From ON24’s latest AI powered suite, to Salesforce’s newest generative AI capabilities: this week’s martech highlight gives you the lowdown on the latest martech news, tips, trends and best practices:

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MarTech Quote-of-the-Week!

Marketing, sales, and post-sale teams need to truly partner to deliver the right information, to the right people, at the right time — via the digital and human touchpoints customers prefer. This will drive company scale and efficiency, and much greater value in the way a company interacts with their customers.

–Lindsay Sanchez, CMO at Khoros

Top MarTech News of The Week: 12^th June to 16^th June

• Affinity Solutions Launches Comprehensive Consumer Purchase Insights Solution on Snowflake Marketplace
• Salesforce Announces AI Cloud – Bringing Trusted Generative AI to the Enterprise
• Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by Adelaide
• Madhive, a Leading CTV Advertising Software Platform, Announces a $300 Million Investment from Goldman Sachs Asset Management
• Seismic Spring 2023 Release Adds New Personalization and Generative AI Capabilities to Power Better Customer Experiences
• EDO Launches Creative Rotation Optimization to Increase In-Market ROI for TV Ad Campaigns
• ON24 Unveils AI-Powered Optimization Suite to Help Enterprises Maximize Efficiency and Results
• Lytics and LiveRamp Partner to Accelerate Identity-Based Marketing
• Basis Technologies Launches Solution Suite for Privacy-Compliant Digital Advertising
• Alteryx Announces New Integrations with Databricks to Make AI More Accessible for All Users

MarTech QnA with the Expert

I’m a firm believer in the power of conversational AI tools to drive convenience, efficiency, and cost-effectiveness for brands. While automated solutions, such as chatbots and virtual assistants may have revolutionized customer interactions by providing businesses with valuable insights into their customers’ needs and preferences, despite the many benefits, brands must be mindful of the potential downsides of relying solely on these tools to power customer interactions. –Gregg Johnson, CEO at Invoca

MarTech Articles on MarTech Investments, Vanity URLs, Data Clean Rooms and more!

• Determining the Right Martech Investments in 2023
• Recession Proof Marketing Strategies with Outcomes-Driven Affiliate Marketing
• Conscious Brands: Walking the Talk of LGBTQ+ Support Beyond Pride Month
• The Bonfire of the Vanity URLs
• Martech Simplifies Series: Navigating a Saturated Tech Landscape
• Reception Marketing: A New Era of Connection
• Data Clean Rooms: What Are They?
• Why B2B Advertisers Need to go Beyond Traditional Advertising
• ADA Compliance: Top Tools that help Brands with their Website ADA Compliance
• Mobile Advertising Trends And Statistics To Keep in Mind
• The Marketing Cloud Platform Market – How Marketing Clouds Have Evolved

BONUS READ – Jon Miller, CMO at Demandbase chats about the evolution of ABM in this webchat with MarTechSeries:

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 170: Creating Connected Brand Experiences: with Jamie Adams, Chief Growth Officer at Scorpion

Episode 169: B2B Sales, Process Enhancements and Tips: with Sean Flynn, SVP of Global Sales at Avalara

Episode 168: AI and its Impact on Marketing and Sales with Marco Lagi, Vice President, Artificial Intelligence at Intentsify