CoreMedia Named Visionary By Gartner In Web Content Management

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August 2, 2018

CoreMedia Named Visionary By Gartner In Web Content Management

2018 Magic Quadrant Recognizes CoreMedia for Ninth Straight Year

CoreMedia, provider of a global content platform for orchestrating and delivering consistent, personalized experiences to any digital touchpoint, today announced it has been positioned by the technology analyst firm Gartner, Inc. as a Visionary in the 2018 Gartner Magic Quadrant for Web Content Management.

This marks the ninth consecutive year CoreMedia has been recognized as a Visionary in the report. CoreMedia believes its position in the 2018 Gartner Magic Quadrant for Web Content Management validates the company’s strategy to focus on enabling category leaders in all industry segments to take their online business to the next level by delivering iconic and personalized brand experiences quickly and at scale.

According to Gartner, “WCM is more important than ever for digital transformation and optimization, so there is increasing pressure to ‘get it right this time round’. After studying this report, decision makers keen to deliver effective digital experiences will be better placed to identify the most suitable vendor” .

Also Read: Episerver Named a Visionary in the 2018 Gartner Magic Quadrant for Personalization Engines

At CoreMedia, we recognize the importance of content and are pleased to once again be included in this industry report.

It’s been a year of tremendous growth for CoreMedia. The company has continued to expand its global partner ecosystem and is establishing itself as the leading cloud-based content partner for companies in the retail and luxury fashion industry.

“We believe that this recognition, as well as our recent placement in Gartner’s 2018 Magic Quadrant for Digital Experience Platforms, shows we’re on the right track when it comes to online customer experience,” said Doug Heise, VP of Marketing at CoreMedia. “Creating iconic experiences is a strategic move for brands today because it’s the most effective way to avoid becoming a commodity. Our clients use our content cloud to innovate and do things they’d never thought of before. And that really is extraordinary.”

In the last 18 months, CoreMedia has expanded its market presence considerably. In addition to growing its worldwide technology ecosystem and increasing annual recurring revenue by 28%, CoreMedia added 15 new customers to its roster of leading global brands, including some of the world’s top luxury fashion labels and eCommerce leaders.

Based in Hamburg, Germany with offices in London, Arlington, and San Francisco, CoreMedia is the complete content platform, providing the smart, omnichannel approach to content management, advanced asset management, and eCommerce integrations. The company’s platform for industry leaders features an intuitive editorial interface, unbeatable flexibility, plus robust scalability and extensibility for the world’s biggest brands.

Lynn Vojvodich Appointed to the Looker Board of Directors

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August 2, 2018

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Lynn Vojvodich Appointed to the Looker Board of Directors

Looker, a leading data platform company, announced that Lynn Vojvodich has joined the company’s Board of Directors.

@lvojvodich joins Looker’s Board of Directors. @lookerdata

Formerly EVP and CMO of Salesforce, Ms. Vojvodich has spent more than two decades building and transforming enterprise software companies, as well as advising start-up and growth-stage technology businesses. Prior to joining Salesforce, she was a partner at Andreessen Horowitz where she developed go-to-market strategies for portfolio companies.

“Lynn has decades of proven success guiding and growing companies,” said Frank Bien, CEO of Looker. “Her leadership and experience will be invaluable to Looker as we continue our rapid growth and expansion. We’re thrilled to have Lynn join our Board.”

“Looker is a very well positioned company in an increasingly relevant industry,” said Ms. Vojvodich. “The company has impressed me with its strategic vision and its strong and healthy corporate culture. I look forward to working with Looker’s leadership team during the company’s next stage of growth.”

Also Read: MapR Unveils Major Data Platform Update for AI and Analytics

Ms. Vojvodich currently sits on the Board of Directors for Ford Motor Company and Booking Holdings (formerly known as The Priceline Group). She holds a B.S. in Product Design and Mechanical Engineering from Stanford University and an MBA from Harvard Business School.

Looker is a complete data platform that offers data analytics and business insights to every department, and easily integrates into applications to deliver data directly into the decision-making process. Over 1,600 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Spotify, Etsy, Lyft and Kickstarter have trusted Looker to power their data-driven cultures. The company is headquartered in Santa Cruz, California, with offices in San Francisco, New York, Chicago, Boulder, London and Dublin, Ireland. Investors include CapitalG, Kleiner Perkins Caufield & Byers, Meritech Capital Partners, Redpoint Ventures, First Round Capital, Sapphire Ventures and Goldman Sachs

Outbrain Appoints Vice President For US Marketing

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August 2, 2018

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Outbrain Appoints Vice President For US Marketing

B2B Marketing Strategist Erin Mccallion Joins the World’s Leading Native Advertising Platform

Outbrain, the world’s leading native advertising platform, announced that Erin McCallion is joining the company as Vice President for US Marketing. This is a new role at the company as it enters a period of growth and transformation.

“Erin is joining Outbrain at a pivotal time as we focus on innovating and transforming our platform to personalize the Web for every user and offer increased brand safety to brands and publishers,” said Matt Crenshaw, General Manager US at Outbrain. “Erin has an exceptional track record and we are very excited to have her on board as we carve out new opportunities for marketers and publishers and increase trust and transparency across our network.”

Also Read: Outbrain Acquires AdNgin to Further Enhance the Reader Experience

As Vice President, McCallion will be responsible for US marketing as well as global communications and public relations initiatives. She brings 20 years of experience to the role having developed successful brand strategy, communications and go-to-market initiatives for advertising technology, traditional and digital publishing organizations. She most recently served as Vice President of Global Marketing at Mediaocean where she oversaw marketing and public relations launching acquisition and retention initiatives engaging the largest and most influential agency holding companies, media sellers and brand advertisers.

“Outbrain is the pioneer in the content discovery space and I am thrilled to join them at such an exciting time for the industry,” said Erin McCallion. “As we actively release new solutions that will transform audience engagement capabilities for publishers and advertisers, there is an amazing opportunity to tell the next chapter in Outbrain’s story and I look forward to working with the team here to do that in the months ahead.”

Airpush Announces Acquisition of General Mobile Corporation (GMobi)

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August 2, 2018

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Airpush Announces Acquisition of General Mobile Corporation (GMobi)

Leader in Mobile Ad Tech Adds OEM Mobile Services Powerhouse to It’s Expanding Global Network

Airpush, the mobile advertising leader integrated into over 300,000 mobile apps, announced the purchase of General Mobile Corporation (GMobi), a global provider of mobile Internet services and products driving revenue in emerging markets for mobile device Original Equipment Manufacturers (OEM’s). With this latest acquisition, Airpush now provides app developers with a comprehensive monetization platform encompassing a wide variety of revenue verticals such as advertisements, data and idle resources monetization.

GMobi reaches over 200 million users, with blue chip clientele including leading tech, retail and gaming brands such as Cheetah, Amazon, Uber and Baidu, among others. The acquisition of GMobi will complement Airpush’s existing mobile technology services in addition to its disruptive and high performing monetization and advertising solutions.

The new mobile solutions leverage advanced ad conversion metrics to gain increased user discovery to enhance sales capabilities. For Airpush customers, the GMobi acquisition means greater value via content delivery and end-user experiences.

Also Read: TransUnion Completes Acquisition of iovation

“We’re excited to revolutionize how brands connect with consumers,” said Paul Wu, founder and CEO of GMobi. “Combined, GMobi and Airpsuh technologies will transform mobile advertising experiences.”

“Joining forces with GMobi gives advertisers access to a unique audience that is not available through other channels,” said Stefans Keiss, CEO of Airpush. “It’s a great basis for development and scaling of a new product (AI for App Monetization) that will completely change the way developers and OEMs monetize.”

