Marketing Technology Highlights of The Week: Featuring Shutterstock, Alteryx, Amify and more!  

What lower funnel metrics should marketers focus on? And what should marketers do to align campaigns to meet different generational needs? Uncover some of the industry’s biggest thought leader’s proven tips and insights from this weekly martech highlight:

_______

MarTech Quote-of-the-Week!

Marketing and ad tech teams are complimentary, all working towards the business goals set by the organization. But at the very top is the brand, and we shouldn’t underestimate the significance that a powerful brand plays in growth marketing. With competition heating up, it is more important than ever to build a brand that transcends industry norms and leads in a differentiated way.

–Jeaneen Andrews-Feldman, Chief Marketing Officer at Simpli.fi

Top MarTech News of The Week: 22^nd May to 26^th May

• Meltwater Delivers the Future of Media, Social and Consumer Intelligence Through Its Industry-Leading AI Engine And ChatGPT Integration
• Global Tech Leader Wipro and Designit Join the AI-driven Vault Hill Metaverse
• Amify Has Closed Its Series B Funding
• Empowering Marketers: AdRoll’s Q2 2023 State of Digital Marketing Report Reveals Actionable Insights to Marketing Amid Economic Uncertainty
• Shutterstock to Acquire GIPHY, the World’s Largest GIF Library and Search Engine
• Habu Announces Collaboration With Microsoft Azure to Deliver Zero-Trust Data Clean Room
• The Creator Economy is Alive & Well: Lightricks Survey Explores Creator Compensation, AI Tools and Opportunities with Brands
• Spark +AI Launches: A New Era for Spark Arrives With AI-Powered Email Which Elevates Your Writing and Ignites Productivity
• Hootsuite Releases an Enhanced Inbox to Help Digital Marketers Streamline Their Customer Service Experience on Social
• Alteryx Announces New Generative AI Capabilities to Supercharge Analytics Democratization
• Acoustic Debuts First-of-Its-Kind, Intent-Based Multichannel Marketing Platform
• Inuvo Announces AI-Based Media Mix Modeling Solution for Probablistic, Cookieless Attribution
• Nextroll Secures $50M From Capital IP to Further Transformation
• Habu Integration With Google Display & Video 360’s Pair Now Available to Power Privacy-Preserving Advertising
• Kubient and Adomni Announce Definitive Merger Agreement
• Affle To Acquire YouAppi, A Global Gaming Focused Programmatic Mobile App Marketing Platform

MarTech QnA with the Expert

We’ll continue to see a certain level of concern among advertisers who are trying to uncover the proper channels for their advertising. Another trend that could have implications is the decline of predictable linear mechanisms while digital steadily becomes more effective for lower funnel metrics.

–Matt Young, Chief Commercial Officer at Vivvix

 

MarTech Articles on Blockchain, Ad Spends, OOH and more!

• Beyond Bitcoin: Blockchain is Already a Game-Changer Across Industries
• Breaking Down the Unexpected Decline in Ad Spending: Insights From a Tech Founder’s Perspective
• Empathic Marketing: Mastering Genuine Connections in a Digital World
• Unlocking the Power of Out-of-Home Advertising in the Digital Age
• How to Optimize Email Design for Dark Mode
• How Marketers can Master the Ethical Use of Generative AI
• Mind The Gap: How Different Generations Require Different Marketing
• Improving the B2B Form-Fill Game, What Can B2B Marketers do?
• B2B Social Media Fundamentals
• When Building Out Brand Case Studies, What Should Content Marketers Keep in Mind?
• Exploring the Growth of AdTech Providers in the EU

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 167: Precision Based Marketing Tips – with Carter Lassy, Chief Product Officer at Terminus

Episode 166: Renewed Sales-Marketing Alignment Tips: with Melton Littlepage, CMO at Outreach

Episode 165: Why You Need Video In your Sales and Marketing Outreach: with Karthi Mariappan, Co-founder and CEO at Hippo Video