Salesforce Signs Definitive Agreement to Acquire MuleSoft
MuleSoft Will Power the New Salesforce Integration Cloud, Which Will Enable All Enterprises to Surface Any Data — Regardless of Where It Resides
Salesforce, the global leader in CRM, and MuleSoft, the provider of one of the world’s leading platforms for building application networks, have entered into a definitive agreement under which Salesforce will acquire MuleSoft for an enterprise value of approximately $6.5 billion.
Marc Benioff
“Every digital transformation starts and ends with the customer. Together, Salesforce and MuleSoft will enable customers to connect all of the information throughout their enterprise across all public and private clouds and data sources—radically enhancing innovation. I am thrilled to welcome MuleSoft to the Salesforce Ohana,” said Marc Benioff, Chairman, CEO, Salesforce.
“With the full power of Salesforce behind us, we have a tremendous opportunity to realize our vision of the application network even faster and at scale. Together, Salesforce and MuleSoft will accelerate our customers’ digital transformations enabling them to unlock their data across any application or endpoint,” said Greg Schott, Chairman, CEO, MuleSoft.
MuleSoft: One of the World’s Leading Application Network Platforms
MuleSoft provides one of the world’s leading platforms for building application networks that connect enterprise apps, data, and devices, across any cloud and on-premise. More than 1,200 customers, including Coca-Cola, Barclays, Unilever and Mount Sinai, rely on MuleSoft to change and innovate faster, deliver differentiated customer experiences and increase operational efficiency.
Acquisition to Accelerate Customers’ Digital Transformations
Together, Salesforce and MuleSoft will accelerate customers’ digital transformations, enabling them to unlock data across legacy systems, cloud apps and devices to make smarter, faster decisions and create highly differentiated connected customer experiences.
MuleSoft will continue to build toward the company’s vision of the application network with Anypoint Platform, and MuleSoft will power the new Salesforce Integration Cloud, which will enable all enterprises to surface any data—regardless of where it resides—to drive deep and intelligent customer experiences throughout a personalized 1:1 journey. As part of the world’s #1 CRM company and fastest growing top 5 enterprise software company, MuleSoft will be able to accelerate its growth and deliver even more innovation to its customers at scale.
[vc_wp_text]“The amounts of data we now have access to is massive, and the traditional methods of analyzing and rationalizing data in spreadsheets no longer work.”[/vc_wp_text]
I am the Chief Product Officer at Demandbase where I lead the company’s overall product vision, innovation, and strategic execution. Prior to Demandbase, I was co-founder of Spiderbook, an Artificial Intelligence-driven enterprise sales engine, which Demandbase acquired in 2016. I’d also spent 25 years in executive level product roles at Oracle and other technology companies.
There is so much product innovation in ABM right now. The combination of AI and ABM are creating huge opportunities in what’s possible, from connecting all your data sources to ingesting that data to develop automated insights and generate real action. At the ABM Innovation Summit, you’ll hear about the latest developments from leading ABM companies and also learn how-tos and best practices from seasoned ABM practitioners.
How can Product Development teams benefit from attending the ABM Innovation Summit 2018? What sessions should they be keenly following?
At the ABM Innovation Summit, product teams can hear about the latest advances in ABM technology and also gain a better understanding of the real needs of B2B marketers so they can build better, more relevant ABM products.
There’s something for Product Development teams to learn from each of the session tracks:
The “ABM Impact” track will highlight the latest advances in ABM technology from leading B2B marketers.
The “Demandbase in Action” track will showcase Demandbase’s product innovation and solutions across the entire marketing funnel.
The “Real Life ABM” track will offer insight into the challenges B2B practitioners face, how they overcame those challenges, and the results of their best ABM campaigns.
The “ABM Innovation” track will provide insight into ABM best practices from industry visionaries.
How do you see ABM platforms evolving with the maturity of Data Science and Customer Intelligence Analytics?
It’s all about the data. The amounts of data we now have access to is massive, and as a result, traditional methods of analyzing and rationalizing data in spreadsheets no longer work. However, AI and Data Science are powering the potential of that data, connecting it in one centralized place, and then using that data to make appropriate decisions across the whole funnel.
What are your predictions on the “State of Programmatic ABM” platforms in 2018-2022?
In the next few years, B2B companies will no longer settle for stitching together niche offerings, but will instead seek a single ABM solution that can serve all their needs. Marketers will also rely on their ABM solution to recommend the appropriate actions and actually tell them what to do. These two things will effectively require platforms to have a common integrated data layer and a core central AI layer.
What Marketing and Sales Automation companies are you keenly following?
How do you inspire your team at Demandbase to work with technology?
We have a tremendous amount of talent and experience at the company. On the product and engineering side, we are always investing in our people and encouraging them to explore new tools and learn the latest technologies. We have a “Demandbase Labs” environment where if a particular tool works, we standardize and scale, and if it doesn’t, we move on. We also participate and host data science and engineering meetups to share best practices and get inspiration.
Tag the one person at the ABM Innovation Summit 2018 whose answers to these questions you would love to read.
Highly accomplished, results-driven Software Development/Operations/Support Executive with proven ability to facilitate corporate success at global levels in both large and small companies. Special expertise in improving operations, building strategies to achieve company vision, managing change, and enhancing customer relationships. Experienced at building and leading top-performing teams, overseeing onshore & offshore resources, and directing development of global technology products. Adept at administering billion-dollar budgets and managing complex acquisitions. Innovative problem solver and strategist with deep technical background/skills.
Demandbase, the leader in Account-Based Marketing (ABM), offers the only Artificial Intelligence-enabled, comprehensive ABM platform that spans Advertising, Marketing, Sales and Analytics. Our patented IP technology helps B2B businesses identify companies to target, market to them across the web and on their website, and close business faster. Enterprise leaders and high-growth companies such as Accenture, Adobe, DocuSign, GE, Salesforce and others use Demandbase to drive their ABM strategy and maximize their marketing performance.
The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick.
TVPage’s Launch of New Influencer Video Affiliate Marketing Platform, the New Features and Functionalities Will Be Debuted at Shoptalk 2018
TVPage, the leading provider of cloud-based interactive video ecommerce technology, announced the launch of Influencer Video Affiliate Marketing, a first of its kind branded program that unites brands, products, affiliate marketing, and influencers on the TVPage platform to maximize the impact of video marketing. TVPage is demoing Influencer Video Affiliate Marketing at Shoptalk 2018.