Winner of the DataWeek “Top Innovator in Advertising Data” award and recognized by Forbes as one of America’s “Most Promising Companies,” Airpush is a worldwide leader in digital advertising solutions. With powerful platforms integrated into over 300,000 mobile app, mobile web, and virtual reality properties, as well as one of the world’s largest consumer data marketplaces, Airpush provides some of the most diverse and highest performing monetization and advertising solutions in the industry. Founded in 2010, the company has approximately 250 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets.

Recommended Read: Xpressdocs Names Jim Wright as New CEO

SaleScout Data Solutions and Demand Gen Report Team up on State of Database Quality Report

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August 2, 2018

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SaleScout Data Solutions and Demand Gen Report Team up on State of Database Quality ReportSaleScout Data Solutions and Demand Gen Report Team up on State of Database Quality Report

Study Shows That B2B Organizations Strive to Improve Database Effort, While 83% Rely on Old or Outdated Data

SaleScout Data Solutions and Demand Gen Report have released the 2018 State of Database Quality Report, which is compiled using data gathered from Demand Gen Report’s2018 Database Strategies & Contact Acquisition Survey. SaleScout Data Solutions is a leading B2B sales and marketing data solutions provider used by enterprise companies to accelerate growth and revenue. Demand Gen Report is an online publication serving B2B marketing professionals.

The report shows that while B2B buyers expect a buying experience that is only available with the right data at the vendor’s disposal, companies continue to look for ways to overcome hurdles created by their database when trying to personalize the buying experience and build audience-focused campaigns. Specifically, the report details how B2B organizations should tackle the problems thriving in their database, including:

Also Read: TechBytes with Jean Chen, VP Marketing, SaleScout

Key data points that companies should collect;
The foundational processes required to keep data at the highest quality with minimal resources;
Where third-party data providers come into play and how they can further help alleviate data accuracy problems; and
How progressive B2B companies are getting their database strategy right.

“The results of the study show that companies want to target specific market segments, identify key stakeholders and collect information about buyer behavior, but the vast majority are working with outdated information and lack the time and resources for improvement,” said Chris Lynde, CEO of SaleScout Data Solutions. “This problem isn’t as insurmountable as it may seem. Customers should hold their data vendors to a high standard and settle for nothing less than 95% accuracy.”

Headquartered in the heart of Colorado’s high-tech community, SaleScout Data Solutions, a B2B data solutions company, provides precision, scale and performance when and where it’s needed most. Founded in 2014, SaleScout has quickly become a trusted partner to some of the nation’s largest and most recognized brands. Using proprietary technologies, exclusive data sources and human verification, SaleScout delivers the most accurate and qualified B2B sales and marketing solutions available. Providing qualified contact data allows sales teams to focus on selling and marketing teams to target more effectively, ultimately putting an end to the cold call.

ThoughtSpot Names Sudheesh Nair New CEO

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August 1, 2018

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Nair Previously Led Nutanix as President Growing Revenue from $0 to $1 Billion in 7 Years

ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, announced it has appointed Sudheesh Nair as its new CEO. Nair joins ThoughtSpot from Nutanix, where he was the company’s President. During his tenure, he was responsible for leading the sales organization and helped grow the company from $0 to over $1 billion in revenue and over $9 billion in market capitalization. Nutanix is now the leader in hyper-converged infrastructure, selling in over 100 countries and with more than 4,000 global employees. Ajeet Singh, co-founder and CEO of ThoughtSpot, will take on the full-time role of executive chairman and lead the user experience, product, and engineering functions. Singh also previously co-founded Nutanix.

New CEO at @thoughtspot – @sudeenair joins #analytics #startup to take the company through next phase of #growth

“I am thrilled to partner with Sudheesh again as he joins us today as CEO. He’s an incredibly talented executive with a proven track record of growing a disruptive technology company from zero to over a billion dollars in revenue. Leading a company through that type of growth in such a short period of time is a feat very few people on this planet achieve,” said Singh. “Sudheesh’s unbelievable energy, drive, and passion for rapidly growing and scaling businesses will be huge assets as we take ThoughtSpot to the next level. I am excited to be transitioning into an Executive Chairman role leading our technology and product teams. Having worked closely with Sudheesh before, there’s no one I have more confidence in to scale the company through this next phase of massive growth.”

Also Read: ThoughtSpot Raises $145 Million To Boost Adoption of Search and AI-Driven Analytics

“Over the last many years, BI has become known for visualizing complex data. But in a world where customers want faster business insights, simply visualizing complex data isn’t enough. Today’s companies need to get rapid value out of the unprecedented volume and variety of data they are collecting from SaaS, hybrid cloud, and IoT data sources. The world needs ThoughtSpot, a company built architecturally from the ground-up to deliver Augmented Analytics and insights at the speed of thought, using modern technologies like search, machine learning, and massively scalable compute power,” said Nair. “I’m excited to partner with Ajeet and the ThoughtSpot team to grow the company and build ThoughtSpot into a global leader.”

Nair joins ThoughtSpot following the company’s $145 million Series D funding and record breaking year winning notable market accolades, including being named a Visionary in the Gartner Magic Quadrant for Analytics & Business Intelligence, the #1 Best Big Data Company & CEO to Work for by Glassdoor, and a Top Company: Startup by LinkedIn. Hundreds of global enterprises, including three of the Fortune 5, thirteen of the Fortune 100, and many other innovative brands such as Amway, Bed Bath & Beyond, Capital One, Celebrity Cruises, Chevron, Haggar Clothing Co., Miami Children’s Hospital, OpenTable, PetCo, and ServiceNow have selected ThoughtSpot for the company’s unique ability to empower any employee with true self-service analytics. ThoughtSpot grew revenue by 180 percent in the fourth quarter, as enterprises invested heavily in the company’s search & AI-driven analytics platform.

Nair joins ThoughtSpot after a career leading business and sales organizations for rapidly growing technology companies. He has been President at Nutanix since February 2016, having served as SVP of Worldwide Sales & Business Development from April 2014 to February 2016 and VP of Sales from October 2013 to April 2014. Nair joined Nutanix as employee 16 and the company’s first salesperson in February 2011. Prior to joining Nutanix, Nair worked in various sales leadership positions at IBM-XIV, DDN, ONStor and Zambeel.

Recommended Read: ZoomInfo Appoints Derek Schoettle as Its CEO

Video Ads on Connected TV and Premium Publisher Properties Have Best Performance, Reveals Extreme Reach Q2 Report

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August 1, 2018

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Video Ads on Connected TV, Premium Properties Do Well: Extreme Reach

Quarterly Analysis of Digital Advertising Benchmarks Reveals Trends Driven by Increased Cord-Cutting, Demands for Trust and Brand Safety

Video advertising technology provider Extreme Reach released its Q2 2018 Video Advertising Benchmarks Report, offering brands and agencies up-to-date insights based on key performance metrics.

This most recent analysis of data on click-through, completion and viewability rates as well as bot traffic and time spent by device used (i.e., desktop, mobile, tablet and connected television [CTV]), showcases the growing opportunity of advertising on CTV/OTT (over the top) platforms. Additionally, examining breakdowns of success factors according to purchase method (i.e., premium publisher vs. media aggregator), Extreme Reach projects that brands will continue to invest in premium inventory, which drives higher viewability and completion rates while providing more assurance of brand safety.

Among the report’s key findings are:

Premium Outperforms Aggregators and CTV Beats all Other Devices For the second quarter in a row, video completion rates (VCR) are on the rise across nearly every device type and ad length. The biggest gains were seen across premium inventory, where an astounding 92 percent of video ads played in their entirety, an increase of 16 percent over Q2 2017. Video Completion Rates for ads served to premium publishers in Q2 2018 were 37 percent higher than through aggregators. Additionally, this is an area where CTV demonstrates a significant edge, reaching a 97 percent completion rate across premium inventory in Q2 2018 vs. 87 percent for other devices serving impressions on premium publisher sites.

