Report provides detailed rankings for ad sellers across Roku and Amazon Fire TV app stores – including breakdowns by region and device – and highlights Magnite, Comcast’s FreeWheel, Xandr as top ad platforms based on CTV open programmatic ad market share.

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the November 2022 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app. The rankings feature the top SSPs by open programmatic ad market share for apps across the Roku and Amazon Fire TV app stores.

Pixalate announces rankings for each seller’s estimated market share of the open programmatic advertising industry across the world, including market share breakdowns by region for CTV platforms.

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Here are the leading CTV advertising suppliers on Roku and Amazon Fire TV devices based on estimated market share in November 2022, according to Pixalate:

In the North American market, Xumo had the biggest increase in market share since April 2022, breaking into the top 10.

1. Magnite – 38%
2. FreeWheel – 12%
3. Xandr Monetize – 10%

The ratings for Amazon Fire TV, North America remained mostly stable, with Google AdExchange making the biggest climb on the rankings list.

1. Magnite – 47%
2. FreeWheel – 11%
3. Xandr Monetize – 9%

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