Study Sheds Light into the Rise of OTT and the Possibility for New Revenue Models for Leading Providers Apple, Netflix, …
ADYOULIKE Launches Native Stories Format in Partnership with GMC Media
ADYOULIKE, the leading native technology platform, has announced the launch of Native Stories, a new mobile advertising format, in exclusive …
ChannelAdvisor Debuts New E-Commerce Technologies Connecting Brands and Retailers with Empowered Consumers
Leading E-Commerce SAAS Provider Advances Capabilities to Help Customers Strengthen Their Marketing, Selling, and Fulfillment Strategies ChannelAdvisor Corporation, a leading …
BNY Mellon Strengthens Digital Leadership with Three Industry Hires
Leading Global Investments Firm Ramps Up Commitment to Unlock Digital Future BNY Mellon announced that it has appointed Alina Peradze …
Ingage Launches Ingage Presentations to Help Sales Teams Drive More Revenue
iOS App for Ipad Lets Sales Teams Create and Deliver More Memorable and Measurable Sales Content Ingage, the leader in …
Albertsons Performance Media, Powered by Quotient, Delivers Strong Results in First Year
Major CPGs like Pepsi and General Mills Report Success in Driving Sales and Exceeding Benchmarks One year after its launch, Albertsons …
Edge Computing Is a Key Trend for Mobile Internet
Operators to Uncover More Than $1 Billion in New Latency-Sensitive Revenue by 2025 Edge Computing is a key trend for …
Influencer Marketing Joins the Big Leagues by Becoming a Year-Round Approach According to New Linqia Report
66% of Marketers Surveyed Ran More Than Three Campaigns Last Year and 42% Have an Always-On Approach to Influencer Marketing …
New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social
Facebook and Instagram Generate Majority of Sales Coming Directly from Paid Social 34% of traffic, 28% of orders and 26% …
Private Messaging Apps Are Where the Most Sharing Takes Place, Ahead of Social Media and Word of Mouth
New Research Shows That 63 percent of Internet Users Now Share Content and Recommendations Using Private Messaging Apps Using private …
Addressable TV Ad Spending Expected to Grow to $3.3 Billion by 2020
New Video Advertising Bureau Guide Finds Majority of Addressable TV Advertisers Plan to Increase Investment Six out of ten advertisers …
Bidalgo Opens UK Office to Help European App Marketers Run Smarter, More Effective User Acquisition Campaigns
Bidalgo, a leading provider of ad automation software and services for app marketers, announced that after years of supporting leading …
Loop Now Launches High Quality Short-Form Video Storytelling Platform, Firework
As Featured in Apple’s App Store, Loop Now’s New App Firework Emerges from Beta with Patent-Pending Camera Feature “Reveal” and …
Bigtincan Wins Bronze Stevie Award in 2019 Stevie Awards for Sales & Customer Service
Bigtincan, the leader in mobile, AI-powered sales enablement automation, was presented with a Bronze Stevie Award in the “Sales Enablement …
NICE Robotic Process Automation Announces Partnership with CallVU to Drive Seamless End-to-End Customer Experience
Collaboration Delivers Visual Engagement in the Front End with Intelligent Automation of Back End Processes, Accelerating Time to Value by …
Social Media Rapidly Emerges as a Critical Business and Marketing Channel to Target Gen Z Buyers
AI to Find High Application in Tools and Services Designed for the Influential Gen Z Demographic, Finds Frost & Sullivan …
Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads
The first recorded advertisement was a Song Dynasty-era copper printing plate for the Liu family Fine Needle Shop. Even then, …
The Battle of Experience: How to Win on Today’s High Street
The Chief Executive of the BRC, Helen Dickinson, recently stated, “The retail industry is undergoing a profound change” in response …
Cracking the Millennial Code: How to Create Marketing Research Surveys That Work
For marketers, gaining insights into the minds of millennials is a top priority. And for good reason. Not only will …
Retail in 2019 Is off to a Good Start, What’s Next?
BJ’s Wholesale Club Chairman, President and CEO, Chris Baldwin, opened NRF 2019 in January by saying, “I would love to …