Winmo Acquires Access Confidential to Deliver High-Quality B2B Sales Intelligence

-

May 15, 2018

Winmo Acquries Redbooks to Further Refine B2B Sales Intelligence

Redbooks’ Acquisition Enriches Winmo’s Sales Intelligence Dataset and Secures Its Position as the Most Widely Used and Highly Rated B2B Sales Intelligence Provider for the Advertising Industry

Winmo, a product of List Partners, has acquired Redbooks. The acquisition is seen as a move that solidifies Winmo’s position as a market-leading B2B sales intelligence provider to the advertising industry. The acquisition delivers on the company’s mission to provide the most comprehensive and forward-looking sales data, empowering sales professionals to reach exactly the right prospects, at precisely the right time.

Winmo also predicts sales opportunities on the horizon – tracking subtle industry shifts that in return provide clients with forecasted new business leads months before they happen.

Coming on the heels of another expansion earlier this week, through which Winmo acquired agency new business solution Access Confidential, the move continues the company’s upward trajectory under the leadership of CEO Dave Currie.

At the time of this announcement, Dave Currie, CEO of List Partners at Winmo, said, “We’re excited to combine our world-class B2B sales intelligence platform, Winmo, with Redbooks’ industry renowned data and buying signals insights to provide our agency, media, adtech, and sponsorship customers with the mission-critical sales leads and support they need to thrive.”

Winmo and Redbooks will move forward as one company serving the same mission: to accelerate sales for their customers by delivering the highest quality data and actionable sales intelligence on National Advertisers, their agencies, and adtech partners.

Historically, as two competing companies, Winmo and Redbooks, have maintained offerings that, while overlapping in some areas, have focused on different aspects of sales acceleration. Now, the combination of those different focuses will provide customers a holistic, best-in-class solution.

Read More: Fireside Chat with Lee Auerbach

Dave added, “While Winmo has strategically been focused on building a highly predictive sales platform that has brand-centric contacts, display taxonomy and fluid CRM integrations with Salesforce, Redbooks has focused on broadening their dataset of tracked companies and contacts to include deeper roles and global data. Combining these different focuses will strengthen and scale the sales intelligence we deliver daily and bring tremendous value to our customers moving forward.”

Redbooks users will continue to be fully supported by an even larger US-based research group and customer success team. Customers will also have the option to experience Winmo as key features and data are migrated from Redbooks to the Winmo platform.

Currently, Winmo helps in taking the guess-work out of prospecting, we guide those who target national advertisers and their agencies to the right decision-makers, on the right accounts, at the right time.

With access to verified sales intelligence, intuitive features, and forecasted opportunities, Winmo users don’t chase new business leads, they get out in front of them.

WebAct Announces Adobe Muse Alternative Website Platform

By

-

May 15, 2018

WebAct Announces Adobe Muse Alternative Website Platform

Adobe Has Announced the End of the Adobe Muse CC Website Platform

Adobe Muse announced the end of their software on March 26th, 2018. This is a nightmare for anyone that has invested time in learning and building websites on the platform. Adobe will still offer support until 2020 but we’ve been advised to start looking at other website platforms as they will stop updating the platform in 2018.

With so many website platforms out now, it’s hard to try them all. Let’s start with the GoDaddy website builder as it’s a very well-known platform. Experts have discovered that while one could build a website in under a minute, the drag and drop features are limited. Another drawback is the limited ability to add custom code. These shortcomings can lead to frustration and a mediocre website. This may not be the solution that you are looking for if you want a website that stands out or would like to include custom code. One has to move on in hopes of finding a platform with more similarities to Adobe Muse CC. That is when we came across the Duda One Platform.

Also Read: Adobe Draws the Curtains on Adobe Muse: Now What?

Duda One is a great solution if you are looking to move to a similar platform. The platform allows you to add your own custom code as well as build your website using devices such as a desktop, tablet, and mobile version. Duda.co allows you to create new widgets within the platform so you can customize your website, similar to the Adobe Muse solution. Most of the Adobe Muse widgets are already included on the Duda One platform so you won’t have to pay extra for a custom contact form or a website slider. Duda is geared towards agencies so for people that used Adobe Muse for building websites for clients, this is a great alternative.

If you are looking for help transitioning to the Duda platform from Adobe Muse head to WebAct.com. Moving to any new platform can be stressful and a big learning experience. WebAct has worked with many different website solutions and is able to answer any questions that you may have before the switch.

WebAct prides itself on creating professional, user-friendly websites that look great, work perfectly, and attract new customers, as well as implementing campaigns that help businesses to grow for years to come.

Recommended Read: Bit by Bit, Moving Away from Goo.gl

Teads Reports, 26% of Consumers Associate the Word “Fake” with Social Media

By

-

May 15, 2018

Teads Reports, 26% of Consumers Associate the Word “Fake” with Social Media

Latest Study from Teads Reveals Consumers’ Deep Ties to News Content; Also Reports Differences in Perception Between Quality News Publications versus Social Media

In the latest study by Teads, Fake News wrecks havoc on a much grander scale than previously examined. Over 75 percent of consumers are more likely to seek out news sources they trust, mostly linking word “fake” with social media platforms. However, only 11% of consumers trust advertising/branded content on social platforms.

Sustaining Innovative and Non-Intrusive Ad Experiences Is Key to Supporting Publishers

At the time of this announcement, Emily Brewer, Head of UK Publishing at Teads, said, “This research shows that consumers are valuing news more than ever. Quality journalism is a crucial part of the free web and we are proud to be collaborating with many publishers contributing to this in the UK. We know that sustaining innovative and non-intrusive ad experiences is key to supporting publishers, and with our combined reach, we are able to be stronger than the sum of our parts.”

Teads is an inventor of outstream video and the No. 1 video advertising marketplace in the world. The company revealed results from a new global survey, titled, “In News We Trust.” For this study, Teads polled over 16,000 consumers in eight countries to uncover how people are consuming news and advertising amidst the rise of fake news.

Three-quarters of respondents said the rise in fake news has made them more likely to seek out quality, trustworthy news sites, says Teads.

The majority of consumers around the globe read the news one to five times per day, with the majority of Brits reading the papers in the morning, either in print or online and tuning into news on TV in the evenings. UK men are bigger news junkies than women, as they check news 29 times per week versus 21 times for women.

The study also reveals over half of Brits (51%) prefer to read their news on a mobile device, and, surprisingly those aged 35-44 are more likely to consume online news than any other age group.

