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FMG Suite Reinforces Industry Leadership With Appointment Of Susan Theder As Chief Marketing And Experience Officer

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PRNewswire
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FMG Suite Reinforces Industry Leadership With Appointment Of Susan Theder As Chief Marketing And Experience Officer

Underscores Commitment to Being the Top Provider of Digital Marketing Solutions for Financial and Insurance Professionals to Accelerate Their Growth

FMG Suite, a SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced a bold move towards increasing its brand awareness and market share with the appointment of Susan Theder as the company’s Chief Marketing Officer and Chief Experience Officer. In this role, Susan will lead all marketing functions to accelerate growth as well as steer efforts to enrich the experience for existing customers. Susan will report directly to Scott White, FMG Suite’s CEO.

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“We are thrilled to welcome a senior industry leader of Susan’s caliber to FMG Suite,” said Scott White. “Susan’s expertise and passion for advisor marketing and marketing technology will enable us to expand awareness of our industry-leading capabilities, grow our enterprise footprint, and ultimately improve our customers’ ability to retain, grow and acquire clients.”

Theder’s appointment is the latest development in a landmark year for the all-in-one growth solution for financial advisors and insurance agents. Recently named a finalist by WealthMangement.com for its DEI initiatives, FMG Suite has collected various accolades since the start of 2021. In addition to being recognized by MarTech as the “Best Social Media Distribution Software” for the second consecutive year, it was recognized in three categories by ThinkAdvisor’s inaugural LUMINARIES class. Most recently, FMG Suite took the industry by storm with the launch of its mobile app, enabling financial advisors to more easily identify and share timely, relevant content with their prospects and clients.

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“I’m so excited to join FMG Suite. As a 10-year enterprise customer, I can say first-hand that when financial advisors are provided with access to FMG Suite through an enterprise relationship it is viewed as a significant tool to grow their business and retain clients,” said Theder. “In fact, Advisor Group financial advisors who utilized the platform, private labelled as “MyCMO,” experienced YOY growth rates that were on average 50% higher than non-subscribers. I may be FMG Suite’s biggest fan, so it’s a tremendous opportunity and honor to join the leadership team. I look forward to contributing to their momentum and helping customers of all sizes leverage the platform to market, communicate and prospect more efficiently and effectively in an increasingly digital world.”

Susan has spent her entire 30+ year career at leading financial services companies including Fidelity, Pershing/Bank of New York, Cetera Financial Group and most recently Advisor Group. In these roles, she has built a strong network and reputation reflected in being named WealthManagement.com’s first CMO of the Year and a Women to Watch by Investment News in 2019. She also sits on the Board of Directors for Smarsh and ComplySci, both leading SaaS/RegTech companies serving the financial services industry.

“Susan is passionate and customer-obsessed,” said Scott, “She believes in leveraging data and technology to deliver personalized and customized experiences that surprise and delight while also driving business results, whether in lead generation efforts or touchpoints with existing customers. She brings a deep understanding of the business and marketing needs of enterprises and financial advisors and is known for her professionalism, enthusiasm, and ability to mentor and lead great teams. We couldn’t be more excited to have her on the team.”

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RFOX Media Partners with Goama to Reach 20 Million Southeast Asians

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Globe Newswire
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RFOX-Media-Partners-with-Goama-to-Reach-20-Million-Southeast-Asians

Southeast Asian based RFOX Media (a subsidiary of RedFOX Labs $RFOX) has combined forces with, Goama, to address their combined audience of more than 20 million Southeast Asian residents and to go after the largely untapped gaming market in Myanmar.

The deal will see prolific tournament game platform Goama, build and provide a casual game for RFOX Media in order to use play-to-win as an acquisition driver to the new
RFOX Media platform.

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RFOX Media acquired MYMEDIA Myanmar, one of the larger media players in Southeast Asia earlier this year, instantly giving it access to over 13 million followers across its popular content sites. RFOX Media is now on a trajectory to create a superhighway of media content that can be monetized through advertising as well as through the creation of NFTs.

Goama is a gaming platform that is built for businesses, combining the best of esports and the best of casual games to create a competitive casual gaming environment, where players compete on casual games, ranked on live leaderboards, to win real-world prizes. It has been so popular since its inception and is made available to millions of users in the leading apps across 24 countries and counting.

The two companies combine to launch a game titled ‘RFOX run’ which will offer competitors a chance to win rare and exclusive NFTs based on their tournament performance and leaderboard positions.

Ben Fairbank, CEO, and Co-founder of RedFOX Labs commented:
“We currently have a gaming division called RFOX Games, but to partner with a non-blockchain gaming platform with such a large daily user base is wonderful exposure in a very different sector for us.

“The Myanmar market is still so young, with a lot of potential, and through this collaboration we will launch tournament games alongside Goama who have over 80K people competing in each gaming tournament.

“We have been planning this for a long time and to finally bring it all together is a wonderful achievement for us and for RFOX Media. We will soon look to partner with Goama across the Philippines and other SEA countries as we follow our aggressive acquisition and growth campaigns across the region.”

Wayne Kennedy, CPO and Co-founder of Goama said: “Innovation is at the core of our mission. We are excited to team up with RedFox and bring NFTs as tournament prizes for the first time in Myanmar! This is the first of many innovations we have in plan for our casual eSports platform on leading Superapps throughout Southeast Asia.

“We’re proud to have created RFOX Run, which we know our users are going to love playing and chasing top spot on the leaderboard!”

Wayne further adds: “We look forward to a successful and long partnership with RedFOX and extending the relationship across our entire footprint.”

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Experian Goes Bilingual With Its Industry-Leading Credit and Personal Finance Twitter Chat

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Business Wire
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Experian-Goes-Bilingual-With-Its-Industry-Leading-Credit-and-Personal-Finance-Twitter-Chat

Monthly #ChatDeCrédito series and “Ultimate Guide to Credit” e-book provide access for Spanish-speaking consumers to get their credit and personal finance questions answered

In an effort to educate more consumers about credit and personal finance, Experian® announced new free resources created specifically for bilingual and Spanish speakers, including an online Twitter chat series and other education content. The new monthly series, #ChatDeCrédito, will explore financial topics important to Hispanic-Latino consumers and provide them with a fun and interactive platform to build their understanding of important credit and personal finance topics.

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“We are excited about these new resources for Spanish-language speakers and this is just the beginning. We are committed to being an ongoing resource that diverse communities can trust to deliver helpful information and resources to improve our financial lives.”