Also Read: New Kenshoo Research: Mobile Ads Overtake Desktop in Paid Search for the First Time, Now Lead Spending in Both Social and Search

CTV Impressions Overtake Mobile With a 111 percent increase over Q2 2017 and a 23 percent increase over Q1 2018, CTV was, for the first time, the top performer in the percentage of video impressions served by Extreme Reach. Largely driven by consumers’ cable “cord cutting” in favor of platforms like Roku, as well services such as Hulu, CTV accounted for 38 percent of all video ad impressions in Q2. Mobile (smartphones) comprised 30 percent of overall impressions, down from 33 percent in Q1.
Impressions on Desktop and Tablets Continue Their Descent Desktop and Tablets both experienced the fifth straight quarter of decline, clearly signaling that these platforms no longer have the eye of most consumers. In fact, desktop accounted for 23 percent of impressions, or less than half its 52 percent average share for the full year in 2015. Tablets now account for just 9 percent of video impressions, down from a high of 25 percent in both Q2 and Q3 2016.
6-Second Ads Still Gaining in Appeal – and Results This increasingly popular ad length also showed big gains with completion rates averaging 82 percent, an increase of almost 11 percent from the previous quarter.

“Just when we think we’ve reached the stability that comes with maturation, the rapidly-evolving digital landscape brings us more exciting developments. This quarter, reveals the amazing opportunity in CTV,” stated Mary Vestewig, Senior Director, Video Account Management at Extreme Reach. “CTV is clearly on the path to becoming the dominant platform for media consumption, and premium inventory is the most sure-fire audience draw. Soon, I’m sure we’ll see more moves like Roku’s new ad marketplace, as these platforms prove a viable means of reaching audiences now fragmented across linear and OTT TV.”

Vonage and Nexmo Bring Cloud Communications at the Center of WhatsApp Business Solution

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Sudipto Ghosh

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August 1, 2018

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Vonage and Nexmo Bring Cloud Communications at the Center of WhatsApp Business Solution

Nexmo to Provide Support for the Largest Chat Application in the World with a Simple API for Easy Implementation within the Unified Cloud Communications Platform

Leading business cloud communications company, Vonage has announced that Nexmo, The Vonage API Platform, is now a provider for the new WhatsApp Business solution. In limited availability, WhatsApp, the largest chat application in the world, is now opening its doors to businesses, allowing them to communicate with their customers on a more engaging platform.

Vonage offers a unique cloud communications platform that brings together a robust unified communications solution with the agility of embedded, contextual communications APIs. This powerful combination enables businesses to collaborate more productively and engage their customers more effectively across messaging, chat, social media, video, and voice.

Now, WhatsApp Business Users Can Focus on Elevating Their Customer Communications

By leveraging Nexmo APIs to simplify their integrations and handle the complexity of maintenance and operations, WhatsApp Business users can focus on elevating their customer communications, meeting customers where they are, and ultimately improving customer loyalty.

At the time of the announcement, Omar Javaid, Chief Product Officer for Vonage, said, “At Vonage, we believe companies want to communicate with their customers on their platform of choice, whether that is SMS, chat, or social messaging.”

Omar added, “As a global platform, WhatsApp has been our customers’ number one requested channel. In response to that, we’re so excited to work with WhatsApp, a company that is quickly gaining traction among businesses as a common messaging platform.”

Eric Le Guiniec, VP of Global Sales, Nexmo, the Vonage API Platform, commented, “Nexmo aligns with WhatsApp’s goal to help businesses drive deeper customer relationships using the most innovative business communications solutions. With the scalable, robust Nexmo platform, businesses leveraging the WhatsApp Business solution will experience simple integrations, ongoing maintenance, and the freedom to focus on what matters most – connecting to their customers.”

Nexmo APIs would Enhance WhatsApp Business with Improved Message Delivery Rates and Increased Customer Engagement

The WhatsApp Business solution is providing businesses with a way to better manage conversations with their customers and provide useful information, whether notifications or customer service messages, quickly, reliably, and privately. Integrating with Nexmo APIs allows them to quickly and easily integrate with WhatsApp to improve their message delivery rates and therefore increase customer engagement.

“Nexmo is our global communication platform of choice for messaging and voice. With the help of the Nexmo API, we continue to bring trailblazing innovation to the recruitment industry by integrating WhatsApp Business with the Talkpush CRM,” said Max Armbruster, Talkpush CEO.

Max Armbruster continued, “We’re delighted with the simplicity of working with Nexmo and the support we’ve been getting. Within a single day, we were able to start testing the WhatsApp Business solution with our customers. Innovation is about speed and with the help of Nexmo, we further cemented Talkpush’s position as the leader in messaging recruitment.”

As a WhatsApp Business solution provider, Nexmo is taking the user experience to the next level. Nexmo enhances the WhatsApp Business solution on several key fronts:

Single Abstracted API. With just a simple API call, businesses can easily send WhatsApp pre-set template messages without having to manage the complexity of enterprise software. Businesses do not have to host, scale or manage updates; Nexmo handles that for them.
Optimal Messaging Experience. Nexmo provides optional failover to SMS. So if a message isn’t read or delivered via WhatsApp, the messages can be sent via SMS. This helps ensure that companies are getting their messages to their customers.

Nexmo APIs also provide real-time insights with delivery callbacks that provide information such as message status (delivered, read, or sent), cost and any applicable errors. This enables businesses to optimize their messaging strategy and deliver messages on their customers’ preferred channel while optimizing operational costs. Messages are encrypted from Nexmo to the customer’s device, maintaining the integrity of sensitive information.

Currently, Vonage is redefining business communications. True to our roots as a technology disruptor, we’ve embraced technology to transform how companies communicate to create better business outcomes.

Nexmo, the Vonage API Platform, provides tools for voice, messaging and verification, allowing developers to easily embed innovative programmable communications into mobile apps, websites and business systems on a global scale.

Why You Need to Make Intent Data Fit For Your Business

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Matt Amundson

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August 1, 2018

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Why You Need to Make Intent Data Fit For Your Business

Intent data’s popularity has spiked over the last few years, recently hitting an all-time high. But, on its own, intent data, can be problematic for businesses and requires an additional filter to achieve the biggest results.

Intent data is, by definition, any data that has been collected to help make the assumption that a business has the intent to purchase. First party intent data has been harvested for nearly a decade in the form of engagement data from platforms like Marketo, Eloqua and Pardot, revealing who has visited your website and what they were doing while there.

Today, it’s third-party intent data that’s rising in popularity and getting more attention. This data shows the browsing behavior of anonymous visitors tracked back to the company they work for via reverse IP lookup. The added benefit is that it shows the consumption of content across a network of publishers (think Business Insider, Forbes, etc) in aggregate across an entire business. A baseline of normal consumption is set, and intent vendors (such as Bombora) look for spikes or “surges” in research, indicating an intent to purchase.

Also Read: Why Data Orchestration Is a Big Deal for B2B Marketers

Intent Data is Raw

While these vendors cannot de-anonymize visitors to pinpoint exactly who is doing this heightened levels of research, it can give you an indication of a project building within a broader organization. And, although you may not know that Tom, Dick or Harry from Microsoft is looking for a solution in a specific category, the power is in knowing that multiple employees are researching, which can be used as a signal that an evaluation is in fact, imminent, and not just errant late-night internet browsing.

Net-net you find out which companies are looking to buy your solution. Sounds pretty great, right? Not so fast. The issue with intent data of this type is that it is a raw feed of all companies performing heightened levels of research. It does not address your ideal customer profile and will give you results that include accounts that are, in fact, not a good fit for your business. Simply passing this data on to your sales team and saying “Go!” could significantly damage trust between sales and marketing.

Also Read: Marketers Must Leverage Unstructured Data

Pairing Fit and Intent Data

So what to do? This is where Fit as filter criteria layered in front of intent data is critical. Fit is defined as all the characteristics that make a business a good fit for your product or service. Fit takes into account any demographic, technographic or recent changes to a business that would make them an ideal account for you to sell to, even going so far as to show the level of similarity that exists between that account and your current customers.

