From newsletter best practices to the future of ABM: get the lowdown on what industry leaders swear by when it comes to driving marketing goals from this week’s martech highlight:

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MarTech Quote-of-the-Week!

Email signatures aren’t only a space for businesses to add titles and company logos, but are also a space to market their business. We’ve seen brands add links to social media platforms, review sites, blogs and more to drive engagement outside of email and onto their websites. Brands have gone beyond links and logos too, adding advertisements to their signatures, leveraging the space as an additional marketing tool. In fact, email signature marketing even compares well against other channel CPM averages including Google Display Ads, Google Search Ads, LinkedIn Ads, and Twitter Ads.

–Carol Howley, CMO at Exclaimer

 

 Top MarTech News of The Week: 29th May to 02th June

• UserWay and Natural Intelligence Link Digital Accessibility to Website Performance
• GoDaddy Unlocks the Power of Generative AI with Three New Product Launches
• Precisely Advances Leading Data Quality Portfolio, Providing Unparalleled Support to Customers on their Journey to Data Integrity
• Hyro Raises $20M in Funding to Advance Responsible AI-Powered Communications for Enterprise
• ZoomInfo Delivers Product Enhancements Powered by Generative AI and Automation
• Allant Group Launches Audience Management Platform+
• Beyond Viewability: Ogury Launches Cutting-Edge Attention Measurement Capabilities

MarTech QnA with the Expert

Streaming platforms have increasingly gained market share over the past decade with large companies, such as Netflix, Amazon Prime Video, and Disney Plus, conquering a significant portion of the market. Our prediction is that we will likely see a continued increase in specialized content and video interactivity powered by AI. –Humberto Farias, CEO at FanHero

MarTech Articles on Channel Marketing, Voice AI, The Growing use of Generative AI and more!

• How B2Bs Can Prepare for Resilience During Uncertain Times
• Why a Style Guide is Pivotal to Brand Identity
• AI isn’t Coming for Your Job, It’s Here to Make our Jobs Easier and Improve Our Business
• Four Ways Voice AI Can Boost Marketing ROI
• 8 Steps to Improving Your Channel Marketing Strategy
• What The Explosion Of Generative AI Means For Marketers And Their Workplaces
• Community Engagement Platforms and Their Growth Over the Years
• Metaverse in 2023 and Beyond: What Recent Studies and Experts Suggest
• Breaking Down the Benefits and Evolution of DAM Platforms
• What Does It Take To Create A Great Newsletter Experience?

BONUS Read! Jon Miller, CMO at Demandbase takes the hot seat in this session to share some interesting ABX fundamentals and best practices for 2023 and beyond.

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 168: AI and its Impact on Marketing and Sales with Marco Lagi, Vice President, Artificial Intelligence at Intentsify

 Episode 167: Precision Based Marketing Tips – with Carter Lassy, Chief Product Officer at Terminus

 Episode 166: Renewed Sales-Marketing Alignment Tips: with Melton Littlepage, CMO at Outreach