TVPage works with top brands and retailers, including HSN, Staples, Macys, Roadrunner Sports, Autozone, Taylor Guitars, and many others, to streamline the workflow of producing, merchandising, moderating, and publishing shoppable video content at scale.
With the branded Influencer Video Affiliate Marketing program, which is deployed using TVPage’s Video Commerce Cloud, brands and retailers are able to organize and manage influencers and empower them to automatically merchandise their videos with related product offerings. The solution also tracks performance and boosts SEO value with a Video SEO landing page for each merchandised video. Influencers can also be a brand or retailer’s, own employees. For multi-location retailers, tapping into their employees’ networks has the potential to expand their reach exponentially across markets.
Allon Caidar
“Video and influencers go hand-in-hand – 70 percent of YouTube subscribers today trust influencer content over any other content. It’s part of what makes Influencer Video Affiliate Marketing so powerful. Our Video Affiliate Marketing program streamlines the process for brands and retailers looking to empower their most engaged influencers with engaging, shoppable video content,” noted Allon Caidar, CEO, TVPage.
TVPage offers the most comprehensive platform for publishing shoppable video to your site and social channels and empowers your influencers to do the same. By simply ingesting an affiliate marketing feed into your TVPage account, brands and retailers are able to compensate influencers for every sale generated from influencer social audiences. Manage any number of employees and influencers, and monitor performance, directly from the TVPage dashboard.
UPLTV Releases Latest Monthly Global Mobile Game Advertising Monetization Data Report
UPLTV’s Report Was Based out of 30 Million Ad Impressions Combined from IoS and Android Devices.
UPLTV, focused on mobile game ad mediation, released its February 2018 Global Mobile Game Advertising Monetization Data Report. This report is based on the data collected from over 30 million ad impressions on iOS and Android devices. Ad impressions are categorized based on casual, match-three, and casino games. For each category, the advertising monetization indicators eCPM (effective cost per mille) are collected and stats are generated based on ten key geographical regions: North America, Latin America, Western & Eastern Europe, Japan, Korea, Hong Kong-Macau-Taiwan area, Southeast Asia, Australia, and the Middle East. The report aims to provide important reference points to game developers who are invested or plan to invest in these countries
UPLTV is a global Internet company founded by serial entrepreneur Brian Xie in 2017 with a focus on globalization trends. Brian’s earlier venture, Holaverse, gained 390 million users from around the world within nine months and set a new record for Chinese companies in overseas markets; Avid.ly quickly became the largest export publisher of casual gaming games in China with just over a year’s time. UPLTV was founded in April 2017 with its headquarters located in Shanghai and additional offices in London, Singapore, and Seoul.
Specialized in intelligent ad mediation, has an experienced R&D team who has been engaged in product development, mobile advertising optimization, and ad monetization for many years. UPLTV’s SDK aggregates over 20 top advertising platforms globally. Using advanced algorithms to optimize advertising logic and utilizing smart and customized solutions, UPLTV is able to deliver at least 20% more in ad revenue compared to similar players globally. Leveraging Google’s TensorFlow framework, UPLTV uses LSTM to analyze in-game behavior, interactions, in-app purchases, and tolerance to advertisements.
V12 Data Appoints Jason Webby as Chief Revenue Officer
Jason Webby Has Previously Held Senior Positions at the Economist Group, CNBC, and Xaxis
V12 Data, a leading provider of purchase-intender solutions, announced the appointment of Jason Webby as Chief Revenue Officer. In this role, Webby is responsible for the direction and management of the company’s sales revenue strategies. He brings over 20 years of experience leading large and diverse teams of global sales professionals.
Anders Ekman
“Jason is an inspiring and proven leader with a deep expertise in executing high-growth company strategies. He has demonstrated an incredible aptitude for creating and enhancing revenue streams, and we are thrilled to have him join the team as we position V12 Data for sustained growth in 2018 and beyond,” said Anders Ekman, CEO, V12 Data.
Webby most recently held the position of Senior Vice President, Managing Director, Xaxis, one of the industry’s leading programmatic media companies. In this role, he oversaw all client engagement and led Xaxis’ US sales and account services, team. Webby’s team focused on agencies and direct clients, utilizing a combination of 1st, 2nd, and 3rd party data to craft targeted programmatic advertising campaigns across display, video, and mobile.
Prior to Xaxis, Webby served as Senior Vice President, Sales for CNBC International, where he managed all commercial activity across EMEA, Asia Pacific and Latin America. Webby also spent nearly 10 years holding multiple positions at The Economist Group. Beginning with advertising, he led the US sales team across print and digital. He then moved on to become SVP, Global Head of Sales for The Economist Intelligence Unit.
“I am honored to join V12 Data at a time of rapid transformation and growth. V12 Data is completing redefining how marketers today can capitalize on using cutting-edge in-market purchase intent data to drive better outcomes and competitive advantage across channels. I’m extremely excited to join this dynamic company who is passionate about innovating top-notch solutions for our clients,” said Webby.
RainmakerForce Pipeline DNA Report Shows Sales Teams Actually Working for CRM, the Most Expensive Non-Performer in Sales
RainmakerForce X-Rays Sales Pipelines for the C-Suite to Immediately Uncover Large and Unknown Forecasting Blind Spots and Revenue Leakage Areas
RainmakerForce, a San Francisco-based sales technology company, features the “Pipeline DNA Report,” the ultimate report for the C-Suite that analyzes a company’s sales pipeline and provides unfiltered information of its “goodness”, rank against industry peers, capacity and capability issues and whether it can deliver expected revenues. The need and urgency for such a report have increased from companies, nowadays because their CRM software has become a trash-can of sales data instead of being an organized database that produces results.
Since CRM stores anything and everything, whether right or wrong and regardless of who keys it in or what it is for, it does more damage than good to sales teams. Instead of working on revenue generation, salespeople waste selling time in cleaning, interpreting and presenting information from this untrustworthy data source for progress reporting and forecasting. In a world of increasing complexity, leaders are demanding better visibility to sales truths beyond what their CRM shows and without needing to question the veracity of its data.
The fact that CRM fails to increase sales is the worst-kept secret in the industry. Everyone knows it, but very few find the time to do anything about it. Those who make it work find themselves spending sales time on a never-ending and tedious process of mundane cleaning and updating. Adding pressure to this is the constant demand from management for up-to-date deal information and accurate (no-surprise) forecasts. All of this creates severe revenue bottlenecks and high opportunity costs. So, companies either hire more people to manage CRM or spend more on bolt-on applications to CRM that repackage the same untrustworthy data with fancy graphics.
