Baidu, Inc. and Snap Inc. announced the renewal of their sales partnership, which first began in May 2017. The agreement …
MarTech Series Exclusive: Pop-In with VidMob at Cannes Lions 2019
The underlying theme of this year’s Cannes Lions 2019 festival was the future of creativity. It was examined from all …
How to Create Viral Content That Generation Z Will Love
By next year, Generation Z will account for 40% of all customers, according to a Fast Company report. Although their …
Putting Paid Social to Work for Amazon Prime Day and Beyond
There’s no question about it. Amazon Prime Day has become one of the biggest shopping days of the year, with …
YouTube Gaining Popularity With Generation Z as Demand for Video Content Rises, Facebook’s Popularity Declining
Only 36% of Generation Zers (Ages 13-17) Use Facebook at Least Once a Week, Compared to 87% of Millennials, 90% …
Former Snap Exec Joins Teespring as Advisor, To Help Shape Its Influencer Growth
Teespring, the leading ‘create & sell’ commerce platform which empowers independent creators to design, promote and sell their own highly-customized …
We’re Are All Beginning to Recognize Our Creative Power – and Have Social Media to Thank
As another Social Media Day rolls around on 30th June, the accusations of it diminishing our self-esteem and ability to …
4C Launches New Cross-Channel Video Solution to Help Marketers Reach Cord-Cutters and Cord-Nevers Across Streaming Environments
Enhanced OTT Targeting Capabilities in the 4C Scope Platform Include “Elusive Audiences” Not Reachable Through Linear TV 4C, a global …
Back by Popular Demand: How are Teens Behaving in 2019?
Fuse, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start …
Top 10 Apps Like Instagram
Instagram is the current ruler in the kingdom of Social Media. If you have any doubts about it, check out …
Journalists Worldwide Trust Earned Media Coverage to Drive Brand Reputation
Twitter Named Most Influential Social Platform Ogilvy announced the findings of its 2019 Global Media Influence Survey at the Cannes Lions …
VidMob Closes $25 Million In Series B Financing To Fuel Global Expansion Of Creative Technology Platform, Agile Creative Studio
Led by BuildGroup, Latest Funds Will Accelerate Development of Creative Intelligence Tech to Improve Effectiveness of Video Ads VidMob, a …
Issuu Launches Adobe InDesign Extension with New Issuu Story Cloud
Integration Offers Creators and Marketers the Ability to Directly Share InDesign Content as Social Media Stories at Scale Issuu, the …
TechBytes with Nir Feldman, SVP Engineering, Kenshoo
Tell us about your role and the team/technology you handle at Kenshoo I am leading a super talented group of …
MarTech Interview with Chris Roebuck, CEO and Founder, Clicktivated
"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through …
Does Gen Z Marketing Hold Key to Brand Loyalty?
Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report …
Influenster Solution Demonstrates Impact of Peer-to-Peer Recommendations in Driving Sales Conversion
In Study Conducted by IRI, Sales Lift Beats Benchmarks for Digital Campaigns Influenster, the leading product discovery and reviews platform, …
Engaging Gen Z: How to Capture Feedback from these Elusive Consumers
As Market Researchers, we concern ourselves with people: their spending habits, their social tendencies, any piece of data that can …
CGI Influencers: The Rise (and Eventual Fall)
CGI. What is it? How do we use it? Why is it relevant in influencer marketing? Computer Generated Imagery has …
The Inseparable State of Social Media and Shopping
“The relationship between social media and shopping is rapidly evolving, and brands and retailers are exploring ways to take full …