Marketing Technology Highlights of The Week: Featuring HubSpot, Criteo, Salesforce, SAP and more…

The recent downfall of the Silicon Valley Bank has a lot of tech and martech startups wondering about the near-future of their journey in the market. While analysts uncover more on what’s to-be in store, take a few minutes to get the lowdown on the latest in B2B marketing and martech from this recent weekly highlight:

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MarTech Quote-of-the-Week!

Looking at the entire industry, DSPs and even media planning systems could also choose to bypass traditional SSPs entirely and connect directly with publishers’ inventory systems to power a new level of deal directness.

-Doug Huntington, CEO at FatTail

Top MarTech News of The Week: 06th March 10^th March

• Working Smarter, Not Harder: HubSpot CRM Introduces New AI-Powered Tools to Boost Productivity and Save Time
• SOCi Raises $120M, Accelerates Vision of Redefining Marketing Software
• Criteo Acquires Brandcrush to Accelerate Offline Retail Media Solutions
• Acquia Enhances Digital Asset Management (DAM) System With New Integrations
• Salesforce Announces Einstein GPT, the World’s First Generative AI for CRM
• Validity Transforms Customer Experience through Launch of Premier Customer Community and Reimagined Help Center
• Omneky Launches “Creative Assistant” Tool Utilizing ChatGPT API
• Nomtek Collaborates with Qualcomm to Bring Next-Level Augmented Reality Workflows to Creative Professionals
• Introducing GrammarlyGO, New Generative AI Product to Accelerate Productivity
• SAP Introduces SAP Datasphere to Simplify Customers’ Data Landscape – Partners with Collibra, Confluent, Databricks and DataRobot
• KERV Partners with Audi and PHD Media to Launch First Dynamic Destination OTT Campaign

MarTech QnA with the Expert

CMOs must remember that any effective marketing strategy requires you to make tradeoffs. Teams tend to focus more on what new investments they want to make or how they plan to augment existing efforts.

–Jason Lyman, Chief Marketing Officer at Customer.io

 

 

MarTech Articles on Social Media Norms, Customer Engagement, The Future of SEO and more!

• Social Media Strategies for Customer Engagement Success: How to Meet Consumers Where They Are in 2023
• The Recession Reset
• 2023 SEO Predictions: How ChatGPT is Changing the Game
• The Movable Middle: Embracing the Discovery Phase
• 5 Influencer Marketing Predictions for 2023
• Your Target Customers Are Everywhere, Are You?
• Mobile App Marketing and In-App Ads Personalization
• How Some of the World’s Leading Brands Have Been Using Pinterest to Drive Marketing Value
• The Growth of Podcast Advertising as a Medium

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 156: Purpose-led Advertising Fundamentals with Julia Hitchman, Chief Commercial Officer at Good-Loop

Episode 155: How Employee Recognition Programs Can Keep Salespeople on Their Toes: with Kevin Yip, Co-founder and President of Blueboard

 Episode 154: B2B Business Development Tips for 2023 with Brian Bero, cofounder and VP Sales, Strike Graph