Pairing Fit and Intent data together ensure that you are marketing or selling to accounts that are a great fit for your product or service and are actively looking for a solution like yours. Fit and Intent data can be pushed directly into your CRM and Marketing Automation platforms so both your sales and marketing teams are operating off of the same data to ensure there is alignment around which accounts to target and when to target them.

As a marketer, this gives you the freedom to spend your time, money and effort marketing to accounts that your sales team actually wants to sell to and have a high probability of closing. As a sales professional, this means you will only be selling to accounts that meet your qualification criteria and are looking to make a purchase.

Also Read: Strengthening Predictive Analytics with Intent Data

NetLine Corporation Delivers 1,560% ROI for e-Learning Client ITProTV

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August 1, 2018

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NetLine Corporation Delivers 1,560% ROI for e-Learning Client ITProTV

New Case Study Reveals Quick Realization of High ROI via B2B Content Syndication Lead Generation on the Netline Network

NetLine Corporation has released a landmark case study that documents the rapid success and ROI realized by e-Learning client, ITProTV. Leveraging NetLine’s network in a series of content syndication lead generation campaigns, ITProTV saw over 1,500% ROI in only five months.

This case study is the first of a series of newly-released success stories which speak to the power of NetLine’s industry-agnostic B2B lead generation platform. NetLine’s clients are comprised of various industries, lead goals, budgets and sales cycles, all utilizing the influence of hyper-targeting capabilities and content on the largest B2B content syndication lead generation network.

NetLine was able to produce the staggering ROI by delivering on content syndication lead generation objectives via NetLine’s network, which consists of over 15,000 web properties and 10 content promotion channels, mostly driven by industry-based online publishers. Piloted and managed by the client, ITProTV approached NetLine with a need to expand their e-Learning business into the B2B space. With a blank slate for this initiative and previous success in B2C, ITProTV found immediate success leveraging content targeted to IT professionals.

Also Read: AlphaNetworks Announces the Future of Media on the Blockchain with AI, Gamification, Tokens, Rewards, and Premium Content

Implemented by Valerie Riley, Director of Marketing at ITProTV, the objective was to achieve 3,500 Marketing Qualified Leads (MQLs) per month. Taking advantage of strong content, concise audience targeting, and real-time feedback through visualized reporting on the NetLine Portal, Valerie saw immediate success.

Featuring reporting capabilities that make it simple for clients (marketers, agencies or publishers) to manipulate campaigns in real-time, NetLine proved to be a reliable and prolific solution for ITProTV. On her experience with NetLine and its robust reporting features, Valerie said, “The reporting makes it easy to see with what types of leads my content is having the most success and which pieces are performing best. Sometimes my lead order is filled in just days. That’s especially helpful when I’m running out of month and I haven’t hit my lead goals yet!”

1,500% ROI is a measurement of pipeline generated from the first set of phone calls to convert opportunities funneled from NetLine campaigns. ITProTV continues to nurture leads generated by previous campaigns; the company expects to see continued ROI from initial campaigns and leverage additional content for more success.

Brandfolder Launches Smart CDN to Help Marketers, Operations Teams Quickly Serve Content, Apply Changes, Manage Digital Rights

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August 1, 2018

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Brandfolder's Smart CDN to Help Marketers Manage Digital Rights

Smart CDN Functionality Enables Brandfolder Users to Automatically Update Any Asset and Control Usage Rights, Regardless of Where It Resides Online

As organizations develop new marketing strategies to encourage deeper engagement with customers, the one key constant – branding – has become intentionally dynamic: Logos are often temporary and iconic packaging changes. To remain agile, brands need to react quickly. Brandfolder unveiled Smart CDN, focusing on three critical features – the first of which automatically facilitates the dissemination of online changes to any asset, ranging from a logo or image to a significant corporate rebranding. In addition, Brandfolder clients can leverage Smart CDN to reformat assets directly within their Brandfolder and manage usage rights through Digital Rights Management (DRM) capabilities. A robust yet intuitive Digital Asset Management (DAM) platform, Brandfolder enables creatives and marketers to maintain, oversee, effortlessly share and manage brand assets, while gaining valuable insights about how assets are performing. Brandfolder’s Smart CDN offers additional value to existing CDN technology from Amazon Web Services.

“We’ve made it a priority for the Brandfolder technology to react to real life pain points of our clients. By harnessing the power of existing CDNs, we knew building functionality that allows for automatic updates to assets with integrated formatting capabilities would dramatically benefit all our clients,” said Luke Beatty, CEO & Chairman, ‎Brandfolder. “In the past few weeks we’ve seen the news dominated by stories of a major corporate rebrand where the company needed to change every asset. With Smart CDN, this update could have been made within their Brandfolder and propagated across the entire Internet with one click, avoiding countless hours spent by the IT department – leading to significant cost savings for the brand.”

Also Read: Google and GitHub Reaffirm Partnership with Cloud Build Tool Integration

How Smart CDN Works

Smart CDN helps solve for several critical problems to ensure near-immediate brand alignment and consistency:

Propagate changes across the Internet: At a time when brands need to quickly react to the conversation or controversy of the moment, powerful asset management capabilities become increasingly critical. To enable a rapid fix for marketers and operations leads across retail, e-commerce, franchisees, and more, Brandfolder’s functionality leverages existing CDN technology to instantly update the asset in one place instead of contacting every distribution partner.
Asset transformation and conversion: In addition to efficiently serving assets to external sites, Smart CDN enables users to instantly update or reformat the size or file type with the exact specifications within their company’s Brandfolder – no third-party software required.
Manage usage rights: Organizations can face costly legal repercussions if usage rights lapse on assets. Smart CDN links enable Brandfolder users to easily maintain assets bound by strict usage rights, allowing assets to expire per their terms, and replacing deleted or un-approved assets within the same Brandfolder link.

“Our website is the largest face of our company with, by far, the biggest reach. It’s always on, it’s always there. Whether it’s consumers, our distribution partners or our own crew as individuals – when we encounter something new, we all go out to the internet and search to learn more. I really loved the concept of only having to update an asset in one place and having that update pushed everywhere,” said Kristi Hunter, Digital Media Marketing at Spyderco, Inc. “I reached out to Brandfolder and asked for a solution to this pain point and Brandfolder delivered. Brandfolder helps me to ensure that our website not only looks its best but that the content is always current, accurate and relevant.”

Also Read: Meet LookinLA, the Digital Marketing Intelligence Agency Behind Hundreds of Business’s Success Stories

Why Smart CDN

Marketing managers and creative teams are continually managing, producing and editing assets that exist within their ownership and across the digital footprint of their company. With the addition of the Smart CDN functions into its DAM platform, Brandfolder offers clients greater efficiency, speed and control over their brand inventory in the following ways:

Efficiency: Marketers and creatives can expedite asset development and file conversion processes by eliminating back-and-forth communication with multiple parties and third-party platforms. When a marketing team undergoes a rebrand and edits its entire collection of digital assets, the CDN will push out all changes through its various data centers across the globe.
Speed: Adapt to a dynamic landscape with Smart CDN by making changes at the source – within the DAM – to propagate across the organization’s entire digital footprint.
Compliance: Ensure that all collateral used from an organization’s DAM stays within its prescribed digital rights. When an asset is scheduled to become unavailable in Brandfolder, it will no longer be available via the Smart CDN.

Brandfolder seeks to create a tailored experience for clients, based on the needs of each organization. This mindset extends from the intuitive user interface of its platform to the company’s unique approach to building new features and integrations that prioritize the tools and processes its customers already know and use. With the addition of Smart CDN, Brandfolder continues to innovate its offerings to propel its vision for the future of DAM.