When asked how much attention they’re paying to news across different mediums, online and TV emerged as the strongest, with 60% globally strongly paying attention to news online and 52% strongly paying attention to news on TV.

Global Consumers Believe Social Media to Be Sensationalized

Social media is considered to be one of the least trusted media types to consume news and advertising/branded content. Although 62% of consumers actively read the news on social media, only 11% trust advertising/brand content on these platforms. Globally, consumers believe social media to be sensationalized (28%) and fake (26%).

The findings also highlight how well people remember advertising on different platforms. On a global level, consumers remember and trust advertising from TV more than any other medium. Yet, when looking at the youth audience (16-24 years-old), online emerged as the top medium for which they trust and remember advertising.

Quality is crucial when it comes to advertising, with over 45% citing this as the biggest component impacting how well they remember ads.

Many of Teads’ top publishers have lent their support to the research, including Trinity Mirror, Condé Nast Britain, Mail Online, Reuters and ESI Media, all of whom firmly believe in the importance of delivering quality, trustworthy editorial and news content to readers and creating premium environments for advertisers.

Scott Deutrom, Chief Digital Revenue Officer at ESI Media, said,“Now more than ever, our readers rely on us to deliver quality reporting from trusted sources.”

Scott added, “At the same time, like many publishers, we rely on the revenue we receive from advertising and are happy to see this study reinforce that consumers value news content and ultimately, trust the advertising they see within this type of content.”

Teads commissioned independent market research company, Censuswide, to survey 16,000 consumers in February 2018. The respondents were polled from top markets across the globe who actively consume the news. Unless otherwise stated, all statistics referenced relate to this survey.

Teads, founded in 2011, is the inventor of outstream video advertising and No. 1 video advertising marketplace in the world (source: comScore). Publishers work with Teads to create brand new video inventory, monetizing it through their own sales force, Teads sales force or programmatic buying.

Quantcast Launches First Widely Available Implementation Of IAB Europe’s GDPR Transparency & Consent Framework

By

-

May 15, 2018

Quantcast Launches First Widely Available Implementation Of IAB Europe's GDPR Transparency & Consent Framework

Publishers and Advertisers Able to Sign-Up to Quantcast Choice for Free from Today

Quantcast, which owns and operates the world’s largest AI-driven audience insights platform for the open internet, recently announced the launch of Quantcast Choice. Available for free, Quantcast Choice is the first widely available implementation of the IAB Europe’s Transparency and Consent Framework. The product has been in beta since February and is already being used by publishers in Europe and the US.

The IAB Europe’s open-source Framework enables publishers and advertisers to comply with new consumer consent rules under the General Data Protection Regulation (GDPR) coming into effect on May 25th. As part of the Framework, Quantcast will operate as a consent management platform (CMP), one of 18 such platforms currently registered and through which consumer consent information will be passed. Other CMPs include DMG Media, publisher of the UK’s Daily Mail and MailOnline.

GDPR changes the rules around the use of consumer data online. Today, advertising represents up to 80 percent of revenue for digital publishers, making a workable and simple solution essential to their long-term success. Based on the IAB Europe’s open-source Transparency and Consent Framework, Quantcast Choice enables publishers, advertisers, and other website owners to source consent to use consumer data to measure activity on their sites and recognize and deliver relevant advertising and online content to EU citizens, all while staying compliant with GDPR.

Also Read: Quantcast Appoints Sam Barnett As Its First Chief Product Officer

Consumers visiting sites which have implemented Quantcast Choice will see one of a number of user interface options available to the publisher, including pop-ups and banners, providing transparency into data use purposes and asking the consumer to grant consent for their data to be used in line with GDPR. Consumers will be able to easily access more granular privacy options from the same interface. Those consumer consent choices will then be applied when they engage with the rest of that site, and other sites and vendors using the IAB Europe Framework. Quantcast will continue to push updates to the product as the IAB Framework evolves.

Commenting on the launch, Sam Barnett, Quantcast’s Chief Product Officer said, “Quantcast Choice is an easy-to-adopt and free way for all website owners to ensure they’re GDPR-ready before May 25th. The result of more than a year’s work and close collaboration with the IAB Europe, it strikes the right balance between ensuring consumer privacy and control over their data and helping foster a vibrant ad-funded publishing industry. This is essential if consumers are to continue to benefit from free quality news and entertainment. Solutions based on industry standards are critical to maintaining a healthy and diverse digital content and advertising ecosystem.”

Townsend Feehan, CEO of the IAB Europe added, “Quantcast has been at the center of the industry’s efforts to develop and make available our Transparency and Consent Framework. At the end of 2016, we invited member companies of the IAB Europe and national IABs worldwide to join the effort to build a common, open-source standard for the industry. Quantcast was an early and consistent contributor. We will maintain this open and inclusive approach as the standard evolves and look forward to continuing to benefit from the expertise of European companies and those elsewhere that are willing to step up in this way.”

Moltin Unveils Social Commerce Application for Instagram

By

-

May 15, 2018

Moltin Unveils Social Commerce Application for Instagram

API-Based Affiliate Application from Moltin Allows Influencers to Create Microsites On-The-Fly and Makes User-Generated Content Shoppable

Moltin, the provider of an API-first digital commerce platform that powers retail innovation, has announced the Dynamic Influencer Program, a new social commerce affiliate application that allows retailers to engage brand advocates to promote and sell products on Instagram and other social platforms. The fully customizable application enables influencers to create brand-specific microsites on-the-fly and instantly turn user-generated content (UGC) into shoppable posts that can be shared with their social networks.

Increasingly, shoppers look to friends and fellow consumers to inform and influence their purchasing decisions. According to a recent survey of more than 1,000 U.S. shoppers, 90 percent of respondents said UGC had some influence over their online purchases and 53 percent rated it “extremely influential” or “very influential.”

Moltin empowers retailers to maximize the potential of UGC by creating a direct path to purchase. It provides a fast, simple way to make user-generated content shoppable and drive tangible revenue through social channels. Results are measurable, as retailers can see exactly what content and which influencers are generating orders. It is ideal for lifestyle retailers and brands that have a highly engaged and loyal customer base.

Moltin Enables Retailers to Deliver Holistic Experiences to Consumers

Moltin’s APIs connect all the components of a commerce system and enable retailers to deliver holistic experiences to consumers wherever they interact with the brand, including interactive digital displays, social media, smart televisions, video games and any other web-enabled touchpoint.