It is eminently obvious that sales teams work for CRM rather than have CRM work for them. This is where the Pipeline DNA report shines and reflects the core value of RainmakerForce – changing the world for the better by questioning conventions that don’t make sense. Sales is our passion and we strive to show that value by going beyond the obvious. This report will show the C-Suite not only how to make CRM work for Sales and increase customer value but also where it causes revenue leakages and forecasting blind spots,” said Mack Sundaram, CEO RainmakerForce.
While Sales is a team effort, CRM has not lived up to be a trustworthy team member. CRM forces sales teams to categorize deal progress arbitrarily with vague definitions instead of showing the customer’s buying journey. For example, the CRM stages such as ‘Qualification’ or ‘Proposal Evaluation’ literally show sales getting done based on the tasks salespeople are doing. Ironically, it doesn’t show what customers are thinking or how salespeople are helping them reach a buying vision. It also fails to reveal true performance gaps or revenue pitfalls. When quarter-end comes along with high revenue pressure, CRM problems get exacerbated. Companies get into a mad rush to hit their numbers and ask reps to push customers to timelines they expect (and not the customers’). As Ken Krogue’s noteworthy HBR article demonstrates, companies find themselves in revenue traps and end up making even more mistakes.
The RainmakerForce Pipeline DNA Report takes a pragmatic customer-oriented approach to Sales by helping the C-Suite get an “outside-in” view (from the eyes of the customer) as opposed to “inside-out” (from the eyes of CRM stages). The report health-checks sales pipelines (sans the deadwood), covers up revenue blind spots and also helps companies build revenue assurance from forecasts. The power of this report is drawn from the RainmakerForce technology that uses machine-learning, proven sales techniques, and predictive algorithms derived from millions of customer behavioral data points in real B2B sales.
It rigorously assesses every deal based on customers’ buying stages while also ensuring veracity and robustness with direct customer inputs and the company’s historical data. Sales leaders then get true customer-verifiable sales intelligence built from the ground up as well as handy insights to liberate selling time from unproductive tasks and prioritizing attention on winnable deals, avoiding revenue traps and creating customer value. “The outside-in methodology embodied in the Pipeline DNA report manifests our core value to do Sales right without the need for additional investments,” adds Sundaram.
It is imperative that Sales be done right from the customer’s viewpoint and not CRM’s. Brian Burns, the renowned podcaster of The Brutal Truth of Sales & Selling podcast and author of The Maverick Selling Method, recently interviewed Mack Sundaram on How to win in the Perfect Storm of B2B Sales and highlighted the magnifying problem of ignoring the customer buying journey and running Sales “from the locker room instead of the field.” Reworking our approach to Sales will not only limit selling costs and rep turnover but also improve cash flow and value addition for customers. The answer is not to buy more technology on CRM and manage the wrong metrics; nor is it working to solve CRM problems. Let’s save ourselves the suspense and embrace the fact that Sales teams need to stop working for CRM. It is possible to smartly turn it into a performer and revenue producer.
redPanda Software Wins Global Award for Customer Value Leader in Enterprise Software for Retailers
RedPanda Software’s Connected Solution Platform and Strategy of Developing In-House Skills Deliver Exceptional Service and Value to Customers
Based on its recent analysis of enterprise software for the retail market, Frost & Sullivan recognizes redPanda Software with the 2017 South Africa Customer Value Leadership Award for establishing a strong competitive position within the enterprise retail industry through its dedication to developing custom-made retail software solutions and managed services, which provides its retail and financial customers with a competitive edge for exceptional customer service and value.
redPanda Software creates customized enterprise software platforms and services with the customer in mind, effectively establishing itself as the trusted retail technology partner of choice. The company has proactively stayed ahead of retail customer experience Mega Trends through the design of its latest platform, called Connected Solution. This platform addresses the customer experience, operational efficiency, productivity, and marketing feedback needs of customers, which is critical in an era where these factors make or break the in-store retail experience.
The Connected Solution integrates with specialized partnerships to unlock rapidly a range of custom-made retailer services, such as payment offerings, Internet of Things features, loyalty, and gift cards, and professional value-added services. These features leave its customers free to focus on delivering the best customer experience.
Fadzai Deda
“redPanda Software’s strong ethos is embedded in its ‘Way to Grow’ vision. This vision is the driving force behind its ability to grow curiosity, creativity, and confidence, which in turn benefits its customers, operations, and employees. The company’s robust strategy of empowering its employees keeps them motivated, empowered, and engaged and bodes well for its consultative approach with customers,” said Fadzai Deda, Research Analyst at Frost & Sullivan.
“redPanda Software’s customer service strategy is to unlock human capital potential through training initiatives, such as enhanced management training for junior managers. The company’s employees can also enroll in courses of their choice, with redPanda Software paying for the learning materials and exams,” added Deda.
redPanda Software has a solid strategy that promotes a celebrated employee retention record by encouraging creativity, discipline, and a drive for personal development. These qualities allow the company to consistently deliver growth-enabling solutions and exceptional customer value for its global retail customers.
Each year, Frost & Sullivan presents this award to the company that demonstrates excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the investment that customers receive from its services or products. The award recognizes the company’s unique focus on augmenting the value it offers customers, beyond simply good customer service, leading to improved customer retention and customer base expansion.
Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.
Appy Pie Introduces Coupons Analytics Feature on Its DIY Platform
Coupon Analytics, Appy Pie’s New Feature, Would Allow Businesses to Keep Track on the Coupons That Have Been Already Used
Appy Pie, the doorway to a rewarding journey into the world of apps, has now introduced an evolved Coupon Analytics feature on its next-generation mobile app development platform, giving app owners clear insights on coupons usage. With this latest feature, small to medium-sized businesses can keep a real-time track of coupons used by their customers, helping them enhance user engagement like never before.
“In our endeavor to provide small and medium-sized businesses the resources to integrate the latest and greatest technologies, we have taken a step further and introduced Coupon Analytics feature for our users. With this new feature, app owners will have, at their disposal a complete overview of coupons usage, further helping them maintain their customers’ interest and attract new customers through exciting offers in the long run,” says Abhinav Girdhar, Founder, and CEO, Appy Pie.
With an aim to serve its customers at every stage of app development, Appy Pie provides chat, phone, and email support in a wide range of languages including English, Spanish, Italian, French, Portuguese, and Arabic. Appy Pie has also recently been deemed as the highest-rated mobile app builder on Trustpilot for its usefulness and a range of features that help customers create a mobile app in minutes.
