DV offers global brands media quality authentication across social media platforms – including Snapchat, Facebook, Instagram, YouTube, and Twitter DoubleVerify ("DV"), the leading independent platform for digital media measurement…
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Fuse released new data on tips to use Snapchat at an event.  Snapchat is an important mobile social network among teens and Millennials, where among its 188 million users, people under 25 are spending an average of 40 minutes per day.…
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Snapchat Ads Manager Integration Will Enable Marketers to Create Actionable Marketing Insights Using TapClicks' Unified Marketing Analytics Platform TapClicks, the global SaaS leader in marketing analytics, reporting, orders and…
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Multi-Platform Storyteller with Trillions of Views Under Her Belt Joins Creative Powerhouse and Business Catalyst to Help Brands Re-Imagine Advertising Experiences Big Block, a creative services company, proudly announced the addition of…
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The New Integration Will Grant Partners a Holistic Picture of Digital Audiences Across Owned-And-Operated and Distributed Channels Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today…
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Starting November, Yext Brain to Directly Power Business Information on Snapchat, Globally As information expands exponentially on the internet, users are getting increasingly uncertain about its authenticity. Nowadays, there are…
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Snapchat Has Been Working Hard to Catch up in Revenues with Mobile Advertising Giants Facebook & Instagram. By Adding More Brands to Its Mobile Measurement Partner Program, Snapchat Seems Confident in Achieving Just That Snap Inc’s…
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‘Retail Footprints’ Are a Series of Comprehensive Reports Detailing Online & Offline Consumer Shopping Behavior. Snapchat’s Research Intends to Benefit Digital Advertisers ‘Retail Footprints’ report details consumer shopping behavior…
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Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations The ongoing heat between Instagram and Snapchat continues to rise as Facebook implements similar features for Insta, thus making Snapchat face significant…
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Advertisers and Marketers Can Now Create and Connect with Personalized Audience Segments Using Consumer Characteristics on Nielsen Marketing Cloud DMP Nielsen has announced that its premium audience segments will be available on Snapchat's…
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Social Media Preferences Differ by Generation, but Most Users Spend Their Time Consuming - Not Creating - Content on Social Media Apps, Says New Survey More than half of millennials (53%) say they check Snapchat daily, which is three…
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Snap Inc, the Parent Company of Snapchat, Has Reportedly Acquired Metamarkets for the Programmatic Ad Data Analytics on Their Popular Social Media App Snap Inc is said to have acquired ad tech start-up Metamarkets, according to industry…
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In the State of Search Marketing survey, 74% of companies and 82% of agencies said that social media is either somewhat or highly integrated into their SEO strategies. In the past, this has meant the number of Facebook posts and Tweets but…
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More brand mentions on Instagram Stories vs. Snapchat among influencers according to the Snaplytics Quarterly Report Snaplytics is a marketing platform for new social channels including Snapchat and Instagram stories. This month, they…
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Snaplytics, the foremost analytics and marketing platform for social media insights, has released the most comprehensive survey on Snapchat data. The Snaplytics report combines insights from 500 brands with 24,000+ Snapchat stories and…
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mParticle, the leading multi-screen API provider, has been selected as Snapchat Partner to enable easy onboarding for brands. The NYC-based mobile marketing accelerator platform will feature as an Audience Match API partner, providing…
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Snapchat is all set to repeat and even exceed its phenomenal run from the last year into 2017. The multimedia mobile application will launch a new ad measurement tool for advertisers in Europe. In its bid to become the go-to ad shopping…
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Bloomreach, the world's #1 Commerce Experience Cloud, announced new product features launched in the fourth quarter of 2022 across its Bloomreach Engagement, Discovery, and Content product pillars. As the company closes a year of…
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Productsup’s latest study reveals where businesses are misaligned with consumer expectations and provides actionable tips to turning complexity into advantage Productsup, the leading Product-to-Consumer (P2C) software company, launched…
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Businesses Inadvertently Shared Shopper Data Through Trackers, Pixels and Cookies, Putting Them in Danger of Breaches and Non-Compliance LOKKER, provider of online data privacy and compliance solutions for the enterprise, released findings…
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