#ChatDeCrédito will kick off at the start of Hispanic Heritage Month at 3 p.m. Eastern time on September 15. Both bilingual and Spanish-speakers are invited to join the chat to tweet in English, español or a combination, and learn how credit can be used as a financial tool, what can impact credit scores, tips for building credit, and more. Consumers can join and ask questions by searching @Experian or #ChatDeCrédito on Twitter.

“We believe arming the more than 40 million U.S. Spanish-speaking consumers with in-language information about credit and personal finance is key to improving the financial health of the Hispanic-Latino community overall,” said Wil Lewis, chief diversity, equity and inclusion officer at Experian. “We are excited about these new resources for Spanish-language speakers and this is just the beginning. We are committed to being an ongoing resource that diverse communities can trust to deliver helpful information and resources to improve our financial lives.”

The new #ChatDeCrédito series follows the model of Experian’s award-winning #CreditChat program which started in 2012 to help consumers learn about credit. Since its inception, the program has grown a dedicated online following with hundreds of consumers joining each week. The program has helped thousands of consumers learn about important topics and over 300 personal finance experts have joined to share their knowledge.

Upcoming #ChatDeCrédito topics include:

  • October 7: Strategies for paying down debt
  • November 4: How to establish credit and boost your credit scores
  • December 2: Creating financial goals for the new year
  • January 6: Ways to protect your credit and prevent identity theft

Find Credit Content in Spanish

Additional in-language resources include The Ultimate Guide to Credit – an online Spanish e-book which includes information about how to responsibly build and manage credit. The e-book also includes information about free online financial tools Experian offers such as Experian Boost™, which allows consumers to get credit for paying their cell phone, utility, streaming service and other bills on time (service provided in English). Many consumers see their credit scores instantly improve after using Experian Boost.i

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Joy Spreader Further Consolidates Its Industry Leadership with Strong Interim Results for 2021

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PRNewswire
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Joy-Spreader-Further-Consolidates-Its-Industry-Leadership-with-Strong-Interim-Results-for-2021

Joy Spreader Group Inc, a leading marketing technology company, consolidates its leading position in the new mobile media-based performance marketing sector with strong interim results released on Aug. 30. The Group achieved revenue of HK$624 million (approx. US$79.8 million) during the first half of 2021 that ended June 30, 2021, whereby the firm, an increase of 62.37 per cent from the same period of the previous year.

Over the past few years, Joy Spreader has been expanding its footprint in the new mobile media-based performance marketing sector, contributing to the strong growth of the Group’s interim financial results. Gross profit and net profit excluding extraordinary items for the period also grew 105.15 per cent and 102.26 per cent year on year to HK$214 million (approx. US$27.4 million) and HK$137 million (approx. US$17.5 million), respectively.

Joy Spreader’s supply-side platform (SSP) services business was one of the star performers during the period. The business unit provides product selection services powered by data-rich and intelligence-driven profiles of online sales channels to assist sellers in choosing the most appropriate items for monetization in each channel. Joy Spreader has also been able to automate the process of acquiring fixed locations in bulk for product placements across the e-commerce platforms.

As of June 30, 2021, the number of such locations within the Group’s marketing ecosystem had climbed to 1.56 million, up 208.65 per cent from 505,945 in the same period of 2020. Of the locations, 690,000 were active, up 126.32 per cent. Averaged gross merchandise value (GMV) of the products placed during the half-year period also showed a year on year rise of 10.10 per cent to HK$3,504 (approx. US$448.50).

Demand-side platform (DSP) services also performed well. Corporate clients that subscribe to the service have access to detailed descriptions of products in tandem with intelligent forecasting services to help them choose the best locations for the marketing of the products, so they can maximize order inflow and expand their user base by relying on Joy Spreader’s Direct to Customer (DTC) model. During the first half of the year, the line-up of some 1,700 e-commerce and interactive entertainment solutions facilitated a 36.89 per cent year on year growth in the number corporate clients to 308.

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Joy Spreader’s Expansion Strategy Pays off in H1 2021

With a focus on the e-commerce products marketing business, Joy Spreader has been marketing products via pre-recorded short-form videos (SFVs) since 2019, becoming one of the first companies in China to have expanded into the video-based marketing sector. The impressive performance of the business was mainly attributable to the company’s first mover advantage and top-notch marketing technologies, as well as a relatively high barrier to entry due to the steep technology requirements for new entrants into the sector.

The interim financial report also showed that Joy Spreader’s line-up of e-commerce products for marketing purposes had grown to 231. During the first half of 2021, GMV of e-commerce products rose to HK$647 million (approx. US$82.8 million), up 264.08 per cent from the same period of 2021. Revenue also increased 285 per cent to HK$129 million (approx. US$16.5 million).

The growth of the e-commerce products marketing business was attributable to the increase in the number of product placement locations made available on the highly popular Douyin platform. As of June 30, 2021, the number of such locations had grown to 657,300, a year on year gain of 720.23 per cent. With the major SFV platforms accelerating their efforts in creating a comprehensive ecosystem, the business is expected to maintain the current pace of rapid growth.

Joy Spreader’s expanded database and enhanced algorithm capacity have laid a sound foundation for the continued enhancement of the firm’s marketing business performance. Research and development expenses increased 712.5 per cent to 29.9 million yuan (approx. US$3.8 million). The company also added to its collection of data models to 169 units with 37.4 per cent increased by the end of June 30.

At the same time, to take advantage of the opportunities in e-commerce markets outside of China, Joy Spreader plans to launch SFV-based e-commerce marketing services overseas. Notably, the company has already established a business system for international markets in a move to expand its e-commerce marketing business through new media platforms with global reach including placements on TikTok.

In addition, Joy Spreader plans to provide tailor-made new media content to corporate customers by continuing to grow the number of locations for product placements as well as create its own IP content in an effort to increase first-party traffic across multiple channels. The aim is to enhance the Group’s profitability by increasing the conversion rate while further reducing traffic acquisition costs.

Given the rapidly growing market for mobile internet technologies and the changing business environment, the SFV-based e-commerce, new mobile media and social entertainment sectors that Joy Spreader has been focused on are anticipated to have promising futures both inside and outside China.

Built on its strong interim results and a forward-looking roadmap, the Group expects to continue expanding into new businesses and new markets while further consolidating its leadership in the industry, laying a solid foundation for the firm’s long-term growth.

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Why Brand Safety Measurement Standards are Failing Marketers

By
Andrea Vattani
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Why Brand Safety Measurement Standards are Failing Marketers

With 85% of consumers feeling that brands bear responsibility for ensuring their ads run adjacent to content that is safe (DV/Harris Poll), following a year of social disruption involving a divisive presidential election, racial injustice, and COVID-19, it’s no surprise that brand safety is a top priority for marketers.