The Dynamic Influencer Program is a progressive web application optimized for mobile devices. Built using Moltin’s APIs and microservices components, the technology is very flexible and can easily plug into existing commerce platforms and infrastructure. Leveraging the APIs, retailers can further develop and customize the application to their unique needs and environment, as well as extend commerce to other channels and devices.

At the time of this announcement, Jamus Driscoll, CEO of Moltin, said, “Using Moltin’s APIs and Dynamic Influencer Program application, retailers can now engage brand advocates to not only share photos and information about their favorite products but to extend the experience all the way to purchase. So now, when friends and followers see a product they love, they can immediately buy it. This creates a seamless experience for the consumer and a new revenue stream for the retailer.”

Key features of the Dynamic Influencer Application include —

Upon opting into the Program, influencers can automatically generate microsites on-the-fly, with no waiting or long approval processes
The influencer’s social media feed is automatically loaded in the site and they can select which posts to include via simple menu commands
Retailers maintain complete control over the branding of the microsites
Product content is managed from a single dashboard — with catalog and product updates automatically synchronized across all influencer microsites
Retailers receive detailed, real-time reports of all transactions, including what content and which influencers are generating orders

Currently, Moltin enables retailers and brands to embed commerce into any channel, device or experience.

USU to Unveil ‘Knowledge Center’, a New Customer-First Solutions for Digital Customer Service

By

-

May 15, 2018

USU to Unveil 'Knowledge Center' for Digital Customer Service

USU Showcases New Customer-First Solutions for Digital Customer Service at the ICMI Contact Center Expo

“Customer first!”

Unymira, a division of USU, is staying true to that motto at the 2018 ICMI Contact Center Expo to be held at the Walt Disney World® Resort in Orlando from 21-24 May. Unymira’s experts will give live, practical demonstrations of their innovations in the field of smart digital customer service at one of the most important events for the industry in the US Knowledge Center offers an innovation in knowledge management that helps to put the customer first! Such as a self-learning search that is based on AI, this helps service centers workers to provide better customer service.

Unymira’s expansion of customer-first portfolio in this area is complemented by customized applications, portal, and CMS solutions, UX design, and social media management.

Unymira also offers a best in class Web Self Service and an intelligent Chatbot, these provide customer-centric organizations with better tools to support customers. As a result, the customer experience and key performance indicators (KPIs), such as the first-call resolution rate and call handling time in customer service, can be significantly improved.

Unymira’s New Version of Knowledge Center

Knowledge Center is the heart of knowledge management at many service organizations. Knowledge Center’s ACTIVE document technology is unique and is a new standard in the service center world. Version 6.9 offers an improved search experience: the AI-powered search. Users are able to train the bot on the basis of their daily searches. The result is a constantly growing pool of questions, synonyms, and terms in an industry and language, enabling users to find the precise documents they need.

New Functions for Web Self-Service

The smart web self-service solution Knowledge First now boasts significantly improved integration, particularly for one-page sites. The application can leverage the knowledge base’s content, and can also offer users enhanced service functions, such as push messages and filters. The dynamic provision of tailored information helps resolve customer queries to suit their needs, any time, anywhere.

New Knowledge Bot Solution

With its Knowledge Bot, Unymira enables content from the central knowledge base to be used in the bot dialogs – a logical continuation of the trend toward service automation. The use of text-based dialogs also allows knowledge from Knowledge Center to be offered on websites or in social networks. Users can maintain knowledge in a structured, simple and efficient way, ensure its quality and make it readily available. The integrated learning function means the bot can be trained by agents’ daily work and automatically improved. Knowledge Bot is also able to integrate components from other vendors such as Facebook or Microsoft.

With intelligent solutions and expertise in digital interaction, Unymira is a prime mover in the digitization of business processes. Standard software and consulting services help to automate service processes and actively provide knowledge for all communication channels and customer contact points in sales, marketing, and customer service.

Babbel Expands Horizon with Multichannel Campaigns by CupTheMarket

By

-

May 15, 2018

Babbel Expands Horizon with Multichannel Campaigns by CupTheMarket

Babbel’s Campaign Will Feature on London Underground Advertisements, Digital Ads, Magazines, and TV Spots

Today, innovative cup-based marketing company, CupTheMarket, has partnered with the leading Language Learning App, Babbel to deliver a multi-channel campaign that highlights the ease of learning a new language. Babbel – the app that helps you speak a new language like you’ve always wanted to. When learning a language, nothing is more rewarding than a real conversation. 73% of surveyed customers feel that they’d be able to hold a conversation within five hours of using the app.

The multichannel campaign will see the Babbel app promoted on 100,000 fully recyclable cups in 25 independent coffee shops across Greater London, encouraging customers to download and use the app. Babbel’s campaign will also feature on London Underground advertisements, digital ads, magazines, and TV spots.

The focus of Babbel’s campaign is an alien named Alexi, evoking the feeling of alienation that people feel abroad when they are unable to speak the local language. With each lesson lasting the time it takes to enjoy a cup of coffee – around 15 minutes – the Babbel app allows everyone to learn a new language, teaching useful everyday content for real-life scenarios, wherever and whenever it suits them.

Francois de Vinols, Founder of CupTheMarket, comments on the new partnership: “We’re extremely excited about the campaign with Babbel; it’s a pleasure to be part of its drive to encourage more people to learn another language. With foreign travel always increasing, allied to London being the most diverse city on Earth, there has never been a better time to use Babbel’s app.”

Mike Redfern, Country Manager at Babbel, added, “I’m really looking forward to launching the new campaign with CupTheMarket. It has a unique platform to amplify important messages in and around London. We believe that CupTheMarket can help us turn the traditional coffee break into an educational experience. Fifteen-minute coffee breaks are a great time to pick up the app and complete a lesson. We are making coffee breaks into opportunities to embrace new cultures and explore the world on-the-go, wherever and whenever works for them.”

Founded in 2007, Babbel is the world’s first language learning app. It has over one million active subscribers online, on Android and iOS platforms, and was ranked as the world’s most innovative education company by Fast Company in 2016. Babbel guarantees learners the fastest path to the real-life conversation in 14 languages, from Spanish to Indonesian; 73% of users indicated they are able to have short a short conversation within five hours of using the app.

Currently, The Babbel language learning app for web, iOS and Android makes it easy to learn 14 different languages from 7 display languages. Bite-sized lessons fit into everyday life and are split into useful real-world topics, from introducing oneself, to ordering food and making travel arrangements.