Recommended Read: 3 Ways Analytics Tools Drive CX Transformation

Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager to Optimize Marketing Performance

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PRNewswire

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August 1, 2018

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Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager

Streamlined Interface and New Infrastructure Help Marketers Deepen Customer Engagement

Aurea Email Marketing (AEM), which delivers robust customer engagement solutions, announced enhancements to AureaCampaign Manager, a cloud-based email marketing solution that enables companies to deeply engage customers in relevant and specific conversations. The new updates make it easier for marketers to create and manage successful high-volume email marketing campaigns with improved performance.

Aurea Campaign Manager lets marketers quickly and easily engage with customers throughout their brand journey. More than 450 companies use the solution to power their demand generation, customer engagement and brand loyalty programs. By segmenting, targeting, testing and measuring email marketing effectiveness with Aurea Campaign Manager, these businesses can deliver the right message at the right time, deepen customer engagement, optimize marketing return on investment (ROI) and increase sales.

“Nearly 270 billion emails were sent every day in 2017, and that number is only expected to increase in the coming years. That’s one of the many reasons we empower marketers with solutions that drive transformative customer experiences,” said Rachel Collins, general manager and senior vice president at Aurea Software. “Our latest updates to Aurea Campaign Manager deliver on our commitment to helping clients boost their customer engagement through superior deliverability, flexible automation and unlimited scale.”

Also Read: Five Strategies to Boost Donor Retention Using Email Marketing

Specific updates to the cloud-based email marketing solution include:

Modern, Intuitive User Experience: Aurea Campaign Manager’s new HTML5-based interface supports all major browsers – including Google Chrome, Safari and Firefox – with consumer-grade workflows and responsive mobile design for executing and reporting on campaigns from any device. Advanced content editor and email template capabilities help marketers streamline message creation so they can put more focus on stimulating customer engagement.
Improved Performance and Scalability: AEM recently transitioned its entire Campaign Manager infrastructure to Amazon Web Services (AWS), doubling clients’ send speeds and better supporting their large email volumes.
Seamless Integration with Sales Automation: For customers that require end-to-end campaign management, Aurea Campaign Manager is now tightly integrated with Aurea CRM Enterprise, a comprehensive solution that helps sales teams manage every lead, opportunity and interaction with customers.
Flexible REST API: In the coming months, AEM will also release its new Campaign Manager REST API for customers and partners, providing them with a modern and simple framework to easily integrate the email marketing system with other business applications.

Also Read: Campaign Monitor Merges with Emma and Delivra to Launch New Campaign Monitor Brand

Zalus Digital is a marketing agency that uses AEM’s software to support dozens of large retail, entertainment and government clients. “Aurea Campaign Manager already provides an easy-to-use interface and impressive backend that together help us meet any requirement a client throws at us, and we look forward to an even more streamlined user experience with this next release,” said Bob Kamal, director at Zalus Digital. “Marketers are universally time and resource-crunched, so it’s great to see AEM delivering innovations that will help them more quickly and easily launch ROI-driving email campaigns.”

Part of the Aurea family of companies, AEM’s cloud and on-premise solutions are used by some of the world’s largest e-commerce, media and digital marketing organizations. AEM empowers these marketers through robust campaign management and automation, data-driven segmentation and targeting, intuitive A/B testing and powerful analytics.

TV Time Launches Global Television Measurement Solution Across All OTT Platforms

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August 1, 2018

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TV Time Launches Global Television Measurement Solution Across All OTT Platforms

TVLytics, TV Time’s Proprietary Global Analytics Platform, Is The Only Source For First-Party Viewing Patterns Across All Global OTT, Broadcast and Cable Networks And Across All Devices

TV Time, the world’s largest TV tracking app, announced the launch of its TVLytics platform, a new television measurement solution that leverages billions of first-party data points from the TV Time consumer app to provide insights on viewing patterns and trends for today’s cross-platform television landscape. TVLytics offers the most comprehensive viewing measurement solution across all over-the-top (OTT) platforms.

The TV Time app tracks what shows passionate TV fans are watching. Every day, nearly a million engaged TV Time users, across 200 plus countries, use the app to record their TV viewership across not only cable and broadcast networks but also all global OTTs, including Amazon, Hulu, Netflix, YouTube and others. TV Time also tracks across all viewing platforms from mobile to traditional TV boxes. From these billions of user-generated data points, TV Time’s TVLytics platform provides insights to media companies, talent agencies and advertisers, helping them uncover emerging trends, understand the competition, find new audiences and enable them to make strategic decisions across their businesses including how they cast, license and market their shows.

Also Read: LeanData and Sales Hacker Unveil Inaugural Survey: The State of Revenue Operations

TVLytics insights also go a layer deeper and convey viewers’ emotional reaction to a series, episode, character, or even specific moment in an episode, shedding light on important drivers of ratings, subscriber growth and advertising spend for a show. The TVLytics platform surfaces real-time emotional indicators from passionate TV fans such as favorite character, best moment, how an episode made them feel, and other business-driving signals for specific television shows at the episode level.

“TV Time is in a unique position to fill the current gaps in cross-platform viewership data, especially in the unreported OTT space, and help media companies make more informed decisions on how they promote their talent and programming and drive global growth for their content,” said TV Time CEO and Chairman Richard Rosenblatt. “In today’s fragmented media landscape, being able to understand the consumption of content that your viewers are most passionate about offers a significant advantage for content providers. Our new TVLytics platform provides the most comprehensive ‘why’ behind standard television ratings.”

TVLytics is updated with real-time data across more than 60,000 shows and offers clients insights at the episode and season level including:

Mobility – on which devices are fans watching the show, including phones, tablets, computers or televisions, and how does that vary by content, genre or country

Favorite Characters – which actors/characters in a show are most popular and resonating strongest with fans

Anticipation – which new and returning shows are highly anticipated by fans and likely to perform well

Affinity – which competitive or similar television shows are fans of a series also watching

Binging – how quickly are shows being watched over a time period

Social engagement – which shows do fans share or post about most in their social feeds

Emotional response – how do viewers react to specific episodes or different kinds of programming

Location – in which countries is a show or actor most popular

Also Read: Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support

“TV’s big problem today is that there are so many programs and so little understanding of viewer interactions with programming across all sources and on all devices,” said Alice K. Sylvester, partner at Sequent Partners. “TV Time provides a missing link – the level of passion viewers have for content, regardless of how they consume it, across the entire spectrum of delivery options.”

Content creators and distributors are looking for a competitive advantage across all TV consumption, regardless of platform or device. The TVLytics platform, with insights from the massive, engaged TV Time app community, has real-time viewing and engagement data spanning every episode of television, which has proven valuable in understanding how competitors’ content is performing across countries, device, age, gender and more.

Overall, the number of long-form shows on television has grown by 69% since 2012, with nearly 500 scripted original series airing in 2017, according to FX Research Networks. The majority of these scripted shows are coming from OTT platforms such as Netflix, Amazon, and others.

A recent TV Time survey found that on average only 32% of people reported watching the last episode of TV on live TV or DVR. The other 68% reported watching the most recent episode across various other digital and cable offerings. Cross-platform viewing is a significant portion of how consumers choose to watch television today and the majority of all television viewing is not currently being captured. Marketers need comprehensive TV viewership data for media planning and TV Time can help fill in those gaps, especially for OTT viewership.

TV Time is led by Richard Rosenblatt, former Demand Media CEO and Chairman of Myspace. The company’s investors include Eminence Capital, WME, IVP, Raine Ventures, Greycroft, and individual entertainment and media industry executives and investors including Ari Emanuel, Peter Guber, Steve Bornstein, Scooter Braun, Gordon Crawford and Ron Zuckerman.

