MarTech Series’s Marketing Technology Highlights of The Week: Featuring Vonage, Incode, Hewlett Packard Enterprise and more!

From Incode’s latest acquisition to the latest trends in AI powered martech, catch the latest marketing technology insights and highlights from this weekly highlight:

Marketing Tech Quote-of-the-Week!

To effectively utilize customer insights, it is important to leverage tools that capture and analyze conversational data across various channels. In an era where consumers engage with brands through a wide variety of channels, from chatbots to social media to email to phone, customers expect consistent and attentive interactions across all.

–Carlos Aragon, Senior Director, Product Marketing @ Vonage

Marketing Tech Shout-out of-the-Week!

Vonage

Vonage provides unified communications, contact centers and programmable communications APIs, built on the world’s most flexible cloud communications platform. 

Top MarTech News of The Week: 10^th to 14^th June

• FC Barcelona and Hewlett Packard Enterprise Join Forces to Offer Fans the Best Customized Espai Barça Experience
• Incode Acquires MetaMap to Lead the Future of Identity Verification
• Madhive Acquires Frequence To Bring Full-Service Omnichannel Capabilities to Enterprise and Agency Clients Serving Local Media Markets
• AI Adoption by Sales and Marketing Helps Drive Revenue Success Finds New ON24 Report

MarTech QnA with the Expert

Generally, the top issues facing B2B tech marketing center on data (something that impacts all marketers today). This includes the quality of data, integration of multiple data sources, data privacy and security, etc. Cross-channel attribution is also a big challenge and needs to be completely rethought.

-Seth Nesbitt, CMO @ Zuper

MarTech Articles on Email marketing, AI in martech, First-party data and more!

• How brands can leverage successful partnerships with creators
• AI-Powered Marketing: Enhancing Personalization and Efficiency at Every Stage of the Funnel
• Mastering First-Party Data Part 1: 5 Tactics that will take you from zero to hero
• Peak App Installation Periods Are Failing To Create Long-Term Customer Value: What can Retailers Do?
• The Intersection of Identity and Innovation in the Connected TV Advertising Revolution
• Marketing Emails that Will Convert: Top Tips for 2024
• How Leading B2C Brands Drive Customer Loyalty Goals: Key Takeaways for B2B Marketers
• What is Multicultural Marketing?
• Email Deliverability: Myths and Challenges
• The Future of CX (Customer Experience) and Generative AI: How Generative AI Will Reshape CX?
• How Conversational AI Streamlines Demand Generation and MarTech Workflows

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 204: Website Personalization Best Practices with David Brutman, Chief Product Officer, Co founder of Folloze

Episode 203: Sales Trends Dominating 2024 with Andy Kankula, Vice President of Business Development at Sion Power