Launched in 2013, Appy Pie aims at revolutionizing the business world by providing simple and cost-effective mobile application building software to small and medium-sized businesses so that they can easily integrate the latest and greatest technologies, and significantly improve their growth while delivering an enhanced user experience. The company offers a loyalty program, 24X7 tech support, as well as implemented location search & geo-fencing push notifications.
eleSign SMS Messaging Integrates with Microsoft Dynamics 365 for Marketing
TeleSign App Dynamics 365 Allows Marketers to Enrich Customer Journey with SMS-Based Marketing Campaigns, Alerts, Reminders, and Notifications
TeleSign announced that it will bring its global SMS messaging capabilities to Microsoft Dynamics 365 for Marketing. With TeleSign’s SMS app, Dynamics 365 for Marketing users can seamlessly send SMS-based marketing campaigns including alerts, reminders, and notifications to increase engagement, usage and brand awareness.
TeleSign’s SMS app allows anyone to build real-time communications into new or existing web and mobile applications, and scale their usage as per the need. These messages can take the form of alerts, reminders, notifications, invites, two-way communications, promotional campaigns, and other marketing messages sent directly from TeleSign’s SMS add-on within Dynamics 365. This differentiated customer experience leads to increased user engagement, higher satisfaction rates, stronger customer lifetime values (CLV) and faster growth.
“It’s projected that 80 percent of business will be communicating with customers via cloud communications by 2020. Microsoft Dynamics 365 customers now have the power of TeleSign SMS to easily add messaging capabilities and connect with their customers the way they want to be engaged,” said Aled Miles, Chief Executive Officer, TeleSign.
“We’re excited to have TeleSign offer businesses the ability to provide timely, personalized information to their users via SMS, enhancing the customer journey and enabling digital transformation. We’re confident these scenarios will drive tremendous value for our mutual customers,” added Sona Venkat, General Manager, Microsoft Corp.
With TeleSign’s SMS app, Dynamics 365 for Marketing customers can communicate more effectively with their audiences and provide a critical customer touchpoint throughout their lifecycle using SMS.
Features include:
Global, Direct-to-Carrier Routes Connect directly with hundreds of carriers around the world for optimized speed, reliability, and high SMS deliverability, in over 200 countries and territories and in 87 different languages
Smart Message Splitting and Long Message Support Prevent the breaking of critical pieces of information such as URLs, email addresses and SMS message splitting over 160 characters (up to 10 messages/1600 characters) to ensure messages are delivered and viewed as intended.
Inbound SMS for Interactive Two-Way Communications Send and receive global text messages to listen, engage and provide support to customers. Not available in all markets. Contact TeleSign for specific availability.
URL Shortener and User Activity Tracking A free service provided by TeleSign that shortens long URLs into fewer characters to make links easier to send via SMS. Save valuable characters for calls-to-action and gain insight into end-user behavior with activity tracking of click-throughs and conversions.
Worldwide Compliance Support from TeleSign TeleSign provides free regulatory assistance to help users mitigate Telephone Consumer Protection Act (TCPA) risks and adhere to worldwide content compliance.
ZineOne Raises $2.5 Million Series A Round Led by Omidyar Network
ZineOne Helps Traditional Brick-And-Mortar Enterprises Re-Imagine Customer Engagement in a New, Real-Time, High-Touch, Digital World
ZineOne announced that it has raised $2.5 million in a Series A round led by Omidyar Network, the Silicon Valley-based impact investing firm established by Pierre Omidyar, Founder, eBay. ZineOne is a next-generation customer engagement hub that uses machine learning algorithms to provide banks and retailers with the ability to engage with their customers real-time, in a highly contextual and personalized manner. The platform is redefining the brand-user interaction paradigm by helping enterprises not only connect the dots between their different customer data streams, but also create actionable insights that can be used while customers are interacting with their brand in real time—such as in a branch or store, at their e-commerce website or mobile app.
“More and more enterprises around the world are recognizing the need to move their customer engagement efforts beyond e-mails and call centers into an immediate, contextual, and real-time world. 2018 presents an inflection point in the industry, and with this new funding, ZineOne is well positioned to lead the market in this emerging segment,” said Debjani Deb, ZineOne CEO.
The emerging category of customer engagement hubs is expected to disrupt an estimated $10 billion currently spent on marketing automation and customer experience software worldwide, by moving the industry away from batch emails, push messaging, and call centers, to “in the moment” interactions.
Ken Miller
“We are excited to see how artificial intelligence, machine learning, and other new technologies are coming together to personalize and enhance the consumer experience. ZineOne delivers on this promise and benefits banks and retailers who are looking to better serve their clients, but most importantly consumers, who now have products and services tailored to meet their unique needs and delivered when they need them,” said Ken Miller, Venture Partner, Omidyar Network, ZineOne board member.
The company intends to use the newly raised funds to aggressively accelerate sales, marketing, and execution of a product roadmap that is focused on building the most intelligent system within this category, with significant investments toward securing top talent in machine learning and artificial intelligence.
Other investors in this Series A round include Harvard Business School Alumni Angels, Touchstone Equities, as well as existing investors Hyderabad Angels and Golden Seeds. Anthill Ventures was an advisor to this round. The Series A round of investments brings ZineOne’s total venture capital received to date to $5 million.
The Relevancy Group releases their Email Marketing Buyer's Guide and Issue 17 of The Marketer Quarterly
The Relevancy Group, a leading market research and advisory firm released “The Relevancy Ring – ESP Buyer’s Guide, 2018 – Enterprise Edition.” The research evaluates six enterprise EPSs (Email/Everychannel Service Providers) including Adobe, Cheetah Digital, Epsilon Agility Harmony, MessageGears, Salesforce Marketing Cloud and Zeta Global. Vendors are evaluated on customer satisfaction, product functionality, services capabilities, innovation, and breadth.
The 38-page report also provides details on every aspect of vendor selection and market analysis on email marketing trends as well as deep inspection of the platforms evaluated.
David Daniels
“This is our fifth annual ESP Buyer’s Guide and this year the Relevancy Rings are specific to each vendor which measures their functionality and satisfaction against participant and industry averages. The functionality highlighted relate to three key themes that are most important to enterprise marketers. They are — Automation, Analysis/Attribution, and Real-time,” said David Daniels, CEO, The Relevancy Group.