VideoAmp Strengthens Engineering Team, Names Josh Nisenson as New SVP of Engineering

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August 1, 2018

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VideoAmp Strengthens Josh Nisenson as New SVP of Engineering

In His New Role at Videoamp, Josh Nisenson Will Oversee the Company’s Engineering Teams

VideoAmp, the software and data solutions company powering the convergence of linear TV and digital advertising, announced Josh Nisenson has joined the company’s leadership team as Senior Vice President of Engineering. Nisenson brings engineering leadership experience from Ericsson, Nortel Networks, Occam Networks, Mu Dynamics, Spirent, BrightRoll, and most recently Yahoo! (now Oath). In his new role at VideoAmp, Nisenson will oversee the company’s engineering teams.

Prior to joining VideoAmp, Nisenson served as a leader at Yahoo! where he led engineering teams in building platforms and infrastructure in the video advertising space. Nisenson came to Yahoo! as part of the BrightRoll acquisition in 2014, where he managed teams that built the award-winning BrightRoll DSP (Demand Side Platform) from the ground up. Previous to BrightRoll, Nisenson was a Senior Engineering Manager at Spirent Communications (after the Mu acquisition), Principal Software Engineer at Mu Dynamics, and Senior Engineer at Occam Networks. He received his Bachelors of Science in Mathematics, with a focus on Computer Science, at UC Santa Barbara.

Also Read: Sizmek DSP Brings in Contemporary AI/Machine Learning Technology for Better Programmatic Control and Efficiency

“AdTech is ripe for disruption and I’m extremely excited to join VideoAmp in pursuit of that disruption! My goal is to help VideoAmp expand on its current growth path, through innovation, exploration and intelligent experimentation,” said Nisenson.

“We are thrilled to have Josh join our technology team and champion the growth of the next generation of engineering. As we continue launching new tools for the cross-screen video advertising market, Josh’s experiences in team management & leadership, technical acumen, and domain experience in digital video made him an obvious fit with VideoAmp at this stage of our growth,” said Dave Gullo, Co-Founder and CTO, VideoAmp.

A native of Sonoma County, Nisenson’s interests include travel, technology, his children Victor and Andrew, and supporting his wife Liz’s new company BBrazil. Nisenson also has a patent to his name for generating automated test scenarios from application layer messages.

Adrealm Foundation to Hold First Press Conference

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August 1, 2018

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Adrealm Foundation to Hold First Press Conference

Adtech Leader Going Global with Blockchain, New DApp, and Vision of the Future

For Brian Xie and his team, the Ritz Carlton hotel in Pudong New District, Shanghai, might be a grand enough to match their aspirations. Maybe.

On 2 August, Xie and his team will officially announce the launch of The Adrealm Foundation and the Xhance DApp. Xie will also share his vision for how to recreate the global digital advertising industry.

“We’ve all worked very hard for this,” Xie said, “and the August 2 press conference is just the beginning.”

Brian Xie, the founder of Adrealm Foundation, is also the top man at Holaverse, UpLTV, and Avid.ly, three companies known to clients over the world for innovation in game publishing and game-analytics.

Xie is also expected to announce the christening of the initialism “HUA” and its adoption as a name. HUA incorporates the names of the three other companies Xie is steering, and points to the Chinese word commonly used to refer to the peoples of China and the nation (hua).

Also Read: Cannes Lions 2018 Opens Up New Horizon for Immersive Content and Native Advertising

“All three companies acknowledged by the name HUA are already on the world stage,” Xie said. “Looking towards future branding opportunities for Adrealm Foundation, ‘HUA’ is a nice, natural way of simplifying the three names while pointing to the great teams behind Adrealm. HUA is also a nice allusion to the company’s roots in Shanghai.”

One item on the confirmed agenda is the unveiling of the company’s blockchain- ecosystem, Adrealm, and its innovative approach to establishing “consensus.” A “consensus mechanism” is a fundamental aspect of how blockchains work. For Adrealm, their consensus mechanism is also source of their products’ unique value as business tools.

“Our engineers have come up with something quite incredible, really,” Xie smiled. “It builds on good ideas that have been out there for a while, but it takes the functionality and purpose of the consensus mechanism to another level.”

Named PoVT (Proof of Valid Traffic), the proprietary mechanism was custom-built for use by advertisers and by those in the digital advertising industry. The team describes it in their whitepaper as a Business Incentive Oriented Consensus mechanism, or BIOC for short. They created the term to contrast it with Computational Incentive Oriented Consensus mechanisms — also their formulation.

Both initialisms were created in-house. According to Alix Liu who is the partner of R&D and Jack Chen who is the VP of product at Adrealm, PoVT, and much of the nomenclature used to define how Adrealm and Xhance work, are firsts of their kind.

Also Read: Brand Safety Institute Launches to Educate and Accredit Brand Safety Execs in Digital Ad Industry

“Our system was purpose-made to reward those who use the tools we’ve created to defeat ad fraud,” he said. “We can’t turn code into law, but we can influence behavior in a positive way, a way that combats effectively the fraud rampant in the digital advertising industry.”

Carl Cai, VP of Business Development, leads the team charged with bringing Adrealm to the attention of investors worldwide. “We’ve called it BIOC because our ecosystem consists of a suite of tools that save advertisers time, money, and improve their ROI,” he said. “It isn’t going to be a difficult sell, because we have succeeded in creating a blockchain-based system that works in the real world.”

The Xhance app, which is native to the Adrealm ecosystem via a service layer, is gunning for competitors like AppsFlyer. By seamlessly applying dynamic encryption, blockchain storage methods and TEE (Trusted Execution Environment), Xhance not only gives advertisers the much needed enhanced security on their campaign data, freedom of private deployment on attribution and analytics functionalities, but also a new “data alliance” function that yields greater returns on campaign insights.

The press conference will be attended by a number of industry notables, including Perry Jung from Chainers, Andy Jifrom Ontology, as well as partners and investors from China’s blockchain investment scene.

Among the words and phrases the company has been churning out is “metatransparency,” which is part of the name of the August 2 press conference. Not their coinage, it captures an central aspect of Xie’s vision, explained Henry Zhang, Marketing Director at Adrealm.

“Brian [Xie] is committed to crushing the kind of opacity we find in the digital advertising industry” he said. “And it isn’t just the asymmetries of information we find in the digital advertising marketplace. Brian’s idea of transparency goes well beyond that, and includes commitments to policies about data-ownership.”

“Xhance is going to be a boon for advertisers, because it makes money and saves money. But there’s more to it than that. There’s nearly as much social philosophy behind Adrealm as there is technology,” he said. “And we’re proud of that.”

Conversion Labs Announces Sean Fitzpatrick as Chief Acquisition Officer

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August 1, 2018

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Conversion Labs Announces Sean Fitzpatrick as Chief Acquisition Officer

Conversion Labs, Inc., an e-commerce company that builds and scales innovative brands, announced the appointment of seasoned direct response marketing expert Sean Fitzpatrick to serve as the company’s new Chief Acquisition Officer. Mr. Fitzpatrick will oversee Conversion Labs’ online customer acquisition efforts for all of the Company’s current and future brands. In addition, Mr. Fitzpatrick will serve as the President of PDFSimpli, Conversion Labs’ majority owned online solution for editing, converting, annotating, signing or maintaining PDF documents.

“I’m truly excited for the opportunity to help Conversion Labs unlock the revenue potential of their health and wellness brands through paid and organic channels,” said Sean Fitzpatrick, Conversion Labs’ newly appointed Chief Acquisition Officer. “With the investment in PDFSimpli, the company expanded into the direct to consumer subscription SAAS space, diversified operations and set-up sustainable high margin growth. My team and I will ensure this growth is broadened throughout the company’s complete product portfolio.”

Also Read: Evergage Named a Leader in Gartner’s First-Ever Magic Quadrant for Personalization Engines

Mr. Fitzpatrick is a leader in direct response marketing, specializing in the legal, lifestyle and software as a service (SAAS) verticals. Most recently, he was Head of Customer Acquisition at BOLD, an online company in the career space that connected jobseekers with recruiters. While at BOLD, he created a brand new integrated department that tripled net revenue in four years. His 20 person customer acquisition team included SEM, SEO, affiliate marketing, social marketing and content marketing specialists for the B2C and B2B markets.