But, the ways in which brands are approaching brand safety measurement are wrong — especially as we enter into an online world driven by the creator or “passion” economy.

Today, brand safety standards rely on traditional tools like keyword lists and generic API solutions. While these standards effectively offered a means of brand safety in the 2010s’ attention economy, which centered on static editorial content that was grammatically sound, structured, and tagged with meta information that assisted these tools, they are now unequipped to handle emerging online conversational communities, social networks, chat platforms, forums, and blogs that are all powered by user-generated content.

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The New Dynamic of Conversation Online 

To understand why brand safety metrics must change, we must first address the new dynamic of online conversation.

As conversation-driven online platforms have become more popular, the format has become less structured and content production has become more rapid. For instance, even in a relatively structured environment, like Reddit, nested conversations and “top” views give way to what’s “new” in live threads. Chat activity alongside a livestream (such as on Twitch or YouTube Live) is decidedly more robust and less immediately coherent than comments left beneath a Video on Demand (VOD) or article.

Each of these examples speaks to the power and appeal of naturally occurring, unstructured conversations. These free-flowing environments empower users to openly express their opinions and views, driving deeper audience engagement.  With almost half of consumers (48%) claiming that user-generated content (UGC) is a great way to discover new products, brands cannot miss out on engaging in these environments.

After all, these high-velocity environments are often the nexus of the next viral story. They are also, however, the most difficult to measure.

As conversation volume accelerates, technical clarity decreases. Where editorial content typically expresses clear thoughts across multiple sentences and paragraphs, live conversations are littered with emojis, sentence fragments, slang, and other loose expressionism. While participants in the conversation may have a contextual understanding of one another, historical brand safety mechanisms lack the requisite perspective to accurately classify the content.

For instance, consider how a keyword-based tool would regard the discussion of the show “Sex and the City” or how it might censor the phrase “this is f***ing awesome.” Both are likely to be flagged as unsafe content, but the former is clearly safe, and the latter depends on your tolerance for positive profanity. Meanwhile, that same keyword tool is likely to miss inappropriate content, particularly when an author is creative with their spelling or leverages emojis within their message. When brand safety tools incorrectly flag proper nouns but cannot understand emoji innuendos, then everyone is disserviced.

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Gaps in Current Standards 

To date, the standard mechanisms for verifying the safety of an ad placement have been keyword lists and APIs that scrape the static content on a page. However, both of these approaches have their faults.

Keyword lists began as a way to protect brands from the words they don’t want to be associated with. Lists used by Fortune 500 brands are fairly well circulated, emphasizing how stagnant they have become. One notable example is the open source “List of Dirty, Naughty, and Otherwise Obscene Bad Words (LDNOOBW),” which was originally created to restrict people from auto-completing dirty terms in their Shutterstock search bar, and is still relied upon to this day. Unfortunately, both brand-generated and open-sourced keyword lists suffer from the same problems: they are static solutions that quickly become outdated as language evolves, and they are unable to process content in context.

Meanwhile, API solutions — such as the Perspective API created by Google’s Jigsaw and the New York Times —  offer generic approaches to content classification. While an API approach does mitigate the stagnation issues of keyword lists, most are ill-equipped to understand the nuanced vernacular of niche audiences. For instance, while Perspective is certainly better than any keyword list, it struggles with deciphering informal and unmoderated, grammarless language. Pulling from our previous example, without the contextual knowledge that Sex and the City is a unique entity, an API might mistakenly tag the text as inherently sexual.

Each of these mechanisms doesn’t account for the most important thing in determining brand safety — context.

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Addressing Brand Safety with AI 

Today, contextual understanding and classification of content is possible, allowing the industry to move on from its keyword reliance of the early 2000s. While machine learning is still relatively young, especially in comparison to linguistics, it has matured significantly and has the ability to incorporate knowledge of the world — and its multitudes of communities — into systems and models that allow deeper and more precise understanding.

Moreover, as NLP AI continues to evolve, the industry is able to process more information faster, enabling real-time understanding of even the highest velocity, unstructured environments.

Conversation understanding at scale is here. Now, it is time to seize our ability to understand and use this knowledge to identify and foster safer environments. The next viral moment won’t wait; why should our methodology to understand it?

Epsilon and Publicis Sapient Extend the Availability of CORE ID, Integrate Advanced Online and Offline Identity Capabilities with Salesforce CDP

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MTS Staff Writer
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Epsilon and Publicis Sapient Extend the Availability of CORE ID, Integrate Advanced Online and Offline Identity Capabilities with Salesforce CDP

Epsilon and Publicis Sapient continue to transform the way brands reach and engage consumers through personalized digital experiences, today announcing the integration of Epsilon’s industry-leading CORE ID with Salesforce Customer Data Platform (CDP). The integration allows clients to create a richer, singular view of each customer across all Salesforce clouds and orchestrate more personalized customer journeys through Salesforce and Epsilon PeopleCloud. The alignment also increases the availability of CORE ID across the open web. Salesforce CDP, integrated with Epsilon CDP Essentials, will be shown at Dreamforce 2021 in September.

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Publicis Sapient will tap into its deep Salesforce experience and rich understanding of Epsilon’s CORE ID to drive digital transformation and orchestrate customer journeys across all Salesforce clouds.

“Third-party data deprecation is challenging marketers to rethink their martech platform strategies and accelerate their first-party data strategies,” said Wayne Townsend, Chief Strategic Growth Officer at Epsilon. “While other solutions offer the promise of one-to-one personalization, they often lack the deep consumer understanding that is needed to build and maintain relationships with consumers over time. CORE ID requires an offline name and address anchor and is validated in transactions. Its integration into Salesforce CDP through our own CDP Essentials offering will allow brands to deliver true people-based identity that enables efficient and personalized marketing within CDPs, all while respecting and protecting consumer privacy and choice.”

CDP Essentials differentiated value helps enterprise brands maximize the return on investment and improve performance of their existing CDP by providing modular access to Epsilon PeopleCloud. Backed by CORE ID, CDP Essentials augments brands’ existing CDPs and enhances customer experiences through:

  • Unified, Enterprise View of the Customer: Safely connect online and offline touchpoints back to real people using Epsilon’s proprietary identity graph of 250M privacy-protected consumer IDs;
  • Enriched Customer Profiles and Intent Behaviors: Enhance first-party data to recognize in-market intent, and optimize audiences and decisioning through machine learning; and
  • Intelligent Activation: Recognize and reach more customers to orchestrate real-time, cross-channel experiences that connect to each step of the customer journey and enhance personalization at scale.