ESP continues to mature from Every channel to Experience through the enablement real-time contextual-rich information that mechanized the delivery of an improved customer experience. This data-driven approach to automation across every channel can embody location, preference, behavioral, attitudinal and other data important to the customer experience.
AI and machine learning are a fixture in many ESP solutions. The ability to leverage machine learning to improve offers, predict the best journey, automate data integration, and simply take over tasks that a marketer used to have to do are present in many of the enterprise ESPs that we reviewed.
Progressive profiling had related to capturing customer preferences over time. Now in the age of site tags to capture customer signals and apply AI/machine learning, it is possible to target and segment customers at the individual level in real-time. Many marketers and ESPs are moving to an approach that utilizes real-time data and automation to deliver a highly relevant individualized experience.
Steelhouse Adds Industry Veterans Dan Weiner and Rory Mitchell to Executive Team
Steelhouse Fortifies Commitment to Fast-Growing Connected Television Market & Advanced Automation
In their latest expansion roadmap, SteelHouse, a leading advertising software company, has announced the hiring of Dan Weiner and Rory Mitchell to its executive team.
Dan Weiner, whose traditional media experience includes Clear Channel and CBS, is a digital media pioneer who helped launch the FOX Audience Network (Myspace). Most recently, he led Western Region Sales for Pandora. Weiner will oversee a team focused exclusively on the SteelHouse Connected TV (CTV) offering as SVP of Enterprise Sales/CTV.
The team will directly engage traditional TV advertisers and digital video proponents, as well as a wide range of enterprise brands for which traditional TV has never been a viable choice. The SteelHouse CTV offering brings the power of digital advertising for Living Room Quality™ content delivered via applications on phones, tablets, and televisions.
Rory Mitchell will assume the role of VP of Client Success, Head of Accounts, at SteelHouse. Mitchell brings more than fifteen years of enterprise Sales and Client Success experience, including senior roles with CheetahMail, Experian Marketing Services, and Cheetah Digital, where he was most recently Head of Channels and Partners for North America.
Mitchell’s addition to the SteelHouse senior management team further supports the strong commitment to enterprise-class customers with exacting expectations. He will also contribute to the company’s aggressive client growth and development strategy, designed to support its SaaS offering.
“SteelHouse is at the center of two critical industry changes: The move of brands from manual media management to automated and optimized technology, and the shift from traditional TV to Connected TV,” said SteelHouse president and CEO, Mark Douglas.
CEO Mark added, “Both Rory and Dan bring an incredible depth of experience and insight to these areas. We’re excited to welcome them to SteelHouse at such a key point in the company’s growth.”
Currently, SteelHouse is an AI-driven, self-service advertising software company for brands of all sizes. The SteelHouse Advertising Suite provides marketers with everything they need to build their own ads then launch retargeting and prospecting campaigns through the display, mobile, native, connected TV, and social media.
Personalization Leader Innovates Product Recommendations with Real-Time, Omnichannel Approach
Monetate, the worldwide leader in personalization solutions, announced Monetate Intelligent Recommendations, a next-generation recommendation tool that incorporates real-time customer data and works across every channel, delivering personalized product recommendations that match each customer’s need at the moment.
Product recommendation tools forever changed the way brands interact with customers by taking the intuitive skill of a rockstar sales clerk and scaling the ability to match shoppers with preferred products online. Product recommendations are a proven method for driving purchase conversions by up to 150 percent, increasing revenue by up to 300 percent, boosting average order value by 50 percent, and creating a better overall customer experience.
However, current product recommendation tools have not kept up with the level of personalization customers have come to expect. Tools that support limited data feeds that lack structure and are uploaded in batch processes, or rely on a limited set of algorithms that fail to consider everything known about a customer, do not deliver on the promise of personalization. A second challenge is a cross-channel communication, with difficulty pushing recommendations across all customer touchpoints. The end result is a disjointed customer journey that risks recommending products that do not appeal to the customer or are not available in the sizes, colors, or locations that buyers prefer.
Hayley Beauchamp
“JanSport’s use of Monetate Product Recommendations has led to a 5.5 percent increase in revenue. We are thrilled with the results and are honored to be part of the Monetate Intelligent Recommendations early adopter program,” said Hayley Beauchamp, ecommerce manager, JanSport.
Jennifer Waddell
“We’re pleased with the results we’ve gotten with Monetate’s recommendations to date and we are excited to be included in their innovation,” said Jennifer Waddell, director, e-commerce, Timberland.
Monetate Intelligent Recommendations eliminates costly failings by allowing marketers to:
Use real-time behavioral context from all channels to inform recommendations at the moment
Infuse recommendation algorithms with everything known about an individual, including historical data and real-time visitor behavior
Infuse recommendation algorithms with important business contexts like product profitability and inventory
Automatically push recommendations to customers across all channels (in-store, online, email, call center, and mobile applications)
Empower the entire team with a powerful, marketer-friendly interface
Maribeth Ross
“Monetate is constantly innovating so brands can deliver delightful customer experiences. Product recommendations have changed the game for brands in the past but have become commonplace and fallen behind in sophistication. By applying Monetate’s advanced AI capabilities and omnichannel connectivity to Monetate Intelligent Recommendations, brands can maximize the proven benefits of these tools by using more context that supports increased relevance to the customer and better outcomes for the business. That means no more weakening credibility by recommending items a customer just purchased,” said Maribeth Ross, Senior Vice President, Marketing, Monetate.
CloudEngage Gives Agencies Unlimited Access to Their Advanced Personalization Suite with Launch of Agency Partnership Program
Qualified Agencies Gain Access to CloudEngage Advanced Personalization Tools Completely Free, in a New Partnership Initiative
CloudEngage, the most intuitive suite of personalization tools on the market, has launched the CloudEngage Agency Partnership Program.
The program launches and is open to qualified digital, marketing, advertising and design agencies. Agency partners will have the unprecedented opportunity to gain unlimited access to the entire CloudEngage ecosystem of innovative omnichannel personalization capabilities, completely free of charge.
“By putting CloudEngage in the hands of talented agencies we know we’ll see incredible campaigns powered by our platform. Once they begin to see real results, they’ll be enthusiastic about sharing our capabilities with their clients. It’s a logical and mutually beneficial partnership for both sides,” said Paul Wagner, CEO, CloudEngage.