Consumer51 Acquires New Mexico’s Top App Development and Digital Marketing Company Xynergy Inc

By

-

May 15, 2018

Consumer51 Acquires New Mexico's Top App Development and Digital Marketing Company Xynergy Inc

The Acquisition Helps Broaden Consumer51’s Technology and Seo Offerings While Providing Xynergy Clients with Additional Hubspot-Based Inbound Marketing and User-Experience Design Expertise

Consumer51, an international consumer-experience company with operations in Pennsylvania, Indiana, and New Mexico, announced that the firm had acquired New Mexico’s top app development and digital marketing company Xynergy Inc.

“We are delighted to have the talented employees of Xynergy join Consumer51 and are committed to New Mexico as a hub for our operations. We plan to expand in the state, creating new jobs and additional revenue for the state,” says Arijit Banerjee, CEO of Consumer51. “Jennifer Martin, former owner of Xynergy, will continue to lead operations in New Mexico and will take on an important role at Consumer51 as our new COO, managing operations for the entire company around the country.”

Xynergy will continue to operate under its well-known trade name and clients can now expect to have access to deep user research and user-experience design skills, as well as a broader range of services that include managed printing, Hubspot marketing automation and managed infrastructure.

Also Read: HubSpot Announces Integration with Workplace by Facebook

“Our client relationships are paramount to us,” says Martin. “Our New Mexico clients will see no change in the excellent service we provide them, except now we will have even more capabilities to help them grow their own businesses.”

Founded by Martin in 1994, Xynergy provides world-class web design, online marketing services, and website management for a wide range of industries, non-profits, and state and local government agencies. Xynergy has won numerous awards both locally and nationally and has consistently been named among the top web development firms in New Mexico.

The acquisition now provides Consumer51 with additional capabilities in app development, SEO, and web development using Expression Engine and Magento systems. Martin’s experience as a pioneer in marketing technology, and one of the first and few women to found and manage a digital marketing company expands options for Consumer51’s clients. The combined capabilities of Consumer51 and Xynergy are rare in the industry.

Webinar World Techbytes with Paul Dolan, Research Director APAC, SiriusDecisions

By

-

May 15, 2018

Paul Dolan
Research Director APAC, SiriusDecisions

The Sydney chapter of the ON24 Webinar World 2018 will feature info-packed sessions from marketing leaders, top brands, and ON24’s own digital marketing experts. Paul Dolan, Research Director APAC, SiriusDecisions, spoke to us about the importance of webinars as marketing tools and his expectations from the event.

Html code here! Replace this with any non empty text and that's it.

Tell us about your journey into the tech industry. How is martech and sales tech industry different today than when you first started here?

I was challenged when managing a telemarketing operation in Sydney in the late 1990’s by how little knowledge we had about our member’s and their engagement with us. I ended up designing a basic CRM with a developer to start to address this knowledge gap. This lead me to taking a diploma in e-commerce and an interest for martech. Martech and salestech have changed dramatically since then. There are hundreds of options available now. Sales and marketing leaders are really challenged to select the right technology to help enable their strategy.

At Sydney ON24 Webinar World 2018, how do you intend to foster authentic engagement between your customers and the brand?

By sharing insights on a recent buyer survey we conducted at SiriusDecisions, that will hopefully benefit sales and marketing leaders in their approach to engaging their buyers and customers.

What are your expectations and likely key takeaways from the ON24 Webinar World 2018? Who are you huddling with at the event?

It will be great to network with a group of like-minded peers. We don’t have enough opportunities to do this in the B2B marketing world in Asia.

How should a B2B marketer better leverage webinar marketing tools for effective lead generation?

Webinar marketing tools are a great asset to use when engaging with your buyers. Think about how, when and the most appropriate content to promote in a webinar for each of the different personas involved in the buying process at each stage of the buyer’s journey.

How do you measure your Sales Fitness at SiriusDecisions?

SFDC is the single version of the truth.

How do you leverage webinar marketing tools to engage with your online audience?

Leveraging webinars to promote new research written by SiriusDecisons and fostering stronger engagement with existing customers and winning new clients is a key marketing tactic for us.

Tag the one person in the industry whose answers to these questions you would love to read –

Aaron Davis, former CMO, Schneider Electric

Thanks for chatting with us, Paul.
Stay tuned for more insights on marketing technologies. To participate in our Tech Bytes program, email us at news@martechseries-67ee47.ingress-bonde.easywp.com

Interview with Jesper Theill Eriksen, CEO, Templafy

By

-

May 15, 2018

Interview with Jesper Theill Eriksen, CEO at Templafy

[vc_wp_text]“The important thing for our customers is document compliance and employee productivity when they produce documents.”

[/vc_wp_text]

[easy-profiles profile_twitter=”https://twitter.com/templafy” profile_linkedin=”https://www.linkedin.com/in/jesper-theill-eriksen-8811a1/”]

Tell us about your role at Templafy and how you got here. What inspired you to join the company?

I become CEO of Templafy in January of 2017. Previously, I was the chairman of the supervisory board for 3 years and also an early private investor. I joined the company because I was experiencing the daily problems that Templafy ultimately solves when I was involved in management for large enterprises.

Given the changing dynamic of marketing technology landscape, where do you see Templafy fitting in a CMO’s stack?

CMOs have strict procedures to govern that all marketing materials look exactly as intended to nurture the brand of their organization. But when it comes to the thousands of documents that employees produce every day, they fall short when controlling the brand compliance. Therefore, they welcome the Templafy platform that allows them to get this considerable brand compliance weakness under control and eliminate the widespread problem of document anarchy.

What does your ‘Ideal Customer’ Profile look like? How do you build your customer segments?

Our ideal customer is a big, complicated global enterprise with many employees, in many locations with several brands and sub-brands that want to be centrally controlled in order to protect their image and build their value. For such customers, we can deliver the most value by streamlining their document production to ensure compliance and increase their overall productivity.

What datapoints do you work on to make Templafy’s products more competitive for optimized results?

The important thing for our customers is document compliance and employee productivity when they produce documents. Therefore, we closely track that employees are using the right templates and digital assets and are saving time doing so.

How is the global market for Enterprise Content Management (ECM) and Document Automation shaping up with the maturity of B2B Commerce?

An enterprise’s most valuable assets are its brand value and the power of its employees. Improving both of those assets with an intuitive SaaS platform is ideal, especially if you can prove that the platform lives up to ideal security standards.

What makes Templafy different from other ECM providers in the industry?

There are a lot of good providers in the industry. What we strive to do is best help enterprise employees be efficient and compliant when they produce documents – being it sales quotes, employment contracts, strategy presentations etc. Therefore, we integrate with systems for CRM, HR Management, and DAM to present relevant curated content exactly where you need it, most commonly inside the Microsoft Office suite but also within Google Docs and other office products.