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The agility and richness of CORE ID allows marketers to reach consumers across all channels with a consistent conversation, maintaining data separation and adhering to channel-specific privacy protocols. Epsilon was the only company to appear in all four functionality segments in Forrester Research’s “Now Tech: Identity Resolution, Q3 2020,” including First-Person PII Identity, Onboarding, Digital Identity and Embedded Digital Identity.

Jason English, Senior Vice President and Global Salesforce Practice Leader at Publicis Sapient, said: “Personalization at scale is the north star for companies looking to grow. Epsilon’s industry-leading identity and data solutions, combined with the first-party data Salesforce manages for brands, will allow marketers to engage with consumers in more meaningful ways. The Publicis Sapient Salesforce practice is well-positioned to support companies in this journey.”

“Accurate and stable people-based identity that connects online and offline channels is critical to helping customers meet their goals,” said Chris O’Hara, VP of Product Marketing at Salesforce. “The integration of CORE ID with Salesforce CDP will deliver a single view of the customer for Salesforce clients and unlock new opportunities.”

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InMobi Appoints Philip Gale as Head of Agency Development for Europe

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Business Wire
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InMobi Appoints Philip Gale as Head of Agency Development for Europe

Former Publicis Media Agency Leader Will Lead Rapid Scaling of Holding Group Partnerships

InMobi, a leading provider of marketing and monetisation technologies that fuel industries around the world, today announced that Philip Gale has joined its team as Head of Agency Development, Europe. Most recently at Publicis Media, Gale was the Director of Programmatic Partnerships; he will report to Andy Powell, InMobi’s Vice President and Managing Director for EMEA.

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“Philip has built a fantastic reputation as a mobile leader across both startups, scale-ups, and global holding groups”

Gale is a mobile advertising leader with experience managing large international teams spanning commercial, advertising operations, and go-to-market strategies. He brings a track record of identifying and implementing new technologies to boost business performance, drive efficiencies, and expose new revenue opportunities.

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Previous to Publicis, Gale was a senior member of Odyssey Mobile Marketing, a mobile advertising startup with offices in London, Stockholm, and Singapore. Odyssey was acquired by Phunware in 2014, and Gale relocated to California to join the Phunware leadership team, before seeing them through a successful initial public offering in 2018.

“InMobi has long been known for innovation in ad technology and for being a fast mover well ahead of the latest industry trends,” says Gale. “I am especially happy to be joining the company right now, at a critical time in its growth into a world-leading business.”

“Philip has built a fantastic reputation as a mobile leader across both startups, scale-ups, and global holding groups,” says Powell. “Both myself and the team are looking forward to working closely with him to build deeper relationships with our agency partners across Europe. Philip’s role will be to work with our agency partners to identify various pilots and ad tech opportunities, over and above our current media footprint, as we continue to invest heavily in the region.”

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New Global Leadership & Development Path Opens For Non-Graduates To Enter Marketing

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PRNewswire
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LatentView Analytics Launches ‘Foresight’ – A CxO Fireside Chat Series With Inaugural Episode: ‘The Digital Future of Financial Services in the Experience Economy’

Global consultancy creates fifty global opportunities for graduates, non-graduates, and career changers to join a development programme focussed on work experience

TEAM LEWIS, the global marketing agency, announced the creation of fifty new entry-level opportunities across all regions aimed at non-graduates, graduates and career changers. It will offer the freedom to choose a career in the marketing industry without a degree or relevant work experience.

The applicants shortlisted will be offered full-time paid positions while going through a rigorous training and development programme.

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In 2020, a fifth of the global workforce was comprised of people between the ages of 15 and 24[1]. Today, this group is recovering from the impacts of the Covid pandemic, resulting in an unemployment rate of 8.7% compared to 3.7% for older adults[2]. Whether due to people opting out of university to avoid student debt or experiencing limited job opportunities in their original field of study, workplaces will miss out on talent if degrees are entrance requirements for employment.

“Over the years, we’ve seen more talent from a diverse range of backgrounds and believe all individuals should be given the opportunity to show their ability. If organizations want to be diverse and inclusive, they should be more open to different types of skills, intelligence and creativity. With the right training and attitude, we believe it is possible for anyone to succeed in this industry,” said Jen Wu, VP, People APAC & EMEA.

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As part of the RISE programme, trainees will be able to earn and learn through training, certification, shadowing and a global work exchange programme. They will be exposed to all facets of marketing and operating a strategic and creative consultancy. RISE is part of TEAM LEWIS’ ongoing action programme to address diversity, inclusion, communication and equality (DICE).

Earlier this year, TEAM LEWIS conducted global research on Gen Z and the future of the workplace, in support of the HeForShe movement. The research revealed that Gen Z placed personal growth opportunities as the top factor when it comes to evaluating employment opportunities. While gender and race were identified as the top qualities of diversity by Gen Z, diversity of thought and inclusion ranked second and third respectively.

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Whip Media Appoints Jaime Otero As Vice President Of Business Development And Content Strategy To Lead International Growth Of Its Content Rights Exchange

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PRNewswire
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Former Cisco and Adobe Executive Joins Banyan Security as CSO to Help Enterprises Reimagine Zero Trust

The Addition of Leading Media Companies Including Globo, Univision’s VIX and Onza Reinforces Company’s Bet for Latin American and European Content

Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, announced today that Globo, Univision’s VIX and Onza have joined the Whip Media Exchange, the company’s data and AI-powered content rights marketplace that makes global film and TV content licensing faster and more efficient. Whip Media also announced the appointment of Jaime Otero as Vice President of Business Development and Content Strategy to lead the Exchange’s global expansion.

Latin America’s largest media group Globo will distribute a selection of premium telenovelas, series, factual/lifestyle and kids content through the Whip Media Exchange. Univision will acquire content for VIX, to expand its Spanish-language programming on the streaming service. Onza, a leading distributor and content producer in Spain, will sell its telenovelas, series and documentaries.

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“As our unique data and analytics highlight how TV content from Latin America and Europe is in increased demand and finding new audiences around the world, we are expanding our footprint by adding some of the largest global media companies to the Exchange,” said Richard Rosenblatt, founder and CEO of Whip Media. “We’re excited to have Jaime Otero join our team to drive our international growth and honored to welcome truly innovative media companies like Globo, Univision’s VIX and Onza shortly after our launch.”

Utilizing the Exchange’s data-driven platform, Globo, along with existing sellers including Lionsgate, will be able to identify the best content for existing partners, find new international partners, and generate more revenue. Buyers and distributors such as VIX and Onza will be able to access their popular series, telenovelas, and kid’s programming as well as a growing library of international television content through the Exchange.

