings against their competitors.

Gracenote’s Silicon Valley development team redesigned the entire Grabix user experience from the ground-up, focusing on design features that make it easier for researchers, advertising sales teams, programmers and news producers to quickly access critical TV viewership insights. Gracenote Real-Time Smart TV viewership data uses Gracenote’s patented Video Automatic Content Recognition (ACR) technology to identify TV programs, movies, advertisements and video games.

Recommended Read: TV May Affect the Brain But Influencer Marketing Affects the Heart

Knowing Your Viral Potential Is Key to Marketing Success, Reveals Piehole.tv

By
MTS Staff Writer
-
0
Knowing Your Viral Potential Is Key to Marketing Success, Reveals Piehole.tv
Knowing Your Viral Potential Is Key to Marketing Success, Reveals Piehole.tv

Videos More Marketable Than Static Images Suggests Piehole.tv

It’s been over 90 years since Fred Barnard of Printers Ink said, “A picture is worth a thousand words”. Barnard would probably be blown away by the power of video and its ability to deliver a message. Several research projects report that video has a 135% greater reach than a static image. And, according to Unruly, videos increase purchase intent by 97% and brand association by 139%. Priscilla Kennedy, founder of Piehole.tv, a video production company, says that now is the time to experiment and embrace video within a business environment.

Also Read: Tremor Video DSP Expands Marketing Team

Priscilla Kennedy

Going ‘viral’ is video nirvana. Everyone is looking to stand out, be noticed, seen and heard. “Video content has tripled over the past three years. In a rapidly growing digital environment, a video has the potential to cut through the noise and initiate conversations. 2018 is the time take your audience on a viral test run. But be aware that although true variability can be hard to achieve for a business, you can still aim to go viral within your audience even if not across the whole internet,” said Kennedy.

She says that your content should tap into the audiences’ hopes, fears and even their sense of fun to successfully deliver the message: “A video that gets shared and seen a lot within your target audience is worth gold. What we’ve noticed are really engaging videos that get shared with a target company. They can spread like a proverbial ‘wildfire’ across the organization and even though its extended network of customers and service providers, using internal chat apps and email, and suddenly your organization is widely supported,” added Kennedy.

Kennedy says this approach ties into a popular trend of Account-based Marketing. In today’s potentially skeptical world where consumers no longer impartially trust brands, and decision-makers are over-marketed to, video enables organizations to build emotional connections.

Recommended Read: 8 Proven Strategies to Make Video Marketing Successful for Your Small Business

Quantcast Appoints Sam Barnett As Its First Chief Product Officer

By
MTS Staff Writer
-
0
Quantcast Appoints Sam Barnett as its first Chief Product Officer
Quantcast Appoints Sam Barnett as its first Chief Product Officer

Sam Barnett, Former CEO of Struq, to Lead Quantcast’s Product Vision and Strategy

Quantcast, which owns and operates the world’s largest AI-driven audience behavior platform for the open Internet, announced the appointment of Sam Barnett as its first Chief Product Officer to oversee the development and growth of the company’s product portfolio. Barnett will be based in San Francisco and will report to CEO Konrad Feldman.

Barnett joined Quantcast in 2014 when his company, Struq, was acquired by Quantcast. Most recently serving as Senior Vice President for the company’s Measure division, Barnett has focused on developing Quantcast’s AI-driven solutions to enable publishers to better understand and monetize their audience data. As Chief Product Officer, Barnett will drive the product vision and strategy across Quantcast’s Advertise and Measure businesses, leveraging Quantcast’s internet scale 1st party data, self-adapting predictive models and AI technology to deliver audience insights that help publishers grow their audiences and deliver relevant online campaigns for advertisers.

Also Read: Quantcast Appoints Meredith Long As Chief Revenue Officer Of North America

Konrad Feldman

“Sam brings a strong entrepreneurial spirit with the proven experience to lead a dynamic global product organization,” said Feldman, adding, “Sam has done an exceptional job introducing important new products and growing our Measure division, and I know he’ll bring the same energy, enthusiasm and focus as we continue to innovate on behalf of our customers and make AI driven measurement, targeting and insights a reality for the media and advertising ecosystem.”

Also Read: Quantcast Appoints Data-Driven Marketing Leader Steven Wolfe Pereira as Chief Marketing and Communications Officer

Quantcast Appoints Sam Barnett as its first Chief Product Officer
Sam Barnett

Prior to joining Quantcast in 2014, Barnett was founder and CEO of Struq which used machine learning to personalize ads for the world’s largest brands. While running Struq, he was recognized by the Great British Entrepreneur Awards as Digital Innovation Entrepreneur of the Year in 2013.

