Catch the latest martech insights and trends, from pointers on how to optimize your mobile marketing workflows to the latest in AI powered marketing:

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Marketing and Marketing Tech Quote-of-the-Week!

Mobile marketing and monetization are rapidly evolving with AI-driven personalization, privacy regulations, and new ad formats. AI enables hyper-targeted campaigns, maximizing engagement and ROI. However, privacy shifts—like Apple’s ATT and Google’s Privacy Sandbox—demand innovative, consent-driven strategies.

– Abhay Singhal, Co-Founder @ InMobi & CEO – InMobi Advertising

Top MarTech News of The Week – 19^th May to 23rd May 2025

• PathFactory Announces Strategic Integration with Salesloft to Enhance Revenue Orchestration with Content Intelligence
• Infolinks and Infillion Announce Direct Integration to Power Premium, Proprietary Advertising at Scale
• InfoSum Integrates With Amazon Ads to Maximize Advertiser Performance Using First-Party Insights
• Birdeye Launches Brand AI and Industry AI
• Commercetools Launches Commerce Mcp and AI Hub to Make Enterprise Commerce Agent-Ready
• Tap Native Launches Precision Bidding by NPI, Empowering Pharma Marketers to Reach HCPs at the Individual Level

Top MarTech Articles on Video Marketing, Customer Data, Personalization and more!

• Make It or Break It: Performance Lives in the Details
• The Biggest Video Marketing Hurdle? Compliance
• The Customer Data Identity Crisis: Why Marketers Are Rethinking the Foundation of Personalization
• The Rise of Micro-Influencers in Social Commerce: Niche Appeal for Maximum Impact
• B2B Marketing Funnel: A Refresher with Helpful Tips for 2025
• Scaling Local Advertising Campaigns: Strategies for Managing Ad Complexity With Automation
• Martech in Action: How Does Marketing Automation Enhance Webinar Engagement And Maximize ROI?

MarTech Q&A of The Week

Behavioral data reveals where users struggle, why they drop off, and what drives conversions—empowering marketing, product, and CX teams to take coordinated, effective action. On the employee side, understanding how internal tools are used helps eliminate inefficiencies, reduce tool-switching, and boost productivity.

–Linsday Bayuk, Chief Marketing Officer @ Fullstory

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense

Episode 226: The Future of Mobile-first Ad Experiences with Kunal Nagpal, Chief Business Officer at InMobi Advertising

Episode 225: The Latest Trends in B2B Commerce: with Daniela Jurado, EVP, North America at VTEX