Otero is recognized for leading the adoption of online licensing platforms in a traditionally manual industry. He joins Whip Media from RightsTrade, where he served as Managing Director. In that role, he designed and implemented the growth strategy of their online marketplace for film and television rights licensing, along with managing operations, content partnerships, marketing and sales. Otero brings two decades of international experience producing, licensing and distributing content across all platforms and territories and previously served as Chief of Staff in the Ministry of Culture of Spain, where he was in charge of revitalizing the European and Latin America film and TV industry.

“Jaime’s reputation, global network, deep knowledge of content buying and selling and broad experience leading online content marketplaces uniquely position him to help us grow the Exchange,” said Alisa Joseph, SVP of Business Development and Strategy at Whip Media. “He has a proven track record of scaling ventures in the media, entertainment and technology industry, delivering results and increasing stakeholder value.”

“As someone who has been at the forefront of bringing content licensing online and making it more efficient, I believe Whip Media’s unique access to consumer data combined with their technology platform will transform our industry,” said Otero. “As more global buyers and sellers join the Exchange, we will be able to exponentially generate new revenue opportunities, ultimately benefiting the entertainment industry at large.”

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The Whip Media Exchange connects buyers and sellers in a centralized platform to streamline discovering, buying and selling content rights. Using proprietary first-party data, the Exchange drives more intelligent licensing decisions through a new set of predictive analytics not previously available to the entertainment industry. The Exchange is the only platform bringing consumer insights and predictive analytics into the licensing decision-making process at scale, facilitating the discovery of content and creating efficiencies across the entire process.

Each TV and film title in the Exchange is assigned a new, proprietary Demand Score using models that leverage Whip Media’s sentiment and engagement data. The Demand Score is modeled based on consumer viewership and engagement insights from 18 million viewers in over 170 countries across 4.5 million movie and TV episodes on 1,100 global platforms. The Demand Score provides a decision-making framework to predict content performance, helping buyers and sellers identify the right content for the right audience and drive revenue.

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Martech Disruptor Modo25 Secures Fourth Six Figure Investment

By
MTS Staff Writer
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Martech Disruptor Modo25 Secures Fourth Six Figure Investment

Digital martech innovator, Modo25 has secured a fourth six-figure investment round for its BOSCO™ Connect solution that benefits to online marketers globally.

This time, the investment has come from three new investors with significant industry experience to support the continued global growth of Modo25 and BOSCO™.

Richard Flint former CEO of Sky Betting & Gaming was behind this well documented growth of Yorkshire’s most successful tech scale-up business. Richard still sits on the wider Flutter board as a non-executive director:
https://www.flutter.com/investor-relations/board-of-directors. Richard is now Chair of Butternutbox, the fast growing online subscription dog food business and an investor in a number of other tech businesses.

Mark White President and COO of SEKO Logistics has overseen the growth of SEKO to become one of the world’s most trusted retail logistics and supply chain partners – underpinning the backbone of the huge shift to online retail. Mark’s knowledge and experience will be hugely helpful to Modo25 as they continue to sign up more global ecommerce businesses for the BOSCO™ Connect – Marketing Intelligence Platform.

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Keith Hunt of Results International has huge experience of overseeing multiple mergers and acquisitions globally. Over the last 20 years his focus has been specifically around marketing agencies, SaaS MarTech and software businesses. His knowledge of how to scale up a global SaaS business will be vital for the next stage of the Modo25 journey.

Modo25 is the powerhouse behind the martech platform, BOSCO™ Connect, the machine learning platform that helps retailers and businesses to increase the returns from their digital marketing and measures the success of their organic and paid media channels when compared to competitors.

This is fourth such investment that the company has received in the past twelve months. It allows Modo25 to grow its ambitious local recruitment drive; which has already brought 40 new digital jobs into Yorkshire.

Following the investment, new UK (Leeds Based) posts currently available include: Digital Marketing, Data science and Customer Service roles. Modo 25 is also interested in hearing from experienced US Internet Retailing executives, who are keen to play a role in a growing global enterprise.

On the social front, the investment announcement support’s Modo25’s other core objective – to raise funds for charity. All the latest investors share Readman’s passion for cycling and charity fund raising for the 1moreChild orphanage in Jinja, Uganda.

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Reflecting on his investment, one of the new investors: Richard Flint had this to say, “Modo25’s CEO John Readman is emerging as a global champion for Yorkshire Business in the online performance marketing and analytics world. To be frank, I am impressed by his outstanding vision, creativity and determination to succeed. The business model he is deploying here is proving to be a winner and the ‘Software as a Service’ solutions Modo25 provide through BOSCO™ Connect delivers real and impactful benefits for online retailers across the globe.

I can speak for the other investors when I say that we are looking forward to helping out on the board and watching the Modo25 team deliver further on both their commercial and fundraising potential.”

Modo25’s CEO, John Readman, welcomed Richard’s comments, adding, “We’re thrilled that Richard, Keith and Mark have invested into the Modo25 vision. Thanks to their investment, we can expand our ambitious on-going recruitment drive which has already brought over 40 new jobs to Leeds and the surrounding areas.”

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Wikipedia Co-Founder to Launch Roundtable Discussion on “Universal Network of Encyclopedias”

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Modeled After the Decentralized Blogosphere, the New Encyclosphere Aims to Incorporate All Existing Encyclopedias

At a cultural moment in which the media is becoming ever more opinionated and centralized—and less trusted to report all the facts—Dr. Larry Sanger, co-founder of Wikipedia, is announcing an initiative to decentralize the world’s encyclopedias. A new non-profit aims to promote technical standards and software that will make it easier to find high-quality information and a global range of opinion. Sanger and a group of like-minded technologists incorporated the non-profit Knowledge Standards Foundation (KSF) late last year and have been making preparations to launch a deep-dive seminar / discussion group that will hash out the details. The mostly-volunteer group has started several software projects.

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We are not making an encyclopedia. We are making standards to drive the technology that will connect the world’s encyclopedias in a single, open network.

The KSF, which has applied for 501(c)(3) nonprofit status, has a weekly virtual meeting of employees and volunteers. Over 4,000 people are signed up for the newsletter, with over half of them, by KSF estimates, being software developers. “We have noticed a massive grassroots interest among developers to address restrictions on free speech and to route around centralized control of information,” Sanger said. In its first year of operations, the group has raised $200,000, and is poised to accelerate fundraising activities.

