What’s redefining email marketing? And how are martech leaders like Tealium fueling agentic AI innovations? Find out in this week’s MarTech Series’ MarTech Highlight Of The Week:

___________

Marketing and Marketing Tech Quote-of-the-Week!

You need a shared foundation — one source of truth that ensures everyone is looking at the same data. Too often, marketing is tracking one set of data, sales is looking at another, and customer success has yet another. If those insights aren’t connected, it’s impossible to create a seamless experience for customers.

Then, it’s about clarity and SLAs. Every team needs to know when and how they should use that data to engage prospect and customer accounts. That means defining the right moments for marketing to drive awareness and when sales should step in. If there’s ambiguity about those handoffs, opportunities slip through the cracks.

AI and automation also play a big role in helping teams stay aligned and on the same page. AI can surface the right signals so sales knows exactly when to reach out, rather than relying on gut feel or outdated lead scoring. The key is making sure those insights don’t just live in dashboards but are integrated into the team’s daily workflow.

– Saima Rashid, SVP, Marketing and Revenue Analytics @ 6sense

Top MarTech News of The Week – 7^th April to 11^th April 2025

• HeyGen and HubSpot Partner to Enable Personalized Video Campaigns at Scale
• Cloudinary Unveils New Video Innovations, Empowering Brands and Tech Teams to Manage and Deliver Video Experiences With Ease
• Tealium achieves MCP integration to fuel agentic AI initiatives
• Ogury Launches Ogury One, A New Advertising Platform To Address Signal Loss
• Placements.io and ITV Extend Strategic Partnership to Drive Advertising Efficiency
• Samsung Ads and Magnite Deepen Partnership to Enhance Audience Addressability in Streaming TV
• Shirofune Expands to Support Google DV360, Unifying Ad Management Across Programmatic, Search, and Social
• Validity Acquires Litmus, Advances Leadership as Best-in-Class Global Provider of Marketing Success and Customer Data Intelligence Solutions
• HubSpot Launches New and Enhanced AI Agents, Plus Over 200 Updates at Spring 2025 Spotlight

Top MarTech Articles on DAM, Customer Experience Management, Data Lakes in MarTech and more!

• Cracking the Code: How New Tech Is Making Audio Performance More Measurable Than Ever
• AI Works Best When Humans Are in Control—For Now
• Invisible Experiences: The New Era of Email Marketing
• Beyond the Brand In-Housing Hype: A No-BS Guide to What Actually Works
• Leveraging DAM and AI to Meet Increasing Content Demands
• The Sentient Segment: How AI-driven Predictive Psychology Is Reshaping Martech
• The Crucial Role of Enterprise Customer Experience Management Platforms in Elevating Brand Loyalty and Engagement
• The Role of Data Lakes in Martech Integration: Centralizing your Marketing Intelligence

MarTech Q&A of The Week

Marketers need to have one unified view of their customer and every touchpoint with their brand, in order to better provide value and market to these customers. They want to target and segment, and then seamlessly activate across all of the places where their target customer is spending their time, which requires ecosystem connectivity. What many people don’t think about is that connectivity also makes measurement possible, so that marketers can make informed, real-time decisions about their investments, and get the most out of their spend.

–Travis Clinger, Chief Connectivity & Ecosystem Officer @ LiveRamp

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 225: The Latest Trends in B2B Commerce: with Daniela Jurado, EVP, North America at VTEX

Episode 224: The Future of Al and Sales with Eilon Reshef, co-founder and Chief Product Officer at Gong

Episode 223: Retail Trends That Are Redefining The Buyer- Seller Cycle: with Sara Richter, CMO at SAP Emarsys