“Sean has had a successful track record in the direct response marketing industry,” stated Justin Schreiber, President and CEO of Conversion Labs. “He played an integral role in transforming his prior company, BOLD, into a multi-hundred million dollar business in the career space. He also founded PDFSimpli, which is the newest brand in our product portfolio, to disrupt the fragmented $6 billion online PDF documents space. We are thrilled to have Sean join the leadership team and believe that he will play an integral role in our growth moving forward.”

Recommended Read: Mudlick Mail Acquires Muscle Up Marketing

TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools

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August 1, 2018

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TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools

Major Update to Its Self-Serve TV Ad Insights Dashboard, Alphonso Insights-Granular Ad Metrics Powered by Advanced Machine Learning and Industry’s Largest TV Data Set -Closed-Loop Attribution for TV Ads at Both a National and Local Level

TV data company Alphonso introduced the second generation of Alphonso Insights, its SaaS-based, self-serve dashboard for real-time TV ad analytics and closed-loop attribution. The service now includes several major new features and data sets that will help marketers better understand TV ad efficacy, for any brand, over any time frame. In particular, the new Alphonso Insights dashboard simplifies the process of drilling down into granular details, from any given view. This allows marketers to slice and dice the data in real time, faster than ever. New detailed metrics include:

Viewability: The percentage of ads that were viewed in totality across all ad views, for any given creative, over its lifetime
Lifetime Household Reach: The number of households that saw any given creative over its lifetime
Lifetime Average Frequency: The average number of times a household saw any given creative over its lifetime
Audience Demographics: Demographic details for any brand’s reach, including distribution by age, gender, income, and more, as well as brand-level household reach and frequency in the same view
Advanced Data Manipulation: Select any date range for any set of creatives or campaigns, to view reach, frequency and demographics for the customized criteria
Granular, Single-Click Metrics: From any chart (for example, a airings by network for any creative or brand), easily drill down on any chart column to filter metrics by show, by product, by daypart and more

Also Read: The ADVERTISING Club of New York Enlists Top Industry Talent as New Board Directors

With closed-loop attribution reports available at the touch of a button, Alphonso Insights eliminates the timely process of waiting days or weeks for costly reports. Up-to-date ad airings data is available for thousands of brands and brand categories, so marketers can understand campaign performance not only for their own brand, but also for their competition, as well as their entire category.

TV Data-Driven Media Activation

The ability for marketing teams to also use up-to-date TV data for media activation, in other words to retarget viewers of their own TV ads or competitive TV ads across digital devices, further distinguishes Alphonso Insights from other TV measurement solutions. Alphonso Insights enables marketers to pinpoint the programs and networks their actual customers watch the most, and to complement their TV spend by engaging those customers directly with ads across mobile and connected devices.

Ashish Chordia, cofounder and chief executive officer of Alphonso, said, “Television remains a powerful medium for advertisers, but until now, it has been too hard to measure. With budgets now divided across a range of mediums including mobile, social, print, out-of-home and TV, the ability to show the effectiveness of TV ads in driving return on ad spend is more important than ever. Alphonso Insights is the solution that brings digital-like audience and campaign measurement to the desktop of every marketer, so they can plan, measure and optimize much more effectively.”

Local Brand Insights

Alphonso Insights provides real-time TV ad analysis at both a national and local level, making it one of the only products in the market to meet the TV measurement needs of local broadcasters, and station groups owned and operated by big broadcast networks. Demonstrating the efficacy of TV ads to local advertisers is critical to local broadcasters, who compete more and more with large social networks for ad dollars. Alphonso Insights covers ten of the top local markets in the US today. Alphonso expects to expand its coverage to the top 50 markets by the end of this year.

Also Read: Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement

Self-Serve TV-to-Web and TV-to-Location Attribution

Alphonso Insights is used by thousands of brands, networks and agencies for always-on TV ad campaign metrics, competitive research, media planning, closed-loop attribution and more. The software-as-a-service (SaaS) offering gives marketing executives and teams deep insights into the effectiveness of TV ads in driving business results such as web visits, foot traffic, and purchases.

Powered by Advanced Machine Learning and the the Largest TV Viewership Data Set

Alphonso’s exhaustive and always-on database of TV ads and associated metadata is made possible by the company’s patented machine learning technology. With data centers across all major metropolitan areas in the US, Alphonso automatically detects, ingests, and catalogs all ads airing across hundreds of broadcast and cable channels and networks, as well as major OTT streaming services.

Alphonso collects TV viewership data from 34 million opted-in US households. In addition to being the largest TV data footprint in the industry, it is also the most diverse. The patented automatic content recognition (ACR) technology that powers Alphonso’s TV data collection has been adopted by many of the world’s largest TV manufacturers, living room device makers, and mobile app developers.

Alphonso’s ACR is designed to be super lightweight, so that it can be deployed across the broadest range of devices. Brands prefer utilizing TV data that is deployed across a broad range of devices rather than limited to a specific set of TVs; this makes the data far more representative of the entire US population. The massive scale also provides greater accuracy when measuring TV ad campaigns; as data is tied to households in a one-to-one fashion; as opposed to being modeled from a small sample set.

Rakuten Viber Drives Platform Innovation with Mixpanel’s User Analytics

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August 1, 2018

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Rakuten Viber Drives Platform Innovation with Mixpanel's User Analytics

The Messaging App, Rakuten Viber, Shifted Their Innovation Strategy from Being Product-Centric to User-Centric. as a Result, the Messaging Platform Increased Overall Engagement by 15 Percent for Its One Billion Registered Global Users

Mixpanel, the world’s leading user analytics platform, announced that its customer Rakuten Viber increased overall retention and time spent in-platform for its one billion global users, with an insights-driven product development approach.

Through its three-year partnership with Mixpanel, Viber, the cross-platform instant messaging and voice over IP (VoIP) application, continues to make experimental platform decisions to test, iterate, and improve the entire user experience. This user insights-driven product strategy improved overall platform messaging by 15 percent for its one billion users, a key factor in driving engaged conversations amongst individuals, as well as community members.

Through their partnership, the Viber team will continue to use behavioral insights in Mixpanel to build out the entire user journey and brand experience for its users.

Also Read: FlipNpik Announces Partnership with Atayen Inc, Facebook iFrame Apps Developer

“The companies that stay ahead of the curve are the ones that focus on delivering an outstanding and consistent experience across every user touchpoint including emails, ads, and customer service, as well as the app, website, and technology that make up a company’s product. Rakuten Viber is a great example of how our customers are reinventing themselves from the inside-out with the power of data-driven insights,” said Amir Movfaghi, CEO of Mixpanel.

Danny Odes, Mobile Product Manager at Viber, was a critical player in Viber’s iterative redesign: “What keeps users coming back to Viber is the fact that it’s a fun and seamless platform that keeps them feeling connected with their loved ones and favorite brands. I want to create products that help people make more meaningful connections, and I look to Mixpanel for quantitative evidence of where we need to improve the user experience so people can truly express themselves on our platform.”

Research shows that messaging platforms are twenty percent larger than today’s social networks and messenger apps are the ubiquitous way for people to stay connected around the world. In addition, these platforms are ripe environments for brands to apply unique strategies for users to connect with them in a more engaging and authentic way. For example, Viber is the official communication channel of FC Barcelona, and the instant messaging and calling app partner of the Golden State Warriors.

“With user analytics, Mixpanel has enabled Viber to fulfill its first order of business: cultivate a cross-platform environment that helps people connect with their loved ones around the world,” said Danny Odes.