Four week-long sessions are planned to kick off the KSF’s organizational seminar titled, “The Technology of Decentralization: How and Why to Use Neutral Standards to Build the Encyclosphere and Other Decentralized Networks.” The seminar is free and open to all. It is virtual so no travel is required. Participants should sign up on the KSF’s website, encyclosphere.org.

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“Open standards made the internet explode in popularity. Email, web browsers, and blogs became killer apps because they were based on open standards. A public conversation needs to happen so there is agreement on encyclosphere standards. This seminar facilitates that conversation about the universal network of encyclopedias,” technologist Tim Chambers, KSF Treasurer, said. “We are not making an encyclopedia. We are making standards to drive the technology that will connect the world’s encyclopedias in a single, open network.” Sanger added, “In the end, we want to make it as easy to find excellent articles hidden on obscure academic, professional, and even amateur websites as it is to find Wikipedia articles.”

Among the developing projects KSF supports with funding or other assistance are EncycloSearch.org and FactSeek.org, two different encyclopedia search engines. To illustrate and practice the same sort of decentralized network concepts behind the encyclosphere project, Minifeed.org will enable everyone to turn an ordinary WordPress blog into a self-owned social media feed.

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TARTLE Launches Data Marketplace to Empower Individuals, Nonprofits, and Charities

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The New Mexico startup TARTLE announced their commitment to becoming the first fully transparent big data marketplace platform.

The New Mexico startup TARTLE announced their commitment to becoming the first fully transparent big data marketplace platform. The TARTLE marketplace pioneers a new method of data management, allowing personal data to be treated as an asset owned by its producer. It functions as a broker for people and organizations with a blockchain-based identity, without the risk of any third-party involvement.

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The TARTLE platform is committed to introducing higher standards of transparency, accountability, and security to data brokerage. It uses both symmetric and asymmetric encryption for fully encrypted data while still facilitating its exchange.

All personal data traded on the platform is verified through blockchain technology, using an immutable record of positive consent through ed25519 signatures. Stored hashes of the encrypted data also ensure that it remains true to its original source, and subsequent transactions make it easy to track and ensure that all data is ethically sourced.

Further, TARTLE seeks to promote social responsibility by giving organizations and nonprofits the opportunity to use the platform as an additional source of funding and awareness across 222 countries.

Previously, the impact of NGOs and special cause organizations were limited by a lack of funding and geographical reach. Red tape and bureaucratic constraints from one entity to another also made it difficult to secure the support of government agencies and other organizations. The TARTLE platform provides an equal playing field for all special-cause organizations, aligned with its Big 7, to promote their vision across the globe.

This exciting nonprofit development is a part of TARTLE’s initiative to build a worldwide community of individuals and organizations, who can share and purchase data on better terms.

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Dimensional Insight Receives a High Overall Rating in the 2021 Gartner Peer Insights ‘Voice of the Customer’: Analytics and Business Intelligence Platforms Report

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Dimensional Insight Receives a High Overall Rating in the 2021 Gartner Peer Insights ‘Voice of the Customer’: Analytics and Business Intelligence Platforms Report

Report includes ratings from technology users representing a variety of industries across the globe; Dimensional Insight received an overall rating of 4.5 out of 5

Dimensional Insight, maker of Diver Platform, a solution that provides data analytics, integration, and KPIs, today announced that it was recognized in the Gartner Peer Insights ’Voice of the Customer’: Analytics and Business Intelligence Platforms report*, published earlier this month. In the report, Dimensional Insight received an overall rating of 4.5 out of 5, based on 57 reviews as of May 31, 2021.

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According to Gartner, “The ‘Voice of the Customer’ is a document that synthesizes Gartner Peer Insights’ reviews into insights for IT decision makers. This aggregated peer perspective, along with the individual detailed reviews, is complementary to Gartner expert research and can play a key role in your buying process, as it focuses on direct peer experiences of implementing and operating a solution.”

Fred Powers, CEO and co-founder of Dimensional Insight says, “Customer success is central to the way we do business, and seeing success with analytics has never been more critical than in the last year. In our opinion, our continued high performance in customer reviews, including in Gartner Peer Insights, demonstrates that our customers are able to generate positive outcomes by using our products.”

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OneLogin Named a Leader in Identity-as-a-Service for Enterprise by Independent Research Firm

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OneLogin Named a Leader in 2021 Gartner Magic Quadrant for Access Management

Report Cites, “Top-Notch Customer Support” and gives OneLogin highest possible scores in Performance and Availability and User Experience

OneLogin, a global leader in identity and access management (IAM), today announced it was named a Leader in The Forrester Wave™: Identity As a Service (IDaaS) for Enterprise, Q3 2021.

Forrester evaluated a total of eleven vendors for the Wave, with four companies identified as Leaders. During the assessment of each vendor’s current offering, strategy, and market presence, OneLogin achieved the highest possible scores in nine of the evaluation criteria, including Single Sign-On, User Authentication, User Experience and Navigation, Performance and Availability, and Product Vision.

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According to the report, “OneLogin delights with user experience and top-notch customer support.” It goes on to state, “Reference customers praised a seamless MFA adoption journey and good RBA capabilities…[and] cite a very positive vendor relationship, ease of integration, ease of use for admins, and product configurability.”

The Forrester report also cites that OneLogin’s “directory services are robust, with many controls to delegate administration across trusted/untrusted zones, which is useful for subsidiaries and partners. The user experience is intuitive, with good UI and low/no code capabilities.”

“We’re honored to be recognized as a Leader in the Forrester Wave for IDaaS. We believe it validates OneLogin’s market leadership in managing and securing digital identities for our customers, partners, and employees worldwide,” said Dayna Rothman, CMO of OneLogin. “To us, this reinforces our commitment to providing a seamless customer experience on our customer’s journey to security — especially in a year that’s been riddled with numerous cyberattacks. Our customers are our number one priority, and we will continue to ensure that they are our focus every step of the way.”

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Amity Obtains ISO 27001 Compliance Certification, Ensuring Secure In-App Communities & Social Features

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Amity, the leading technology platform that powers in-app social experiences, today announces the successful completion of its ISO 27001 audits.

Amity, the leading technology platform that powers in-app social experiences, today announces the successful completion of its International Organization for Standardization (ISO) 27001 audits, achieving compliance with the organizations’ thorough security standards.

Our teams are working hard to ensure that Amity continues to offer the most capable, reliable, and secure solutions to our customers. Completing the ISO 27001 certification is another great step forward not only for us but also for all our customers, and is a testament to our commitment to quality.

ISO27001 is an international standard for information security, which includes IT products, data centers, organizations (sites and personnel), and development methodologies. This globally recognized certification verifies Amity’s information security management system (ISMS) meets best practices in information security.

