Marketing Technology Highlights of The Week: Featuring Similarweb, NICE, Adobe and more!

From insights on what’s driving customer sentiments in B2B tech to the future of B2B lead generation: find out what the experts say in this week’s martech highlight:

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Marketing Quote-of-the-Week!

Every company wants instant results, and it’s easy to want to cut corners to sell faster. I’ve always believed if you want to go fast, you need to slow down. There’s not enough attention paid to the customer journey. Every human goes through a similar purchasing decision process. You don’t ask someone to marry you on the first date. I think MarTech can greatly enhance the customer journey the right way.

–Steve Sturges, Chief Marketing Officer at Paycom

Top MarTech News of The Week: 04^th March to 08^th March

• Similarweb Acquires Admetricks to Expand Ad Intelligence Offering
• NICE Actimize Launches ARCHIVE-X, a Comprehensive Communications Archiving and Records Management SaaS Solution
• New Adobe Express Mobile App Brings Firefly Generative AI Models Directly into Mobile Workflows

 MarTech QnA with the Expert

There was a funny rumor that GIFs were outdated, which is silly because the GIF is just a format—a short, looping image—that has so many different use cases and contexts. Also, our data suggests otherwise, as we serve more than 10+ billion pieces of content every day and our usage is only growing. Since we relaunched our Ads platform just a few months ago, we are already seeing major brands like Pepsi’s Pure Leaf and L’Oreal’s CeraVe leverage GIPHY to reach their target audiences where they communicate  in the way only GIFs can.

–Caroline Huber, Executive Vice President of Product at GIPHY

MarTech Articles on QR Codes, DMARC Best Practices, Commerce Advertising and more!

• 4 QR Code Trends Transforming Marketing in 2024
• The Hidden Costs of Proprietary Platforms for Your CMS & DXP’s 
• Mastering Asynchronous Collaboration in 2024: Top Tools for Leading a Remote Team
• DMARC is the gold standard wise marketers will embrace
• Technology, Innovation and Paving the Way for Equitable Change
• What Emotions Are Driving Your Customers’ Decisions?
• Navigating the Commerce Advertising Landscape: Insights for 2024
• Should Marketers Be Cautious About Marketing Analytics? What’s the Real Problem and Why?
• Boosting Lead Generation Through Personalized Video Marketing
• How can CTV give B2B Brands a Better Marketing Performance Outcome?
• Why Website Health is Critical to Demand Generation Success
• What’s Some of the Best Things About These 10 Marketing Automation Platforms?
• B2B Brands with The Best Influencer Marketing Campaigns – How Influencer Campaigns Have Grown for B2B Tech Brands
• Mastering Relationship Marketing: A Comprehensive Guide with Real-World Examples
• Video Advertising Tips that Improve SEO and Boost Conversions

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 196: Fundamentals of a Strong Sales Process with Eric Boggs, founder and CEO of RevBoss

Episode 195: Data Best Practices for Modern Marketing and Sales with Ana Mourao, CRM Sr. Manager at Stanley Black and Decker Inc.

 Episode 194: AI’s Influence on Travel and Hospitality with Toby Korner, SVP, Digital Marketing at Priceline