What marketing and sales automation tools and technologies do you use?

Currently we use Salesforce, SalesLoft, DiscoverOrg, Geckoboard and of course Templafy.

How are you preparing for the post-GDPR disruptions?

We are already fully GDPR compliant both in relation to the service we provide to our customers and in our own commercial operations. We actually did not need to do that much because we as an enterprise provider already had strict security and data protection procedures and rules.

How do you prepare for an AI-centric world as a business leader?

In prep for an AI-centric world, we are trying to understand the tremendous long-term opportunities of AI as well as the short-term tangible benefits it can bring to our customers and our own business. And then of course focus on what it takes to start taking advantage of the opportunities. The fastest way to adapt to the AI boom is to build on existing successful AI platforms such as Microsoft, instead of building your own algorithms in order to get your data collected and organized in an efficient way.

How do you inspire your people to work with technology?

By making it clear what value it can bring to people’s everyday lives.

One word that best describes how you work.

Together

What’s your smartest work-related shortcut or productivity hack?

Meetings without laptops and mobiles

What are you currently reading? (What do you read, and how do you consume information?)

Right now, I’m reading “4321” by Paul Auster and other general modern literature, which helps me better understand how human beings react and relate, which I believe is an important fundament for good leadership.

What’s the best advice you’ve ever received?

Be happy at work or stay home.

Tag the one person in the industry whose answers to these questions you would love to read:

Chris Hall, CEO, Bynder

Thank you Jesper! That was fun and hope to see you back on MarTech Series soon.

[vc_tta_tabs][vc_tta_section title=”About Jesper” tab_id=”1501785390157-b58e162d-0ae25a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46d712-3b68f09d-3b12″]

Jesper Theill Eriksen is the CEO of Templafy and serves on several supervisory boards/investment committees with a focus on IT and infrastructure. He started his career as a lawyer but soon went on to the telecom industry where he was involved in bidding for mobile licenses and setting up greenfield operations around Europe. Later he moved to CEO positions of telcos in Lithuania, Latvia, Switzerland, Denmark and the Netherlands. After his corporate career, he moved to the start-up scene as an investor, advisor and board member. Jesper currently lives in Copenhagen with his wife and his youngest daughter.

[/vc_tta_section][vc_tta_section title=”About Templafy” tab_id=”1501785390320-2d44fa50-740c5a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46d712-3b68f09d-3b12″]

Templafy brings custom company templates, brand assets and best practice content together directly inside any office application, streamlining how users create on-brand and compliant documents, presentations and emails. With Templafy, global businesses safeguard their brand integrity and increase productivity through a centrally governed, secure and easy to use platform. Founded in Copenhagen, Denmark in 2014, Templafy’s team leveraged more than 15 years of experience in template management and document automation to develop an enterprise cloud service solution which is now a global market leader within its category, validated by blue chip enterprise customers on every continent.

[/vc_tta_section][/vc_tta_tabs]

[mnky_heading title=”MarTech Interview Series” link=”url:https%3A%2F%2Fmartechseries-67ee47.ingress-bonde.easywp.com%2Fcategory%2Fmts-insights%2Finterviews%2F|||”]

The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick.

S4M Drives Home $12 Million Series B Funding to Further Refine Marketing Attribution Models

By

-

May 15, 2018

S4M Drives Home $12 Million Series B Funding to Further Refine Marketing Attribution Models

S4M to Capitalize New Series B Funding to Close the Offline and Online Advertising Divide

S4M, a global AdTech MarTech company specializing in drive-to-store campaigns, has announced that it has raised $12 Million in a Series B round from Sofiouest with participation from existing investors Bpifrance and Entrepreneur Venture.

Series B Funding Likely to Bridge Online and Offline Investments by Delivering Real-World Metrics

E-commerce remains a critical channel for brands and retailers to generate sales. However, 90% of worldwide consumer transactions are still taking place in physical points of sales. Traditional media channels like radio, out-of-home, and print advertising are estimated at $365 Billion USD this year, combined with digital ad spending worldwide, valued at $266 Billion USD.

Currently, S4M brands their technology as ‘Shopper Marketing Made Easy’. S4M, as a global mobile advertising technology provider, connects brands to consumers by bridging the gap between digital advertising and the real-world.

Despite the continued growth in both channels, attribution models to evaluate true returns on media investments are lagging behind. FUSIO by S4M, the company’s technology platform, aims to bridge online and offline investments by delivering real-world metrics attributed to digital advertising campaigns. The platform displays foot traffic into stores in real-time, hence enabling data-driven online optimization to maximize the overall campaign performance.

Each year, S4M delivers more than five thousand campaigns to demonstrate digital advertising efficiency for its clients by measuring real-world store visits following online exposure.

The latest Series B funding comes barely months after the company launched their platform, FUSIO by S4M, in February this year. This year, with a product launch and funding round, S4M is focusing at SaaS and will now accelerate their technology developments with an ambitious focus on proprietary real-time features to measure traffic and sales into stores. This funding is part of Bpifrance’s Investments for the Future Programme (Programme d’investissement d’Avenir) from its dedicated Digital Ambitions Fund (Fonds Ambition Numérique).

FUSIO by S4M Is the Advertising Platform with the Most Independent Third-Party Measurement Integrations in the Market

S4M’s proprietary technology was created towards the end of 2011 by Christophe Collet, after his first start-up Adenyo, was sold to Motricity in a US $100 Million deal. Today, the French start-up has expanded into an international group with eight offices worldwide and 160 employees. The company works with global brands including Renault, L’Oréal, Pernod Ricard, Subway, and Levi’s, as well as leading global media agencies.

Stanislas Coignard, Americas CEO of S4M, said, “FUSIO by S4M is the advertising platform with the most independent Third-Party Measurement integrations in the market. Our store visit metrics are delivered by various partners to ensure that we are not judge and jury on our campaign results and effectiveness.”

Stanislas added, “Clearly the industry is shifting paradigms in terms of attributing media ROIs and this new funding will allow us to be at the forefront of this disruption.”

Dynamic Catchment Areas and Further Proliferation into AI-driven Products for Mobile AdTech and Attribution Models

In addition to displaying incremental store visits in the platform as a direct result from the online impressions, the company recently launched Dynamic Catchment Areas (DCA). This is a unique feature to power drive-to-store campaigns by geotargeting users based on their brand affinity and travel distance into a store on foot or by car. This Series B funding will continue to fuel technology development with a focus on expanding the platform’s AI-based features and growing sales in the United States. Ultimately, S4M has set their sights on going beyond store visits to eventually measuring and displaying consumer purchases in stores directly on the platform in real-time.

