Missed the latest martech industry updates? Catch them here with this newest edition of the MarTechSeries weekly highlights:

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Marketing and Marketing Tech Quote-of-the-Week!

Brands need to focus on blending physical and digital experiences seamlessly. This includes offering consistent value across online and in-store interactions. AI-driven personalization can help brands meet customers where they are—whether through an app, a physical store, or social media.

– Meghann York, Global Head of Product Marketing at SAP

MarTech Shout-out-of-the-Week!

Lemlist

Lemlist is an automation tool that helps users run lead generation campaigns on LinkedIn and email It integrates with LinkedIn to allow users to send LinkedIn messages, visit profiles, and send invites. 

Top MarTech News of The Week – 17^th to 21st Feb, 2025

• DoubleVerify Launches Content-Level Controls on Meta, Powering Media Quality and Advertising Effectiveness
• Hightouch Announces $80M Series C at $1.2B Valuation to Bring AI Decisioning to Marketers
• Sitecore Supercharges Intelligent Digital Experience Platform and Content Management System for Marketers
• New Vonage Research Highlights Continued Rise of AI and Its Impact on CX
• Adobe Announces General Availability of Real-Time CDP Collaboration for Brands to Jointly Drive Ad Performance in a Privacy-First Landscape
• Lucidworks Launches AI-Powered Commerce Studio and Analytics Studio, Available in New Fast-Start Packages
• Gainsight Launches AI Agent for Slack, Enabling Every Employee to Turn Customer Insights into Revenue Opportunities

Top MarTech Articles on Social Commerce, Demand Generation, MarTech Analytics and more!

• Predictive Social Commerce: Where Martech Meets E-Commerce
• Optimizing Demand Generation with AI: Where to Start and How to Scale
• Martech’s Role in Predicting Consumer Trends: How AI and Predictive Analytics are Redefining Proactive Marketing
• Six Ways AI is Changing Tourism Marketing
• Podcast Ads: Marketers’ (not so) Secret Weapon for Brand Discovery
• Leveraging Post-Holiday Insights for Martech Success in 2025
• Is The Recent T-Mobile & Vistar Deal A Wake-Up Call for Video Advertising?
• Preventing Ad Fraud The Right Way

MarTech Q&A of The Week

Outside of ensuring your privacy policy and opt-in practices are compliant and your 10-digit long codes are registered, give creative thought to sending timely, personal, and relevant campaign messages. SMS is an intimate channel and should be used with care.

– Amanda McGuckin Hager, Chief Marketing Officer @ TrueDialog

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 222: Using Al Sales Assistants To Drive Growth: with Titus Jumper, CEO of Sales-Hub

Episode 221: The State of Modern Sales and SalesTech with Frank Dale, SVP of Product Management at Salesloft