Ontology and Adrealm Partner for Blockchain-Powered Adtech Ecosystem

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August 1, 2018

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Ontology+Adrealm: Strategic Partnership for Blockchain-Powered Adtech Ecosystem

Ontology, a next-generation public blockchain project and decentralized trust cooperation platform, has formally announced their strategic cooperation with Adrealm, an open ecosystem network for digital advertising.

According to an MOU signed on July 30^th, 2018, Ontology will provide essential tech support for a high-performance blockchain. Adrealm will bring their dApp to the Ontology MainNet, and the two companies will share marketing and community-relation resources.

Both companies share the view that the global digital advertising industry desperately needs a massive paradigm correction. How industry-participants are incentivized to behave at each stage of a digital advertising campaign – and especially how user-traffic is monitored and monetized – exacerbates the noxious asymmetries of power and access that facilitate fraud and exploitation.

At the center of it all are anxieties about trust, which nearly every day are proving warranted.

Also Read: Brainshark Named Among ‘Best Sales Enablement Solutions for Building Better Sales Brains’ in New Analyst Report

Sharing to fix; fixing to share

The partnership aims to reform and reinvigorate the productive relationships that have made the digital advertising industry a highly profitable one. But the paradigm shift they are poised to punt has the potential to liberate market potentials from the near monopolistic grip of big players.

Adrealm, a blockchain-powered adtech ecosystem, is that punt. The company is slated to roll-out this autumn a data management, attribution, and transaction platform that uses smart contracts to solve trust issues, a $USD-pegged token for transactions, and AI to deliver an improved level of ad-targeting. The company has pioneered a novel theoretical approach to establishing consensus on a blockchain (BIOC: Business Incentive-Oriented Consensus), and from it has created a new kind of blockchain consensus mechanism (PoVT: Proof of Valid Traffic).

Adrealm will launch the world-first decentralized mobile attribution and analytics platform Xhance this summer.

Ontology, which is committed to paving the way for wide-reaching reforms and innovations in the economic sector, will provide Adrealm with a high-performance blockchain and tech support. By running Adrealm’s dApp (Xhance) on the Ontology MainNet, Ontology aims to build a bridge between the digital advertisement industry and distributed digital systems worldwide. The scope and scale of the partnership will allow Ontology to advance towards their main objective: connecting people, assets, objects, and affairs to a distributed digital system.

Ontology and Adrealm will appear as a combined presence in promotional activities around the globe.

“It’s a great alignment of interests and talents,” said Brian Xie, Founder and CEO of Adrealm Foundation.

Also Read: Data Innovators Coming to San Francisco for JOIN 2018

“We’re looking forward to working with Ontology to promote the application of blockchain technology. Both teams believe deeply in blockchain’s best-known and most important characteristics — transparency, fairness, and decentralized governance. The partnership with Ontology brings us nearer to creating a new digital advertising ecosystem. Ontology has great technological and community foundations, and the Adrealm team has years of experience with big data, digital advertisement, product research and development, and mobile game publishing.”

“If there was ever going to be a team capable of creating a new digital advertising industry standard, this is it,” Xie said.

Ontology founder Li Jun agrees.

“Digital advertisements now penetrate into everyone’s life. But the continuous development of industry has led to problems — data diddling, data silos, giant monopolies, data leakage, and so on,” Li said.

“Ontology is devoted to building a trust system that integrates the real economy with the digital one. We’re aiming to build a structure which will not only support the collaboration between decentralized, socialized, distributed trust sources, and data sources. We intend also to support the compliance-activities of trust-sources and data-sources, in the context of different kinds of real-life business scenarios and regulation systems.”

“We are pleased to be cooperate with Brian and his team at Adrealm,” Li added. “We at Ontology are looking forward to the creation of more technology, and to the development of innovative new applications.”

“Our collaborative work on these fronts aims to distribute more power – more agency – to more people,” he said.

“Developing and ecosystem of trust can restore trust to society generally. Brian and I agree that this isn’t just worthwhile. It is crucial. It is necessary.”

Amplience Named “Hot Vendor” by Aragon Research

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August 1, 2018

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Amplience Named "Hot Vendor" by Aragon Research

Leading Analyst Firm Predicts That by Year-End 2020, 50% of Enterprises Will Abandon Their Traditional Website Management Approach and Shift to Dynamic Experience Management

Amplience, the global leader in cloud-based Content Management and Asset Management Software-as-a-Service, announced it has been included in the list of “Hot Vendors” in the “Hot Vendors in Dynamic Experience Management, 2018″report by Aragon Research, Inc.

Aragon Research predicts that by year-end 2020, 50 percent of enterprises will abandon their traditional Website Management approach and shift to Dynamic Experience Management. According to its “Hot Vendors in Dynamic Experience Management, 2018,” report:

The customer experience is the new competitive battlefield for organizations.
At the core of a great customer experience is the customer journey and how an organization’s process, systems, and people interact with its customers.
Dynamic Experience Management (DXM) goes beyond the traditional web approach to be device independent when it comes to delivering a rich content experience for web visitors, regardless of the device used.

Also Read: Former Google Leader Joins BrightEdge as Chief Operations Officer

The Amplience platform supports global brands and retailers with a unique combination of headless content management, dynamic media transcoding and content delivery, at scale. By making available a single platform to manage all content types – product imagery, rich editorial features, video, lookbooks, product configurators and personalized campaign content – Amplience makes it easy for marketing and ecommerce teams to work together to create high-performance shopping experiences.

“One of the reasons Amplience is hot is its ability to deliver any form of content, including video,” said Jim Lundy, CEO of Aragon Research. “Amplience’s ‘Dynamic Content’ module is differentiated from other headless CMS platforms through its support for agile content planning production and delivery.”

Amplience Dynamic Content forms a key component of the Amplience Retail Engagement Platform, along with Amplience Dynamic Media – which simplifies the management and delivery of image and video media, and Amplience Content Hub–for digital asset management. The platform is completed by two additional modules – Product Configuration, which supports advanced visual product customization, and support for User Generated Content which enhances customer journeys with powerful visual social proof in the form of customer generated, shoppable product images.

“These are exciting, yet challenging times for retailers and consumer brands,” said James Brooke, founder and CEO of Amplience. “New technologies are creating new ways to engage with consumers with an increasingly diverse range of content. This is fuelling creativity, innovation and even new business models. At the same time, it creates greater complexity, and the need for speed and agility. We believe our inclusion in the Hot Vendor report by Aragon Research reaffirms our approach and the success of our retail customers who rely on Amplience to deliver rich, dynamic, highly personalized experiences across any device.”

CoreMedia Named Visionary By Gartner In Web Content Management

Lynn Vojvodich Appointed to the Looker Board of Directors

Outbrain Appoints Vice President For US Marketing

Airpush Announces Acquisition of General Mobile Corporation (GMobi)

SaleScout Data Solutions and Demand Gen Report Team up on State of Database Quality Report

ThoughtSpot Names Sudheesh Nair New CEO

Video Ads on Connected TV and Premium Publisher Properties Have Best Performance, Reveals Extreme Reach Q2 Report

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NetLine Corporation Delivers 1,560% ROI for e-Learning Client ITProTV

Brandfolder Launches Smart CDN to Help Marketers, Operations Teams Quickly Serve Content, Apply Changes, Manage Digital Rights

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Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager to Optimize Marketing Performance

TV Time Launches Global Television Measurement Solution Across All OTT Platforms

VideoAmp Strengthens Engineering Team, Names Josh Nisenson as New SVP of Engineering

Adrealm Foundation to Hold First Press Conference

TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools

TV Data-Driven Media Activation

Local Brand Insights

Self-Serve TV-to-Web and TV-to-Location Attribution

Powered by Advanced Machine Learning and the the Largest TV Viewership Data Set

Rakuten Viber Drives Platform Innovation with Mixpanel’s User Analytics

Ontology and Adrealm Partner for Blockchain-Powered Adtech Ecosystem

Sharing to fix; fixing to share

Amplience Named “Hot Vendor” by Aragon Research

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