Tom Cijffers, Chief Client Officer-USA at MediaCom, said, “Technologies that can attribute and optimize digital campaigns based on real-world measures, such as store visits, mark a major shift for the advertising industry. Brands and advertisers can be more confident that their digital investments align with their ultimate business objective – generating more sales. Financial investment in this space, to improve accuracy and quality, will be welcomed by the advertising community.”

S4M is projecting a revenue target of US$100 million by 2020. “Digital innovation is at the heart of our investment strategy,” explains Patrice Hutin, CEO of Sofiouest.

Patrice added, “Drive-to-store solutions define the future of retail and we are confident that S4M and its technology, FUSIO, will be a worldwide game changer in the industry.”

Existing investors, Bpifrance and Entrepreneur Venture add, “We are excited to continue our support for S4M, this time in partnership with Sofiouest. In these past years, S4M’s management has proven their ability to achieve both their technical and commercial roadmaps together with an international expansion.”

S4M created a mobile-first technology that is unique in the industry to be accredited by the MRC (Media Rating Council) on the entire mobile user journey. The platform empowers brands with full transparency and control in their mobile data supply chain from mobile programmatic buying to consumer conversion in apps, mobile sites, and physical points of sales.

AppNexus Announces Executive Promotions in Privacy and Security

By

-

May 15, 2018

AppNexus Announces Executive Promotions in Privacy and Security

Internal Appointments Fill Senior Roles in the Internet Technology Company’s Engineering & Technical Operations, Legal, and Global Accounts Teams of AppNexus

AppNexus, the world’s leading independent advertising technology company, announced a round of executive promotions, including the appointment of Timothy Smith to Senior Vice President & General Manager, Global Technical Infrastructure and Operations; Julia Shullman to Chief Privacy Counsel; and Justin Bross to Vice President, Global Accounts.

In his role as SVP & General Manager, Global Technical Infrastructure and Operations, Smith, in addition to current technical operations, corporate IT, governance and risk management, and budgetary responsibilities, owns the overall security of the AppNexus platform, which, at peak, transacts 11.4 billion advertising impressions daily. In partnership with AppNexus’ engineering teams, he leads strategic development and project management, world-class monitoring and instrumentation support for Engineering and Operations, implementation of container and public cloud strategy, and end-to-end audits of the AppNexus platform, as well as IT aspects of financial audits. Smith continues to report to Ben John, Chief Technology Officer.

“Over the past eight years, Tim assembled and led the teams that built, refined, and operated the infrastructure that transformed AppNexus into the successful global enterprise it is today. Tim has been in the vanguard of the internet his entire career, driving innovation in AppNexus’ evolving cloud computing infrastructure by investing in containers and Kubernetes, as well as supporting and influencing key technology innovators like Arista Networks and DriveScale,” said John, adding, “Tim demonstrates the AppNexus values in everything he does, and I’m thrilled to recognize him for his critical contributions to our and our clients’ success.”

Also Read: AppNexus Grows Video Monetization For Microsoft; Improves Revenue 201% And eCPM Performance 29%

As Chief Privacy Counsel, Shullman oversees AppNexus’ global privacy work, advising all internal teams on the development of policies, products, and partnerships in compliance with global data protection laws and industry self-regulation and best practices. She represents AppNexus as a member of the Board of the Network Advertising Initiative and in various IAB working groups, including as Chair of the Steering Group for the IAB Europe Transparency and Consent Framework. Julia joined AppNexus in May 2014 as the lead attorney for AppNexus’ engagement on strategic sell-side commercial and product initiatives. She continues to report to Nithya Das, Chief People and Legal Officer.

As VP, Global Accounts, Bross leads strategic partnerships with AppNexus’ largest enterprise clients. Since joining AppNexus in 2015, Justin has managed the company’s commercial agreement with Microsoft, which, under his purview, broadened from platform support to full-service advertising monetization, transitioned legacy products to and launched new products in mobile, video, and native with programmatic monetization, and expanded Microsoft’s programmatic footprint in global markets. These strategic developments resulted in increased programmatic revenue and contributed margin for Microsoft. Justin continues to report to Dave Osborn, SVP, Global Accounts.

Also Read: AppNexus Enforces Ads.txt in Broader Push for Industry Transparency

“Julia Shullman and Justin Bross have been invaluable client partners, strategically guiding AppNexus’ largest accounts though significant changes in the programmatic industry,” said Das. “As sweeping changes to global privacy regulations approach, Julia has been integral in advising our internal teams and educating the market on a thoughtful, comprehensive, and user-centric approach to forthcoming GDPR regulations. On the commercial side, Justin has deepened a robust and collaborative partnership with Microsoft, as it has expanded into new markets and new formats like video and native. We’re very pleased to see them both transition deservedly into senior leadership roles.”

AppNexus employs close to 1,000 people in 27 offices globally.

Marketo Announces First-Ever Marketing Nation Summit Demo Jam Winners

By

-

May 15, 2018

Marketo Announces First-Ever Marketing Nation Summit Demo Jam Winners

Allocadia, Mintigo, PFL, and Trunomi Recognized for the Value, Performance, and Creativity of Their Solutions at Marketing Nation Summit Hosted by Marketo

Marketo, Inc., the leading provider of engagement marketing software and solutions, announced the results of its first Demo Jam competition hosted at Marketing Nation Summit in San Francisco earlier this month. The competition highlighted the innovation of Marketo’s LaunchPoint partner ecosystem through three-minute live demos. Of the 20 participating companies, Allocadia, Mintigo, PFL, and Trunomi were selected as winners based on their applications’ value, performance, and creativity.

Also Read: Marketo Accelerate Evolves Further with Addition of Socedo

“From campaign planning and predictive marketing to data management and personalized direct mail, our partners deliver best-in-class solutions to our customers,” said Shai Alfandry, vice president, global head of ISVs and LaunchPoint ecosystem, Marketo. “This Demo Jam is one of the many ways we continue to highlight their innovations.”

Marketo will be launching a Demo Jam series starting in June 2018. The first Demo Day will take place in Denver, with plans for Demo Jam-style webinars and more.

