What marketing practices and martech trends will dominate the online ad and marketing industry through 2022? Catch what the leaders think along with the latest in martech in this weekly highlight:

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MarTech Quote-of-the-Week!

As more and more areas of marketing move towards full digitisation, performance marketing will get increasingly complex, especially with areas like the ever changing cookie rules and the ever moving world of martech available to companies.  

–Paul Lewis, CMO at Adzuna 

Top MarTech News of The Week: 28th March to 01st April

• SAP® Signavio® Solutions Leverage Experience Data to Expand the Value of Business Process Transformation
• Zoomd Announces the Acquisition of Artificial Intelligence Marketing Platform “Albert”
• DatChat To Launch Metaverse Advertising and NFT Monetization Platform
• Tatari Streamlines CTV Supply Chain with Acquisition of TheViewPoint
• Smartly.io Powers Social Advertising Capabilities for Retailers
• FreeWheel Launches New Audience-Based TV Buying Technology to Enable Unified Planning Across Premium Linear and Connected TV
• Cart.com Partners with Snowflake to Enable Enterprise-Scale Data Science and Insights in Ecommerce
• iCIMS Acquires Candidate.ID To Bring Marketing Automation to Talent Acquisition
• HG Insights Acquires Intricately
• Storyblok Receives ISO 27001 Certification for Its Secure, Enterprise-grade Headless CMS
• Prodport Announces $3.6M in Funding to Transform Product Detail Pages
• Ninth Annual UserTesting CX Survey Reveals a Surge in Demand for Human Insight to Drive Customer Empathy and Understanding
• Wishpond’s Brax Enhances Native Advertising Platform through Partnership with ROI Marketplace and Integration with MGID
• Meta to Open Hyperscale Data Center in Temple, Texas
• Glewed TV Taps Yahoo as a Preferred SSP for CTV and Display

MarTech QnA with the Expert

Invest in martech/adtech stacks that allow for flexibility and quick changes, enabling campaigns to keep up with changes in public trends. B2B marketers and advertisers’ goal should be helping brands become aware of the various options available and levers to pull, but make getting to a decision simple. If you overengineer a solution to an ask or challenge, is the time spent worth the bottom line ROI? Aim for bespoke – but streamlined!

MarTech Articles on Web Accessibility, Immersive Customer Experiences, Omnichannel Personalization and more…!

• Conversational AI: Augmenting Account-Based Marketing Success
• Conscious Consumers and Woke Brands
• Breaking through the clatter
• Modern Marketers Are Nothing Without Data  
• Reputation Management: The Metrics That Matter to Consumers
• Virtual and Hybrid Events to Take Center Stage in 2022
• Why Some Small Businesses Don’t Use Websites
• 3 Things Your Birthday & Marketing Strategy Should Have in Common
• 4 Things your Prospects and Customers Probably Hate About your Email!
• Inbound Marketing – Top Challenges in B2B, Brands in B2B
• Ad Targeting Best Practices

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 118: The Power of Chatbots in B2B Tech with Chris Maeda, co-founder and CTO at Botco.ai

Episode 117: Marketing Best Practices to Follow Through 2022 with Katie Foote, CMO at Drift

Episode 116: The Impact of CX Automation in Sales and Marketing with Adam Johnson, SVP, Sales at ActiveCampaign