Under the program, partners will be granted unlimited use of all platform capabilities when installed on agency marketing sites. This includes access to Chord, their latest innovation. Chord is the only live chat module that takes advantage of conversational learning powered by artificial intelligence to learn about customers. As agents interact with visitors, AI is behind the scenes getting to know each user individually, for truly one-to-one outcomes. As CloudEngage learns more about the user, the website updates in real-time, delivering the most accurate and immediate personalization possible, maximizing conversions.
Recently CloudEngage announced the launch of Chord. Chord by CloudEngage is an agent-driven live chat system capable of personalizing user experiences in real-time. Chord learns web visitor affinities through conversation and uses that data to create one-to-one experiences across a brand’s digital channels.
Powerful and scalable, CloudEngage is an advanced personalization ecosystem that empowers brands to give their customers a unique and tailored experience that is proven to increase conversions. Dynamically change the content on your website for every visitor using hyper-precise geofencing, customization based on incoming referral links, identified user affinities through machine learning, language and local weather, browser push notifications and custom models.
IBM Launches Watson Data Kits to Help Accelerate Enterprise AI Adoption
IBM’s New, Industry-Specific, Machine-Readable Data Sets Designed to Expedite AI Training Workflows; First Kits Will Serve Travel, Transportation and Food Industries
IBM announced the launch of IBM Watson Data Kits, which are designed to accelerate the development of AI applications to help support faster, more informed decision making for business leaders. Watson Data Kits will provide companies across industries with pre-enriched, machine-readable, industry-specific data that can enable them to scale AI across their business. With expected availability in 2Q 2018, the kits will initially serve the travel and transportation and food industries with Watson Data Kits for travel points of interest and food menus, respectively.
Data scientists currently spend roughly 79% of their time collecting, organizing and mining data to glean actionable insights, making it challenging for business leaders to implement must-have AI technology at scale. By helping to streamline and accelerate the development process for data scientists and AI engineers, companies can now quickly extract rich insights, create more engaging consumer experiences and ultimately drive greater business value.
“Big data is fueling the cognitive era. However, businesses need the right data to truly drive innovation. IBM Watson Data Kits can help bridge that gap by providing the machine-readable, pre-trained data companies require to accelerate AI development and lead to a faster time to insight and value. Data is hard, but Watson can make it easier for stakeholders at every level, from CIOs to data scientists,” said Kristen Lauria, General Manager, Watson Media, and Content.
Developed with Triposo an IBM data provider, the Watson Data Kit for travel points of interest (POI) will provide airlines, hotel brands, online travel agencies and others with point-of-interest data to help them create more engaging experiences for travelers. It will contain more than 300,000 points of interest in 100 categories. Companies within the travel and transportation industry can use the kits to more easily build AI-powered web and mobile experiences to help consumers find fun and interesting things to do in their destination city. For example, a hospitality company could use the Watson Data Kit for travel points of interest to train the AI powering the chatbot within its mobile application, recommending personalized destinations and attractions based on a customer’s preferences.
The Watson Data Kit for food menus contains 700,000 menus in 21,000 U.S. cities, providing AI developers with content for apps that can help users find the menu item, type of cuisine, location and price they want near them. The kit is designed to take a user deeper than the restaurant level, enabling menu choices and prices to be compared side-by-side for particular interests such as organic, soul food, and gluten-free. For example, the Watson Data Kit for food menus can be integrated into a car’s navigation system and could support the system in providing on-the-spot, voice-activated directions to the closest bakery that sells gluten-free muffins.
ViSenze Unveils Shoppable User Generated Content Powered by Computer Vision at Shoptalk 2018
ViSenze, CEO, and Co-Founder, Oliver Tan, Introduced the Company’s New Visual Recognition Tool for Retailers to Drive Engagement and Revenue Through Social Content
ViSenze, the artificial intelligence company powering visual commerce, announced Shoppable User Generated Content (UGC), a visual recognition tool that understands and tags user-generated content making items within images easy to discover, search and purchase. The company is now offering retailers and brands trials of the Shoppable UGC tool with a full rollout expected in Q3 2018. In addition to making items within user-generated images available for purchase, Shoppable UGC offers retailers visibility into how their products are being used through images shared online, enabling them to take meaningful action based on authentic, visually-driven consumer behavior.
“Retailers and brands understand that user-generated content across social media is increasingly important when attracting new buyers as it serves as the new-age testimonial. There is growing evidence that consumers no longer desire perfectly polished visuals, and instead, are drawn to authentic user-generated content. By making products within this content discoverable, retailers and brands can monetize the organic content that’s already promoting their products while easing the path to purchase for consumers that are inspired by these images,” said Oliver Tan, CEO, ViSenze.
With Shoppable UGC, retailers can identify user-generated content associated with a specific hashtag. Using computer vision and neural models trained specifically for user-generated content, all images are analyzed to identify a brand’s products and tag those to its product catalog. Analyzed images are then curated for brand-safety and populated onto a retailer’s website via an interactive, shoppable user interface. Consumers are able to browse these images in one place and purchase directly from them, shortening the path to purchase while driving engagement directly on retailers’ websites.
Zalora Group, a ViSenze customer, is among one of the first retailers testing the new Shoppable UGC tool, analyzing user-generated images tagged with the #ZALORAStyleEdit hashtag. With the Shoppable UGC tool, Zalora Group customers can easily purchase items seen in these images that speak to their style, simplifying the purchase journey and ultimately increasing the brand’s affinity.
In addition to unveiling Shoppable UGC during his presentation at Shoptalk, Tan will also discuss the shift in online consumption habits, with visual content being a powerful medium for inspiration and discovery. AI-powered visual commerce helps brands and retailers capitalize on the influx of images available online, allowing them to deliver a more personalized shopping experience through product recommendations, out of stock alternatives, shoppable images, and more.
Accent Launches New CRM Supercharger that Enhances CRMs with AI
CRM Supercharger Extends Sales Enablement with Guided Selling and Sales Performance Capabilities
Accent, the technology leader in sales enablement, announced the release of its new Accent CRM Supercharger application. The software improves sales team productivity by applying intelligent data analytics to sales and buyer engagement data. The software works within CRM helping sales reps and teams get a better visual picture of sales situations, focus on the right opportunities and get recommendations on next steps.
CRM Data Entry Automation
A key aspect of the CRM Supercharger is automating CRM data entry for reps. Sales managers face a never-ending, uphill battle in trying to get reps to enter data into CRM. The Accent solution addresses the problem by automatically entering sales activity data into CRM in real-time so reps can focus on selling.