“Quantcast is a customer-first organization. That means it’s crucial to anticipate and prioritize the customer’s needs and continue to challenge ourselves to drive even great impact for them. Creators need to grow, and our customers are our greatest partners in helping us do better every day. I’m excited to take on this new role and continue to deliver great products that our customers love,” said Barnett.

Barnett is the latest in a series of appointments to Quantcast’s executive leadership team following the appoints of Meredith Long as Chief Revenue Officer, Rob Horler as Chief Operating Officer and Steven Wolfe Pereira as Chief Marketing and Communications Officer.

Recommended Read: Emotional Metrics and Analytics: Sailing into a Brave New World of CX

LiveU Delivers New Level Of IP/Real-Time Contribution & Distribution For Broadcasters with LiveU Matrix

By
MTS Staff Writer
-
0
LiveU Delivers New Level Of IP/Real-Time Contribution & Distribution For Broadcasters with LiveU Matrix
LiveU Delivers New Level Of IP/Real-Time Contribution & Distribution For Broadcasters with LiveU Matrix

LiveU Matrix Is a Single View, Easy-To-Use next Generation IP Cloud Video Management Platform for Affiliate Networks, Media Groups, Local Loops and LNS

LiveU Matrix is the next generation platform for live video contribution and distribution over IP, enabling broadcasters to view, manage and distribute live content quickly and efficiently. The dynamic cloud platform makes it simple to curate content through one interface. Users can easily search, filter, preview, and distribute live feeds to one station, multiple stations, or thousands of endpoints within their entire affiliate network. The flexible interface can also be customized based on the user’s role. LiveU Matrix gives full visibility into all feeds available and puts the broadcaster in the driver’s seat to manage and send content anywhere, without interruption or another piece of hardware.

Also Read: Unleashing Digital Video’s Potential for One-to-One Marketing

“LiveU is reinventing the way live content is managed and distributed. LiveU Matrix dramatically increases productivity, expands live coverage, and reduces operational costs. Designed by broadcasters for broadcasters, it is an essential tool that works for the newsroom,” said Mike Savello, VP  Sales, LiveU.

Key features include:

  • Previews of all available feeds – sneak peek before going to prime time
  • Leverage customizable metadata to search and filter feeds
  • Immediately distribute a live video without interrupting the current transmission
  • Instant multimedia notifications delivered through the platform
  • Real-time collaboration between the news desk, engineers, and producers using the built-in chatroom
  • LiveU is reinventing live IP video transmission, distribution and online streaming solutions at the NAB Show
  • in Las Vegas, April 9-12 2018. Find us in Central Hall, LiveU Main Booth #C2617; South Hall Upper, The
  • Facebook Live Pavilion; and the Outdoor Exhibition Area, Cobham Tent, #OE14008.

Also Read: LiveU Expands Solo Portfolio to Enhance Live Streaming Productions

LiveU will be prominently featured in several conference sessions at NAB:

  • Reinventing Content Management & Distribution to Work for the Newsroom – A Conversation with CBS.
  • News Director of Operations, Mel Olinsky and LiveU COO, Avi Cohen – 4:15 p.m. on Monday, April 9 at
  • the Destination Next theater in the South Upper Hall.
  • Mobile Live Streaming: How’d they do that? presented by LiveU Product Manager, Chris Perry – 11 a.m. on
  • Wednesday, April 11 in the Post|Production Campus stage.
  • Best Practices For Live Streaming Across Facebook, Periscope, and YouTube – LiveU VP of Engineering, Dan
  • Pisarski is among the panelists – 3:30 pm. on Wednesday, April 11 at the Westgate Pavilion 2.

Recommended Read: Are You Pinterested Yet? User-Generated-Content Is Going to Transform Online Advertising

1...4,2714,2724,273...4,411Page 4,272 of 4,411

About Us

MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry leaders (such as CMOs and product heads), and expert-led insights on topics like AI/ML, analytics, and marketing automation. As part of the iTech Series network, it acts as a "Brand to Demand" partner.

Quick Links

Visit our Other Sites

Follow Us

Interested in our Customized Editorial Services? Please fill your details and we'll get in touch with you!

FILL YOUR DETAILS
Brought to you byiTechSeries LogoCopyright © 2026 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.

 

404