How can B2B marketers foster better long-term customer relationships? Find out what the experts do by browsing through this weekly martech highlight:

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MarTech Quote-of-the-Week!

There are several best practices that all marketing leaders should follow that can be broken down into two parts. The first, and larger part, is human resources. By this, I mean coaching, team-building, recruiting, and communicating. Cultivating an experienced, inspired team is the biggest driving force to success, efficiency, and alignment. The other is a leader’s ability to effectively plan, budget, and collaborate. These practices may seem like a given but they are truly vital to meeting your goals and creating strong results.

–Jake Athey, VP of Marketing and Sales at Widen

Top MarTech News of The Week: 12^th Sept to 16^th Sept

• Algolia Disrupts Market with Search.io Acquisition, Ushering in a New Era of Search and Discovery
• Bright Data to Launch Bright Insights, with the Acquisition of Top eCommerce Digital Analytics Provider Market Beyond
• Sprout Social and Salesforce Extend Partnership with New Service Cloud Integration
• Marketers With Data Insights 3X More Likely to Have Increased Revenue
• AdCellerant Introduces a Breakthrough Email Marketing Product
• Permission.io Partners with Treasure Data to Launch Dedicated Customer Data Platform for the Web3 Ecosystem
• Hawke Acquires Morphio to Enhance the Launch of hawke.ai
• Freestar Welcomes Dmitri Kazanski as Vice President of Product
• PubMatic to Acquire Martin to Further Accelerate Supply Path Optimization Product Innovation
• Outbrain Releases Keystone: A Holistic Business Optimization Platform for Media Owners
• Veritone and iconik Partner to Power Media Organizations’ Digital Content Monetization Capabilities
• Vonage Launches AI Studio
• G2 and ZoomInfo Integrate Intent Data to Help Revenue Teams Reach Pipeline Goals Faster Together
• Magnolia Communications Brings Account-Based Marketing (ABM) to SMEs
• Zendesk Launches New Customer Sentiment and Intent Functionality Powered by Machine Learning
• Adobe to Acquire Figma

MarTech QnA with the Expert

Marketers are armed with a special balance of art and science.  We are creative and innovative.  We are data and evidence driven. We are great at listening, seeing patterns, and we’re also intuitive. Market dynamics and trends are the basic building blocks of every marketing plan – and for that matter, every business plan. This brings me back to the importance for marketing leaders to think, act, and lead like a business leader first and bring along with us the broad and deep spectrum of marketing competencies and acumen to capitalize on changing markets and trends. –Zarina Stanford, CMO at Bazaarvoice

MarTech Articles on Personalization, Customer Data Landscape, Web Analytics and more

• Mistake #1 In Marketing Personalization: Not Knowing Your Customer’s Journey
• Your Cost Per Action Campaigns Aren’t Protected from Ad Fraud — Here’s Why
• AI Can Democratize Humans Opening New Marketing Communication Channels
• The Current Customer Data Landscape Can’t Last
• Multi-Platform Voter Outreach for 2022: Politics’ Bright Shiny Object
• How Web Analytics Can Enhance the Customer Experiences of Today and Beyond
• Are you Making the Most of Both, your Marketing and MarTech Budget?
• How Marketers can Create Trust and What Tools can Help Protect User Privacy Along the Journey?
• Startups and Their Marketing Strategies: Lessons from Leading Brands

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 136: Driving Sales Revenue Despite Recessionary Times with AJ Bruno, Founder and CEO at QuotaPath

 Episode 135: B2B Growth Hacks and Best Practices with Andy Champion, VP and General Manager of EMEA at Highspot

 Episode 134: Driving Marketing ROI- Tips and Best Practices with Mariana Cogan, CMO at People.ai