Pete McChrystal
“The data entry problem is a critical hurdle in delivering an effective sales analytics solution. We don’t want reps playing data entry clerks, we want them selling. But, we had to solve the poor data problem or you don’t have anything to analyze. Basically, no good data, no good insight and guidance,” said Pete McChrystal, Accent CEO.
Accent’s CRM Supercharger is driven by its Synthesis Analytics engine which ingests lots of data from various sources, refines it, then serves it up to sales reps as insight and actionable recommendations. Synthesis is a Big Data analytics engine focused on B2B sales. McChrystal explained, “It’s taken us over 3 years to develop our analytics engine. We had to assemble the latest and greatest tech stack and refine the operating system that lets us do the effective analysis. We had some setbacks along the way. But now we’re super confident the engine is solid and will heavily impact the way sales teams improve productivity.”
The analytics engine and its operating system allow teams to ask questions of the sales performance and engagement data. In effect, it acts like a smart sales assistant that can answer most any question you might ask in terms of sales status and performance. The sales assistant also diagnoses opportunities for new developments, as well as any risks and status changes, then offers insight and suggests next steps. “We wanted to make the sales assistant like a smart intern that follows you around, keeping you straight, giving reminders to follow up, alerting on opportunities that need attention and making suggestions on things you could do to improve specific sales situations,” said McChrystal, adding, “And for the most part, we’re there. But this is just getting started. The possibilities are incredibly exciting.”
Accent Technologies is a global technology leader in sales enablement and sales performance software. The SaaS company helps sales teams sharpen execution and improve sales productivity. Its sales enablement solution is one of the most comprehensive in the market, with sales content management, guided selling and sales performance management. Accent’s products are used by companies in more than 100 countries around the globe.
Aprimo Idea Lab and Article Editor Unveiled to Empower Content Marketers
Aprimo Idea Lab Solution Helps Marketers Move More Quickly from Ideation to Distribution of Higher Quality Content
In 2018, content marketing is critical to driving consumer engagement through personal and relevant conversations they desire. Aprimo, the leader in global marketing operations and digital asset management (DAM) technology, has announced the launch of Aprimo Idea Lab. The company also launched Article Editor within its DAM to support text-based content along with rich media content in one single, easy-to-use interface.
Aprimo Idea Lab features new capabilities that help content marketers solve the planning and collaboration process challenges they’re faced with. Aprimo would extend its capabilities to deliver the advantage to Content Marketing teams with its innovative Marketing Operations Hub.
Aprimo is a leader in global marketing operations and digital asset management technology. Aprimo’s performance-driven software gives marketers the advantage to digitally govern and grow their brand.
Ed Breault, VP, Head of Marketing, Aprimo
At the time of this announcement, Ed Breault, VP, Head of Marketing, Aprimo, said, “Today’s content marketers are faced with challenges when it comes to the process of ideation, organization and rolling out the necessary steps of a customer experience. Many team members have their own methods of taking notes, sharing ideas or collaborating. This makes it increasingly difficult to visualize and understand ideas, and ultimately decreases the speed in getting new experiences out the door.
The new capabilities include Aprimo Idea Lab – a new ideation solution that helps content marketing and creative teams ideate faster and better in the early stages of the content ideation and planning process.
Aprimo Idea Lab is the only ideation solution on the market that connects into the best-of-breed Aprimo platform, which includes workflow management and digital asset management solutions that help content marketers integrate processes and move more seamlessly through the end-to-end content lifecycle.
Springboard Creative Ideation with Aprimo Idea Lab
Idea Lab enables content marketing teams to digitize the content ideation process. The solution provides teams a visual canvas to help marketers quickly create ideas and decide which ones should move into the market with the following capabilities:
Idea workspaces to help collect and share early-stage ideas.
Dynamic, ad-hoc collaboration capabilities to allow teams to quickly and easily brainstorm new concepts together.
Flexible planning and calendar capabilities to easily view when and where ideas can be brought to market.
Connect finalized ideas into actionable marketing plans.
A single cloud-based solution to manage the entire content lifecycle at scale.
Ed added, “Through our team’s own implementation of the new content marketing solutions, we’ve been able to better manage and track ideas while increasing overall productivity and collaboration.”
Article Editor Extends Content Capabilities to Content Marketers
In addition to Idea Lab, Aprimo also announced capabilities for content marketers including Article Editor in its Digital Asset Management product. Article Editor enables content marketers to support text-based content along with rich media content in one single, easy-to-use interface.
Content marketing teams can create and edit publishable marketing copy content, store channel-agnostic copy or configure channel-specific templates, and search and insert DAM assets – including images and videos.
With Aprimo’s new capabilities, content marketers and creative teams can reduce overall time-to-market while increasing productivity and improving time savings through more efficient creative planning and reduced usage of manual tools. These new capabilities support existing Aprimo capabilities for content marketers, creatives, and agencies, like the ability to:
Automate content workflows and processes
Easily create and share content plans and calendars
Dynamically collaborate on work-in-progress content with workflow and annotations
Curate content with digital asset management capabilities
“Like other marketers, our team understands that content marketing is critical to creating dynamic and impactful connections with our customers. But when faced with many disconnected components, from ideation to approvals, scheduling, and asset management, we needed a partner to help address these challenges,” said a large financial services firm using Idea Lab.
The company executive added, “Aprimo has helped us bridge the gap between all of these stages to better strategize on content and ultimately create those powerful connections our customers desire through storytelling.”
Aprimo will be exhibiting at the Intelligent Content Conference in Las Vegas from March 20-22. A lunch ‘n learn session presented by Anjali Yakkundi on Data-Driven Content Marketing 2.0 will take place on Wednesday, March 21, from 12:15-1:00 p.m. PDT. Aprimo also will be handing out copies of Andrea Fryrear’s latest book “Death of a Marketer: Modern Marketing’s Troubled Past and a New Approach to Change the Future.”
Optimove Launches Mobile Messaging to Help Retailers Prepare, Deliver and Track Hyper-Personalized Mobile Campaigns
Optimove Will Also Be Sharing More Details About Mobile Messaging and Its Recent Momentum at ShopTalk in Las Vegas Later This Month
Optimove, the science-first relationship marketing hub, recently announced the addition of mobile messaging capabilities to its platform, enabling brands to communicate more seamlessly with their customers through pop-up, in-app and push notifications. After introducing e-mail marketing capabilities to its core platform in 2017 with OptiMail, this mobile enhancement is another step in Optimove’s mission to unify customer marketing efforts for brands, and empower them to send smart, targeted and emotionally intelligent communications, regardless of channel.