Also Read: Marketo Celebrates Bold and Brave Marketers With 2018 Revvie Awards

Earlier this month. Marketo announced that it is working with Google Cloud, as part of the multiyear alliance announced last year, to create new products to empower marketers by using Artificial Intelligence (AI). Leveraging Google Cloud’s machine learning technology, Marketo is working with Google’s experts to create new offerings that improve the speed, scale and effectiveness of campaigns by enabling marketers to better personalize and segment their audiences.

The Marketo Engagement Platform currently manages nearly half a trillion interactions every year. To make these interactions even smarter, Marketo is using Google Cloud machine learning to empower marketers to tap into even more of their own data and interpret insights without the need of data scientist.

Apttus Intelligent Middle Office Platform on IBM Cloud Unveiled

By

-

May 15, 2018

Apttus Intelligent Middle Office Platform on IBM Cloud Unveiled

Apttus Intelligent Middle Office Platform on IBM Cloud Will Help Customers Generate Greater Revenue, Maximize Business Outcomes

Apttus kicked off their annual Accelerate conference in San Francisco by revealing a new milestone in its collaboration with IBM. Apttus Intelligent Middle Office Platform on IBM Cloud will fortify the company’s current suite of quote-to-cash, contract management applications. As a leading provider of Middle Office platform, Apptus is bringing an unprecedented power, flexibility, and innovation with the Apttus Intelligent Middle Office Platform.

Apttus’ Innovations Include Max, the Company’s Applied Artificial Intelligence

Apttus is powered by the Apttus Intelligent Cloud, a hybrid-cloud platform utilizing the most advanced technologies from Salesforce, Microsoft, and IBM. Apttus’ innovations include Max, the company’s Applied Artificial Intelligence that enables enterprises to achieve superior business outcomes.

With Apttus’ industry-leading Middle Office solutions and the global reach and scale of IBM Cloud, the two companies are helping businesses transform their global revenue operations. Today’s development follows the announcement earlier this year of IBM’s investment in Apttus to jointly develop AI solutions involving IBM Watson and Apttus’ applied AI, Max.

Customers will be able to run innovative Quote-to-Cash solutions on the IBM Cloud, including —

Apttus Max: Leverage applied AI that provides a conversational experience and real-time intelligent recommendations to create winning quotes, configure optimized products and solutions, update and create smart contracts, manage discounting, and pricing to boost margins, retrieve data, and perform other Quote-to-Cash and contract management functions.

Configure Price Quote (CPQ): Close bigger deals faster with visibility into the latest product and pricing information, and the ability to quote quickly. Utilizing built-in analytics and intuitive workflows, salespeople, and partners can discount smarter, outduel competition, and be easier to do business with.

Contract Lifecycle Management (CLM): Bring visibility and control to the contract management process without standing in the way of revenue. Accelerate contract lifecycles and keep sales teams ahead of the competition with centralized Legal playbooks and audit trails to stay 100 percent compliant.

Impact on Revenue Generation and the Management of Commercial Relationships

Apttus’ Intelligent Middle Office Platform allows enterprises to automate, optimize and apply artificial intelligence to their most important business processes – revenue generation and the management of commercial relationships. Unlike other application platforms, Apttus’ Intelligent Middle Office Platform provides customers with the ability to run Apttus applications on multiple clouds, including IBM Cloud.

Apttus solutions will be demonstrable on IBM Cloud at Accelerate. Customer deployment timelines will depend on specific customer requirements.

At the time of this announcement, Kirk Krappe, CEO of Apttus, said, “Apttus pioneered the Intelligent Middle Office space to maximize the value of every solution that sits between CRM and ERP systems.”

Kirk added, “By bringing these offerings to the IBM Cloud, we’re expanding the opportunity for more and more enterprises to resolve their longstanding challenges and transform their business. It’s our goal to help every IBM Cloud user run their revenue operations smarter, faster and better.”

Mac Devine, IBM Fellow and vice president, IBM Watson and Cloud, said, “Cloud is becoming a gateway for enterprises to leverage high-value services like AI to generate new business value.”

Mac added, “With the Apttus Intelligent Middle Office platform on IBM Cloud, enterprises will be able to bring AI capabilities to core business processes and benefit from IBM Cloud’s global reach and security-rich environment.”

Currently, Apttus is a leading provider of the Intelligent Middle Office platform allowing enterprises to automate and optimize their most critical revenue and commercial relationship management processes. Apttus partners with a world-class ecosystem. Apttus customers include hundreds of the world’s mid-sized organizations and the who’s who of the Global 1000.

Pegasystems Appoints Rupen Shah as VP of ISV Alliances and Strategy

By

-

May 15, 2018

At Pega, Rupen Shah Will Focus on Building an ISV Partner Ecosystem Across All Solutions and Vertical Markets to Build on the Company’s Leadership and Growth in the Cloud and CRM

Pegasystems Inc., a leading software company empowering customer engagement at the world’s leading enterprises, has announced it has appointed Rupen Shah as Vice President of Independent Software Vendor (ISV) alliances and strategy. In this newly created role, Rupen Shah will focus on building an ISV partner ecosystem across all of Pega’s solutions and vertical markets to build on the company’s leadership and growth in the cloud and CRM markets.

At the time of this announcement, Jeff Taylor, SVP, Business Strategy and Go-To-Market Operations, Pegasystems, said, “As demand continues to grow for Pega solutions, ISVs will help Pega expand the depth and breadth of its product portfolio. Rupen will help Pega to empower our clients with innovative solutions while supporting Pega’s growth.”

Jeff Taylor was appointed as the SVP in February.

Rupen has more than 25 years’ experience in business development, strategic alliances, OEM sales and partnerships, and channel development. He joins Pega from Salesforce, where he held several roles within its ISV business and helped build and launch its marketing cloud ISV partner program. His most recent role was leading the strategic ISV partner team.

Prior to Salesforce, Rupen held partner program roles at Autodesk, Adobe, and Oracle, engaging with large enterprise partners. Previous positions include business development and marketing roles at several fast-growth companies.

Rupen Shah holds an undergraduate degree in Electrical Engineering from San Jose State University and a Master’s in Business Administration from UCLA’s Anderson School.

Rupen Shah said, “Implementing an ISV program will enable Pega to bring even more innovative solutions to our clients on a broader scale. I look forward to working on this exciting opportunity to define a new program that will extend the power of Pega solutions in new ways to meet our clients’ ever-changing needs.”

Currently, Pega’s adaptive, cloud-architected software – built on its unified Pega® Platform – empowers businesses to rapidly deploy and easily extend and change applications to meet strategic business needs. Over its 30-year history, Pega has delivered award-winning capabilities in CRM and BPM, powered by advanced artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business results.

