Acxiom, the global leader in customer intelligence and marketing technology solutions, announces that its InfoBase consumer insights and audiences are now available in Google Cloud’s data exchange, Analytics Hub.

This new integration offers Google Cloud customers access to Acxiom’s real-time descriptive customer data while leveraging Analytics Hub’s advanced cloud analytics capabilities to power truly people-first marketing strategies and impactful customer engagements at scale.

Marketing Technology News: MarTech Interview with Reshma Iyer, Algolia’s Head of Product Marketing and Ecommerce

With Acxiom InfoBase data in Analytics Hub, Google Cloud customers can:

• Enrich their owned data assets with comprehensive demographic, lifestyle, and preferences insights in Google Cloud’s privacy-safe environment.
• Analyze, model, and segment audiences to optimize marketing campaigns and improve response rates across channels.
• Deliver more impactful, personalized experiences that engage and build loyalty.
• Reach their acquisition and customer marketing goals to drive higher ROI.

“We’re excited to take our longstanding partnership with Google Cloud to the next level,” said Brady Gadberry, SVP and Head of Data Products at Acxiom. “By offering InfoBase in Analytics Hub, we are not only expanding the reach of our data but also ensuring Google Cloud customers have the actionable insights they need right at their fingertips. In today’s rapidly evolving digital landscape, having access to the right customer intelligence at the right time can make all the difference.”

“Google Cloud Analytics Hub provides customers with an efficient, secure platform to exchange data and combine their business data with third-party insights,” said Kelly Sitarski, Director of Data and Content Partnerships, Google Cloud. “With the addition of Acxiom InfoBase data, customers can increase value from their data analytics and AI projects by enriching them with powerful consumer insights that improve audience engagement.”

Marketing Technology News: An Analysis of 2023’s Can’t-Miss Ad Opportunity