What should modern marketers focus on when trying to overcome current challenges caused by rising inflation and upcoming recession fears? Catch more from this weekly highlight:

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MarTech Quote-of-the-Week!

“Given inflation is rising and a recession is looming, it’s more critical than ever that marketers are measuring what really matters. However, in the rush to drive more ROI, many marketers are becoming even more dependent on last click measurement data to make their investment decisions. While it might be the easiest method, it’s definitely not the optimal method.”

– Stacy Malone, VP of Global Business Marketing at Pinterest

 Top MarTech News of The Week: 10th April to 14^th April

• Sprout Social Enhances Platform With New Artificial Intelligence (AI) Investments
• Intuit Mailchimp Announces Email Content Generator, a Generative AI Tool for Email Marketing
• Tethr, The Leading AI-Powered Conversation Intelligence Platform, Announces Tethr Live Real-Time Agent Assist Solution
• AdAdapted Partners With SideChef to Extend Advertising Reach for CPGs
• LiveRetail Announces Marketing Technology Platform to Empower Hyperlocal Brand Advertising
• Inuvo Announces Enhanced CTV Audience Discovery & Premium Inventory
• FanHero Launches Studio, a Complete and Easy-to-Use Live Streaming Platform for Brands and Creators
• WideOrbit Announces Partnership with Telos Alliance, Enables Fully Integrated Cloud Environment for WO Automation for Radio
• BrandChamp Acquires Competitor CrewFire to Build Best-In-Class Ambassador Marketing Platform
• Adobe Brings Major New Innovations to Video Tools
• Near Responds to Increasing Market Demand with its Patented Identity Resolution and Data Enrichment Solutions
• Insightly Survey Reveals Marketing Automation Helps B2B Marketers Improve Customer Journey and Increase Revenue
• Alteryx Ventures Announces Strategic Investment in Fiddler to Boost Machine Learning Operations for Customers
• Bloomreach Unveils Expansive New SMS Marketing Updates, Including AI-Driven Features for the Fast Creation of More Impactful Campaigns
• Khoros and Cerby Announce Partnership, Lead Security Evolution for Social Media Management

MarTech QnA with the Expert

Today’s marketers struggle to find talent that can quickly wrestle their data and squeeze out insights. Finding analytically enabled marketers can be incredibly difficult, and finding tools that can grow with the customer over time is equally challenging. This means companies become inefficient in creating personalized experiences as they simply don’t have the people pulling the data needed for it.–Alan Jacobson, Chief Data and Analytics Officer at Alteryx

MarTech Articles on Data Privacy, Martech ROI, Mobile Ad Spends and More!

• Piracy Is Costing Streaming Companies a Fortune—But There Is a Simple Fix
• Make The Most Of Preload Mobile Ad Spend With A Shift To Holistic Buying
• Why Getting a Good ROI on Your Martech Is More Important Than Ever Before
• Simplicity Equals Success: How Functional Digital Experiences Became The Key To Growth In 2023
• When It Comes to Data Privacy, Does the Metaverse Have Legs?
• What Should B2B Marketing Teams Keep in Mind When Considering New Upskilling Initiatives?
• Marketing Operations: Common Misconceptions
• The Hype Around Generative AI
• AI Text Generator Market And Its Evolution

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 161: How to Establish Better Customer Success Frameworks with You Mon Tsang, CEO and Founder of ChurnZero

Episode 160: Enhancing Inter Department Collaboration in B2B: with Tyrona Heath, Director of Market Engagement at LinkedIn’s B2B Institute

Episode 159: The Benefits of AI in Content Development, Marketing and Sales with Ben Pines, Director of Content at AI21.com