MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

By Sudipto Ghosh On Jul 13, 2020

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates.

According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks.

Last year, we published the MarTech RADAR 150 Technology landscape for B2B marketing and sales companies based on an extensive research and marketing analytics. In the last twelve months, a lot has changed in the MarTech landscape as we saw some significant mergers and acquisitions in 2018. In 2019, we have expanded our horizon to include a few more companies in the Marketing Technology RADAR. This year we are also including MarTech Training, Learning and Development Platforms that share abundant resources for Marketing and Sales professionals.

Why?

Because, Marketing Technology is no longer a dish of tech supremacy – but more of a cultural clash between companies that can provide smarter, personalized and highly contextual Customer Experience. And, it is only possible to deliver on promises when MarTech professionals train right with tools, technologies and read best content available from vendors, magazines and events.

We had an exciting time re-evaluating* what our MarTech RADAR companies did versus the rest in the B2B tech space.

Our research and listing was based on Accenture’s 4R Personalization Framework. Accenture had put forth ‘4R’ to guide MarTech companies in curating individual-centric contextual content and omni-channel services.

Accenture 4R Personalization Framework — *PERSONALIZATION AT SCALE*

Here is your MarTech RADAR 250 that we hope have a lot to offer and why you should keep an eye on them.

Marketing Clouds for Total Customer Experience Management (The Big Five)

Marketing Automation

3D Interactive Sales & Marketing, Augmented Reality, Virtual Reality and Mixed Reality Applications

Customer Data Platforms and Customer Intelligence

Marketing Performance Management

Content Marketing and Engagement

Uberflip
Kapost
SnapApp
LookBookHQ(rebranded as PathFactory, as on 5 May 2018)
Curata
UpContent
Outbrain Amplify
Contently
Sprinklr
Hootsuite
Oracle Content and Experience Cloud
Mapp Digital
Showpad
SABIO
Cheetah Digital

Event Management and Tracking

Predictive Analytics and Sales Intelligence Tools

Data Science, Visualization, and Marketing Analytics (The 16)

TIBCO
Statistica
Teralytics
OmniSci (renamed from MapD Technologies)
Buxton Analytics
Alteryx
Toluna
LatentView
Datorama
Chartio
Informatica
DataFox
Zilliant IQ
DataXu
Swrve
Zementis

Media Intelligence and Social Media Monitoring

Conversational Marketing— Chatbots, Voice Assistants, Contact Center Automation

Audience Data and Identity Resolution

Video Marketing for B2B

Advertising, Post-Click Marketing and Ad Network Management

Digital Asset Management

State-of-the-Art Artificial Intelligence

Digital Advertising and Live Analytics

Video Conferencing

MarTech and SalesTech Training

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