Optimove helps brands like 1-800-Flowers, Adore Me and Freshly communicate and build personal relationships with more than 340 million consumers around the world. The company’s customers can now consolidate their marketing efforts within the Optimove universe, which allows them to plan, execute and measure their relationship marketing campaigns in one place. This single source of truth enables more sophisticated segmentation and analytics, saves money and effort that might have been otherwise spent on integrating disparate processes, and gives marketers the mindshare to focus on creating the experiences their customers love.
Pini Yakuel
CEO Pini Yakuel likens the company’s strategy to using your brain to build muscle. “Most other platforms will take a backward approach: they first focus on a channel — the muscle — and then retroactively bake in data capabilities — the brain. We started with the brain and built this company on a very strong foundation of AI and machine learning, which we are now able to apply to any ‘muscle’ that our customers want, with mobile being the latest example.”
comScore reports that customers spend a massive 69% of their media time on smartphones, and while mobile audiences can be hard to please — many never returning to an under-performing app or website — marketers also recognize the immense potential of this channel, if used intelligently: personalized push notifications can increase engagement by 4-7 times. To enable marketers to create loyal customers on this key channel, Optimove’s mobile messaging capabilities will allow brands to:
Define a single push template for both iOS and Android apps
See exactly how push notifications will appear on device screens while they are being edited
Optimove will also be sharing more details about mobile messaging and its recent momentum at ShopTalk in Las Vegas later this month. Attendees can visit the company at booth #1739 or watch CEO Pini Yakuel participate on a panel around “Innovation from Israel: Startups Driving the Next Generation of Ecommerce” on March 19.
Impact Radius Rebrands to 'Impact' with a Newly Integrated Martech Platform
Newly Branded Impact Would Focus on Bringing Simplified and Optimized Paid Marketing and Media Strategies, Enhancing Transparency and Confidence
Impact Radius has announced the launch of its new company brand, Impact, and unified marketing technology platform.
Impact Radius is a provider of a natively-integrated marketing platform that measures, manages, and optimizes brands’ paid marketing and media investments. The new platform is designed to help marketers stop ad fraud, make decisions confidently, create new performance partnerships, and grow their business globally.
Impact’s platform is the first native integration of leading solutions to stop ad fraud, enable more confident decisions through media measurement, attribution, and mix optimization, and create new performance partnerships, including with influencers and strategic partners.
David A. Yovanno, CEO, Impact
At the time of this announcement, David A. Yovanno, CEO at Impact, said, “Impact’s new marketing technology platform is designed to help marketers execute and improve their paid marketing and media strategies through more simplified, scalable, efficient, and effective technology.”
Impact, (formerly Impact Radius) would continue to provide a transformative marketing technology to grow a brand’s business, combining three solutions into a unified platform to meet marketers’ demand for greater simplicity, transparency, performance, and confidence across paid marketing and media spend.
As part of the rebrand, the company has integrated its three solutions–
Forensiq (acquired in 2016), Altitude (formerly ClearSaleing and Media Manager, acquired in 2015), and Radius (formerly Impact Radius and Partner Manager) into one natively integrated marketing platform of essential marketing technologies for fraud detection and prevention; media measurement, attribution, and mix optimization; management, payment, optimization, and growth of traditional performance marketing, and strategic business partnerships.
Solution overviews are —
Forensiq
Powered by machine learning, Forensiq offers a sophisticated, multi-channel fraud detection solution with a particular focus on advanced mobile fraud detection techniques, including device hijacking detection and user behavior clustering analysis to ensure marketers are protected in the fast-growing mobile channel.
Given Forensiq’s heritage working with the supply side in rooting out fraud at the source, it has the capacity to detect more fraud for both the demand and supply sides.
As the digital armor protecting marketing and ad spend, Forensiq detects and protects against fraud in pre-bid and post-buy, and at all points in the marketing funnel from impression to conversion, offering a unique fraud-first approach to verification.
Altitude
Altitude is a marketer’s trusted system of record for tracking, ingesting, cleansing, normalizing, and enhancing all cross-channel marketing data. Everything from marketing KPIs, including Lifetime Value (LTV) and acquisition performance metrics, to deep insights, are consistently measured and effortlessly derived from a trustworthy, cross-device view of the customer journey.
Altitude leverages sophisticated machine learning algorithmic attribution and media mix modeling to move beyond last click measurement and help marketers make informed and confident decisions on how to best allocate their marketing spend and effectively drive growth.
Radius
Marketers rely on Radius to create new and direct performance partnerships, including traditional affiliates, influencers, and strategic business development partnerships.
Radius simplifies the discovery, contracting, tracking, reporting, and payment processing, so partnership managers can focus on optimizing each relationship for growth and ROI. With cross-channel and cross-device journey reporting, Radius shows partners’ performance in context.
And with new Dynamic Payouts functionality, it’s easy to pay each partner based on the specific value they drive, whether that value comes early or late in the conversion path.
As marketing technology continues to evolve, tech stacks grow more complex, and data becomes more complicated to analyze and interpret, Impact’s new marketing technology platform aims to simplify things by offering precise and actionable intelligence so marketers, brands, and agencies can maximize growth, and ultimately regain confidence in marketing spend.
Impact Is Committed to Building Disruptive, Customer-Driven Technologies
CEO of Impact, David, added, “Answering brands’ demands for simplification, transparency, performance, and trust across their paid marketing and media spend, Impact is proud to be first-to-market with a natively integrated core marketing suite of this kind. For example, we are the first to be able to identify and cleanse fraud before measurement, and to apply marketing intelligence and algorithmic attribution to inform optimal investments in advertising and commission payments to performance partnerships.”
David emphasized, “Impact is committed to building disruptive, customer-driven technologies that make marketing easier and more effective while giving brands the confidence they need to scale their business growth through marketing.”
“We’re excited about Impact’s new integrated marketing platform and are currently using Radius to grow our global performance partnerships. We firmly believe in the company’s vision and integrated solutions strategy and think it will help brands achieve more transparency and trust in their marketing spend. We’re also very optimistic that Altitude can improve our marketing ROI and are in the process of evaluating it as a key component of our marketing ecosystem,” said Carlo Savino, Executive Director, N.A. eCommerce, Lenovo.
With their rebranding,Impact would continue to meet marketers’ demands for simplicity, transparency, performance, and confidence to drive growth through marketing.