The audits were completed with the help of BSI Group, one of the world’s leading auditors. BSI Group enables people and organizations to perform better through standardized products and services, while also offering businesses certification and standards-related services.

“Offering our solutions to leading enterprises around the world means that security and compliance is always our main priority. Our teams are working hard to ensure that Amity continues to offer the most capable, reliable, and secure solutions to our customers. Completing the ISO 27001 certification is another great step forward not only for us but also for all our customers, and is a testament to our commitment to quality” said Touchapon Kraisingkorn, CTO & Head of Professional Services at Amity.

Amity Social Cloud, the company’s flagship platform, allows companies and developers to easily add plug-and-play social features to any app or digital platform. In a booming and crowded mobile app marketplace, this enables product and marketing teams to build communities, drive engagement, increase retention and grow revenues.

Amity’s platform is used by more than 10 million people every month, powering in-app social experiences and social networks for hundreds of clients operating in many different industries, ranging from sport, media, and retail, to banking and education.

Amity currently has over 200 employees spread across offices in Bangkok, London, Milan, and Miami.

STUDY: Demand for Real-Time, Interactive Digital Video & Audio Has Exploded in 2021

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New analysis is from Agora, who powers 50 billion minutes of video and audio engagements each month for the world’s top apps

Agora, Inc., a pioneer and leading platform for real-time engagement APIs, today announced the results of a new study examining the growth of real-time engagement (RTE) technology — interactive, two-way digital video and audio — amid a tumultuous past year.

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People increasingly want interactive real-time video or audio features in the apps they use. For example, students in an education app want to see and speak with classmates in a more natural, interactive way; users in a dating app want to not only see potential partners but connect in a multi-dimensional manner; and buyers in a shopping app want to talk to sellers. However, for many developers, interactive real-time video and audio functionality are too difficult and expensive to build.

Enter Agora whose platform allows developers to easily embed powerful real-time engagement experiences — video and audio — into their apps and services. Globally, Agora helps the world’s leading developers power 50 billion minutes of video and audio engagements each month, giving them an unparalleled view on how end user demand is shifting year-over-year.
For its analysis, Agora examined changes in real-time, interactive video and audio usage over the last four years, totaling more than 191.9 trillion minutes of video and over 1.11 trillion minutes of audio.

Key findings include:

Overall Growth Surged in 2020

Between 2018 and 2019, RTE video (+75%) and audio (+67%) grew significantly. In 2020, however, in conjunction with COVID-19, growth exploded, with RTE video rising 110% while audio climbed 143%. In total, Agora powered more than 80 billion minutes of RTE video and more than 400 billion minutes of RTE audio in 2020.

“Today, it has become more important than ever for people to make meaningful connections with one another,” said Tony Zhao, founder and CEO at Agora. “As a result, adoption of real-time engagement technologies is growing at a rapid pace.”

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2021 RTE Usage Will Exceed 2020

“2021 will see even more RTE technology usage on our platform than 2020, which was already a record year,” added Zhao. “We are seeing a paradigm shift in the types of functionalities and features end users expect from their apps. Developers must adapt to deliver on desired RTE experiences.”

Top Growth Categories

In 2020, several app categories saw especially impressive RTE video and audio usage growth. In video, customer service (+2,689%), HR (+4,120%) and health (+956%) were the top-three growth verticals, while audio saw HR (+1,404%), media and broadcast (+552%) and education (+467%) lead the pack.

In 2021, several categories have already exceeded the total minutes of usage seen in 2020. In RTE video, those categories include ecommerce (126% of 2020’s total), HR (141% of 2020’s total) and customer service (126% of 2020’s total). In RTE audio, the standouts are customer service (272% of 2020), finance (136% of 2020) and health (132% of 2020).

“RTE video and audio has been essential for HR, customer service, education, health, and others amid the pandemic,” said Zhao. “These technologies are at the center of digital transformation and will continue to be cornerstones both now and in the future.”

Agora will explore these trends in RTE at its flagship RTE2021 conference, which is set for Wednesday, September 1st and Thursday, September 2nd. The event — free and held virtually — will bring together leading global voices to discuss innovations in video, voice and streaming during a time where it is more important than ever. RTE2021 is the world’s largest event exploring real-time engagement (RTE) technologies.

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CallTower Launches New Innovative Cisco Cloud Calling Solutions for Businesses of All Sizes

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CallTower combines the power of Cisco Webex Calling and UCM with their optimized voice network for peak performance

CallTower, a global leader in delivering cloud-based enterprise-class unified communications, contact center and collaboration solutions, today announced the availability of their Cisco Webex Calling and UCM solutions. CallTower customers can take advantage of Cisco’s powerful new multi-tenant cloud offering under the umbrella of their robust implementation, adoption and support systems.

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CallTower’s Cisco Webex Calling solution is designed to enhance the user experience (UX) of customers with fewer than 1000 seats. This solution is managed in Cisco’s control hub and works with Cisco 6800s, 7800s, and 8800s MPP phones.  The CallTower Connect admin portal provides the added benefits of PSTN traffic on CallTower’s voice-optimized network and API integration, CDRs and analytics. Customers can be sure that they are accessing one of the highest functioning UC calling platforms available.

For customers that have more than 1000 seats, CallTower’s Cisco UCM solution is the right solution. CallTower has 18 years of experience hosting Cisco CallManager and has built a robust API integration with this tool, enabling a streamlined migration to UCM. Customers are empowered by CallTower Connect, an online self-provisioning portal which enables administrative options.

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“CallTower Connect is the glue that holds together the one-stop-shop catalog of CallTower solutions,” noted Doug Larsen, Senior Director of Software and Product. “Connect allows our customers to easily personalize and control their CallTower solutions and greatly reduce IT administrative workload overall.”

“Delivering a robust Cisco calling solution to our customers was an obvious collaboration move for CallTower,” explained CallTower CRO William Rubio. “Our powerful global voice network, the legacy prowess of the Cisco system and the user experience of Webex is a next level combination for any organization using the unified communication space. Leverage that with our second-to-none support organization, and you will ensure your Cisco solution is up and running perfectly.”