Selling Power Features The Brooks Group on 2018 Top 20 Sales Training Companies List

By

-

May 14, 2018

Selling Power Features the Brooks Group on 2018 Top 20 Sales Training Companies List

The Brooks Group Focuses on Providing Clients with Practical, Straightforward Solutions to Improve and Maintain Overall Sales Effectiveness

The Brooks Group, a global sales training and selling solutions firm, announced that it has been included on the 2018 list of the Top 20 Sales Training Companies that excel in helping sales leaders improve the performance of their sales teams. The list appears in the May issue of Selling Power magazine, which will be available to subscribers on May 9th.

According to Selling Power publisher and founder Gerhard Gschwandtner, sales training is a key area of competitive differentiation for B2B sales teams.

“To compete today, B2B sales leaders must invest in the right kind of sales training for their teams,” says Gschwandtner. “Most salespeople are weakest in the area of selling skills, and improvements can make a huge difference in revenue achievement. We are proud to announce this list of sales training companies that can help sales leaders sort through their options and select the best partner to help them improve.”

Also Read: Highspot and LearnCore Integrate Sales Training and Enablement Capabilities

All companies on the list submitted a comprehensive application that included a detailed listing of their offerings for both training and retention, innovative solutions and services they have developed, and their company’s unique contributions to the sales training marketplace.

The main criteria used when comparing applicants and selecting the companies to include on this year’s list were:

Depth and breadth of training offered
Innovative offerings (specific training courses, methodology, or delivery methods)
Contributions to the sales-training market
Strength of client satisfaction

Selling Power magazine editors say the companies on the 2018 Top 20 Sales Training Companies list represent the best potential to help sales teams improve their performance and remain competitive in any selling environment.

Founded in 1977, The Brooks Group focuses on providing clients with practical, straightforward solutions to improve and maintain overall sales effectiveness.

SmartBug Media Adds Proven B2B Inbound Marketer Kristen Deyo as Marketing Strategist

By

-

May 14, 2018

SmartBug Media Adds Proven B2B Inbound Marketer Kristen Deyo as Marketing Strategist

Kristen Deyo Previously Served as Senior Digital Marketing Manager at Stantive Technologies Group

SmartBug Media — a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations — announced the addition of Kristen Deyo as Marketing Strategist. In this role, Deyo will leverage her strong background in all facets of inbound methodology to help clients reach and exceed their business and marketing goals.

Deyo previously served as Senior Digital Marketing Manager at Stantive Technologies Group, where she was responsible for the development and management of global B2B and demand generation marketing programs, including strategic planning, budget management, execution, and ROI tracking. In her previous capacity, Deyo successfully yielded 40 percent of all new license revenue via vertical-based acquisition and demand generation activities in key distribution channels and strategic industry verticals. She also designed and built more than 100 content offerings, grew overall website traffic by 185 percent in two years, and decreased overall cost-per-lead by 35 percent.

Also Read: Inbound Marketing Agency SmartBug Media Adds SMB Growth Expert Kevin Coll as Marketing Strategist

“From the moment I became acquainted with SmartBug, two things immediately stood out: the agency’s amazing culture and the incredibly talented and passionate marketers who work there,” Deyo said. “I am excited to join such brilliant minds and start helping our clients reach and exceed their business and revenue goals.”

As Deyo joins the agency during a time of growth, she will have many opportunities to put her B2B marketing experience to work.

“We’re excited to have yet another superb marketer join our ranks,” said Amber Kemmis, VP of Client Services. “Kristen has achieved a history of success by implementing data-driven marketing strategies, and we know our clients will benefit from her expertise.”

Deyo studied social and political history at Queen’s University and earned a graduate degree in integrated marketing communications from St. Lawrence School of Business.

SaaStr Announces The SaaStr Superhero Awards to Honor Rising Women Superstars in B2B Technology

By

-

May 14, 2018

SaaStr Announces The SaaStr Superhero Awards to Honor Rising Women Superstars in B2B Technology

Award Identifies the Rising Stars and Most Innovative Women Working in B2B SaaS

SaaStr, the largest community of B2B SaaS entrepreneurs, founders, and executives, has launched The SaaStr Superhero Awards to recognize the up and coming women in B2B technology. The awards, to be given out at SaaStr’s 2019 SaaStr Annual conference in February, identify and highlight the next generation of industry leaders across functions. The Superhero Awards will honor six women in the following categories: Founder, Marketing, Sales, Customer Service, Product, and Engineering.

“SaaStr believes that true innovation depends on hearing from, meeting with, and listening to people with a variety of perspectives and diverse backgrounds”, said Jason Lemkin, SaaStr’s Founder and CEO. “We want our community to include, encourage, and recognize the important contributions of underrepresented groups in technology. I am incredibly excited to introduce this award as part of the SaaStr Annual agenda and to honor these up-and-coming women leaders”.

The tech industry is attracting new graduates and top talent every day, and B2B SaaS companies are at the forefront of attracting these new and innovative professionals.

Also Read: Debbie Qaqish & Pamela Muldoon of The Pedowitz Group Named 2018 Top Women to Watch in Business

Most women in technology awards are geared towards industry veterans. With The Superhero Awards, SaaStr wants to recognize the emerging, promising talent of women with 10 years of experience or less.

“As a leader who has experienced first-hand the challenges that women face working in today’s technology environment, an award like this is very close to my heart”, said Dayna Rothman, SaaStr’s Chief Revenue Officer. “Diversity and inclusion is an important tenant of the SaaStr community, and we developed The SaaStr Superhero awards to strengthen our commitment to this cause. What makes this award especially unique is that we are honoring women with 10 years of experience or less, so we can bring exposure to the next generation of women technology leaders”.

Also Read: Women In Tech: Nielsen Ranks Higher In Diversity For The Fifth Consecutive Year

Submissions for The Superhero Awards are open now through December 1st, 2018. Nominations will be judged by a panel of esteemed women in leading technology companies throughout the Bay Area.

Winners will be announced for each category at a private VIP Gala event during SaaStr Annual 2019, where they will receive in-person recognition, the opportunity to be considered as a speaker or panelist at SaaStr Annual 2020, a profile on SaaStr.com, and a cash prize of $1,000.

SaaStr accepts both self and peer nominations for The Superhero Awards. Please visit their Superhero Awards page for more information and detailed instructions.

Grapeshot’s New Video Context Solution Fortifies Brand Safety Measures

By

-

May 14, 2018