Marketing Technology Highlights of The Week: Featuring UiPath, IBM, Salesforce and more!

From tips on data privacy best practices, to insights on how brand’s can use generative AI to drive the marketing and martech experience: this week’s highlights has a lot in store:

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MarTech Quote-of-the-Week!

If you know your audience, market, and value proposition well enough, you’re never caught unprepared. Being realistic about your spending power is something every marketer must get better at in 2023 and onward. Marketers are being asked to justify their cost more and more, and that is not going to change even when we bounce back from the economic downturn.

– Shachar Orren, CMO and Co-Founder of EX.CO

Top MarTech News of The Week: 28th August to 01^st September

• Aditude Raises $15M to Accelerate Adoption of its Ad Ops Technology that Drives Revenue and Scale for Publishers
• TTEC Digital Introduces Intelligent CX Offering Powered by AWS AI and Machine Learning Capabilities
• UiPath Announces New Connectors for Google AI and Google Workspace at Google Cloud Next 2023 Conference
• Rockset Raises $44 Million in Funding to Power Search, Analytics, and AI Applications
• Verbit Releases New Generative AI Product Suite
• Nylas Releases the First of Its Kind Email Plugin for ChatGPT
• PagerDuty Expands Generative AI Offerings and Enhances Analytics Capabilities
• IBM and Salesforce Team Up To Help Businesses Accelerate Adoption of Trustworthy AI

MarTech QnA with the Expert

As we’ve seen across many industries, AI and automation will continue to play an important role in enhancing what we’re currently capable of in the marketing space. We are already seeing the real-time adaptation of AI and automation technologies in marketing agencies across the globe – whether it be through AI generated advertising campaigns or through its numerous implementations in regular day-to-day activities.

–Peggy de Lange, VP of B2B Marketing at Fiverr

MarTech Articles on Data Privacy, Driving eCommerce Success, Email Marketing and more!

• Navigating Privacy And Data Challenges: A Blueprint For Success
• 5 Ways to Future Proof your eCommerce Success
• After Streaming and Linear TV Booms and Busts, Understanding ‘Cord-Switching’ is a Brand’s Best Mindset
• Authenticating Our Way to Trusted Email Marketing
• With the Right Approach, AI Could Close the Gap in Digital Accessibility
• Understanding Marketing Spends with a Few Optimization Tips
• The Evolution of Audio Advertising And Audio Ad Platforms
• The Growth of Video Accessibility Platforms: How they can Impact the B2B Marketplace
• Pillar based Marketing – What it is and Top Benefits

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 180: Visual Storytelling Best Practices with Andrew Fingerman, CEO of PhotoShelter

Episode 179: The Impact of Al in Sales and Marketing with Ketan Karkhanis, EVP & GM, Sales Cloud, Salesforce

Episode 178: RevOps and Revenue Generation Best Practices with Derrick Herbst, Director-Business Transformation at Conga