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Cyara Maintains 25% YoY Growth for Third Year, Adds Marquee Partnerships to Growing Network

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Cyara Maintains 25% YoY Growth for Third Year, Adds Marquee Partnerships to Growing Network

Cyara Maintained a 90% Customer Retention Rate & Released Industry-First Product Innovations

Cyara, provider of the leading Automated Customer Experience (CX) Assurance Platform, announces today that it closed the second half of its 2021 fiscal year with 25% growth in SaaS bookings, a 90% customer retention rate and 8.5+ billion seconds of synthetic CX testing traffic annually. Cyara’s successful and unique approach to CX has resulted in expanding relationships with Amazon Web Services, as well as new partnerships in 2021 with Accenture, Capgemini, Cloud Tech Gurus, Cognizant, Infosys, Software One, Splunk and Twilio; and new customer experience assurance offerings, which enable customers to reap more value from the Cyara Automated CX Assurance Platform.

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“The difficulties faced during the pandemic have highlighted the critical nature of contact centers when it comes to business continuity”

Despite the COVID pandemic and economic downturns, which forced many companies to enable remote employees or shut down entirely if they could not, adoption of Cyara’s Automated CX Assurance Platform technology has increased due to the criticality of ensuring positive CX to drive business continuity during unprecedented times. In addition, the pandemic forced many organizations around the globe to accelerate cloud migration timelines to enable remotely executable business functions. Cyara’s automated testing technology allows contact center organizations to be confident about the functionality of their new cloud environments.

“The difficulties faced during the pandemic have highlighted the critical nature of contact centers when it comes to business continuity,” said Alok Kulkarni, CEO and co-founder of Cyara. “We’re proud of our ability to ensure the resiliency of contact centers and support companies that seek to transform their operations through cloud migrations.”

Global Expansion & Growth

Across the globe, Cyara saw significant growth in new customers from industries including: biotech, e-commerce, financial services, government, health insurance, home security, medical devices, manufacturing, pharmaceuticals, retail, software, transportation and utilities.

To meet the growing demand for automated CX assurance solutions, Cyara is continuing to invest in global expansion and seeks to deepen its international growth by expanding global staff in strategic functions by 30% since 2019. As part of this initiative, Cyara recently appointed Perry Gale as the new Vice President to oversee the Europe, Middle East, and Africa region (EMEA). Gale brings decades of sales and leadership experience to his new role at Cyara, having held leadership roles at Pendo.io, Nintex, Axceler, ICS Solutions and K2.

Cyara also deepened its relationship with Amazon Web Services as evidenced by acceptance into the Amazon Web Services (AWS) Public Sector Partner Program, as well as the AWS ISV Accelerate Program, a co-sell program for AWS Partners who provide software solutions that run on or integrate with AWS. Cyara is a member of the AWS Partner Network (APN) as an AWS Technology Partner. Cyara also saw a 10X YoY increase in sales through AWS in FY21, as AWS users adopted Cyara to simplify the process of migrating on-premise contact centers to the Amazon Connect cloud contact center while increasing the speed of the migration and improving quality through automated testing coverage.

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New Features & Services

Cyara’s leadership in the automated CX assurance market was demonstrated when Cyara launched Call Explorer earlier this year, a first-of-its-kind automated record and replay solution for Interactive Voice Response (IVR) testing. Call Explorer is a web-based phone UI that testers can use to manually dial a call into their contact center IVR. In the background, Call Explorer is automatically and intelligently listening, logging, and documenting every aspect of that voice test call. From a single manual test session, Call Explorer automatically captures rich documentation of each step taken and creates a test script. This helps CX teams to rapidly build a comprehensive library of test cases that will never have to be manually dialed again, simplifying and expediting the task of call quality testing and helping enterprises achieve better customer experience with less effort, cost, and risk of human error.

Other significant product updates include:

  • Recent expansion of the set of platforms supported for testing of agent routing and data passing to include Twilio Flex, and Genesys PureCloud
  • Improved ability to quickly understand test results by adding transcription of failed test steps, so customers can quickly identify, by visually scanning the transcriptions, where problems occurred rather than listening to audio recordings in order to identify any issues
  • Simplified continuous testing with streamlined, self-service use of the Platform load test booking calendar to make scheduling and executing frequent tests faster and easier
  • Enhanced CX design capabilities with the ability to break customer journeys into smaller units or modules – important for supporting the types of complex customer journeys many Cyara customers provide consumers
  • Extended Cyara’s technology integration offerings with the addition of Rally, allowing users to benefit from automatically generated Rally tickets based on defects uncovered by Cyara. Cyara auto-populates each Rally ticket with failure details, like recordings and screenshots, so ticket users can quickly identify, manage, and resolve discovered defects.

In the Fall of 2020, Cyara also launched Premium Support and Expert Services, two new service offerings that enable Cyara customers to reap more value from Cyara’s Automated CX Assurance Platform by assisting them in their DevOps, Agile and Automation journeys. Premium Support and Expert Services were created to supplement the standard technical and business support received by Cyara’s network of healthcare, financial services, retail, hospitality and travel companies around the globe.

Industry Recognition & Accolades

The recent growth in adoption and continuing success of Cyara’s Automated CX Assurance platform has been reflected in multiple industry awards and partnerships as well as industry customer satisfaction ratings, including:

  • NPS of 63
  • CSAT of 96
  • Inc. magazine’s Best Workplaces for 2021
  • Call Explorer winning Globee® in the 13th Annual 2021 Golden Bridge Business and Innovation Award
  • CODiE Finalist for Best DevOps Tool
  • Silver Stevie® Award Winner in 2021 American Business Awards®
  • TMC’s 2021 CUSTOMER Product of the Year Award
  • TMC’s 2021 Communications Solutions Product of the Year Award
  • Inclusion in the Forrester Wave for Continual Functional Test Automation Suites

In addition to the above awards, Cyara has completed its annual SOC 2 Type II audit, performed by KirkpatrickPrice. A SOC 2 audit provides an independent, third-party validation that a service organization’s information security (InfoSec) practices meet industry standards stipulated by the AICPA.

Virtual Summit Events & Presentations

On October 13 – 14, Cyara will host the 2021 Xchange Virtual Summit, a free, two-day premier CX-focused virtual conference featuring presentations, panel discussions, and sessions with CX industry legends and leaders, innovative peers, analysts and technology partners. The keynote presentation will be delivered by legendary sports icon, Olympic Champion and Hall of Famer, Sugar Ray Leonard, who will discuss how discipline, focus, preparation and innovation lead to success. Register for the 2021 Xchange Virtual Summit at the link here: https://xchange2021.cyara.com/.

The upcoming Xchange Virtual Summit in October will build and expand on the themes covered during Cyara’s first ever Xchange Virtual Roadshow, a virtual conference focused on accelerating CX innovation. The event convened some of the most forward-thinking leaders on customer experience (CX) and test automation to discuss how some of the world’s leading businesses have solved their toughest CX challenges.

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